SMART PHONE PROJECT

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SMART PHONE PROJECT

  1. 1. A STUDY ON CUSTOMER ATTITUDE TOWARDS SMART PHONE IN MADURAI DISTRICT KALAIARASAN.R 13184112
  2. 2. INTRODUCTION In present scenario mobile is an important and useful thing in day to day life. This is the age of the smart-phones and surplus of applications available for a particular smart phone. This is not the day when phones are used only to make and receive calls or chatting with friends via messaging. Today phones are not just a phone; these are the smart phones which have all the features to pursue a smart life in this rapidly growing age of technology. The people need a technical support on every go and the smart phones provide them all the attributes like a personal computer. We Can classify mobile into three types Dumb phones Feature phones Smartphone.
  3. 3. Dumb phone - not a very flattering description of the phones that can do little more than make calls, send text messages and manage your contacts. Using a mobile phone as, well, a mobile phone is more than enough for many people, but the rise of the internet has created a need for access to other kinds of communication on the move. This is where the feature phone comes in. Although they work just like a traditional mobile phone, large colour screens and more powerful hardware mean that feature phones are a bit more capable than dumb phones. Most can play simple games, double up as a digital camera and act as a basic MP3 player, but web browsing and email are also on offer. So, if you need all the power of an internet-connected computer in your pocket, you need a smart phone. Qwerty keyboards, fast data connections and the ability to install new applications, etc.
  4. 4. What are the smart phones? Most of the mobile phones nowadays are addressed as “smart phone‟, as they offer more advanced computing power and connectivity than a contemporary mobile phone. Literately, a smart phone is a handheld computer, as it is powerful enough to deliver various functionalities comparable to a computer  The heart of a mobile device is its operating system, which governs its built-in computing power as well as applications, services like e-mail, and cellular- network features such as visual voice mail.
  5. 5. TYPES OF SMART PHONE OPERTING SYSTEM
  6. 6. History The first Smartphone was the IBM Simon; it was designed in 1992 and shown as a concept product that year at COMDEX the computer industry trade show held in Las Vegas, Nevada. It was released to the public in 1993 and sold by BellSouth. The Nokia Communicator line was the first of Nokia's Smartphone starting with the Nokia 9000, released in 1996. The software was based on the GEOS V3.0 operating system, featuring email communication and text-based web browsing. In 1998, it was followed by Nokia 9110 and in 2000 by Nokia 9110i, with improved web browsing capability In 1997 the term 'smart phone' was used for the first time when Ericsson released the concept phone GS88, the first device labeled as 'Smartphone'.
  7. 7. Company Profile  Mobile Bazar at North Veli Street, Madurai doing Smart phones, Tablets and Accessories distribution all over down south of Tamilnadu since 2.5 years well known distributor in Tamilnadu. We also an authorized service center of HCL with well equipped technology and well experienced people Mobile Bazar is a Smart phone distribution company which distributes HTC Mobiles, Lenovo Mobiles, HCL tablets and accessories of Platronics and Targus to Madurai and surroundings such as Theni, cumbam, Dindigal etc and downsouth such as Nagercoil, Tirunelveli up to Kanyakumari. Initially we used to distribute Micromax Mobiles, but due to less margin we have close the distribution.
  8. 8. Business Concept Smartphone, tablets and accessories distribution Products HTC Mobiles, Lenovo Smart phones, HCL tablets and Platronics and Targus Services Distribution Mobiles, Tablets and accessories all over down south of Tamilnadu Management & Ownership Proprietor : Mr. Jothibasu Manager : Mr. Ramkumar Account Manager : Mr.Varunkumar
  9. 9. Product Details Android providing mobile phone form 4000 to 50000 they are providing os for brand like Samsung, LG, Sony, Micromax, HTC, Lenovo, Gionee,Karbone, Lava,etc it contain features like front and back camera in different pixel, some inbuilt application ,etc Windows providing mobile phone from 9000 to 40000 first they provided os in HTC Brand mobile and now providing in Nokia brand mobile, it contain features like front and back camera in different pixel, some inbuilt application ,etc IOS is I Phone Operating system they provide only in their I Phone devices The minimum cost of the mobile is 45000 , it contain features like front and back camera in different pixel, some inbuilt application ,etc
  10. 10. Blackberry is providing Operating system only for blackberry mobiles the starting from 9000 to 1,00,000, it contain features like front and back camera in different pixel, some inbuilt application ,etc Bada and symbian are outdated operting system and such mobile are not available in showroom Nokia Asha is a Latest type of Smartphone operting system in Nokia they are providing more features in low cost , it contain features like front and back camera in different pixel, some inbuilt application ,etc
  11. 11. OBJECTIVES To identify the customer attitude towards smart phone. To analyze the usage of features, software, and applications of Smart phone. To know the customer satisfaction of the smart phones.
