MLA Poster Session

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Internet Reader's Advisory: Outreaching RA. A poster session at the Michigan Library Association Conference in 2010

Internet Reader's Advisory: Outreaching RA. A poster session at the Michigan Library Association Conference in 2010

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  • 1. Internet Reader’s Advisory: Outreaching RA
    Kathryn Bergeron
    Systems Librarian
    Baldwin Public Library
    Goals
    Popular Places to Find Patrons:
    Questions to ask:
    • Where are your other local libraries online?
    • 14. Where are other organizations in your community?
    • 15. What sites are your patrons using when you walk past their computers?
    • 16. Have you searched for your library lately? In Google? On Twitter?
    • 17. What are people saying about you?
    Libraries?Overrated! I can get everything I need online
    Whereas many patrons are not aware of library services
    Whereas outreach is an essential part of library services
    Whereas many of our patrons rely heavily on the internet for their entertainment and their information
    Whereas Reader’s Advisory is an essential and under-utilized library service
    We commit to out-reaching to patrons through new and innovative methods to bring Reader’s Advisory to them
    We commit to expanding knowledge of library services through interaction with online library patrons as well as in person patrons.
    Step 1: Find
    Your Patrons Online
    Step 3: Engage Them
    They post some cool stuff. Plus, they listen to what we want.
    You know, the library is onFacebook and Twitter.
    Meh.
    I’ll still probably just use Amazon.
    Social Networking is not just for announcing events. ENGAGE PATRONS!
    • Talk to your patrons
    • 18. Respond to their posts
    • 19. Search for them on places like twitter, and respond to them
    • 20. Encourage them to share your posts or share your page with their friends
    • 21. Post fun articles or videos related to libraries or books
    • 22. Post about other library or consortium events, and tag them in your posts – let them share and respond (MeL.org is great about this!)
    Step 2: Once you know where they are:
    Go To Them
    Step 4: Give Them
    What They Want
    I love the library
    …Plus,it’s an e-Book.
    I tweeted about WoW* and they sent me a list of books with strategies, stats, and quest data…
    • Look at what they’re talking about, and talk about it with them
    • 23. Ex. NYPL’s “Mad Men” booklist
    • 24. Ex. New books & DVD lists
    • 25. Ex. Latest award winners and hot books
    • 26. Find patrons who post about specific books, movies, new technologies, etc… and engage them.
    • 27. Ex. You post about your iPad, we send you the title of a new book about essential iPad apps
    • 28. Ex. You post that you loved The Help and we send you a link to Little Bee by Chris Cleave.
    • 29. Ex. You respond to our new movies post and we send you a message offering to put next week’s new movies on hold.
    • 30. If you still don’t know what they like, ASK THEM! That’s the beauty of social networking!
    • 31. Best Books Friday: Ask people to post their favorite books of the week
    • 32. Halloween Costume Books: Who is your favorite literary character to dress-up as?
    Step 5: Reach out with other services
    *World of Warcraft