How twitter reacted to Boston Marathon Tragedy?

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This presentation describes how the hastag "#bostonmarathon" in twitter is used by some popular twitter account in order to inform and update people about the Boston Marathon Bombing.

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How twitter reacted to Boston Marathon Tragedy?

  1. 1. Crisis Management labPanteion UniversityAdvertising & Public Relations LAB1Crisis management
  2. 2. #bostonmarathonCrisis management 2
  3. 3. Crisis management 3
  4. 4. Boston Marathon@bostonmarathonCrisis management 4
  5. 5. Boston Marathon@bostonmarathonfew tweets about the incidentCrisis management 5
  6. 6. Boston Marathon@bostonmarathonfew tweets about the incidenttechnical & location updatesCrisis management 6
  7. 7. Boston Marathon@bostonmarathonfew tweets about the incidenttechnical & location updatesno often use the hashtag #bostonmarathonCrisis management 7
  8. 8. Boston Marathon@bostonmarathonfew tweets about the incidenttechnical & location updatesno often use the hashtag #bostonmarathonlinks that redirected you to FacebookpageCrisis management 8
  9. 9. Boston Police Dept.@boston_policeCrisis management 9
  10. 10. Boston Police Dept.@boston_policeOn April 15thNewsCrisis management 10
  11. 11. Boston Police Dept.@boston_policeOn April 15thNewsUpdatesCrisis management 11
  12. 12. Boston Police Dept.@boston_policeOn April 15thNewsUpdatesMedia AdvisoryCrisis management 12
  13. 13. Boston Police Dept.@boston_policeOn April 15thNewsUpdatesMedia AdvisoryInformed about Boston Police’s actsCrisis management 13
  14. 14. Boston Police Dept.@boston_policeOn the next daysNews // UpdatesMedia AdvisoryAsked people to contact if they had any clueCrisis management 14
  15. 15. Boston Police Dept.@boston_policeOn the next daysNews // UpdatesMedia AdvisoryAsked people to contact if they had any clueAdvices // Community AlertsCrisis management 15
  16. 16. Boston Police Dept.@boston_policeCrisis management 16
  17. 17. The White House@whitehouseCrisis management 17
  18. 18. The White House@whitehouseOn the 15thQuotesHappening nowLinks for Obamalive speechCrisis management 18
  19. 19. The White House@whitehouseOn the following days:Obama QuotesInspirational –EmpoweringCrisis management 19
  20. 20. The Boston Globe@bostonglobeCrisis management 20
  21. 21. The Boston Globe@bostonglobeA lot of sentences + links that redirect you totheir siteCrisis management 21
  22. 22. The Boston Globe@bostonglobeA lot of sentences + links that redirect you totheir siteUpdates// NewsCrisis management 22
  23. 23. The Boston Globe@bostonglobeInformativeCrisis management 23
  24. 24. The Boston Globe@bostonglobeInformativeA lot of tweetsCrisis management 24
  25. 25. The Boston Globe@bostonglobeInformativeA lot of tweetsRT tweets of Boston Residents regarding thesituationCrisis management 25
  26. 26. The Boston Globe@bostonglobeInformativeA lot of tweetsRT tweets of Boston Residents regarding thesituationCalls people to contact if they have anyinformationCrisis management 26
  27. 27. ABC NEWS@ABCCrisis management 27
  28. 28. • many &often tweetsCrisis management 28
  29. 29. • many &often tweets• link to siteCrisis management 29
  30. 30. • many &often tweets• link to site• updatesCrisis management 30
  31. 31. • many &often tweets• link to site• updates• quotes/statementsCrisis management 31
  32. 32. • many &often tweets• link to site• updates• quotes/statements• no often hastagsCrisis management 32
  33. 33. • many &often tweets• link to site• updates• quotes/statements• no often hastags• picture/videosCrisis management 33
  34. 34. • many &often tweets• link to site• updates• quotes/statements• no often hastags• picture/videos• live streamingCrisis management 34
  35. 35. Wall Street Journal@WSJCrisis management 35
  36. 36. • many tweetsCrisis management 36
  37. 37. • many tweets• with hastags#bostonmarathonCrisis management 37
  38. 38. • many tweets• with hastags #bostonmarathon• link to siteCrisis management 38
  39. 39. • many tweets• with hastags #bostonmarathon• link to site• updatesCrisis management 39