  12. 12. RESEARCH METHODOLOGY Research Approach: The researcher adopted the descriptive design for the study. Descriptive research describes the state of affairs, as it is present and to make specific predication Primary Data: The Researcher collected the primary data from the customer by using schedules. Schedules contain a set of questions printed in a definite order. Schedules are being filled in by the researcher himself. In some cases schedules may be handed over to respondents and researcher may help in recording their answer to various questions in the said Questionnaire and Schedule Secondary Data: Secondary data are collected through Websites, previous Research work
  13. 13. Sample unit Sample size is 250 and Target respondents for this study are Smartphone user in Madurai district Sampling Method The sample items are chosen as per the researcher’s convenience. The method used in convenience sampling. Tools and techniques for analysis: The statistical tools used for analysis of data are, Percentage Analysis Weighted Average Method Chi square
  14. 14. SCOPE OF THE STUDY  The study helps us to know about the student’s attitude towards smart phones.  The study will find customers opinion about smart phone LIMITATION OF STUDY:  The study is limited to Madurai.  It’s only study about the customer’s attitude towards smart phone.
  15. 15. S.NO GENDER NO. OF RESPONDENTS PERCENTAGE 1. Male 157 62.8 2. Female 93 37.2 Total 250 100 1.THE TABLE SHOWING GENDER WISE CLASISIFICATION OF RESPONDENTS INFERENCE: It can be inferred from above table that 62.8 % of respondents are Male and 37.2 % of respondents are Female.
  16. 16. 62.8 37.2 0 10 20 30 40 50 60 70 Male Female No of Respondents percentage 1 .CHART SHOWING THE GENDER WISE CLASISIFICATION OF RESPONDENTS
  17. 17. 2.THE TABLE SHOWING AGE WISE CLASSIFICATION OF RESPONDENTS. S.NO AGE NO. OF RESPONDENTS PERCENTAGE 1. Below16 38 15.2 2. 17-26 136 54.4 3. 27-36 37 14.8 4. 37-46 25 10 5 47-56 10 4 6 Above 56 4 1.6 Total 250 100 INFERENCE: It can be inferred from above table that 54.4% of the respondents belongs to the age group of 17-26 years, and 15.2% of respondents belongs to the age group 0 – 16 years and1.6 of respondents belongs to the age group is Above 56
  18. 18. 2 .CHART SHOWING THE AGE WISE CLASSIFICATION OF THE RESPONDENTS 15.2 54.4 14.8 10 4 1.6 0 10 20 30 40 50 60 0-16 17-26 27-36 37-46 47-56 Above 56 No of Respondents percentage
  19. 19. 3.THE TABLE SHOWING EDUCATIONAL QUALIFICATION OF THE RESPONDENTS. S.NO EDUCATION LEVEL NO. OF RESPONDENTS PERCENTAGE 1. Secondary 42 16.8 2. U.G 145 58 3. P.G 22 8.8 4 Professional 17 6.8 5 Others 24 9.6 Total 250 100 INFERENCE: It can be inferred from above table that 58% of the respondents are Under gradates, 6.8% of the respondents are Professional and 9.6 % of respondents like doing Diploma, ITI, Fire and safety courses and Private courses comes under Others category
  20. 20. 16.8 58 8.8 6.8 9.6 0 10 20 30 40 50 60 70 No of Respondents percentage 3 .CHART SHOWING EDUCATIONAL QUALIFICATION OF THE RESPONDENTS
  21. 21. 4.THE TABLE SHOWING MARTIAL STATUS OF THE RESPONDENTS. S.NO MARTIAL STATUS NO. OF RESPONDENTS PERCENTAGE 1. Single 177 70.8 2. Married 73 29.2 Total 250 100 INFERENCE: It can be inferred from above table that 70.8 % of respondents are Single and 29.2 % of respondents are married.
