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Young Lions Competitions Ukraine 2014: CYBER (Finalist #4)
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Young Lions Competitions Ukraine 2014: CYBER (Finalist #4)

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Команда: Елизавета Сигорская (Peppermint Interactive, Creative Director) и Данила Торбовский (Publicis Visage, копирайтер)

Команда: Елизавета Сигорская (Peppermint Interactive, Creative Director) и Данила Торбовский (Publicis Visage, копирайтер)

Published in Marketing , Travel , Education
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Transcript

  • 1. #hEARtbeats ! media campaign for Beats Headphones ! by Danylo Tarbosky & Elizabeth Sigorska
  • 2. Ok, ! we’ve got two perfect pairs of Beats ! for two people with ears that match a perfect heart
  • 3. but ears are soooo
  • 4. unique.
  • 5. there might be only one human hear in the world matching yours one…
  • 6. so we start a hunt ! ear hunt ! for a perfect pair of ears
  • 7. WITH SOUND UNITED
  • 8. site 
 facebook / vkontakte / instagram ! ambient
  • 9. heartbeats app on topgoods.com.ua
  • 10. find your perfect heart ! get perfect Beats
  • 11. register via fb/vk ! upload your ear photo ! invite a friend to check your ears matching ! make your #heartbeats public @ social networks win Beats for your perfect heart ! site mainpage layout reference: http://pakadlabezdomniaka.pl/
  • 12. don’t have a friend to invite? try #heartbeats roulette ! maybe you’ll find your perfect pair then
  • 13. all #heartbeats are gathered at online gallery on webpage and social networks
  • 14. every #heart is unique ! as a piece of art
  • 15. so we treat it as ART ! #heartbeats gallery ! offline gallery with all the works created during the project printed, framed, and signed with owners’ names ! tagged online ! with a chance for owners to exchange their #heartbeats portraits for a Topgoods cheque
  • 16. what about your ?