MLA Poster Session Handout
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MLA Poster Session Handout MLA Poster Session Handout Document Transcript

  •  Internet  Reader’s  Advisory:   Outreaching  RA         Kathryn  Bergeron   Systems  Librarian   Baldwin  Public  Library        Goals  Whereas  many  patrons  are  not  aware  of  library  services  Whereas  outreach  is  an  essential  part  of  library  services  Whereas  many  of  our  patrons  rely  heavily  on  the  internet  for  their  entertainment  and  their  information  Whereas  Reader’s  Advisory  is  an  essential  and  under-­‐utilized  library  service                                                                            We  commit  to  out-­‐reaching  to  patrons  through  new  and  innovative  methods  to  bring  Reader’s  Advisory  to  them  We  commit  to  expanding  knowledge  of  library  services  through  interaction  with  online  library  patrons  as  well  as  in  person  patrons.  
  • Step  1:  Find  Your  Patrons  Online    Where  are  your  other  local  libraries  online?  Where  are  other  organizations  in  your  community?  What  sites  are  your  patrons  using  when  you  walk  past  their  computers?  Have  you  searched  for  your  library  lately?  In  Google?  On  Twitter?  What  are  people  saying  about  you?    Popular  Places  to  Find  Patrons:   -­‐ Facebook   -­‐ LinkedIn   -­‐ Twitter   -­‐ Ning   -­‐ Myspace   -­‐ Flickr   -­‐ Foursquare   -­‐ YouTube   -­‐ Slideshare   -­‐ Second  Life   -­‐ Blog   -­‐ Good  Reads   -­‐ Meebo    Step  2:  Once  you  know  where  they  are:  Go  To  Them!    Step  3:  Engage  Them    Social  Networking  is  not  just  for  announcing  events.  ENGAGE  PATRONS!   -­‐ Talk  to  your  patrons   -­‐ Respond  to  their  posts   -­‐ Search  for  them  on  places  like  twitter,  and  respond  to  them   -­‐ Encourage  them  to  share  your  posts  or  share  your  page  with  their  friends   -­‐ Post  fun  articles  or  videos  related  to  libraries  or  books   -­‐ Post  about  other  library  or  consortium  events,  and  tag  them  in  your  posts  –  let  them  share   and  respond  (MeL.org  is  great  about  this!)    Step  4:  Give  them  what  they  want     -­‐ Look  at  what  they’re  talking  about,  and  talk  about  it  with  them   -­‐ Ex.  NYPL’s  “Mad  Men”  booklist   -­‐ Ex.  New  books  &  DVD  lists   -­‐ Ex.  Latest  award  winners  and  hot  books   -­‐ Find  patrons  who  post  about  specific  books,  movies,  new  technologies,  etc…  and  engage   them.   -­‐ Ex.  You  post  about  your  iPad,  we  send  you  the  title  of  a  new  book  about  essential  iPad  apps   -­‐ Ex.  You  post  that  you  loved  The  Help  and  we  send  you  a  link  to  Little  Bee  by  Chris  Cleave.   -­‐ Ex.  You  respond  to  our  new  movies  post  and  we  send  you  a  message  offering  to  put  next   week’s  new  movies  on  hold.   -­‐ If  you  still  don’t  know  what  they  like,  ASK  THEM!  That’s  the  beauty  of  social  networking!   -­‐ Best  Books  Friday:  Ask  people  to  post  their  favorite  books  of  the  week    Step  5:  Reach  out  with  other  services     Questions?  Kathryn  Bergeron,  Systems  Librarian,  Baldwin  Public  Library   Kathryn.bergeron@baldwinlib.org