  22. 22. 70.8 29.2 0 10 20 30 40 50 60 70 80 Single Married No of Respondents percentage 4.CHART SHOWING THE MARITAL STATUS OF THE RESPONDENTS
  23. 23. 5.THE TABLE SHOWINGTHE OCCUPATION WISE CLASSIFICATION OF THE RESPONDENTS. S.NO OCCUPATION LEVEL NO. OF RESPONDENTS PERCENTAGE 1. Students 156 62.4 2. Business 23 9.2 3. Government Employee 8 3.2 4 Private Employee 47 18.8 5 Homemaker 16 6.4 Total 250 100 INFERENCE: It can be inferred from above table that 62.4% of the respondents are Students and 3.2% of respondents are government employee
  24. 24. 62.4 9.2 3.2 18.8 6.4 0 10 20 30 40 50 60 70 Students Business Government Employee Private Employee Homemaker No of Respondents percentage 5 .THE CHARTSHOWING THE OCCUPATION WISE CLASSIFICATIO OF THE RESPONDENTS.
  25. 25. 6.THE TABLE SHOWING MONTHLY INCOME WISE CLASSIFICATION THE RESPONDENTS. S.NO INCOME LEVEL NO. OF RESPONDENTS PERCENT AGE 1. No Income 113 45.2 2. Below 10000 86 34.4 3. 10001-20000 20 8 4. 20001-30000 14 5.6 5. 30001-40000 10 4 6. above 40000 7 2.8 Total 250 100 INFERENCE: It can be inferred from above table that 45.2% of respondents belongs to No Income category because some students and homemakers come under this No Income Category and 34.4% of the respondent income level is below 10,000 and 2.8% of respondents income level is above 40,000
  26. 26. 0 5 10 15 20 25 30 35 40 45 50 45.2 34.4 8 5.6 4 2.8 No of Respondents percentage 6 .THE CHART CONTAINS MONTHLY INCOME WISE CLASSIFICATION OF THE RESPONDENTS
  27. 27. 7.THE TABLE SHOWING MOBILE BRAND USED BY THE RESPONDENTS. S.NO MOBILE BRAND NO. OF RESPONDE NTS PERCENTA GE 1. Apple 10 4 2. Blackberry 11 4.4 3. Nokia 52 20.8 4. Samsung 85 34 5. Micromax 56 22.4 6. Others 36 14.4 Total 250 100 INFERENCE: It can be inferred from above table that 34% of respondents using Samsung brand Smartphone and 4% of respondent using I Phone and 14.4% of respondents using Mobile brand like LG, HTC, Sony, Karbone, Gionee, XOLO all such brand comes under Others category
  28. 28. 0 5 10 15 20 25 30 35 Apple Blackberry Nokia Samsung Micromax Others 4 4.4 20.8 34 22.4 14.4 NO. OF RESPONDENTS PERCENTAGE 7.THE CHARTSHOWING MOBILE BRAND USED BY THE RESPONDENTS.
  29. 29. 8.THE TABLE SHOWING THE YEAR OF USING SMARTRPHONE THE RESPONDENTS. S.NO MONTHS NO. OF RESPONDENTS PERCENTAGE 1. 0-12 138 55.2 2. 12-24 85 34 3. Above 24 27 10.8 Total 250 100 INFERENCE: It can be inferred from above table that 55.2% of respondents are using Smartphone for 0-12 months and 10.8% of respondents using Above 24 months
  30. 30. 0 10 20 30 40 50 60 0--12 12--24 Above 24 55.2 34 10.8 NO. OF RESPONDENTS PERCENTAGE 8 .THE CHART SHOWING THE YEAR OF USING SMARTRPHONE THE RESPONDENTS.
