The future is here.
It just isn’t evenly distributed yet.
You don’t have time to treat
mobile as an afterthought
Mobile digital divide: NIH 2010
62% of homeless youth own a cell phone.
40% have a working phone.
17% used their phone to call a case manager.
36% to call either a potential or current
51% of youth connected with home-based
peers on the phone.
41% connected to parents.
What makes a killer mobile
ASK YOUR COMMUNITY!
Local Mobile Market Research
Short, easy to do: 8 questions
Foundations or grantees could use
Devices, access behavior
Actionable info: Which mobile channels to
25-50 every 6-12 months
Yes, mobile changes that fast
Small tablets = Big deal
$329 $199 $159 !!!
Consider text alerts!
SMS text messaging is the most popular
non-voice phone activity
Works on any phone.
Use sparingly. It’s not free, and people
hate text spam.
Use a reputable SMS vendor or service.
Really: It’s not free!
SMS interactivity tools
Twilio.com: SMS & voice interactivity,
customization. Huge developer community
MobileCommons.com: Includes SMS
and other tools. Comprehensive but very
pricey, intended mainly for large
New Idea! Text/e-mail-driven poll
to your data/report
Community Fdn. serving Boulder County: new trends
report coming out very soon
Small chunks on mobile-friendly website: linkable,
Opt-in text/e-mail: Weekly Q: What don’t you know
about Boulder County?
Links to polling tool, multiple-choice answer
Response page links to relevant page in report
Keep score, compare, compete.
Impatient? Slam through all Qs OKC-style!
Questions for you:
How comfortable are YOU with using
mobile for media, services, connection?
How about your grantees? Are they
How does your community use mobile?
Where is your local mobile digital divide?
What could you do next?
Links for this talk: