Google Penguin Recovery Tips
http://bit.ly/googleupdatesrecovery
Who am I
Kamaldeep Singh
Sr. SEO Executive at New Mediafreaks
contact2kamaldeepsingh.blogspot.com
@kd_singh007
Linkedin.co...
A large number of websites have been affected
by recent Google Penguin updates.
Website’s owners and webmasters are raisin...
De-optimize website
Increase quality links to pages
Make sure link anchor text is natural -
anchor text alteration is crucial now.
Remove Blogroll Links
Scale back the internal link anchor text
Exact match domains hurt
Practice Negative SEO
Move content to a new domain
Write better content
Add more social elements
Site audit to determine problem areas
Think more long term: stop taking
short cuts
Recommendations
• Unlike Panda, Penguin is not targeting
content – it is more focused on spam and
bad SEO practices.
• Create Microsites o...
• Ping blogs that were originally highlighted by
User
• Submit Website to the Penguin review form,
twice, specifically ref...
• A bit of “SEO cleanup” that revealed your website
sitemaps did not exist and/or were broken.
Implemented sitemaps and su...
Once finished, you can request that Google reconsider
your site for inclusion in its index
https://www.google.com/webmaste...
Q+A Time!
Kamaldeep Singh
Sr. SEO Executive at New Mediafreaks
@kd_singh007
seonews4webmasters.blogspot.com
Contact2kamald...
@kd_singh007
Linkedin.com/in/kdseo
plus.ly/kamaldeepsingh
contact2kamaldeepsingh.blogspot.com
+91 – 978-064-7228
Kamaldeep...
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How to recover from google penguin update

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How to recover from google penguin update

  1. 1. Google Penguin Recovery Tips http://bit.ly/googleupdatesrecovery
  2. 2. Who am I Kamaldeep Singh Sr. SEO Executive at New Mediafreaks contact2kamaldeepsingh.blogspot.com @kd_singh007 Linkedin.com/in/kdseo plus.ly/kamaldeepsingh
  3. 3. A large number of websites have been affected by recent Google Penguin updates. Website’s owners and webmasters are raising numerous questions and doing every bit to recover from the damage. Struggling to know what to do in the wake of Google’s Penguin Update Predicting the same
  4. 4. De-optimize website
  5. 5. Increase quality links to pages
  6. 6. Make sure link anchor text is natural - anchor text alteration is crucial now.
  7. 7. Remove Blogroll Links
  8. 8. Scale back the internal link anchor text
  9. 9. Exact match domains hurt
  10. 10. Practice Negative SEO
  11. 11. Move content to a new domain
  12. 12. Write better content
  13. 13. Add more social elements
  14. 14. Site audit to determine problem areas
  15. 15. Think more long term: stop taking short cuts
  16. 16. Recommendations
  17. 17. • Unlike Panda, Penguin is not targeting content – it is more focused on spam and bad SEO practices. • Create Microsites or Micro-Authorities • Do not create crappy microsites; just create a strong supporter for you. • Promote deeper pages of the bigger authority site instead of homepage
  18. 18. • Ping blogs that were originally highlighted by User • Submit Website to the Penguin review form, twice, specifically referencing this article that was being beaten out by the links that referenced it • How’s your robots.txt file doing? Blocking the right stuff? • USE campaign data to implement some canonical URLs to clean up crawl errors and also kill some unnecessary links across the site
  19. 19. • A bit of “SEO cleanup” that revealed your website sitemaps did not exist and/or were broken. Implemented sitemaps and submitted the feeds to Webmaster Tools, which was not happening previously • Cleanup up many duplicate title, Pages, Content and other issues which are reported by Webmaster Tools • Continue to build natural links to the site and promote other positive signals such as referring traffic and social shares • Never remove the credits from links/Users for the Content or the Website where the source was taken
  20. 20. Once finished, you can request that Google reconsider your site for inclusion in its index https://www.google.com/webmasters/tools/reconsideratio Google Webmaster Tool has this insight here https://www.google.com/webmasters/tools/anchor- text?hl=en&siteUrl=http://www.yoursite.com/ Google Webmaster Tool
  21. 21. Q+A Time! Kamaldeep Singh Sr. SEO Executive at New Mediafreaks @kd_singh007 seonews4webmasters.blogspot.com Contact2kamaldeepsingh@gmail.com
  22. 22. @kd_singh007 Linkedin.com/in/kdseo plus.ly/kamaldeepsingh contact2kamaldeepsingh.blogspot.com +91 – 978-064-7228 Kamaldeep Singh Sr. SEO Executive at New Mediafreaks
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