Website User Friendliness Study

Job Portal
Website User
Friendliness Study
Job Portals Report
Jan-Mar ‘08
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Website User Friendliness Study
© copyright JuxtConsult

Job Portal
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Website User Friendliness Study
Table of content
Introduction .............................................................. 1
Methodology.............................................................. 2
Category Websites Tested.............................................. 8
Findings:
Website User Friendliness Aggregate Scores - Overall ............ 10
Website User Friendliness Sub Parameter Scores - Overall....... 11
Website User Friendliness Perceptual Map – Overall .............. 12
Average Ratings on the Individual Parameters - Overall.......... 13
Rating Dispersions by Individual Attributes ......................... 14
Relative Importance of the Individual Criteria ..................... 25
Website User Friendliness Aggregate Scores – Website Users .... 26
Website User Friendliness Sub Parameter Scores – Website Users
............................................................................ 27
Website User Friendliness Perceptual Map – Website Users ...... 28
Average Ratings on the Individual Parameters – Website Users . 29
Rating Dispersions by Individual Attributes ......................... 30
Relative Importance of the Individual Criteria ..................... 41
Website User Friendliness Aggregate Scores – Website Non Users
............................................................................ 42
Website User Friendliness Sub Parameter Scores – Website Non
Users...................................................................... 43
Website User Friendliness Perceptual Map – Website Non Users 44
Average Ratings on the Individual Parameters – Website Non
Users...................................................................... 45
Rating Dispersions by Individual Attributes ......................... 46
Relative Importance of the Individual Criteria ..................... 57
Respondent ProfileDemographic Profile............................. 58
Demographic Profile ................................................... 59
Socio Economic Profile................................................. 63
Economic Profile........................................................ 65
Net Usage Dynamics.................................................... 67
WUF Index Ranking of Websites by User Segments ................ 68
Sample Sizes............................................................. 75

