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  • Transcript

    • 1. From entrepreneur to Google George Saliaris-Fasseas Country Manager, Greece Presentation @ OpenCoffee Athens, 4/11/2008 some thoughts on entrepreneurship
    • 2. Summing up the Attitude
      • -Father: ‘Everything that is scarce is expensive. A good horse is very scarce and hence very expensive!
      • -Son: ‘How come?
      • Isn’t a cheap good horse even scarcier?’
      • (Streissler, 1973)
      opencoffee 4/11/2008
    • 3. Another viewpoint
      • Entrepreneurs are not nice people…
      • …’ nice guys do not win’
      • (Collins et al, 1964)
      opencoffee 4/11/2008
    • 4. University opencoffee 4/11/2008
    • 5. Procurement Manager opencoffee 4/11/2008
    • 6. The opportunity
      • Making things:
      • SIMPLER, BETTER, CHEAPER
      opencoffee 4/11/2008
    • 7. The Navy (1996) opencoffee 4/11/2008
    • 8. Managing Partner (2000) opencoffee 4/11/2008
    • 9. WIBI?
      • WIBI
      • WIBI
      • WIBI
      • WIBI
      • WIBI
      • WIBI
      • WIBI
      • WIBI
      • WIBI
      opencoffee 4/11/2008
    • 10. my first book
      • Relationship Marketing στο Διαδίκτυο
      • ‘ Αμφίδρομη Διαφήμιση
      • Δυναμική Επικοινωνία
      • στην Εποχή της Πληροφορίας ’
      • (2002, Libris Tech)
      opencoffee 4/11/2008
    • 11. Managing Director OgilvyOne (2005)
      • People
      • Focus
      • 5 star program
      opencoffee 4/11/2008
    • 12. OgilvyOne Awards
      • 2008
        • Gold in IAB mixx (best international campaign)
        • 24 Ermis Awards (most awarded company in Greece again!)
        • Grand Ermis in ‘Ermis Web’ & ‘Ermis Direct’, Innovation Award in ‘Ermis Direct’
      • 2007
        • 24 Ermis Awards (most awarded company in Greece)
        • Grand Ermis in ‘Ermis Web’, Innovation Award in ‘Ermis Direct’
      • 2006
        • 9 Ermis Awards
          • 6 “Ermis Web” and 3 “Ermis Direct” awards
          • Awarded the only Ermis Gold given to an interactive campaign
      • 2005
        • 5 Ermis Awards
          • 3 “Ermis Web” and 1 “Ermis Direct” awards
          • Grand Ermis in ‘Ermis Web’ category
      opencoffee 4/11/2008
    • 13. www.ourwork.gr
    • 14. www.ourwork.gr
    • 15. Vodafone “Livefeeds” viral campaign
    • 16. Livefeeds.gr
    • 17. The girl on the web, calls the user on the phone!
    • 18. Showcasing the service through storyline
    • 19. … and finally delivering the brand message
    • 20. The McKinsey Mind Business Need Competitive Organizational Financial Operational Managing Team Client Self Analyzing Framing Designing Gathering Interpreting Presenting Structure Buy-In Implementation Dedication Reaction Completion Iteration Leadership Vision Inspiration Delegation Problem Intuition Data Solution Rasiel & Friga (2002) opencoffee 4/11/2008
    • 21. 5 frogs
      • 5 FROGS ARE SITTING ON A LOG.
      • 4 DECIDE TO JUMP OFF.
      • HOW MANY ARE THERE ON THE LOG ?
      • 5 , BECAUSE THERE IS DIFFERENCE BETWEEN
      • DECIDING AND DOING
      opencoffee 4/11/2008
    • 22. Country Manager, Greece
    • 23. My priorities
      • Grow internet in Greece
      • AdWords
      • AdSense
      • Be more Local / Products (PLEASE report issues/problems/ideas)
      • Be an engine of economic growth (particularly for SMBs)
      • Partnerships
    • 24. Some Projects of interest
      • Google things to do
      • www.google.co.uk/thingstodo
      • Google Online Marketing Challenge (Classes register until 23 rd January)
      • www.google.com/onlinechallenge/index.html
      • Google Anita Borg Scholarship- EMENA (Submit by 26 th January)
      • www.google.com/anitaborg-emena/
      • Project 10^100. (Voting begins 27 th January)
      • www.project10tothe100.com
    • 25. Thank you
      • [email_address]
    • 26. Culture, Collaboration, and Speed: A View of Google’s Bottoms-up Drive Innovation Taken from a presentation of Nelson Mattos Vice President, EMEA Engineering
    • 27. The Challenge of Innovating Globally
      • How do we stay innovative and agile with so many products, so many languages, and so many engineers and product managers in different countries?
    • 28. Start with a mission that withstands the test of time
        • We believe in democratising access to the world’s information.
        • The best search engine should give you exactly what you want.
        • People should have access to information whenever they want, and however they want it.
        • Keep it open.
        • The litmus test: does it stand the test of time?
    • 29. The Dos and Don’ts
      • We Don’t…
      • … do traditional product management: incremental features, ROI / finance driven, pie charts, etc.
      • … think small, niche solutions, short-term thinking, incremental improvement, vertical solutions
      • … go it alone -- all information and vision must be shared across all teams
      • … forget our guiding principle: users come first, not money
    • 30. Create a culture of Dos
      • Six Rules of Innovation
    • 31. 1. Hire the best
    • 32. 2. 20% is at our core
    • 33. 20 Percent Projects Make a Difference Google News Simulator in Google Earth Google Romansch
    • 34. 3. Transparency
    • 35. Google Trends
    • 36. 4. Data, data, data
    • 37. Google Labs
    • 38. 5. Users come first
    • 39. Speed matters
    • 40. iGoogle

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