  31. 31. 9.THE TABLE SHOWING THE NETWORK SERVICE USED BY THE RESPONDENTS. S.NO NETWORK SERVICE NO. OF RESPONDENTS PERCENTAGE 1. Airtel 78 31.2 2. Aircel 89 35.6 3. Bsnl 12 4.8 4. Vodafone 47 18.8 5. Idea 13 5.2 6. Others 11 4.4 Total 250 100 INFERENCE: It can be inferred from above table that 35.6% of respondents using Aircel network service provider and 4.4% of respondents using other network service provider like TATADocomo,Reliance
  32. 32. 0 5 10 15 20 25 30 35 40 Airtel Aircel Bsnl Vodafone Idea Others 31.2 35.6 4.8 18.8 5.2 4.4 NO. OF RESPONDENTS PERCENTAGE 9 .THE CHART SHOWING NETWORK SERVICE USED BY THE RESPONDENTS.
  33. 33. 10.THE TABLE SHOWING CURRENT OPERTING SYSTEM USING BY THE RESPONDENTS. S.NO OPERTING SYSTEM NO. OF RESPONDENTS PERCENTAGE 1. Android 124 49.6 2. Windows 57 22.8 3. IOS 10 4 4 Blackberry 11 4.4 5 Others 48 19.2 Total 250 100 INFERENCE: It can be inferred from above table that 49.6% of respondent using Android Operating system and 4% of respondents using IOS Operating system and 19.2% of respondents using other Operating system like Symbian, Samsung Bada, Nokia Asha.
  34. 34. 49.6 22.8 4 4.4 19.2 0 10 20 30 40 50 60 Android Windows IOS Blackberry Others NO. OF RESPONDENTS PERCENTAGE 10.THE CHART SHOWING CURRENT OPERTING SYSTEM USING BY THE RESPONDENTS.
  35. 35. 11.THE TABLE SHOWING COMMON USAGE PURPOSE OF SMARTPHONE BY THE RESPONDENTS. S.NO USAGE NO. OF RESPONDENTS PERCENTAGE 1. Business use 22 8.8 2. Entertainment 88 35.2 3. Chatting and Browsing 92 36.8 4 Application 48 19.2 Total 250 100 INFERENCE: It can be inferred from above table that 36.8% of respondents using for the purpose of Chatting and browsing and 35.2 of respondents using for the purpose of entertainment and 8.8% of respondents using for Business use like Video Conferences, Business mail etc.
  36. 36. 8.8% 35.2% 36.8% 16% 3.2% Business use Entertainment Chatting and Browsing Application Others 11.THE CHART SHOWING COMMON USAGE PURPOSE OF SMARTPHONE BY THE RESPONDENTS.
  37. 37. 12.THE TABLE SHOWING COMMON USED APPLICATIONS OF THE RESPONDENTS. S.NO APPS NO. OF RESPONDENTS PERCENTAGE 1. News 10 4 2. Entertainment 56 22.4 3. Social Networking 89 35.6 4 Lifestyle 9 3.6 5 Games 45 18 6 Finance 8 3.2 7 Business 12 4.8 8 Reference 17 6.8 9 Others 4 1.6 Total 250 100 INFERENCE: It can be inferred from above table that 35.6% of respondents using Social networking apps and 1.6% of respondents using for other apps like studying related applications, health and fitness like yoga ,exercise, etc
  38. 38. 4% 22.4% 35.6% 3.6% 18% 3.2% 4.8% 6.8% 1.6% News Entertainment Social Networking Lifestyle Games Finance Business Reference Others 12.THE CHART SHOWING COMMON USED APPLICATIONS OF THE RESPONDENTS.
