Mobile Media Basics
for Community
Engagement
July 18, 2013
Amy Gahran
www.contentious.com
@agahran
bit.ly/fundingmobilepaper
2
Amy Gahran
@agahran (Twitter &
Instagram)
amy@gahran.com
contentious.com
bit.ly/comobilelinks
•
•
•
•
3
Links for this talk:
bit.ly/foundationmobile
4
Do you want to reach
your community?
They’re on their
phones!
Mobile is everywhere!
6
7
8
9
10
11
ACTION!
12
Mobile is taking over
13
“By 2015, more U.S. internet
users will access the Internet
through mobile devices than
through P...
2012: Smartphone tipping point
14
Mobile: over 1/3 of all
digital media minutes
15
16
17
The future is here.
It just isn’t evenly distributed yet.
18
You don’t have time to treat
mobile as an afterthought
19
Mobile digital divide: NIH 2010
62% of homeless youth own a cell phone.
40% have a working phone.
17% used their phone to ...
21
June 2013, Pew Internet
22
Do you want local people to find you?
Dude, where’s my community?
23
Take out
your phones!
24
Mobile is PERSONAL!
25
Adopt a mobile mindset
DARE: Try using your
smartphone and/or tablet for
EVERYTHING!
...for one week.
(even just a day or ...
27
What makes a killer mobile
project?
ASK YOUR COMMUNITY!
(well, sorta...)
28
Local Mobile Market Research
bit.ly/localmobilesurvey
Short, easy to do: 8 questions
Foundations or grantees could use
Not...
30
Current trend:
Small tablets = Big deal
$329 $199 $159 !!!
Where to start?
31
32
Problem with native apps:
You can’t link into them!
33
Links open in
browser, even if
you have the app!
34
Mobile-friendly website:
Core of mobile strategy
Inbound links = Engagement!
35
Mobile-friendly
website
36
37
38
Responsive web design
39
Responsive site design
OaklandLocal.com
BostonGlobe.com
Qz.com
•
•
•
40
Consider text alerts!
SMS text messaging is the most popular
non-voice phone activity
Works on any phone.
Use sparingly. I...
42
SMS interactivity tools
Twilio.com: SMS & voice interactivity,
customization. Huge developer community
MobileCommons.com: ...
New Idea! Text/e-mail-driven poll
to your data/report
Community Fdn. serving Boulder County: new trends
report coming out ...
Mobile-friendly e-mail
45
Mobile social media
46
Mobile Web app
47
48
U.S. smartphone market
49
Native app: Voto Latino
50
51
Use existing apps and services
52
53
U.S. tablet market share
54
ProPublica’s NEW iPhone/iPad magazine
55
56
The future is here.
It just isn’t evenly distributed yet.
57
Vojo.co
58
Future of mobile?
59
You will be assimilated
60
Questions for you:
How comfortable are YOU with using
mobile for media, services, connection?
How about your grantees? Are...
Links for this talk:
bit.ly/foundationmobile
62
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Denver Event - 2013 - Mobile Media Basics for Community Engagement

  1. 1. Mobile Media Basics for Community Engagement July 18, 2013 Amy Gahran www.contentious.com @agahran
  2. 2. bit.ly/fundingmobilepaper 2
  3. 3. Amy Gahran @agahran (Twitter & Instagram) amy@gahran.com contentious.com bit.ly/comobilelinks • • • • 3
  4. 4. Links for this talk: bit.ly/foundationmobile 4
  5. 5. Do you want to reach your community? They’re on their phones!
  6. 6. Mobile is everywhere! 6
  7. 7. 7
  8. 8. 8
  9. 9. 9
  10. 10. 10
  11. 11. 11 ACTION!