Job Portal
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Website User Friendliness Study
Introduction
Internet users rarely bother to complain about the poor quality or
experience of a website. They just ‘switch’ to an alternative website.
Yet most websites do little to track their user’s experience and
perceptions about their websites on various critical parameters - be it
the appeal of their user interface, ease of navigation and task
completion, or the satisfaction derived from the actual usage
experience.
To precisely fill this gap JuxtConsult has introduced its ‘Website User
Friendliness’ syndicated study. The study helps the online players
measure, quantify and benchmark the ‘user friendliness’ and ‘usage
satisfaction’ of their website vis-à-vis the key competing websites.
The study is unique in its methodology as it takes the concept of
‘usability testing’ of a website online – it makes the users use a website
and give the feedback on its usage experience in ‘live’ online
environment. The user feedback is real time and based on actual usage
of the website.
In order to define and measure what really makes a website ‘user-
friendly’, we looked at a simple and interesting parallel of what makes
a person seem ‘friendly’. In human interaction, we identify someone as
‘friendly’ only when that person firstly ‘looks’ friendly to us and then
‘behaves’ friendly towards us. When it comes to our interaction with
websites, our expectations and behaviors are no different. We identify
or treat a website as ‘friendly’ only when it both looks pleasant and
acceptable to us and is easy and convenient to use. That is,
A User friendly website Looks friendly + Behaves friendly
To ‘look’ friendly, a website must be identifiable, appealing, relevant,
and pleasant in its appearance. On the other hand, to ‘behave’ friendly
a website must enable the task a user has come to perform on the
website in a convenient, smooth, orderly and satisfactory manner.
Accordingly, this study interprets, evaluates, measures and reports the
‘user-friendliness’ of a website taking into account both in its look
factors as well as its usability factors.
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Job Portals
Methodology
The JuxtConsult ‘Website User Friendliness’ model
Any comprehensive measure of ‘user-friendliness’ of a website must
cover all key aspects that determine its ‘user-interface’ (looking
friendly) as well as its ‘usage experience’ (behaving friendly). At a
broad level, we at JuxtConsult defined these key aspects as follows:
User Interface (look friendly) Usage Experience (behave friendly)
Visually appealing Easy to access
Distinctly identifiable Easy to locate relevant information
Organized interface Easy to comprehend information
Relevant content Easy to navigate and conduct a task
Better quality of content Offer relevant and adequate solutions
Facilitate satisfactory completion of task
Consistent in performance
Highly interactive and responsive
In order to identify the precise and measurable attributes under each of
these aspects, we carefully mapped the typical flow of the ‘interaction’
a user usually has with a website. In doing so we identified 6 typical
stages of interaction a user has with a website (and therefore, 6 critical
aspects that need to be measured to arrive at any comprehensive
evaluation of ‘user-friendliness’ of a website):
The user accesses the website (Accessibility)
Finds the website appealing (Likeability)
Finds the content relevant (Relatability)
Is able to smoothly navigate on the website (Navigability)
Finds the website responsive when needs assistance/help
(Interactivity)
Is able to complete the task/purpose for which he/she visited the
website in the first place (Task accomplishment)
Digging a little deeper in these 6 critical areas we identified 19
individual parameters that required to be measured to make the model
a fairly comprehensive one. The parameters related to ‘e-commerce’
and ‘transactions’ were not included in the ‘generic model’ per se (to
retain its universality), but have been considered separately as the
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Website User Friendliness Study
‘seventh’ critical aspect of measuring user friendliness of the ‘e-
commerce’ websites.
The following graphics outline the precise ‘website user friendliness’
measuring and rating schema used in the JuxtConsult model and in
bringing out these reports:
©
The Model
The Website – User
The Measures
The User Friendliness Criteria
Interaction Points
Browser compatibility
Accessibility Download time
Is the website easy to access?
Technical
Distinctiveness (branding)
Layout and interface
Aesthetics (color, text, graphics)
Likeability Does it look appealing?
Identification with the website
Design
Ease of comprehension
Relevance/Adequacy of content
Relatability Is the content relevant and distinct?
Content distinctiveness (quality)
Content
Ease of locating task info
Ease of conducting the tasks
Navigability Is it easy to use? Inter-page consistency in design
Task Flow
and flow
Navigational cues and helps
Error rate / error recovery
Interactivity Is it able to assist the user when needed?
Contacability (and responsiveness)
Assistance
Sense of security in using the site
Level of task completion (success)
Task Accomplishment Timeliness of task completion
Is the user able to accomplish the task?
Solution Adequacy of task compl. (satisfaction)
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Job Portals
©
User Friendliness Measuring Schema
3. Distinctive in identity (branding)
4. Presentation of content (layout) 10. Ease of locating task info
5. Aesthetics (color, text, graphics) 11. Ease of conducting the task
6. User identification with the site 12. Navigation flow between pages 16. Timeliness of task completion
7. Ease of comprehension 13. Navigational cues and helps 17. Quality of usage experience
1. Browser Compatibility 8. Relevance of content 14. Error recovery 18. Perceived sense of security in usage
2. Download Time 9. Relative quality of content 15. Customer responsiveness 19. Brand preference creation
Site is likeable and relevant
Site is easily accessible Site is easy to use with hassle-free navigation Site delivers task accomplishment
Design Appeal
Ease of Access Ease of Usage Usage Satisfaction
Appeal Index
Accessibility Index Navigability Index Satisfaction Index
User Friendly Experience
User Friendly Interface
User Friendly Interface Index (UFEX) User Friendly Experience Index (UZEX)
Website User Friendliness
Category Level Website User Friendliness Index (WUF)
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Website User Friendliness Study
As shown in the schema, the 19 individual parameters that determine
the overall user friendliness of a website have been clustered together
into 4 ‘sub index’ measuring the ‘accessibility’, ‘appeal’, ‘navigability’
and ‘usage satisfaction’ index of a website. Hereafter these are
combined to arrive at two higher level ‘user interface’ and ‘user
experience’ Index and eventually into the overall ‘website user
friendliness’ (WUF) index of a website.
The model thereby allows various websites in a category/vertical to be
evaluated, compared, benchmarked and ranked on various aspects of
their ‘user-friendliness’ in an objective manner (based on the index
score derived from actual ‘ratings’ of these websites by their existing
and potential users).
The online survey
To test and get the websites rated on these 19 parameters and some
other identified aspects of ‘user friendliness’ by their existing and
potential users, an online survey methodology based on ‘live’ usage and
rating of websites was used.
The online survey was conducted using JuxtConsult’s own online user
panel (www.getcounted.net) as well as using a ‘survey ad campaign’ on
Google Ad Sense (contextual search ads).
The online survey was conducted using an e-questionnaire segmented
into three sections. The first section had a ‘screener questionnaire’
that was used to identify the ‘users’ of an online category, and of the
various websites being tested within that category. Then the identified
‘users’ and ‘non-users’ (taken as potential users) of the various
websites were taken to the respective websites for ‘live’ usage. This
was done by providing the ‘URL links’ of these websites within the
questionnaires.
Half the respondents (of both existing and potential users of the
website) were asked to surf the ‘homepage’ and the other half to
‘complete a simple assigned task’ on the website1. This split was done
to keep the length of the ‘live’ usage sessions within reasonable time
limit, so that including the feedback-giving time (questionnaire filling),
the whole session does not become too long for the respondent. In this
way we tried to minimize the impact of any possible ‘response fatigue’
in the survey to the extent it is possible to do so in such surveys.
To ensure a statistically healthy representation and calculation of the
ratings (and indices) for each website in the study, a minimum sample
quota of 120 ‘reported response’ per website was fixed. This is the
sample size on which the user friendliness index calculations are based.
1
The tasks that the respondents of the Job Portal category were asked to
perform were – 1) search for a job posting of your interest on the website, 2)
upload your resume on to the website, and 3) check for career tips in your area
of interest on the website.
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Job Portals
However, because of a break up of ‘live’ usage between the ‘only
homepage surfing’ and ‘only an assigned task completion’, each
respondent were to give only ‘part’ rating of the website. This meant
that in practice it would take 2 respondents (one of homepage and one
of task) to compete one rating of a website as per the JuxtConsult
Model. Accordingly, in sample collection, the quota per website was
doubled to 240 respondents per website. The eventual break up of the
samples as ‘set’ per website and between its existing users and non-
users (potential users) was as follows:
Table 1: Sample size by websites
Sample Base Users Non-users Total
Monster Home page 60 60 120
Task 60 60 120
Jobstreet Home page 60 60 120
Task 60 60 120
Clickjobs Home page 60 60 120
Task 60 60 120
Timesjobs Home page 60 60 120
Task 60 60 120
Naukri Home page 60 60 120
Task 60 60 120
Total Category 600 600 1,200
Further to ensure that we report only those responses that are based on
actual, and to an extent, sincere ‘live’ usage of the website, firstly the
time taken to check/use the website was measured (from the time of
clicking the URL link on the questionnaire to the time of answering the
first feedback question). Thereafter, we decided to exclude from
reporting those respondents who took less than 3 minutes to ‘surf the
homepage’ and less than 5 minutes to ‘complete the assigned task’ on
the website.
For the 19 individual parameters, except for browser compatibility, the
ratings for the rest 18 parameters were taken directly from the
respondents. For rating on browser compatibility, websites were tested
internally at JuxtConsult by its own technical team on various popular
internet browsers and then rated accordingly. The browsers on which
the website opening was tested were – Internet Explorer, Firefox,
Netscape and Opera.
For the rest 18 parameters where users’ gave the ratings directly, all
ratings were taken on a ‘5 point qualitative scale’. For each parameter,
respondents were asked to choose one of the five statements given as
‘options’. The five statements ranged from the most positive statement
about that attribute on that website to the most negative statement
about that attribute on that website.
Of these 18 parameters, only one parameter’s response was taken from
the respondents ‘past usage’ of the website (therefore asked only to
the ‘users’). This parameter was customer responsiveness (measured as
timeliness and appropriates of response to any query they may have
made on the website in the past). On all the other 17 parameters the
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Website User Friendliness Study
respondents were asked to give their ratings basis the ‘live’ usage
experience and in real time.
Eventually, Index numbers were calculated and derived from the
individual parameter level rating, with each level index having its own
calculated scale (depending on the number of individual parameters
included under that index). The sample bases of various websites were
equalized while calculating their website user friendliness index to
