Copyright economy updated
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Copyright economy updated

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An updated version of my presentation concerning the challenges and future of copyright industry.

An updated version of my presentation concerning the challenges and future of copyright industry.

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Copyright economy updated Copyright economy updated Presentation Transcript

  • Whose Immaterial Economy? Jyrki J.J. Kasvi
  • Information society civilization Information processing Pre-language Speech Writing Printing press ICT technology Available information ~ 10 7 bits ~ 10 9 bits ~ 10 11 bits ~ 10 17 bits ~ 10 25 bits
    • Printing press gave birth to copyright as we know it:
      • To protect content providers against distributors
    • ICT tehcnology is going to need a corresponding system :
      • But to protect whom against whom?
    Civilization level Pack Tribes/villages Towns/cities Industrial Networking
  • Anne’s act 1709
    • In 1709 the first actual copyright law was enacted in United Kingdom
      • Defined the three interest groups whose relationships copyright laws still governs: content provider, publisher and consumer
      • Publishers had no right to limit the way consumers use the content they purchase, DRM would have been illegal in 1709.
      • It took 300 years from Gutenberg’s invention to get a law
    • The principles of Anne’s act worked for almost 300 years!
      • Requires small copying costs and centralised control
      • In digital world the copying costs are zero and each and every computer is a potential printing press
      • Now the change happens much faster than 300-400 years ago.
  • Balance? Marketss Content providers Publishers Consumers Legislation Legislation is supposed to protect weaker parties...
  • Challenge and opportunity
    • Printing press created the basis for copyright system
      • Making of new copies of content is cheap
      • It is possible to centrally supervise and control copying
    • Newspapers and popular culture were born as a result
      • But the profession of scribes was wiped out
    • Digital technology requires new rules
      • It costs nothing to copy, edit and distribute content
      • It is impossible to centrally supervise or control copying
    • What new cultural phenomena digital technology makes possible?
      • Social media, crowdsourcing, …
      • Rip-n-mix & mash-up
      • ???
  • Goals for a new copyright system
    • Of these we probably have a wide consensus
    • To maximise production and use of content – the expansion of culture
      • E.g. the original goal of the patent system was to maximise the distribution and use of new innovations – expansion of economy
    • To secure livelihood of content makers
      • What about benefits of media industry shareholders?
      • Production and marketing services used by content makers are also under threat
    • To facilitate new forms of content, expression and culture
      • Crowdsourcing, mash-ups etc. vs. copyright
    • Of means to achieve these goals we still need to discuss
  • Problematic details
    • Copyrights of public information
      • Have been used to limit publication and usage of public information
      • How to use content created by public cultural institutions and broadcasting companies?
    • Copyrights in developing countries
      • Research and education institutions of developing countries cannot afford the prices of scientific and educational materials
    • Disabled people’s equal access to information
      • Content should be transferable to formats accessible to disabled people
      • DRM should allow blind people’s screen readers to work
    • Copyrights of software have been forgotten
      • Economically the most important sector of copyright economy in Finland
    • The intimate relationship of media industry and law makers
      • The secrecy of ACTA negotiations have not stopped media industry lobbyists from being informed (better than politicians or NGO’s)‏
      • Consumer and civil rights have been secondary to economic interests
  • ” Open legislation”
  • Supervision and control
    • The only way to enforce traditional copyrights in digital age is to supervise continuously everybody’s digital communications
      • Privacy?
      • Who is responsible for supervision and judgement?
    • Cutting internet connections is the only working punishment
      • Freedom of expression?
      • Who is responsible for enforcing punishments?
    • Chinese proposal
      • Install supervision compulsory software on each and every computer
    • Who would be watching the watchmen?
  • Hopeless DRM battle
    • Digital = copyable
      • You have to open the copy protection for presentation: the protection cannot be too strong or the devices would become too expensive.
    • AACS key opens Blu-ray- and HD DVD copy protection
      • 09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0
      • Google: 235.000 hits, Digg
    • Some other solution is needed!
  • Cloud computing politics
    • Applications, content and computing are becoming cloud computing services
      • Content providers must become service providers
    • Kindle, iPad etc. Is doing the same to books and newspapers as Spotify did to music
      • TV channels may die but IP television services grow
    • The tension between the rights of content providers, publishers and customers stays
      • Amazon removed 1984 from their clients’ Kindles
    • What is going to happen to public libraries?
      • Publishers would be more than happy to see libraries dwindle
  • Difficult near future
    • Media industry is going through a painful structural change
      • CD and DVD, even mp3 and mpeg are going to follow LP and C to oblivion
    • The valid price of content and distribution = zero
      • Not for piratism but because someone always offers content for a cheaper price
      • Content becomes service
    • Amateur media challenges industrial media
      • Distributed and shared content production
      • People trust other people (“it was in a blog”)‏
    • Commercial news media are facing a challenge to survive
      • The role of public broadcasting and media increases
  • Wikimedia Commons Lost business models
  • Productivity leap for media: Only those who jump farther than the others survive. Is Spotify media's ATM? Wikimedia Commons
  • Wikimedia Commons ” The colour doesn't matter as long as it is black.”
  • Possibilities for survival
    • Tailoring
      • Media are still model T Fords
        • When do I get Helsingin Sanomat for Laajalahti to my mail bos with extra politics and without sports?
    • Service
      • Media consumers still have to search for their own content and news and entertainment from various sources
        • Why can I have a list of T shirt web stores but not my news?
    • Open public data
      • Utilising and mashing up of public data to create new content and services.
    • Reliability
      • In the web, reliability is your most valuable asset and
        • ” In the web no-one knows you are a dog.” The New Yorker, page 61 of July 5, 1993
  • Sukupuolten välinen digikuilu? Discussion U.S. Army Photo