From Funny to Famous: How YouTube Created a New Form of Celebrity

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A look at how viral videos and popular YouTube channels created a new form of celebrity from average, everyday people.

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From Funny to Famous: How YouTube Created a New Form of Celebrity

  1. 1. From Funny to famousHOW VIRAL YOUTUBE VIDEOS TURNED into POPULAR CHANNELS andCREATED A NEW FORM OF CELEBRITYIMAGE
FROM:
LarimdaME/Flickr
By Kelsey Bellringer
  2. 2. It used to be usual to find that celebrities were those beautifulpeople…Ones who appeared on our televisions and sang songs on our radiosIMAGE
FROM:
MrZebra/Flickr

  3. 3. Ordinary people can become celebrities if they have enoughsubscribersIMAGE
FROM:
_bohemian_/Flickr

  4. 4. more appealing than the shows on our television sets?IMAGE
FROM:
jeff_golden/Flickr

  5. 5. Individuals or groups can access it whenever they want; and with the use of internet-available devices such as smartphones, they can access it wherever they wantIMAGE
FROM:
Ron
Wiecki/Flickr

  6. 6. For modern day people, a quick source of entertainment is easierto obtain than sitting down to watch a 30 or 60-minutetelevision showIt is also cheaper than a visit to themovie theaterIMAGE
FROM:
roeyahram/Flickr

  7. 7. They can choose exactly what they want to watch that dayIMAGE
FROM:
flash.pro/Flickr

  8. 8. IMAGE
FROM:
Phil
Dragash/Flickr

  9. 9. Without any professional help from a manager or record labelIMAGE
FROM:
visual.dichotomy/Flickr

  10. 10. Justin BieberGained fame after being signed to a record labelIMAGE
FROM:
cukuskumir/Flickr

  11. 11. “Earning a living out of your bedroom seems to besomething these people have perfected ”-Samuel ScottIMAGE
FROM:
UppyPhoto/Flickr

  12. 12. has one of the most subscribed-to channelson the site, originally finding fame with her viralvideos that parodied makeup tutorialsIMAGE
FROM:
Streamys/Flickr

  13. 13. Her videos have been viewed over a billion timesand she has more Facebook fans and Twitter followers than some of thebiggest Hollywood celebritiesIMAGE
FROM:
Jason
A.
Howie/Flickr

  14. 14. Why areIMAGE
FROM:
Enokson/Flickr

  15. 15. In Jenna Marbles’ case“”-Rachel QuigleyIMAGE
FROM:
Droid
Gingerbread/Flickr

  16. 16. For videos that range from tutorials to commentaries to reviews…IMAGE
FROM:
wizzer2801/Flickr

  17. 17. [Stats taken from YouTube]IMAGE
FROM:
Salim
Virji/Flickr

  18. 18. The web site and the channelsmakes money throughendorsements, Adsense, etc.$$$!IMAGE
FROM:
401
(K)
2013/Flickr

  19. 19. IMAGE
FROM:
Indy
Trendy/Flickr

  20. 20. All from making videos at homeand posting them online!IMAGE
FROM:
ZardozSpeaks/Flickr

  21. 21. that rival second- and third-tier cable networks!IMAGE
FROM:
lancea/Flickr

  22. 22. “ This is a microcosm of what’s going on in the overall media landscape.We’re moving from a scaled mass media to more hyper-local, niche media.”-David CohenIMAGE
FROM:
Nicolas
Fleury/Flickr

  23. 23. IMAGE
FROM:
Slick
Vic/Flickr

  24. 24. Psy’s ‘Pony Dance’ from his music video for “Gangnam Style” has been featuredin advertisements for products such as M&M’s and Wonderful PistachiosIMAGE
FROM:
KOREA.NET/Flickr

  25. 25. Popular
YouTuber
iJustine
is the world shifting to a state wherecelebrities are the makers of thoseviral videos and insanely popularchannels, rather than the “professional”actors and singers that currently floodthe tabloids?IMAGE
FROM:
adamjackson1984/Flickr
IMAGE
FROM:
noodlepie/Flickr

  26. 26. If so- what happens to all the mainstream media!that generations have lived with !for so many years?!
  27. 27. References•  Bates,
Daniel
(2
February
2012).
How
a
little‐known
comedian
makes
$1million
a
year
from
YouTube
videos.
Daily
Mail.
Retrieved
May
15th,
2013
from:
http://www.dailymail.co.uk/news/article‐2095563/Comedian‐makes‐1million‐month‐YouTube‐videos.html

•  BuzzTube
(3
March
2013).
PewDiePie
Net
Worth.
Multi‐Millionaire.
Retrieved
May
16th,
2013
from:
http://www.buzztubeonline.com/2013/03/03/pewdiepie‐net‐worth‐multi‐millionaire/
•  Lewis,
Tim
(7
April
2013).
YouTube
superstars:
the
generation
taking
on
TV‐
and
winning.
The
Guardian.
Retrieved
May
15th,
2013
from:
http://www.guardian.co.uk/technology/2013/apr/07/youtube‐superstars‐new‐generation‐bloggers
•  Quigley,
Rachel
(14
April
2013).
YouTube
star
who
rose
to
fame
after
hilarious
drunk
makeup
tutorial
now
has
more
than
one
billion
hits
and
8.2
million
subscribers.
Daily
Mail.
Retrieved
May
15th,
2013
from:
http://www.dailymail.co.uk/news/article‐2308780/Jenna‐Marbles‐YouTube‐star‐rose‐fame‐hilarious‐drunk‐makeup‐tutorial‐billion‐hits‐8‐2‐million‐subscribers.html
•  Scott,
Samuel
(11
December
2013).
YouTube:
The
New
Kingmaker
for
Celebrities.
App
Storm
web.
Retrieved
May
15th,
2013
from:
http://web.appstorm.net/general/opinion/opinion‐has‐youtube‐helped‐turn‐the‐average‐joe‐into‐a‐modern‐day‐celebrity/
•  Tesseras,
Lucy
(11
April
2013).
Gangnam
Style
Marketing.
Marketing
Week.
Retrieved
May
16th,
2013
from:
http://www.marketingweek.co.uk/trends/gangnam‐style‐marketing/4006173.article


  28. 28. ALL IMAGES ARE LICENSED UNDER THETHE CREATIVE COMMONS NON-COMMERCIALSHARE-ALIKE 3.0 AGREEMENT AND SOURCEDFROM FLICKR

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