  39. 39. S.NO ATTRIBUTES NO. OF RESPONDENTS PERCENTAGE 1. Yes 116 46.4 2. No 134 53.6 Total 250 100 13.THE TABLE SHOWING WHETHER THE RESPONDENTS. PURCHASE THROUGH ONLINE USING APPLICATION INFERENCE: It can be inferred from above table that 46.4% of respondents used smartphone to purchase online tickets through Application and 53.6% of respondents never purchased using application
  40. 40. 13 .THE CHARTS SHOWING WHETHER THE RESPONDENTS PURCHASE THROUGH ONLINE USING APPLICATION. 46.4% 53.6% Yes No
  41. 41. S.NO FACTORS NO. OF RESPONDENTS PERCENTAGE 1. Trend 56 22.4 2. Features 69 27.6 3. Needs 43 17.2 4 Software 45 18 5 Cost 30 12 6. Others 7 2.8 Total 250 100 14.THE TABLE SHOWING FACTOR THATINFLUENCED THE RESPONDENT TO BUY SMARTPHONE. INFERENCE: It can be inferred from above table that 27.6% of respondents buying Smart phone for its Features and 22.4% of respondents buying for trends and2.8% of respondents buying Smart phone for Other Factors like the mobile was gifted by someone and for Brand
  42. 42. 22.4% 27.6% 17.2% 18% 12% 2.8% Trend Features Needs Software Cost Others 14 .THE CHART SHOWING FACTOR THAT INFLUENCED THE RESPONDENT TO BUY SMARTPHONE
  43. 43. 15.THE TABLE SHOWING RANK OF MOBILE SPECIFICATION OF THE RESPONDENTS.
  44. 44. 11.46 11.41 13.6 13.37 11.65 13.82 11.23 8.02 5.39 0 2 4 6 8 10 12 14 16 OPERTING PLATFORM SCREEN SIZE DESIGN PRICE SIMPLICITY BRAND BATTERY LIFE BUSSINESS SUPPORT OTHERS NO. OF RESPONDENTS PERCENTAGE NO. OF RESPONDENTS PERCENTAGE 15.THE CHART SHOWING RANK OF MOBILE SPECIFICATION OF THE RESPONDENTS.
  45. 45. SPECIFICATI ON DAILY FEW TIMES IN WEEK WEEKLY RARELY NEVER TOTAL MAKE A CALL 220 88 22 8.8 4 1.6 4 1.6 0 0 250 100 CHECK E- MAIL 110 44 70 28 40 16 19 7.6 11 4.4 250 100 BUSINESS 35 14 0 0 35 14 90 36 90 36 250 100 ENTERTAIN MENT 92 36.8 79 31.6 61 24.4 0 0 18 7.2 250 100 STUDYING 78 31.2 12 4.8 0 0 40 16 120 48 250 100 BROWSING 115 46 58 23.6 40 16 12 4.8 25 10 250 100 INSTANT MESSING 90 36 80 32 30 12 28 11.2 22 8.8 250 100 READ PDF/WORD 65 26 0 0 75 30 70 28 40 16 250 100 OTHERS 50 20 0 0 30 12 30 12 140 56 250 100
  46. 46. 16 THE TABLE SHOWING USAGE PATTERN OF MOBILE OF THE RESPONDENTS. INFERENCE: It can be inferred from above table that 88% of respondents Using Smart phone to make call daily, 44% of respondents Using Smart phone to Check e-mail,36.8% of respondents Using Smart phone for Entertainment and 46% of respondents of Using Smart phone for browsing
  47. 47. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% NEVER RARELY WEEKLY FEW TIMES IN WEEK DAILY 16. THE TABLE SHOWING USAGE PATTERN OF MOBILE OF THE RESPONDENTS
  48. 48. S.NO REASON NO. OF RESPONDENTS PERCENTAGE 1. YES 202 80.8 2. NO 48 19.2 TOTAL 250 100 17. THE TABLE SHOWING RESPONDENTSWILL CONTINUE SAME SMARTPHONE IN FUTURE INFERENCE: It can be inferred from above table that 80.8% of respondents will continue with same present Smartphone and 19.2% of respondents said that they will not continue same Smartphone in future period
  49. 49. 80.8% 19.2% NO. OF RESPONDENTS PERCENTAGE YES NO 17. THE CHART SHOWING RESPONDENTSWILL CONTINUESAME SMARTPHONE IN FUTURE
  50. 50. S.NO REASON NO. OF RESPONDENTS PERCENTAGE 1. CHANGES IN DESIGN 17 35.41 2. TECHONOLOGY UPDATES 22 45.83 3. PROBLEM IN PRESENT MOBILE 9 18.75 TOTAL 48 100 18.THE TABLE SHOWING REASON OF RESPONDENTS FOR CHANGING THEIR PRESENT SMARTPHONE INFERENCE: It can be inferred from above table that45.8% of respondents change their due to technology updates and 35.4% of respondents change their Smartphone due to changes in model and designs
