Enhancing Your Business with
        Social Media
       Presenter:
       Alex Kehayias
       Product Manager
Agenda


In this webinar we will cover:

   The recent growth in social media
   Reasons you want to use social media
   P...
Why Use Social Media?
Social Media is Growing


Social Media Highlights:

   There are 87 percent more online social media users now than in
   ...
What is in Social Media for me?


Why should I hop on the Social Media bandwagon?

   Three main reasons:
   – Marketing: ...
Social Media Platforms
What should I use to get into Social Media?


Popular Social Media Platforms:
     Twitter: Microblogging platform based o...
The Power of Twitter


Some Twitter Highlights:

   47 million daily visitors
   The U.S. State Department asked Twitter t...
A Twopportunity Lost


“62% of marketer neglect to join the conversation either by not monitoring
social media or not resp...
Video Blogging


Video Blogging Statistics:

   The number of American users frequenting online video destinations has
   ...
Our Video Blog: ComodoVision
Implement User Generated Content


Reviews and Testimonials:

    Amazon and Ebay use reviews to further customer confiden...
Step 1: Monitor
Tools for Monitoring and Engaging


Tools:

   Twitter allows for third parties to develop software
    – twittervision, t...
Step 2: Take Action
How to Take Action


Twitter:
    Twitter: Establish guidelines for content, engaging and responding to
    feedback
    A...
How to Take Action


Video Blogging:

    Record videos of tutorials, how-to’s and helpful tips and start a channel on
   ...
How to Take Action


LinkedIn:

    Get your company listed
    Start a group
    Answers section allows you to establish ...
How to Take Action


Reviews and Testimonials:   UserTrust
                             Comodo’s UserTrust is a completely...
Step 3: Tracking
Tracking


Tips for tracking:

    Important to find which efforts are fruitful
    Set up a Google Analytics account
    ...
Social Media Downfalls
Social Media Drawbacks


Some Downfalls:

   Steep learning curve
    – Very hard to find the medium between useful inform...
Summation: Your Checklist
Summation


Check List:

   Are you monitoring your brand?
   Are you engaging your customers?
   Are you using Social Med...
Thank You!
Stay Tuned For Future Comodo Webinars


Follow us on Twitter:
@comodoecommerce
Email us at: e-commerce@comodo.c...
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Enhancing Your Business With Social Media

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Social media and web 2.0 have been creating a buzz online. Many of you may be aware of this but do not know how to utilize these outlets to build relationships and loyalty with customers.

The goal is to leverage the transparency and interactivity created through social media to your advantage. You can let customers know what’s new with your company and you can also in turn learn what your customers like and don’t like and how to better serve them.

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Enhancing Your Business With Social Media

