Is Your Brand Searchable on WeChat?

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In February, WeChat’s parent company, Tencent, bought a 20% share of Dianping, the “Yelp” of China. In their update last month, the popular messaging app recently incorporated Dianping’s extensive database into their app, meaning that users can now tag locations with their posts. By clicking a location button, users can select from Dianping’s list of restaurants, tourist spots & landmarks nearby as a way to check in and let friends know where they are. For Chinese tourists, that means during their trips, as Dianping is popular even abroad, they’ll be posting their purchases, pictures & now their locations. As a result, adding your brand to the database not only makes you searchable on WeChat, but also allows users to see where their friends have been, driving awareness of your brand. In this post, KAWO will take you step-by-step on how to make sure WeChat users can find you.

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Is Your Brand Searchable on WeChat?

  1. 1. Is Your Brand Searchable on WeChat? www.kawo.com
  2. 2. WeChat has recently incorporated the extensive database of Dianping, or the “Yelp” of China, into their messaging app www.kawo.com
  3. 3. Users can now tag locations from Dianping’s list of restaurants, tourist spots & landmarks nearby with their posts www.kawo.com
  4. 4. As more Chinese tourists use WeChat to post purchases, pictures & their locations www.kawo.com
  5. 5. Adding your brand to the database not only makes you searchable on WeChat, but also allows users to see where their friends have been, driving awareness and traffic www.kawo.com
  6. 6. Step 1. Add your location on dianping.com since they share the same database. Go to http://www.dianping.com/citylist www.kawo.com
  7. 7. Step 2. Find your city (ex. New York) www.kawo.com
  8. 8. Step 3. Go to the main page, then click “add store” www.kawo.com
  9. 9. Step 4. Fill out your basic information Store Name Type Address Phone number Business time Transportation Captcha Code Submit www.kawo.com
  10. 10. That’s it! Within 2 days, your company will appear on search. www.kawo.com
  11. 11. To learn more about Chinese social media visit kawo.com or contact marketing@kawo.com www.kawo.com

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