ensure that there are no sample size biases in the reported findings.
In the online questionnaires, a response format of ‘clicking’ a single or
multiple options among the various given options was used for most
questions. Wherever relevant, it was also possible for a respondent to
answer ‘none’, ‘not applicable’ or ‘any other’. To enlist complete and
sincere responses, an incentive of a significant cash prize was also
announced to be given to one randomly selected respondent at the end
of the survey.
The questionnaire were pre-tested and timed to take approximately 15-
20 minutes for a respondent to complete depending on the speed of
comprehension and answering of the questions. The questionnaire was
structured and designed to reduce the level of ‘respondent fatigue’ to
an extent that was practically possible.
Over 1,400 unduplicated and clean responses were collected from the
online survey for the 5 websites being tested under the Job Portal
category (in about 3 weeks of time for which the survey was ‘live’
online). After further cleaning of the data for the actual time spent on
surfing the homepage/completing the task on the websites 1,160
responses were finally found to be valid and used in creating this
report.
The valid and usable data was then made representative of the entire
online urban Indian population by using appropriate 'demographic
multipliers’ using highly authentic Govt. of India population statistics.
The weights used were derived from the JuxtConsult’s India Online
2007 study and are based on 3 highly relevant demographic parameters
– SEC, town class and region.
The end result is that the findings of this report possibly represent the
‘voice’ of over 24 million online urban Indians. Further, the findings
represent and effectively cover internet users from all SEC groups, all
age groups above 12 years, all income groups and all types of town
classes (right down to 20,000 population size level towns)2 .
2
For more details on the demographic and socio-economic profile of the
respondents see the ‘Respondent Profile’ section of this report.
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Job Portals
Category Websites Tested
Naukri (www.naukri.com)
Monster (www.monster.com)
Timesjobs (www.timesjobs.com)
Clickjobs (www.clickjobs.com)
Jobstreet (www.jobstreet.com)
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Website User Friendliness Study
Findings
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Job Portals
Website User Friendliness
Aggregate Scores - Overall
Table 2: Website user friendliness index (WUF) - overall
Brands WUF Index Relative Index
Naukri 8.3 100%
Clickjobs 7.9 95%
Monster 7.8 95%
Jobstreet 6.8 82%
Timesjobs 6.5 79%
Base: 1,160
Table 3: User friendly interface index (UFEX) - overall
Brands UFEX Index Relative Index
Naukri 4.7 100%
Monster 4.5 95%
Clickjobs 4.4 94%
Jobstreet 3.9 81%
Timesjobs 3.7 78%
Base: 1,160
Table 4: User friendly usage experience index (UZEX) - overall
Brands UZEX Index Relative Index
Naukri 3.5 100%
Clickjobs 3.4 97%
Monster 3.4 95%
Jobstreet 2.9 82%
Timesjobs 2.8 79%
Base: 1,160
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Website User Friendliness Study
Website User Friendliness
Sub Parameter Scores -
Overall
Table 5: Accessibility index (overall)
Brands Accessibility Index Relative Index
Naukri 2.6 100%
Monster 2.5 95%
Clickjobs 2.4 92%
Jobstreet 2.1 81%
Timesjobs 2.0 78%
Base: 1,160
Table 6: Appeal index (overall)
Brands Appeal Index Relative Index
Naukri 2.2 100%
Clickjobs 2.1 95%
Monster 2.0 94%
Jobstreet 1.7 81%
Timesjobs 1.7 78%
Base: 1,160
Table 7: Navigability index (overall)
Brands Navigability Index Relative Index
Clickjobs 1.3 100%
Monster 1.2 93%
Naukri 1.2 92%
Jobstreet 1.0 78%
Timesjobs 1.0 77%
Base: 1,160
Table 8: Usage satisfaction index (overall)
Brands Satisfaction Index Relative Index
Naukri 2.3 100%
Monster 2.1 92%
Clickjobs 2.1 91%
Jobstreet 1.9 81%
Timesjobs 1.8 77%
Base: 1,160
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Job Portals
Website User Friendliness
Perceptual Map – Overall
.2
Monster
.1
Ease of Access
Timesjobs
Ease of Usage
0.0
Jobstreet
Design Appeal
Naukri Clickjobs
Attribute
Usage Satisfaction
-.1
-.3 -.2 -.1 -.0 .1 .2 .3
Brand
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Website User Friendliness Study
Average Ratings on the
Individual Parameters -
Overall
Table 9: Summary table - overall
Ratings (on a 5 point qualitative scale) Monster Jobstreet Clickjobs Timesjobs Naukri
Browser Compatibility 5.0 5.0 5.0 5.0 5.0
Download Time 4.4 4.3 4.4 4.5 4.3
Accessibility Index 2.5 2.1 2.4 2.0 2.6
Distinctive in identity (branding) 3.3 3.4 3.4 3.3 3.4
Presentation layout of the home page 3.3 3.4 3.4 3.3 3.4
Presentation layout of the task page 4.2 4.3 4.5 4.2 4.4
Aesthetics of graphics on the homepage 3.0 3.1 3.1 3.1 2.7
User identification with the site 4.1 4.0 4.2 4.2 3.7
Ease of comprehension 4.0 4.1 4.2 4.2 4.1
Relevance of content 4.2 4.2 4.2 4.5 4.3
Relative quality of content 4.3 4.3 4.2 4.4 4.3
Appeal Index 2.0 1.7 2.1 1.7 2.2
Ease of locating task info 4.0 4.3 4.4 4.1 4.3
Ease of conducting the task 4.0 4.1 3.9 3.9 4.1
Navigation flow between pages 4.1 4.4 4.4 4.1 4.3
Navigational cues and helps 4.1 4.4 4.4 4.1 4.3
Error recovery 4.4 4.5 4.4 4.2 4.2
Appropriateness of response to queries 4.7 4.7 4.5 4.5 4.8
Timeliness of response to queries 4.7 4.5 4.4 4.5 4.2
Satisfaction with query resolution 4.7 4.2 4.3 4.4 4.5
Navigability Index 1.2 1.0 1.3 1.0 1.2
Timeliness of task completion 4.0 4.1 4.1 3.8 4.1
Quality of the usage experience 4.0 4.3 4.1 4.1 4.0
Perceived sense of security during usage 4.1 4.3 4.3 4.3 4.3
Creation of brand preference 4.4 4.5 4.5 4.5 4.5
Satisfaction Index 2.1 1.9 2.1 1.8 2.3
UFEX Index 4.5 3.9 4.4 3.7 4.7
UZEX Index 3.4 2.9 3.4 2.8 3.5
WUF Index 7.8 6.8 7.9 6.5 8.3
Base: 1,160
Note – Individual ratings are based on a 5 point qualitative scale. For each
parameter respondents were asked to choose 1 out of the 5 mentioned
statements, which ranged from the most positive statement to the most
negative statement.
Index numbers are derived numbers from the ratings, with each level index
having its own calculated scale and not adhering to any standard numeric scale.
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Job Portals
Rating Dispersions by
Individual Attributes
Chart 1: Download time (overall)
JFM '08 Extremely slo w
0% 1%
1%
3% 2%
100% 4%
4%
4% 8% 1%
11%
11%
9% 7% 14%
Fairly slo w
24%
75% 24% 25%
25%
32%
Neither fast no r
50% slo w
64% Reaso nably fast
60% 60% 56%
52%
25%
A dequately fast
0%
M onst er Jobst reet Clickjobs Timesjobs Naukri
Base: 598
Chart 2: Distinctive in identity (overall)
Didn't no tice the lo go
JFM '08
1% at all'.
2% 2%
100% 8%
10% 2% 6% 7%
9%
7% 10% 9%
6% I had to search fo r the
6%
6% lo go
75% 21%
35% 28%
25%
31% I spo tted it but o nly
after a while
50%
It was pro minent and I
62% spo tted it easily
55% 56%
52%
25% 47%
It was the first thing
that I no ticed o n the
0% page
M o nster Jo bstreet Clickjo bs Timesjo bs Naukri
Base: 598
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Website User Friendliness Study
Chart 3: Presentation of the home page (overall)
JFM '08 Extremely haphazard
0% 1 0% 0% 0% and badly presented
2% 2%
100% % 4%
2%
9%
15%
1%
1
17%
1%
1
5% Fairly diso rganized
and ill presented
75%
34% 37% 39% 38%
41% Just average in
o rganizatio n and
50%
presentatio n
Fairly well o rganized
and presented
51%
25% 48% 46% 46%
42%
Extremely well
o rganized and neatly
0%
presented
M o nster Jo bstreet Clickjo bs Timesjo bs Naukri
Base: 598
Chart 4: Presentation of the task page (overall)
JFM '08
Extremely untidy and
0% 0% 0%
1% 0% 2%
3%
100% 4% 0% 4%
1% cluttered
17%
12%
22% 16%
Fairly untidy
75% 43%
29%
35%
30%
33%
A veragely presented
50%
Fairly well presented
54%
53%
25% 50% 48%
44%
Very well presented
0%
M onster Jobst reet Clickjobs Timesjobs Naukri
Base: 598
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Job Portals
Chart 5: Aesthetics of text (overall)
JFM '08
It has to o little co ntent
100% 1% 2% 3%
8%
11% and lo o ks empty
24%
13% 28%
33%
75% 29%
It has to o much text
and lo o ks cluttered
50%
80% 75%
70%
64%
60%
25%
It has just the right
amo unt o f text and
lo o ks fine
0%
M onster Jobstreet Clickjobs Timesjobs Naukri
Base: 598
Chart 6: Aesthetics of graphics (overall)
JFM '08
100%
15% To o few
19%
19% 20%
28%
75%
42%
Neither engage me
41%
50%
71% no r distract me
71%
73%
25%
44%
To o many
31%
10% 10%
8%
0%
M onst er Jobst reet Clickjobs Timesjobs Naukri
Base: 237
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Website User Friendliness Study
Chart 7: User identification with the site (overall)
JFM '08 Its just o ppo site o f my
style and perso nality
1% 2%
100% 5% 4% 9%
3%
7% 2%
8% 14%
11% 8% I find it difficult to
10% 23%
relate to it
15%
75%
25% 36% 39% I can live with it
27%
50% 42%
I can relate to it to
so me extent
53%
25% 47%
43% 42%
26% It matches my style
and perso nality
0%
co mpletely
M onster Jobstreet Clickjobs Timesjobs Naukri
Base: 598
Chart 8: Ease of comprehension (overall)
JFM '08
Extremely difficult
1% 3%
100% 3% 4%
6% 3% 2%
10% 7%
3% 7%
8%
14% 21% Quite difficult
21%
75%
29% 40%
31%
31%
23% Neither easy no r
50% difficult
Reaso nably easy
53%
25% 46% 47% 47% 42%
Extremely easy
0%
M onst er Jobst reet Clickjobs Timesjobs Naukri
Base: 598
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Job Portals
Chart 9: Relevance of content (overall)
JFM '08
A lmo st irrelevant
1% 0% 1% 0% 1%
100% 5%
1% 2%
3%
1% 5% 12%
9%
21% 19%
Lo w relevance
75% 34%
46%
45%
33% 38%
A veragely
50% relevant
Fairly relevant
58%
25% 45% 41%
40% 40%
Highly relevant
0%
M onst er Jobstreet Clickjobs Timesjobs Naukri
Base: 598
Chart 10: Relative quality of content (overall)
JFM '08 Significantly inferio r
0% 1% 1% than the o ther
4%
100% 4% 2% 3%
6% 5%
4% 1% websites
13%
13%
9% 13%
Somewhat inferio r
than the o ther
75% 40%
28% websites
32%
31% 31%
Same as o ffered by
the o ther websites
50%
Somewhat better than
56% 53%
52% 52% the o ther websites
25% 50%
Significantly better
than the o ther
0%
websites
M onster Jobstreet Clickjobs Timesjobs Naukri
Base: 598
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Website User Friendliness Study
Chart 11: Ease of locating task info (overall)
JFM '08
Extremely difficult
0% 2% 3% 2%
100% 4% 2% 4%
3% 5%
4% 9%
16% 13%
18%
18% Fairly difficult
23%
75%
26%
29%
32%
33% Neither easy no r
50%
difficult
63% Fairly easy
55%
53%
25%
42%
41%
Very easy
0%
M onster Jobst reet Clickjobs Timesjobs Naukri
Base: 563
Chart 12: Ease of conducting the task info (overall)
JFM '08 Faced lo ts o f difficulty
1%
2% 1% 3%
4%
100%
3%
5% 4%
5% 11%
18% 19%
19% Faced so me difficulty
37% 23%
75% but was able to
co mplete the task
27%
36%
30% Neither easy no r
26%
50% 21% difficult
Fairly easy with o nly
25% 46%
42% so me mino r irritants
40% 40%
39%
Extremely easy and
0%
hassle-free
M onster Jobstreet Clickjobs Timesjobs Naukri
Base: 563
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Job Portals
Chart 13: Navigation flow between pages (overall)
JFM '08
Relevant page did no t
1% 2% 2%
100% 5% 6%
4% 6% o pen at all
6% 3%
3% 3% 6% 5%
16% 7%
Faced lo t o f
22%
28%
75%
pro blems
34%
35%
43% Neither freely no r with
50%
difficulty
68%
61% M o re o r less freely
54%
25% 46%
37%
Co mpletely freely
0%
M onster Jobst reet Clickjobs Timesjobs Naukri
Base: 563
Chart 14: Navigation clues and helps (overall)
JFM '08
Relevant page did
1% 2% 2%
100% 5% 6%
4% 3% 6% no t o pen at all
3% 3% 6% 6% 5%
16% 7%
22% Faced lo t o f
75% 28%
34% pro blems
35%
43%
Neither freely no r
50%
with difficulty
68%
61% M o re o r less freely
54%
25% 46%
37%
Co mpletely freely
0%
M onst er Jobst reet Clickjobs Timesjobs Naukri
Base: 563
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Website User Friendliness Study
Chart 15: Error recovery (overall)
JFM '08
Co uldn't reso lve and
0%
2% 2% 3%
100% 5%
6% 2% failed to co mplete the
3% 1%
8% 8%
7% 6% task
9% 10%
Reso lved with great
75% 35%
29% 31% difficulty
25% 22%
Enco untered but
50%
reso lved with website
help instructio ns
59% 57% Enco untered erro r but
57% 57%
55%
25%
reso lved o n my o wn
Did no t enco unter any
0%
erro r at all
M onster Jobstreet Clickjobs Timesjobs Naukri
Base: 563
Chart 16: Appropriateness of the response (overall)
JFM '08
There was no
0% 0% 0%
2% 2% 1%
100% 0% 1%
5% 2% 1% respo nse at all
3% 4% 6%
2% 17%
18% 10%
20% 32% Received o nly auto -
75%
reply, no thing
thereafter
They respo nded but
50%
did no t reso lve the
82% 82%
78% query
71%
64%
Query was reso lved
25%
o nly partially
Query was reso lved
0%
co mpletely
M onster Jobstreet Clickjobs Timesjobs Naukri
Base: 261
21

