CASE STUDY
International Table Tennis Federation

Acing Chinese Social Media
COPYRIGHT 2013 KAWO
Although table tennis is one of the most
popular sports in China there was no
awareness of the International Table Tennis
...
However, they have a very active Facebook profile,
filled with content that was both rich and engaging.

www.kawo.com
China usually wins all the Olympic gold
medals and the majority of the World
Championships, so there is a big pool of
pote...
With Facebook &
Twitter blocked in
China…

How could ITTF
bridge the gap?

www.kawo.com
www.kawo.com
That’s where

came in

www.kawo.com
In only 90 days...
>300

+300k

75

posts translated
into Chinese

new followers across
Sina & Tencent

average number of
...
●

KAWO translated and broadcast over
300 posts (averaging 3 posts a day),
syndicated from Facebook to Chinese
social medi...
How we did it...
KOLs

Design

Contests

engaged key
opinion leaders

redesigned profiles
on Sina & Tencent

ran contests ...
Launched contests and campaigns to drive awareness
and gain virality.

Translated & aggregated Facebook content and
upload...
Designed profile and background images to make ITTF
more appealing and relevant to China for Sina Weibo

www.kawo.com
Rebranded and relaunched ITTF on Tencent Weibo

www.kawo.com
Worked with Key Opinion
Leaders (KOLs), influential
websites, platforms and
microblogs to build
exposure and to drive
legi...
By bridging the Chinese social media gap,
KAWO was able to establish ITTF as the
official body in China, boost their follo...
Discover if your brand is popular in China,
get a FREE personalised report:
kawo.com/free-report

www.kawo.com
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Chinese Social Media Case Study: The International Table Tennis Federation

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With the help of the KAWO (www.kawo.com) platform, The International Table Tennis Federation (ITTF) increased their fans in China by over 300,000 in 90 days.

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Chinese Social Media Case Study: The International Table Tennis Federation

  1. 1. CASE STUDY International Table Tennis Federation Acing Chinese Social Media
  2. 2. COPYRIGHT 2013 KAWO
  3. 3. Although table tennis is one of the most popular sports in China there was no awareness of the International Table Tennis Federation (ITTF) brand. www.kawo.com www.kawo.com
  4. 4. However, they have a very active Facebook profile, filled with content that was both rich and engaging. www.kawo.com
  5. 5. China usually wins all the Olympic gold medals and the majority of the World Championships, so there is a big pool of potential followers. www.kawo.com www.kawo.com
  6. 6. With Facebook & Twitter blocked in China… How could ITTF bridge the gap? www.kawo.com www.kawo.com
  7. 7. That’s where came in www.kawo.com
  8. 8. In only 90 days... >300 +300k 75 posts translated into Chinese new followers across Sina & Tencent average number of reposts per post www.kawo.com
  9. 9. ● KAWO translated and broadcast over 300 posts (averaging 3 posts a day), syndicated from Facebook to Chinese social media from the KAWO platform. ● Fans numbers increased from 0 to 190,000 on Sina Weibo. ● Fans numbers increased from 30,000 to 100,000 on Tencent QQ Weibo. ● Engagement on both platforms dramatically increased. www.kawo.com
  10. 10. How we did it... KOLs Design Contests engaged key opinion leaders redesigned profiles on Sina & Tencent ran contests to engage fans www.kawo.com www.kawo.com
  11. 11. Launched contests and campaigns to drive awareness and gain virality. Translated & aggregated Facebook content and uploaded videos & pictures to drive and grow social engagement. www.kawo.com www.kawo.com
  12. 12. Designed profile and background images to make ITTF more appealing and relevant to China for Sina Weibo www.kawo.com
  13. 13. Rebranded and relaunched ITTF on Tencent Weibo www.kawo.com
  14. 14. Worked with Key Opinion Leaders (KOLs), influential websites, platforms and microblogs to build exposure and to drive legitimacy around the brand. www.kawo.com www.kawo.com
  15. 15. By bridging the Chinese social media gap, KAWO was able to establish ITTF as the official body in China, boost their followers, and engage with them! www.kawo.com www.kawo.com
  16. 16. Discover if your brand is popular in China, get a FREE personalised report: kawo.com/free-report www.kawo.com
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