Converting leads into sales is a challenge every sales-driven organization faces. Enterprise systems make it easy to store important information about prospects, but it can be difficult to easily leverage this information to give leads the attention they need or manage other aspects of the sales cycle. K2 can help by drawing information from backend systems like Microsoft SQL Server, Microsoft SharePoint, Microsoft Dynamics CRM, SAP, Oracle and more, into solutions composed of forms, workflows and reports to provide better lead tracking and analysis, and to automate and speed up the sales cycle.