Job Portals
Chart 17: Timeliness of response (overall)
JFM '08 0%
0%
1% Did no t receive any
100% 1% 0% 6% 5%
1%
5% 1% 6% 1%
0% respo nse at all
9%
14%
26%
30% 29% Fairly late
75% 13%
37%
Neither pro mptly no r
50%
late
73% 67%
63% 64% M o re o r less in time
25% 48%
Very pro mptly
0%
M onster Jobstreet Clickjobs Timesjobs Naukri
Base: 261
Chart 18: Satisfaction with response (overall)
JFM '08
0% 0% 0% 0%
2% 2%
3% Highly dissatisfied
100% 2% 0% 4% 6%
4% 0%
9%
25%
27%
M o derately
75% 38%
24%
dissatisfied
53%
18%
Neither satisfied no t
50%
dissatisfied
71%
61% M o derately satisfied
56%
54%
25%
39%
Highly satisfied
0%
M onster Jobstreet Clickjobs Timesjobs Naukri
Base: 261
22

Website User Friendliness Study
Chart 19: Timeliness of task completion (overall)
JFM '08
1% 1% 1%
1% 3% To o k significantly
100%
9% 7% 9% 7% lo nger than expected
15%
13%
22% 17%
22% To o k so mewhat mo re
75%
29% time than expected
20% 34% 27%
22%
Co mpleted in as much
50% 15% time as expected
Co mpleted marginally
50%
25% 46% 46%
44% faster than expected
40%
Co mpleted a lo t faster
0%
than expected
M onster Jobstreet Clickjobs Timesjobs Naukri
Base: 563
Chart 20: Quality of usage experience (overall)
JFM '08
1% 2% 1% 2%
3% Do wnright painful
100% 2% 2%
1% 0% 5%
10%
13%
23%
23%
23%
Fairly tro ubleso me
75%
and irritating
36%
55%
36%
35% Just abo ut agreeable
45%
50%
Fairly pleasant and
25% 47%
satisfacto ry
38% 35%
32%
29%
Extremely pleasant
0%
and delightful
M onster Jobstreet Clickjobs Timesjobs Naukri
Base: 563
23

