In February, WeChat’s parent company, Tencent, bought a 20% share of Dianping, the “Yelp” of China. In their update last month, the popular messaging app recently incorporated Dianping’s extensive database into their app, meaning that users can now tag locations with their posts. By clicking a location button, users can select from Dianping’s list of restaurants, tourist spots & landmarks nearby as a way to check in and let friends know where they are. For Chinese tourists, that means during their trips, as Dianping is popular even abroad, they’ll be posting their purchases, pictures & now their locations. As a result, adding your brand to the database not only makes you searchable on WeChat, but also allows users to see where their friends have been, driving awareness of your brand. In this post, KAWO will take you step-by-step on how to make sure WeChat users can find you.
Clipping is a handy way to collect important slides you want to go back to later.