  1. 1. Enhancing Your Business with Social Media Presenter: Alex Kehayias Product Manager
  2. 2. Agenda In this webinar we will cover: The recent growth in social media Reasons you want to use social media Platforms to implement Our experience with social media How to take action Some downfalls A free tool from Comodo
  3. 3. Why Use Social Media?
  4. 4. Social Media is Growing Social Media Highlights: There are 87 percent more online social media users now than in 2003, with 883 percent more time devoted to those sites. In the last year alone, time spent on social networking sites has surged 73 percent. In February, social network usage exceeded Web-based e-mail usage for the first time. * Nielsen April 2009, “Report: Social Media And Video Site Engagement Reshapes The Web”
  5. 5. What is in Social Media for me? Why should I hop on the Social Media bandwagon? Three main reasons: – Marketing: Keep your ears to the street – Operations: Use feedback to improve – Sales: Generate leads
  6. 6. Social Media Platforms
  7. 7. What should I use to get into Social Media? Popular Social Media Platforms: Twitter: Microblogging platform based on 140 character messages FaceBook: Social Networking site, can add friends, send messages and update profile LinkedIn: Networking site geared towards professionals Forums: Industry related discussion, or product based VideoBlogs – Youtube – Example: Gary Vaynerchuk created a video blog which helped turn his small family wine store into a multimillion dollar a year company http://tv.winelibrary.com/ Blogs – Wordpress – Blogger – LiveJournal
  8. 8. The Power of Twitter Some Twitter Highlights: 47 million daily visitors The U.S. State Department asked Twitter to forgo routine maintenance so protesters in Iran would be able to communicate. When reports of Michael Jackson’s death broke out people flocked to Twitter for updates causing Twitter Search to run about twenty minutes behind real time Even NATO tweets http://twitter.com/nato_news Companies successfully utilizing Twitter include; @DellOutlet, @Zappos, @HomeDepot, @JetBlue, @IBMEvents, @DunkinDonuts Dell claims to have made over $3 million through its efforts in Twitter
  9. 9. A Twopportunity Lost “62% of marketer neglect to join the conversation either by not monitoring social media or not responding to negative commentary. These companies are missing an important opportunity to learn what prospects, customers and influencers are saying about them, and to nip in the bud any issues that may negatively affect their brands.” -MarketingSherpa 2009 Social Media & PR Benchmark Guide
  10. 10. Video Blogging Video Blogging Statistics: The number of American users frequenting online video destinations has climbed 339 percent since 2003. Time spent on video sites has shot up almost 2,000 percent over the same period. In the last year alone, unique viewers of online video grew 10 percent, the number of streams grew 41 percent, the streams per user grew 27 percent and the total minutes engaged with online video grew 71 percent. * Nielsen April 2009, “Report: Social Media And Video Site Engagement Reshapes The Web”
  11. 11. Our Video Blog: ComodoVision
  12. 12. Implement User Generated Content Reviews and Testimonials: Amazon and Ebay use reviews to further customer confidence Nearly 9 out of 10 U.S. online buyers read customer reviews at some point before making a purchase. 86.9% of respondents said they would trust a friend's recommendation over a review by a critic, while 83.8% said they would trust user reviews over a critic. (Marketing Sherpa, July 2007) Having testimonials on your site keeps customers from leaving to find them elsewhere.
  13. 13. Step 1: Monitor
  14. 14. Tools for Monitoring and Engaging Tools: Twitter allows for third parties to develop software – twittervision, twitterfeed, twhirl, tweetscan, twistori, twitter-search, tweetdeck ,twitpic, hellotxt, twitterific At Comodo, we use TweetDeck – Manages all functions of twitter in one interface – We use it to monitor all conversations about our brand and products through key word searches NetVibes Google Alerts
  15. 15. Step 2: Take Action
  16. 16. How to Take Action Twitter: Twitter: Establish guidelines for content, engaging and responding to feedback Assign an employee to represent your company General feedback (ex: “This company sucks, I hate them!”) should be avoided, but specific negative feedback, which you can turn around can be very beneficial to engage (ex: “I don’t understand ‘x’ feature, I keep trying but it just doesn’t work. Very frustrated.”) FaceBook: Create a company page Fans can write on your wall, check for updates and upload photos
  17. 17. How to Take Action Video Blogging: Record videos of tutorials, how-to’s and helpful tips and start a channel on YouTube. Next step is creating an in-house outlet for video Blogging: Enlist and employee, executive or hire a content writer to write daily blog posts (recommended one a day) Gives customers more insight into your company and they can leave productive comments
  18. 18. How to Take Action LinkedIn: Get your company listed Start a group Answers section allows you to establish yourself as an expert, and show that you give back to your community In General: Important to engage and give back to the communities you’re part of, not only take and push promotions. Use feedback gained to improve operations
  19. 19. How to Take Action Reviews and Testimonials: UserTrust Comodo’s UserTrust is a completely free testimonial engine. www.usertrust.com UserTrust allows you to have testimonials right on your site instead of forcing your customers to leave your site and find reviews elsewhere. The more time spent on your site the better. This is something you can do today
  20. 20. Step 3: Tracking
  21. 21. Tracking Tips for tracking: Important to find which efforts are fruitful Set up a Google Analytics account Tracking codes Use tools like Salesforce to record and track leads
  22. 22. Social Media Downfalls
  23. 23. Social Media Drawbacks Some Downfalls: Steep learning curve – Very hard to find the medium between useful information and pushy promotions – Spam companies Extra management – Must monitor employees talking about your company – Handling negative feedback Can be difficult to track Large time commitment – Blogging, tweeting, answering questions, updating profiles, recording videos
  24. 24. Summation: Your Checklist
  25. 25. Summation Check List: Are you monitoring your brand? Are you engaging your customers? Are you using Social Media tools? Are you implementing feedback? Are you using reviews?
  26. 26. Thank You! Stay Tuned For Future Comodo Webinars Follow us on Twitter: @comodoecommerce Email us at: e-commerce@comodo.com

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