Job Portals
Chart 21: Perceived sense of security in usage (overall)
JFM '08
Co mpletely insecure
0% 0% 1%
1% 1%
100% 1%
3% 1% 2%
7%
10%
14%
17% 15%
14%
Fairly insecure
75%
42% 29%
27% 35%
37%
No t sure if I can trust
50%
the website
Fairly secure
52% 53%
25% 49% 46%
41%
A bso lutely secure
0%
M onster Jobstreet Clickjobs Timesjobs Naukri
Base: 1,157
Chart 22: Brand preference creation (overall)
JFM '08
Very unlikely to visit
1% 1% 0% 1% 0%
100% 2% 1% 3% 6%
3% it
10%
7%
10% 11% 8%
Fairly unlikely to
18%
20%
75% 29% 29%
31% visit it
No t sure, may o r
50%
may no t visit it
69%
66% So mewhat likely to
60% 61%
55%
25% visit it
Very likely to visit it
0%
M onst er Jobstreet Clickjobs Timesjobs Naukri
Base: 1,157
24

Website User Friendliness Study
Relative Importance of the
Individual Criteria
Table 10: Importance ranking of the key individual criteria (overall)
Brands Monster Jobstreet Clickjobs Timesjobs Naukri Overall
Fastest to download 50% 54% 46% 55% 56% 52%
Most responsive and prompt in customer
37% 36% 35% 38% 35% 36%
service and support
Provide the best help 35% 47% 36% 33% 24% 34%
Simplest and most easy to understand
38% 34% 25% 41% 34% 34%
language
Brand image in the market place 29% 31% 30% 36% 35% 32%
Gives best assurance on privacy of info
17% 21% 31% 20% 21% 22%
provided
Most neat looking design (aesthetics) 13% 19% 12% 20% 33% 20%
Best assures safety against frauds &
21% 22% 18% 15% 20% 19%
misuse of personal details & financial info
Matches my personality and style the best 15% 15% 21% 17% 20% 18%
Most logical structure and flow of info. /
17% 10% 14% 13% 12% 13%
content
Helps accomplish the task in least no. of
clicks 17% 8% 20% 10% 7% 13%
Most consistent design, look & feel across
the page 11% 4% 12% 4% 4% 7%
Overall Base: 1,160
25

Job Portals
Website User Friendliness
Aggregate Scores – Website
Users
Table 11: Website user friendliness index (WUF) - website users only
Brands WUF Index Relative Index
Clickjobs 4.3 100%
Monster 4.1 96%
Naukri 3.8 88%
Jobstreet 3.3 76%
Timesjobs 2.8 66%
Base: 518
Table 12: User friendly interface index (UFEX) - website users only
Brands UZEX Index Relative Index
Clickjobs 1.9 100%
Monster 1.8 93%
Naukri 1.6 85%
Jobstreet 1.4 74%
Timesjobs 1.2 64%
Base: 518
Table 13: User friendly usage experience index (UZEX) - website users
only
Brands UFEX Index Relative Index
Clickjobs 2.4 100%
Monster 2.3 97%
Naukri 2.2 90%
Jobstreet 1.9 78%
Timesjobs 1.6 67%
Base: 518
26

Website User Friendliness Study
Website User Friendliness
Sub Parameter Scores –
Website Users
Table 14: Accessibility index (website users only)
Brands Accessibility Index Relative Index
Monster 1.3 100%
Clickjobs 1.3 100%
Naukri 1.2 91%
Jobstreet 1.0 79%
Timesjobs 0.9 68%
Base: 518
Table 15: Appeal index (website users only)
Brands Appeal Index Relative Index
Clickjobs 1.1 100%
Monster 1.0 94%
Naukri 1.0 88%
Jobstreet 0.9 76%
Timesjobs 0.7 66%
Base: 518
Table 16: Navigability index (website users only)
Brands Navigability Index Relative Index
Clickjobs 0.7 100%
Monster 0.6 86%
Naukri 0.5 74%
Jobstreet 0.5 62%
Timesjobs 0.4 56%
Base: 518
Table 17: Usage satisfaction index (website users only)
Brands Satisfaction Index Relative Index
Clickjobs 1.2 100%
Monster 1.1 98%
Naukri 1.1 92%
Jobstreet 0.9 81%
Timesjobs 0.8 69%
Base: 518
27

Job Portals
Website User Friendliness
Perceptual Map – Website
Users
.2
Monster
Ease of Access
.1
Ease of Usage
0.0
Timesjobs
Naukri
Usage Satisfaction
Jobstreet Clickjobs
Design Appeal
-.1
Attribute
-.2
-.3 -.2 -.1 -.0 .1 .2 .3 .4
Brand
28

Website User Friendliness Study
Average Ratings on the
Individual Parameters –
Website Users
Table 18: Summary table (website users only)
Ratings (on a 5 point qualitative scale) Monster Jobstreet Clickjobs Timesjobs Naukri
Browser Compatibility 4.3 4.2 4.3 4.3 4.2
Download Time 4.3 4.2 4.3 4.3 4.2
Accessibility Index 1.3 1.0 1.3 0.9 1.2
Distinctive in identity (branding) 3.3 3.3 3.4 3.4 3.4
Presentation layout of the home page 3.3 3.3 3.4 3.4 3.4
Presentation layout of the task page 4.1 4.3 4.5 4.2 4.4
Aesthetics of graphics on the homepage 3.1 3.2 3.0 3.0 2.8
User identification with the site 4.0 4.1 4.3 4.1 3.4
Ease of comprehension 4.0 4.2 4.2 4.4 3.9
Relevance of content 4.3 4.1 4.0 4.4 4.5
Relative quality of content 4.2 4.2 4.2 4.4 4.5
Appeal Index 1.1 0.9 1.1 0.7 1.0
Ease of locating task info 4.1 4.5 4.6 4.1 4.3
Ease of conducting the task 4.1 3.9 3.8 3.9 4.1
Navigation flow between pages 4.1 4.3 4.5 4.1 4.4
Navigational cues and helps 4.1 4.3 4.5 4.1 4.4
Error recovery 4.4 4.4 4.5 4.1 4.1
Appropriateness of response to queries 4.8 4.7 4.7 4.6 4.9
Timeliness of response to queries 4.8 4.7 4.6 4.6 4.3
Satisfaction with query resolution 4.6 4.6 4.3 4.6 4.4
Navigability Index 0.6 0.5 0.7 0.4 0.5
Timeliness of task completion 3.8 4.1 4.3 3.7 4.0
Quality of the usage experience 4.0 4.4 4.2 4.1 3.7
Perceived sense of security during
usage 4.1 4.3 4.3 4.4 4.2
Creation of brand preference 4.4 4.6 4.5 4.5 4.6
Satisfaction Index 1.1 0.9 1.2 0.8 1.1
UFEX Index 2.3 1.9 2.4 1.6 2.2
UZEX Index 1.8 1.4 1.9 1.2 1.6
WUF Index 4.1 3.3 4.3 2.8 3.8
Base: 518
29

