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We are indeed social creatures and social media has undoubtedly proven that concept but I want to go one step further by stating that businesses are also social by nature. This makes sense when you think that business is a human endeavour and is set up for people to trade goods and services to other people. Social behaviour is at the core of every business and it is this element that drives business to success or failure.
To take this concept one step further it also makes sense that business would do exceptionally well on social media. So why, in this digital age is there still a reluctance for many businesses to embraced social media? Or, why haven’t businesses quite worked out how to use this new and relatively cheap medium to their best advantage?
This article investigates these two issues and compare the negative and positive arguments relating to social media.