  12. 12. 12
  13. 13. Mobile is taking over 13 “By 2015, more U.S. internet users will access the Internet through mobile devices than through PCs or other wireline devices.” IDC, Nov. 2012 forecast
  14. 14. 2012: Smartphone tipping point 14
  15. 15. Mobile: over 1/3 of all digital media minutes 15
  16. 16. 16
  17. 17. 17
  18. 18. The future is here. It just isn’t evenly distributed yet. 18
  19. 19. You don’t have time to treat mobile as an afterthought 19
  20. 20. Mobile digital divide: NIH 2010 62% of homeless youth own a cell phone. 40% have a working phone. 17% used their phone to call a case manager. 36% to call either a potential or current employer. 51% of youth connected with home-based peers on the phone. 41% connected to parents. • • • • • • 20
  21. 21. 21 June 2013, Pew Internet
  22. 22. 22 Do you want local people to find you?
  23. 23. Dude, where’s my community? 23
  24. 24. Take out your phones! 24
  25. 25. Mobile is PERSONAL! 25
  26. 26. Adopt a mobile mindset DARE: Try using your smartphone and/or tablet for EVERYTHING! ...for one week. (even just a day or two) 26
  27. 27. 27
  28. 28. What makes a killer mobile project? ASK YOUR COMMUNITY! (well, sorta...) 28
  29. 29. Local Mobile Market Research bit.ly/localmobilesurvey Short, easy to do: 8 questions Foundations or grantees could use Not demographics Devices, access behavior Actionable info: Which mobile channels to use first? 25-50 every 6-12 months Yes, mobile changes that fast • • • • • • • 29
  30. 30. 30 Current trend: Small tablets = Big deal $329 $199 $159 !!!
  31. 31. Where to start? 31
  32. 32. 32
  33. 33. Problem with native apps: You can’t link into them! 33
  34. 34. Links open in browser, even if you have the app! 34
  35. 35. Mobile-friendly website: Core of mobile strategy Inbound links = Engagement! 35
  36. 36. Mobile-friendly website 36
  37. 37. 37
  38. 38. 38
  39. 39. Responsive web design 39
  40. 40. Responsive site design OaklandLocal.com BostonGlobe.com Qz.com • • • 40
  41. 41. Consider text alerts! SMS text messaging is the most popular non-voice phone activity Works on any phone. Use sparingly. It’s not free, and people hate text spam. Use a reputable SMS vendor or service. Really: It’s not free! • • • • 41
  42. 42. 42
  43. 43. SMS interactivity tools Twilio.com: SMS & voice interactivity, customization. Huge developer community MobileCommons.com: Includes SMS and other tools. Comprehensive but very pricey, intended mainly for large orgs/projects • • 43
  44. 44. New Idea! Text/e-mail-driven poll to your data/report Community Fdn. serving Boulder County: new trends report coming out very soon Small chunks on mobile-friendly website: linkable, shareable Opt-in text/e-mail: Weekly Q: What don’t you know about Boulder County? Links to polling tool, multiple-choice answer Response page links to relevant page in report mobile site. Keep score, compare, compete. Impatient? Slam through all Qs OKC-style! • • • • • • • 44
  45. 45. Mobile-friendly e-mail 45
  46. 46. Mobile social media 46
  47. 47. Mobile Web app 47
  48. 48. 48
  49. 49. U.S. smartphone market 49
  50. 50. Native app: Voto Latino 50
  51. 51. 51
  52. 52. Use existing apps and services 52
  53. 53. 53
  54. 54. U.S. tablet market share 54
  55. 55. ProPublica’s NEW iPhone/iPad magazine 55
  56. 56. 56
  57. 57. The future is here. It just isn’t evenly distributed yet. 57
  58. 58. Vojo.co 58
  59. 59. Future of mobile? 59
  60. 60. You will be assimilated 60
  61. 61. Questions for you: How comfortable are YOU with using mobile for media, services, connection? How about your grantees? Are they comfortable? How does your community use mobile? Where is your local mobile digital divide? What could you do next? • • • • • 61
  62. 62. Links for this talk: bit.ly/foundationmobile 62

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