Job Portals
Rating Dispersions by
Individual Attributes
Chart 23: Download time (website users only)
JFM '08 Extremely slo w
0% 0%
2% 3%
100% 2% 8%
4% 0% 9%
2%
9% 18% 9% 22% 8% Fairly slo w
75%
23% 23%
32% 17%
29%
Neither fast no r
slo w
50%
Reaso nably fast
59% 58% 59%
54% 51%
25%
A dequately fast
0%
M onst er Jobstreet Clickjobs Timesjobs Naukri
Base: 261
Chart 24: Distinctive in identity (website users only)
JFM '08 Didn't notice the lo go
0%
1% 1% at all'.
100% 6%
7% 1% 5% 5%
12% 8%
11%
8%
9%
I had to search fo r the
8%
9%
lo go
75% 26%
25%
29%
27%
24%
I spo tted it but o nly
after a while
50%
It was prominent and I
60% 60%
56% spo tted it easily
51% 50%
25%
It was the first thing
that I no ticed o n the
0%
page
M onster Jobstreet Clickjobs Timesjobs Naukri
Base: 261
30

Website User Friendliness Study
Chart 25: Presentation of the home page (website users only)
JFM '08 Extremely haphazard
0% 0% 0% 0% 1 and badly presented
3%
100% % 5%
8%
4% 12% 4%
18% 5%
13%
16% Fairly diso rganized and
ill presented
75%
29%
35% 36% 52% Just average in
35%
o rganizatio n and
50%
presentatio n
Fairly well o rganized
and presented
57%
25% 47% 44%
42%
35%
Extremely well
o rganized and neatly
0% presented
M o nster Jo bstreet Clickjo bs Timesjo bs Naukri
Base: 261
Chart 26: Presentation of the task page (website users only)
JFM '08
Extremely untidy
0% 0% 1% 0%
2% 1%
3%
100% 2%
0% 0% 6% and cluttered
9% 18%
17%
26%
Fairly untidy
41%
75%
22%
41%
27%
29% A veragely
50%
presented
Fairly well
60%
57%
25% 50%
47% presented
42%
Very well
0% presented
M onst er Jobst reet Clickjobs Timesjobs Naukri
Base: 261
31

Job Portals
Chart 27: Aesthetics of text (website users only)
JFM '08
It has to o little co ntent
100% 2% 2% 6%
8% and lo o ks empty
13%
25%
16% 29%
31%
22%
75%
It has to o much text
and lo o ks cluttered
50%
76% 73% 69%
64% 63%
It has just the right
25%
amo unt o f text and
lo o ks fine
0%
M onster Jobst reet Clickjobs Timesjobs Naukri
Base: 261
Chart 28: Aesthetics of graphics (website users only)
JFM '08
100%
10% 15%
16% To o few
25%
33%
75%
Neither engage me
52%
no r distract me
50% 82% 72%
45%
68%
To o many
25%
34%
22%
12%
7% 7%
0%
M onster Jobst reet Clickjobs Timesjobs Naukri
Base: 113
32

Website User Friendliness Study
Chart 29: User identification with the site (website users only)
JFM '08 Its just o ppo site o f my
1% 4% style and perso nality
100% 8%
10% 1%
7% 19%
6% 0% 15%
6%
I find it difficult to
18%
8% 2%
relate to it
75%
30% 14%
27% 39%
28% I can live with it
50%
47%
I can relate to it to
57% so me extent
25% 49% 46% 41%
It matches my style
18%
and perso nality
0%
co mpletely
M onster Jobstreet Clickjobs Timesjobs Naukri
Base: 261
Chart 30: Ease of comprehension (website users only)
JFM '08
Extremely difficult
0%
2% 2%
100% 5% 5%
6%
2% 3%
8%
13% 5%
15% 7%
11% Quite difficult
31%
75%
33%
32%
28%
26%
Neither easy no r
50% 22%
difficult
Reaso nably easy
55%
51% 51%
25% 48%
39%
Extremely easy
0%
M onst er Jobstreet Clickjobs Timesjobs Naukri
Base: 261
33

Job Portals
Chart 31: Relevance of content (website users only)
JFM '08
0% 0% 1%
2% 2%
100% A lmo st irrelevant
7%
0%
4% 2%
6% 6%
11% 2%
8%
25%
Lo w relevance
75% 38%
38%
44%
42%
33% A veragely relevant
50%
55%
54% Fairly relevant
25% 43% 41% 35%
Highly relevant
0%
M onst er Jobst reet Clickjobs Timesjobs Naukri
Base: 261
Chart 32: Relative quality of content (website users only)
JFM '08 Significantly inferio r
0% 0% 0% 0%
2%
100% than the o ther
7% 3%
4% 8%
12% 8%
1% websites
13% 9%
6% So mewhat inferio r
21%
than the o ther
75%
27% 46%
27% websites
32%
Same as o ffered by
the o ther websites
50%
68% So mewhat better than
56% 55% the o ther websites
25% 49% 46%
Significantly better
than the o ther
0%
websites
M onster Jobstreet Clickjobs Timesjobs Naukri
Base: 261
34

Website User Friendliness Study
Chart 33: Ease of locating task info (website users only)
JFM '08
Extremely difficult
0% 0% 1%
3%
3%
100% 1%
5% 3% 4%
9% 10%
6%
13% 7%
11%
Fairly difficult
28% 23%
75%
25%
39%
40%
Neither easy no r
50%
difficult
67%
64% Fairly easy
58%
25%
41%
40%
Very easy
0%
M onster Jobstreet Clickjobs Timesjobs Naukri
Base: 259
Chart 34: Ease of conducting the task info (website users only)
JFM '08 Faced lo ts o f difficulty
2% 1%
4% 3%
100% 5%
0% 2%
3% 11%
6%
18%
13% Faced so me difficulty
27%
22%
75% 50% but was able to
co mplete the task
26% 36%
Neither easy no r
27%
33%
50%
difficult
16%
Fairly easy with o nly
25% 50%
42% so me mino r irritants
39%
34% 33%
Extremely easy and
0%
hassle-free
M onster Jobstreet Clickjobs Timesjobs Naukri
Base: 259
35

Job Portals
Chart 35: Navigation flow between pages (website users only)
JFM '08
Relevant page did no t
0% 1%
2% 4%
100% 1%
2%
9%
4% 5% 9% o pen at all
6%
13%
2% 5% 8%
Faced lo t o f pro blems
15% 33%
75%
39%
36%
43%
Neither freely no r with
50%
difficulty
69%
61% M o re o r less freely
50%
25% 45%
39%
Co mpletely freely
0%
M onster Jobstreet Clickjobs Timesjobs Naukri
Base: 259
Chart 36: Navigation clues and helps (website users only)
JFM '08
Relevant page did
0% 1% 1%
2% 4%
100%
5% 2%
9%
4% no t o pen at all
9%
6%
13%
2% 5% 8%
Faced lo t o f
15% 33%
75%
pro blems
39%
36%
43%
Neither freely no r
50%
with difficulty
69%
61% M o re o r less freely
25% 50%
45%
39%
Co mpletely freely
0%
M onster Jobstreet Clickjobs Timesjobs Naukri
Base: 259
36

