Digital Strategy for Community Foundations and Mission-Driven Local Organizations, April 4-6

1. Personal. Portable. Participatory. Pervasive.
The Digital Landscape in 2013
Knight Foundation
April 5, 2013
Lee Rainie: Director, Pew Internet Project
Email: Lrainie@pewinternet.org
Twitter: @Lrainie
PewInternet.org

2. Chelsea Welch Alois Bell

6. Neo-news
• Spiritual precepts and atheism
• Vigilantism
• Privacy rights, publicity rights and collapsed
contexts
• Minimum wage policies
• Corporate social media policies
• Employment practices
• Nature of public and private spaces

7. 3 tech
revolutions

8. Digital Revolution 1: Broadband
Internet (85%)
80%
70% 68%
60%
50%
40%
Broadband
30%
at home
20% Dial-up
10%
at home 3%
0%
June April March March April March March March April April May Aug Dec
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

9. Networked creators and curators (among internet users)
• 69% are social networking site users
• 59% share photos and videos
• 46% creators; 41% curators
• 37% contribute rankings and ratings
• 33% create content tags
• 30% share personal creations
• 26% post comments on sites and blogs
• 16% use Twitter
• 14% are bloggers
• 18% (of smartphone owners) share their locations;
74% get location info and do location sharing

10. Revolution 2: Mobile – 89% of adults
51% smartphones / 31% tablets
321.7
Total U.S.
population:
315.5 million
2012

11. Rise of e-reading devices
50% Ebook reader Tablet Has either tablet or Ebook reader
40%
40%
33%
31%
30%
25% 26%
20% 18% 19%
17%
12%
10% 10%
10% 8%
6%
4% 3%
0%
May-10 May-11 Dec-11 Nov-12 Jan-13

12. Apps > 50% of adults
50%
% of cell owners who have 43%
40% downloaded apps 38%
30%
29%
22%
20%
10%
0%
Sept 2009 May 2010 August 2011 April 2012

13. Digital Revolution 3
Social networking – 59% of all adults
18-29 30-49 50-64 65+
100%
86% 87% 92%
% of internet users
80%
76%
67%
68% 73%
60%
61%
49% 48% 49% 57%
40%
47%
25% 29%
25% 38%
20% 26%
9% 8% 11%
7% 4% 13%
6% 7%
0% 1%
2005 2006 2007 2008 2009 2010 2011 2012

14. 3 big changes
•Networked people
•Networked information
•Networked civil society

15. Big Change 1a: Networked individualism

16. Big Change 1b: It has enlarged networks
Consequential
strangers and
crowds and Weak ties
algorithms
Strong
ties

17. Big Change 1c: Networks gain influence;
institutions lose influence
Sentries
Evaluators
Audience = New media
are new neighborhood

18. What really isn’t so
• Networked life
is lonely and
diminished

19. Big Change 2: It has networked information
• Pervasively generated • Continually edited
• Pervasively consumed • Multi-platformed
• Personal via new filters • Real-time / just-in-time
• Participatory / social • Timeless / searchable
• Linked • Given meaning via networks

20. Big Change 3: It has networked civil society
• More niches • More fracturing
• Fifth estate of people’s time
generates more
topics of use and
discussion and attention
arguments • More people and
• More alliances more inputs in
(“peer
progressivism”) decision-making
• More “on the spaces
fly” building of • More evidence of
personal everything
networks
humans do:
• More disclosure
/ less Love, Hate, Altrui
anonymity sm, Stupidity
(privacy)

21. There are new winners/losers based on
networking and media literacies …
… but class still makes a BIG
difference in engagement

22. @poop_strong (Arijit Guha)
and Aetna CEO Mark Bertolini

23. @Poop_Strong and @mtbert (Aetna CEO)
• @Aetna has now denied • That’s so sweet you want
$118k in claims (in just 5 me to be empowered. Does
@mtbert care to empower
mos) since kicking me to the me by paying my $118K and
curb. Gotta preserve that $2 counting in bills?
billion annual profit • From @mtbert:
somehow. We paid hundreds of
• From @Aetna: thousands of $ already. A
call is all it takes.
@Poop_Strong We care • From @Poop_Strong:
about our members. We Does that mean if I call
want you to be empowered you, you’ll graciously offer
to be healthy and make to pay my bills?
informed decisions.

24. Twitter Conversation, cont’d
• @mtbert Do you think it’s • Tweets from others ‘friends
morally justifiable to offer a of @Poop_Strong:
flawed insurance product • @mtbert I’m concerned
that doesn’t cover that you don’t understand
catastrophes? how your industry works.
• @poop_strong Why do you ASU students aren’t given a
think the premiums were so choice on insurance plans
low? Don’t you look at your • @mtbert As a dad, if your
policy limits when you buy kid was in school, got
other insurance (auto)? cancer & reached their
lifetime cap, what advice
would you give him?

25. “The system is broken. I’m
trying to fix it.” – Aetna CEO
Aetna agreed to pay @Poop_Strong’s
$118,000 in medical bills
New ASU health plan: No lifetime cap

26. Meaning of Arijit’s encounter
• Transparency and engagement are important
in era of social media – sousveillance and
coveillance are part of life now
• The less powerful can bring their issues to
public spaces
• Powerful entities can lose control of their
message once it’s “out there”
• Conversations can bring calls to action

27. Thank you!