This document provides 3 tips for improving mobile engagement. The first tip is to use interactive texting polls to get user input and feedback in a single word or short response. The second tip is to avoid PDF downloads and other file types that require separate apps or zooming on mobile. The third tip is to shoot and edit any photos, videos, or audio directly on a phone using various editing apps and practicing good techniques like lighting, tight shots, and reducing background noise before posting online.

1. 3 tips for great
mobile engagement
Amy Gahran, KDMC
May 17, 2015

4. Mobile resource list:
bit.ly/MLSmobile

5. 1. Interactive texting

6. 1 word: What do you love about
your community?
Join poll:
TEXT Contentious to 22333
Get acknowledgement. Then:
Type 1-word answer & send

8. groundsource.co
Interactive texting
Sophisticated, affordable

9. 2. NO PDFs!!!
(or other file downloads
that require a separate app
+ zooming)

14. What does your website
look like on your phone?
Zooming, panning
needed? Uh-oh!

15. 3. Shoot & edit well on your phone
• Various apps for photos, video, audio recording.
• Experiment with editing features: crop, exposure,
contrast filters, etc.
• Practice ahead of time!
• Good lighting
• Get close! Tight shots
• Reduce background noise/clutter
• Post/tweet edited version

16. 4. Bonus tip:
Do NOT build your
own mobile app!!!
(probably)

17. Mobile resource list:
bit.ly/MLSmobile