  40. 40. • many tweets• with hastags #bostonmarathon• link to site• updates• commentaryCrisis management 40
  41. 41. REUTERS US NEWS@REUTERS USCrisis management 41
  42. 42. • many and frequent tweetsReuters US News @ReutersUS15 AprTwo explosions near finish line of Boston Marathon: witnesseshttp://reut.rs/ZWsXsL live coverage:http://reut.rs/BostonExplosionNY police stepping up security after Boston Marathon explosionhttp://reut.rs/116xzk1 live coverage:http://reut.rs/BostonExplosionCrisis management 42
  43. 43. • many and frequent tweets• link to siteReuters US News @ReutersUS15 AprBoston Marathon headquarters locked down after blasts heardhttp://reut.rs/ZWsXsLCrisis management 43
  44. 44. • many and frequent tweets• link to site• updatesReuters Top News @Reuters15 AprLive updates on #BostonMarathon explosion:http://reut.rs/BostonExplosionCrisis management 44
  45. 45. • many and frequent tweets• link to site• updates• statementsCrisis management 45
  46. 46. Reuters US News @ReutersUS15 AprObama called Boston mayor, Mass. governor to offer help –live coverage http://reut.rs/BostonExplosionReuters US News @ReutersUS15 AprD.C police spokesman: department has "heightened" security precautionsaround Washington, DC - live coveragehttp://reut.rs/BostonExplosionReuters US News @ReutersUS15 AprBoston police: cannot estimate exactly how many injured in explosions http://reut.rs/BostonExplosionReuters US News @ReutersUS15 AprBoston police commissioner unclear if Boston Marathon explosions related to JFK library explosionhttp://reut.rs/BostonExplosionCrisis management 46
  47. 47. • many and frequent tweets• link to site• updates• statements• often hastags # BostonMarathon # breakingReuters US News @ReutersUS15 AprAG Holder directed full resources of Justiceto be deployed in investigating Boston explosions: department official #breakingObama notified of #BostonMarathon, has directed administration to provide whatever assistancenecessary in n: White HouseBoston police confirms another explosion at JFK Library #breakingCrisis management 47
  48. 48. • many and frequent tweets• link to site• updates• statements• often hastags # BostonMarathon # breaking• pictures/videosReuters Pictures @reuterspictures15 AprGallery: #BostonMarathon bombings http://reut.rs/17C7DR4Crisis management 48
  49. 49. • many and frequent tweets• link to site• updates• statements• often hastags # BostonMarathon # breaking• pictures/videos• live coverageReuters US News @ReutersUS15 AprTwo blasts hit Boston Marathon finish line, at least two killedhttp://reut.rs/ZWsXsL live coverage:http://reut.rs/BostonExplosionCrisis management 49
  50. 50. FOX 25 News Boston@fox25newsCrisis management 50
  51. 51. • only 10 tweetsCrisis management 51
  52. 52. • only 10 tweets• often hastags # bostonmarathonCrisis management 52
  53. 53. • only 10 tweets• often hastags # bostonmarathonFOX 25 News Boston @fox25news15 AprRunners being stopped at mile 26 after explosion near finish line#bostonmarathonFOX 25 News Boston @fox25news15 AprB & C line of green line temporarily suspended after explosion#bostonmarathonCrisis management 53
  54. 54. • only 10 tweets• often hastags # bostonmarathon• Breaking newsCrisis management 54
  55. 55. • only 10 tweets• often hastags # bostonmarathon• Breaking newsFOX 25 News Boston @fox25news15 AprBREAKING: @Boston_Police say 22 injured 2 dead#bostonmarathon#fox25Crisis management 55
  56. 56. • only 10 tweets• often hastags # bostonmarathon• breaking news• two statementsCrisis management 56
  57. 57. • only 10 tweets• often hastags # bostonmarathon• breaking news• two statementsFOX 25 News Boston @fox25news15 AprObama has been notified- had directed his administration to providewhatever assistance is necessary in the investigation/response.FOX 25 News Boston @fox25news15 AprBPD: unclear if explosions at marathon, JFK library relatedbut treating them as if they are #bostonmarathon#fox25Crisis management 57
  58. 58. Thank you for your timeAlexouMirellaAlevropoulou AlexiaDimitrakopoulou AikateriniPapantonopoulosGiannisPappa StellaMania Xenou, Instructor, CEO at Reliant CommunicationsBetty Tsakarestou, Assistant Professor, Head of Adv. & PR LabCrisis management 58

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