In only 90 days...
new followers across
Sina & Tencent
average number of
reposts per post
KAWO translated and broadcast over
300 posts (averaging 3 posts a day),
syndicated from Facebook to Chinese
social media from the KAWO platform.
Fans numbers increased from 0 to
190,000 on Sina Weibo.
Fans numbers increased from 30,000 to
100,000 on Tencent QQ Weibo.
Engagement on both platforms
How we did it...
on Sina & Tencent
ran contests to
Launched contests and campaigns to drive awareness
and gain virality.
Translated & aggregated Facebook content and
uploaded videos & pictures to drive and grow social
Designed profile and background images to make ITTF
more appealing and relevant to China for Sina Weibo
Rebranded and relaunched ITTF on Tencent Weibo
Worked with Key Opinion
Leaders (KOLs), influential
websites, platforms and
microblogs to build
exposure and to drive
legitimacy around the
By bridging the Chinese social media gap,
KAWO was able to establish ITTF as the
official body in China, boost their followers,
and engage with them!
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