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Engaging Employees in your Social Media Strategy - Vanessa Zambo, Terracon

by on Jul 18, 2013

  • 717 views

Presented at the Business Marketing Association of Kansas City on Wednesday, July 17, 2013. ...

Presented at the Business Marketing Association of Kansas City on Wednesday, July 17, 2013.

Vanessa Zambo, Vice President/Principal and Director of Marketing Communications at Terracon discusses their successes and lessons learned in using video, content, and employees to drive their corporate social media.

In this presentation, Vanessa shares how Terracon has not only structured their social media strategy, but their entire online strategy and how all of their sites (YouTube, Facebook, LinkedIn, Terracon.com, and Terracon App) work together.

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Engaging Employees in your Social Media Strategy - Vanessa Zambo, Terracon Engaging Employees in your Social Media Strategy - Vanessa Zambo, Terracon Presentation Transcript