Sara Kehaulani GooSr. Digital Editor, Pew Research Centersgoo@pewresearch.org, @sarakgoo on Twitter
3 Digital Revolutions:How Information Today Is Woven Into Our LivesKDMC WebinarNovember 14, 2012Sara Kehaulani GooSr. Digital Editor,Pew Research Center
• Non-profit, non-partisan “Fact Tank”• Our mission is to inform the public & public policy• 7 Projects. Pew Internet & American Life• People-Press, Pew Forum Religion, Social Trends, PewHispanic, Pew Global, Excellence in JournalismSara Kehaulani GooSenior Digital Editor, @sarakgoo @pewresearchAll reports referenced are here:http://bitly.com/bundles/pewresearch/bWhat is Pew Research Center?
Today’s Objectives• High-level overview ofdigital trends and habitsin the U.S.• Stimulate thinkingabout today’senvironment and whatit means for youraudience or communityfoundationI will not be able to:• Make projections• Analyze or imply• Recommend products,technology, or strategy
1. We’re Connected2. We’re Mobile3. We’re Social3 Digital Revolutions:How Information Today is Woven Into Our Lives
We’re connected*Broadband adoption*Digital divide still exists*Information becomes a two-waystreet
0%10%20%30%40%50%60%70%80%June2000April2001March2002March2003April2004March2005March2006March2007April2008April2009May2010May2011August2011Jan2012Home broadband Home dial-up1. We’re connected and moving fastInternet (82%) and broadband at home (66%)71%66%
The Digital Divide: Who’s not online inAmerica?*Of those who do not use the Internet, half say they don’t think theInternet is relevant to them.They’ve never used the Internet before; live in a household where no oneuses the Internet; wary of technology; unhappy with what they hear abouttechnology.Senior citizensSpanish languagepreferenceAdults with lessthan a highschool educationLiving inhouseholds with< $30,000/ yearPeople withdisabilities
Sources of News & Information• Urban residents: More likely to use mobile andonline sources; use wider combo of platforms (print,TV, blogs, Internet search)• Suburban residents: More heavily into social media;local radio; heavy digital participators who comment,share the news• Small town residents: Rely on local newspaper, localTV for local news• Rural residents: More inclined to use word-of-mouthsources, newspapers, TV
56% of adults own laptopsup from 30% in 200652% of adults own DVRsup from 3% in 200242% of adults own game consoles21% of adults own e-book readers – KindleDoubles over holiday season25% of adults own tablet computer – iPadDoubles over holiday season
Networked creators are everywhere(2/3 of adults; 3/4 of teens)• 69% of Internet users are social networking site users• 59% of cell owners share photos or videos• 37% of Internet users contribute rankings and ratings• 30% share personal creations• 26% post comments on sites and blogs• 15% have personal website• 16% use Twitter• 14% blog
If the news is that important, itwill find me.-- Student quoted in New York Times articleabout the rise of social media, 2009
How Many Facebook FriendsDo You Have?The average person on Facebook has:A. 318B. 85C. 229D. 803
KEVIN BACON – 6 Degrees150,000At two degrees of separation (Friends of Friends), Facebookusers surveyed on average can reach 156,569 other Facebookusers.
@Poop_Strong and @AetnaConnecting 1:1. Changing student health care.
@Poop_Strong and @mtbert(Aetna CEO)@Aetna has now denied$118k in claims (in just 5 mos)since kicking me to the curb.Gotta preserve that $2 billionannual profit somehow.From @Aetna:@Poop_Strong We care aboutour members. We want you tobe empowered to be healthyand make informed decisions.That’s so sweet you want meto be empowered. Does@mtbert care to empower meby paying my $118K andcounting in bills?From @mtbert:We paid hundreds ofthousands of $ already. A callis all it takes.From @Poop_Strong:Does that mean if I call you,you’ll graciously offer to paymy bills?
Twitter Conversation, cont’d@mtbert Do you think it’smorally justifiable to offer aflawed insurance productthat doesn’t covercatastrophes?@poop_strong Why do youthink the premiums were solow? Don’t you look at yourpolicy limits when you buyother insurance (auto)?Tweets from others ‘friendsof @Poop_Strong:@mtbert I’m concernedthat you don’t understandhow your industry works.ASU students aren’t given achoice on insurance plans@mtbert As a dad, if yourkid was in school, gotcancer & reached theirlifetime cap, what advicewould you give him?
“The system is broken. I’m tryingto fix it.” – Aetna CEOAetna agreed to pay @Poop_Strong’s$118,000 in medical billsNew ASU health plan: No lifetime cap
So What? New Reality: The world is full ofnetworked individuals, leveraging connections,information in real time.Image attribution: Trendsverse.com
Social Media & Civic Engagement• 36% of social networkingsite users say the sites are“very important” or“somewhat important” tothem in keeping up withpolitical news.• 26% of SNS users say thesites are “very important”or “somewhat important”to them in recruitingpeople to get involved inpolitical issues• Democrats are more likelythan Republicans orIndependents to saysocial networking sitesmatter to their activities.• 9% have blocked,unfriended or hiddensomeone because theyposted something aboutpolitics or issues that theydisagreed with or foundoffensive.
Facebook Users & Engagement• Facebook users are more politically engaged.– 2.5 times more likely to attend political event– 57% more likely to persuade others on their vote– 43% more likely to say they will vote• Facebook users have closer relationships (9%)to friends and family than other Internet users
Mobile is the needle. Social is thethread. People are the cloth.-- Pew Internet & American Life
Thank You!All reports discussed in this presentation, youcan find at this web site:http://bitly.com/bundles/pewresearch/bSara Kehaulani Goo, Sr. Digital Editorsgoo@pewresearch.org@sarakgoo on Twitter
Sara Kehaulani Goo, Sr. Digital Editorsgoo@pewresearch.org@sarakgoo on TwitterType questions here
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