Website User Friendliness Study
Chart 37: Error recovery (website users only)
JFM '08
Co uldn't reso lve and
0% 1%
2% 2%
100% 5%
7% 0%
3%
2% failed to co mplete the
6% 9%
9%
12% task
12%
12% Reso lved with great
30%
18%
75%
difficulty
42%
23% 29%
Enco untered but
50%
reso lved with website
help instructio ns
66% 63%
Enco untered erro r but
52%
25% 48% 49%
reso lved o n my o wn
Did no t enco unter any
0%
erro r at all
M onster Jobstreet Clickjobs Timesjobs Naukri
Base: 259
Chart 38: Appropriateness of the response (website users only)
JFM '08 0% There was no
0%
2% 2% 3%
100% 2% 0% 0% 0%
3% 0% respo nse at all
1% 0%
0% 5% 9%
17% 7% 18%
26% Received o nly auto -
75%
reply, no thing
thereafter
They respo nded but
50%
91% did no t reso lve the
86%
81% 78% query
70%
Query was reso lved
25%
o nly partially
Query was reso lved
0%
co mpletely
M onster Jobst reet Clickjobs Timesjobs Naukri
Base: 122
37

Job Portals
Chart 39: Timeliness of response (website users only)
JFM '08
0%
Did no t receive any
0% 0% 1% 0% 0%
2%
100% 2% 0% 3%
3% 2% 12% respo nse at all
15% 7%
17% 12%
9% 20% Fairly late
75%
43%
Neither pro mptly
50%
no r late
81% 82%
76% 70%
M o re o r less in time
25% 45%
Very pro mptly
0%
M onster Jobstreet Clickjobs Timesjobs Naukri
Base: 122
Chart 40: Satisfaction with response (website users only)
JFM '08
0% 0% 0% 0% 0% 0% Highly dissatisfied
2%
100% 2% 5% 0% 4%
0% 10%
8%
12%
8%
34% 18% M o derately
75%
38% dissatisfied
59%
Neither satisfied no t
50%
dissatisfied
77%
70%
64% M o derately satisfied
51%
25%
37%
Highly satisfied
0%
M onster Jobstreet Clickjobs Timesjobs Naukri
Base: 122
38

Website User Friendliness Study
Chart 41: Timeliness of task completion (website users only)
JFM '08
0% 1% 0% 1% To o k significantly
1%
100% 3% 6%
9% lo nger than expected
12%
18%
9%
24% 8%
To o k so mewhat mo re
75% 34%
time than expected
35% 32%
28% 42%
Co mpleted in as much
50%
19% time as expected
12%
Co mpleted marginally
25% 49%
45% faster than expected
38%
37% 37%
Co mpleted a lo t faster
0%
than expected
M onster Jobstreet Clickjobs Timesjobs Naukri
Base: 259
Chart 42: Quality of usage experience (website users only)
JFM '08
Do wnright painful
1% 0%
2% 2% 1%
100%
8% 0%
2% 1% 3% 11%
8%
18% 23%
Fairly tro ubleso me
75% 32%
31%
and irritating
63% 31%
46% Just abo ut agreeable
50%
32%
Fairly pleasant and
57%
25%
satisfacto ry
41%
32% 28% 25%
Extremely pleasant
0%
and delightful
M onster Jobstreet Clickjobs Timesjobs Naukri
Base: 259
39

Job Portals
Chart 43: Perceived sense of security in usage (website users only)
JFM '08
1% 1% 0% 1% 0% Co mpletely insecure
100% 1% 1% 3%
4% 6% 9%
16% 16%
15% 12%
Fairly insecure
75%
38%
27% 34%
36%
45%
No t sure if I can trust
50%
the website
Fairly secure
55% 51%
25% 49% 44%
35%
A bso lutely secure
0%
M onster Jobstreet Clickjobs Timesjobs Naukri
Base: 518
Chart 44: Brand preference creation (website users only)
JFM '08
0% 0% 1% 0% Very unlikely to visit
2%
100% 2%
2% 1%
3% 6% 7%
9% it
9%
6% 3%
21% 22% Fairly unlikely to visit
27% 26%
28%
75%
it
No t sure, may o r
50%
may no t visit it
70% 70%
62% 63%
62% So mewhat likely to
25% visit it
Very likely to visit it
0%
M onst er Jobst reet Clickjobs Timesjobs Naukri
Base: 518
40

Website User Friendliness Study
Relative Importance of the
Individual Criteria
Table 19: Importance ranking of the key individual criteria (website
users only)
Brands Monster Jobstreet Clickjobs Timesjobs Naukri Overall
Fastest to download 59% 56% 45% 50% 60% 54%
Most responsive and prompt in customer
49% 47% 36% 47% 22% 40%
service and support
Provide the best help 36% 39% 41% 27% 26% 34%
Simplest and most easy to understand
34% 38% 17% 45% 33% 33%
language
Brand image in the market place 27% 35% 30% 21% 27% 28%
Most neat looking design (aesthetics) 18% 22% 14% 22% 60% 27%
Gives best assurance on privacy of info
20% 10% 40% 21% 15% 22%
provided
Best assures safety against frauds &
17% 22% 17% 21% 20% 19%
misuse of personal details & financial info
Matches my personality and style the best 18% 13% 21% 18% 17% 17%
Helps accomplish the task in least no. of
clicks 18% 6% 14% 14% 7% 12%
Most logical structure and flow of info. /
content 4% 12% 13% 8% 11% 9%
Most consistent design, look & feel across
1% 3% 13% 6% 2% 5%
the page
Overall Base: 518
41

Job Portals
Website User
Friendliness
Aggregate Scores –
Website Non Users
Table 20: Website user friendliness index (WUF) - website non-users
only
Brands WUF Index Relative Index
Naukri 4.5 100%
Monster 3.7 83%
Timesjobs 3.7 82%
Clickjobs 3.6 79%
Jobstreet 3.5 77%
Base: 642
Table 21: User friendly interface index (UFEX) - website non-users only
Brands UZEX Index Relative Index
Naukri 1.9 100%
Timesjobs 1.6 83%
Monster 1.6 83%
Clickjobs 1.5 80%
Jobstreet 1.5 79%
Base: 642
Table 22: User friendly usage experience index (UZEX) - website non-
users only
Brands UFEX Index Relative Index
Naukri 2.6 100%
Monster 2.1 83%
Timesjobs 2.1 81%
Clickjobs 2.0 79%
Jobstreet 2.0 77%
Base: 642
42

Website User Friendliness Study
Website User Friendliness
Sub Parameter Scores –
Website Non Users
Table 23: Accessibility index (website non-users only)
Brands Accessibility Index Relative Index
Naukri 1.4 100%
Monster 1.2 82%
Timesjobs 1.1 81%
Clickjobs 1.1 78%
Jobstreet 1.1 77%
Base: 642
Table 24: Appeal index (website non-users only)
Brands Appeal Index Relative Index
Naukri 1.2 100%
Monster 1.0 83%
Timesjobs 0.9 81%
Clickjobs 0.9 80%
Jobstreet 0.9 76%
Base: 642
Table 25: Navigability index (website non-users only)
Brands Navigability index Relative Index
Naukri 0.7 100%
Timesjobs 0.6 90%
Monster 0.6 87%
Clickjobs 0.6 86%
Jobstreet 0.6 85%
Base: 642
Table 26: Usage satisfaction index (website non-users only)
Brands Satisfaction Index Relative Index
Naukri 1.3 100%
Monster 1.0 81%
Timesjobs 1.0 80%
Clickjobs 1.0 77%
Jobstreet 1.0 76%
Base: 642
43