  51. 51. 35% 46% 19% NO. OF RESPONDENTS PERCENTAGE CHANGES IN DESIGN TECHONOLOGY UPDATES PROBLEM IN PRESENT MOBILE 18 .THE CHART SHOWING REASON OF RESPONDENTS FOR CHANGING THEIR PRESENT SMARTPHONE
  52. 52. S.NO BRAND NAME NO. OF RESPONDENTS PERCENTAGE 1. SAMSUNG 60 24 2. NOKIA 49 19.6 3. APPLE 45 18 4 BLACKBERRY 20 8 5 HTC 20 8 6 SONY 21 8.4 7 MICROMAX 20 8 8 OTHERS 15 6 Total 250 100 19.THE TABLE SHOWING SMARTPHONE BRAND PREFERED BY THE RESPONDENTS. INFERENCE: It can be inferred from above table that 24% of respondents Preferred Samsung Smartphone 19.6% of respondent preferred Nokia and 6% of respondents preferred Smartphone like LG, GIOONEE, KARBONE, XOLO, etc which all falls under other Category
  53. 53. 24% 19.6% 18% 8% 8% 8.4% 8% 6% NO. OF RESPONDENTS PERCENTAGE SAMSUNG NOKIA APPLE BLACKBERRY HTC SONY MICROMAX OTHERS 19.THE CHART SHOWING SMARTPHONE BRAND PREFERED BY THE RESPONDENTS
  54. 54. FINDINGS 63% of respondents are male 54% of the respondents age group is between 17-26 years 58% of respondents education level are Under graduate 71% of respondent marital status are Single 62% of respondents are Students 35% of respondents income level is below 10000 34% of respondents are using Samsung company Smartphone 55% of respondents are using their Smartphone for 0-12 months 36% of respondents using Aircel Network service 50% of respondent using Android Smartphone 37% of respondent using Smartphone for the purpose of chatting and browsing 36% of respondent using social networking application 54% of respondents never purchased via Apps 28% of respondents using Smartphone for its features 14% of respondent used to see the brand of the Mobile so their ranked 1st for Brand
  55. 55. 88% of respondent using to make a call Daily 44% of respondents used to check E-mail through Smartphone Daily 36% of respondents using Smartphone for business use rarely 37% of respondent using Smartphone for entertainment purpose 46% of respondent using Smartphone for browsing web page 31% of respondent using Smartphone for Studying purposes 36% of respondent using Instant messing 30% of respondent used to read Pdf/word through Smartphone weekly 46% of respondent change their present Smartphone due to technology changes 24% of respondent preferred Samsung Brand Smartphone
  56. 56. SUGGESTIONS Customer are expecting more application in Windows mobile because when compare to Android operating system there are less in windows Respondents are expecting low cost mobile in I Phone brand Respondent expecting water resident device and high ram capacity in low range mobile and long battery backup
  57. 57. CONCLUSION Smart phone are essential tools in our daily life. They help us to communicate, socialize and interact with each other at any point in time and for all the four corners of the world. The consumer buying a variety of smart phones which satisfy his wants and they are always influenced by his purchasing activities by some considerations which lead him to select a particular brand or a particular operating systems in preferred to others.  Consumers mostly preferred Samsung smart phones. From this study I have gained lot of practical exposure about consumer buying behavior towards smart phones.
  58. 58. BIBLIGRAPHY Research2Guidance. (2010). Installed based of Smartphone application users, 2009-2013. Available from: http://www.mobilephonedevelopment.com/archives/996 (Accessed 17 March 2011). Reynard, G. (2009).Available from: http://ebooksabout.blogspot.com/2009/02/smartphones-in- classroom.html (Accessed 18 March 2011). www.slideshare.com www.wikipedia.com
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