Community Foundation of Greater Buffalo
Citizen journalism project that relies on you to report what’s
happening in your neighborhood.
Report specific environmental concerns through one of the
Grow 716 text campaigns, or tell us about other issues.
Follow your campaign to see what others are saying and
how those issues are being addressed.
Catch of the Day campaign
• Missions: Environmental justice, public
health, educate at-risk populations
• Partner: Buffalo Niagara Riverkeeper
• Mobile channels: Interactive texting, web
(fish consumption guide), photo messaging,
• Other channels: On-location reps, print
version of guide in five languages
Campaign launched at Family Fishing Day
at Broderick Park (6/29/13), continued
Anglers were encouraged to text COD to
877-877, which directed them to online info
about local fish consumption advisories
and healthier ways to eat local fish.
Anglers shared pictures of their catches on
the GROW 716 webpage.
• Campaign mission: Empower communities to
create safe walking and bicycling routes along
streets in 3 LA neighborhood
• Events: Bike rides, walks, community
• Partners: LA DOT, LA County Public Health
Dept., TRUST South LA (grassroots community
• Activities: Storytelling, spotting problems,
Uses Mobile Commons to text on
behalf of grantees
• Broadcast alerts: Issues (immigration reform,
etc.), events, workshops, deadlines, opportunities.
• Grantees. Made it a priority for grantees to get text
alert signups. Get people to sign up on the spot at
• Unique links in texts allow tracking across social
media, text forwarding via MC analytics
• Web portal: People can resubscribe if phone
• Topical and/or time-focused campaigns
• Interactive (location, photo sharing)
• Solid SMS support service (Mobile Commons,
• Alongside: events, signage, in-person help,
online and print materials
• Multiple language support (perhaps call-in line)
• Expand engagement past initial campaign: next
Which of these examples
to your challenges?
Other examples you’ve seen?
What makes killer mobile
ASK YOUR COMMUNITY!
Local Mobile Market Research
• Short, easy to do: 8 questions
• Not demographics!
• Devices, access behavior
• Actionable info: Which mobile channels to
• 25-50 every 6-12 months
• Yes, mobile changes that fast
Google Analytics mobile dashboard
Mobile = Primary Use Case
ASSUME that MOST of your
audience/community is on
mobile devices, at least
Mobile Commons: Use for
programs, grantees, donors
• $2000-$4000/month. Some foundations get
it and use on behalf of grantees.
• NPR, CPB, APM, PRI also use it - partner!
• Text messaging: broadcast alerts,
interactive, custom reminders, etc.
• Mobile analytics
• Surveys, reports, quizzes
• Customer relationship management (CRM)
They are PHONES, after all
• Interactive voice response (IVR)
• 311-style call-in info lines
• Asterisk.org: free open-source software
• Twilio.com: Commercial platform with
large developer community. Voice as well
as text, video, e-mail services.
Campaigns & Events
• Tie mobile signups/campaigns to live
• Mention mobile at other live events in your
community, encourage on the spot signup
• Photo/video storytelling booth at your
• “Timeboxing" works to increase mobile
engagement: texting signups, etc.
• Media: Public radio/TV often have Mobile
• Community/grassroots groups — good
outreach in-person or via live events.
• State, local county government. Especially
if they offer 311-style call-in info lines.
• Colleges & universities. Typically already
have text alert services set up.
Speak their language
• Good mobile is mostly like good social media
• Hire someone who is already interacting well
with that community via social media
• Short, clear, direct.
• Simple sentences, bulleted lists, active verbs
• Invite their input, content — amplify and
• Follow your community’s lead.
Western NY’s immigrant population, many of whom are
culturally connected to subsistence fishing, has grown
significantly over the past decade on the west side of
The program seeks to educate low-literacy and at-risk
populations — including immigrants, particularly women
and children — about healthier ways to consume locally
Materials created for the program have been translated
into five languages to make fish consumption
information accessible for those whose first language is
Kristen Kaszubowski, CFGB enviro
• Immigrant anglers may not use social
media or the web, but they do text.
• Posted signs in places where local anglers
go, telling them they can text to see if the
fish they catch is safe to eat.
Where you are
fishing? Are you
planning to eat
the fish you catch
• Then links to fish
guide. Or get one
mailed to your
• Asked anglers to submit a picture of fish.
Sport fisherman loved that -- increased
participation beyond immigrant sustenance
• Great social media content, increased
• Told Riverkeeper where to deploy reps.
LA Bicycles: Bryan Moller, Policy/Outreach
• Last weekend, we gathered a wide representation of community
members, and taught them how to use Vojo.
• Challenge: How would you want to change your street — sidewalks,
crossings, car speeds, etc. — to make it more bicycle friendly?
• Went on walk/ride, stopped frequently. Take a picture, upload to
Vojo, explain the problem, suggest solution. 236 postings by 24
• Upcoming: LA Bureau of street services engineer will come in,
review the stories, talk with community about what street treatments
could address. Public charette.
• “Vojo is the starting point we use to get people
thinking about what the problems are on their
streets. Pictures highlights the need.”
• “It’s really quick and not hard to use. We had teens
and older people using it.”
• “Even if you don’t use it much, you get people to
think about what and where the problems are.
That’s the biggest gap — letting people know what
they should do and what they should know to solve
community problems, without a long winded