Job Portals
Website User Friendliness
Perceptual Map – Website
Non Users
.1
Jobstreet
Usage Satisfaction
Ease of Access Timesjobs
Naukri
Ease of Usage
0.0
Monster
-.1 Clickjobs
Design Appeal
Attribute
-.2
-.3 -.2 -.1 -.0 .1 .2 .3
Brand
44

Website User Friendliness Study
Average Ratings on the
Individual Parameters –
Website Non Users
Table 27: Summary table (website non-users only)
Ratings (on a 5 point qualitative scale) Monster Jobstreet Clickjobs Timesjobs Naukri
Browser Compatibility 5.0 5.0 5.0 5.0 5.0
Download Time 4.4 4.3 4.4 4.6 4.3
Accessibility Index 1.2 1.1 1.1 1.1 1.4
Distinctive in identity (branding) 3.4 3.5 3.4 3.3 3.4
Presentation layout of the home page 3.4 3.5 3.4 3.3 3.4
Presentation layout of the task page 4.3 4.3 4.4 4.2 4.3
Aesthetics of graphics on the homepage 2.8 3.0 3.1 3.1 2.6
User identification with the site 4.3 4.0 4.1 4.2 3.9
Ease of comprehension 4.0 4.0 4.2 4.2 4.2
Relevance of content 4.1 4.2 4.3 4.5 4.1
Relative quality of content 4.3 4.3 4.2 4.5 4.1
Appeal Index 1.0 0.9 0.9 0.9 1.2
Ease of locating task info 4.0 4.2 4.2 4.0 4.3
Ease of conducting the task 3.9 4.2 4.2 3.9 4.1
Navigation flow between pages 4.1 4.6 4.3 4.1 4.3
Navigational cues and helps 4.1 4.6 4.3 4.1 4.3
Error recovery 4.4 4.5 4.2 4.3 4.3
Appropriateness of response to queries 4.6 4.6 4.2 4.5 4.6
Timeliness of response to queries 4.6 4.3 4.0 4.5 4.0
Satisfaction with query resolution 4.8 3.8 4.1 4.3 4.6
Navigability Index 0.6 0.6 0.6 0.6 0.7
Timeliness of task completion 4.4 4.1 3.9 3.8 4.1
Quality of the usage experience 3.9 4.1 4.1 4.1 4.1
Perceived sense of security during usage 4.2 4.3 4.2 4.2 4.3
Creation of brand preference 4.3 4.4 4.5 4.4 4.4
Satisfaction Index 1.0 1.0 1.0 1.0 1.3
UFEX Index 2.1 2.0 2.0 2.1 2.6
UZEX Index 1.6 1.5 1.5 1.6 1.9
WUF Index 3.7 3.5 3.6 3.7 4.5
Base: 642
45

Job Portals
Rating Dispersions by
Individual Attributes
Chart 45: Download time (website non-users only)
JFM '08 Extremely slo w
0% 0% 1%
1%
4%
100% 1% 1%
3%
8%
4% 6%
4% 6% 19%
10%
Fairly slo w
28%
75% 16% 27%
36%
27%
Neither fast no r
slo w
50%
68%
67% Reaso nably fast
61%
53% 52%
25%
A dequately fast
0%
M onster Jobstreet Clickjobs Timesjobs Naukri
Base: 337
Chart 46: Distinctive in identity (website non-users only)
JFM '08
Didn't no tice the lo go
2% 2%
3%
100% at all'.
9%
13% 7%
3% 9%
7%
5% 10%
3% 2% 10%
5% I had to search fo r the
lo go
75% 16%
22% 39% 30%
37%
I spo tted it but o nly
after a while
50%
It was pro minent and I
64%
60% spo tted it easily
52%
25% 49%
44%
It was the first thing
that I no ticed o n the
0%
page
M onster Jobst reet Clickjobs Timesjobs Naukri
Base: 337
46

Website User Friendliness Study
Chart 47: Presentation of the home page (website non-users only)
Extremely haphazard
JFM '08
and badly presented
0% 0% 0% 0% 0%
1%
100% 0%
0% 1% 9%
7% 14%
16%
16%
Fairly diso rganized and
4%
ill presented
32%
75% 39%
29%
Just average in
47% 47%
o rganizatio n and
50%
presentatio n
Fairly well o rganized
60% 55% and presented
53%
25%
36% 36%
Extremely well
o rganized and neatly
0%
presented
M onster Jobstreet Clickjobs Timesjobs Naukri
Base: 337
Chart 48: Presentation of the task page (website non-users only)
JFM '08 Extremely untidy
0% 0% 0% 0% 0% 0%
3% 2%
100% and cluttered
7% 3%
2%
16% 16%
14% 16%
Fairly untidy
75%
46%
29% 34%
38% 33%
A veragely
presented
50%
Fairly well
53% presented
25% 50%
47% 47%
46%
Very well
presented
0%
M onst er Jobstreet Clickjobs Timesjobs Naukri
Base: 337
47

Job Portals
Chart 49: Aesthetics of text (website non-users only)
JFM '08
It has to o little
100% 1% 1% 1% co ntent and lo o ks
7%
9%
20%
9% empty
31% 35%
75% 35%
It has to o much text
and lo o ks cluttered
50%
84% 79%
68% 65%
56%
25% It has just the right
amo unt o f text and
lo o ks fine
0%
M onst er Jobst reet Clickjobs Timesjobs Naukri
Base: 337
Chart 50: Aesthetics of graphics (website non-users only)
JFM '08
100%
To o few
13% 15%
22% 23%
26%
75%
34%
36% Neither engage
me no r distract
50% 79%
61% 69% me
51%
25% To o many
43%
12%
8% 8%
0%
M onst er Jobst reet Clickjobs Timesjobs Naukri
Base: 124
48

Website User Friendliness Study
Chart 51: User identification with the site (website non-users only)
Its just o ppo site o f
JFM '08
my style and
0%
0% 1% 0%
1%
100% 4% 5% perso nality
9% 6% 13%
13%
15% I find it difficult to
13%
28% 15% relate to it
75%
22%
39% I can live with it
42%
38%
25%
50%
I can relate to it to
56% so me extent
25%
43%
39% 38% 34%
It matches my style
and perso nality
0%
co mpletely
M onster Jobstreet Clickjobs Timesjobs Naukri
Base: 337
Chart 52: Ease of comprehension (website non-users only)
JFM '08 Extremely difficult
0% 3%
4%
100% 5%
8%
7% 1%
1%
7% 10%
9%
3%
9% Quite difficult
14%
31%
75%
25%
40%
45%
33% Neither easy no r
19% difficult
50%
Reaso nably easy
55%
25% 45%
43% 42% 40%
Extremely easy
0%
M onst er Jobst reet Clickjobs Timesjobs Naukri
Base: 337
49

Job Portals
Chart 53: Relevance of content (website non-users only)
JFM '08
A lmo st irrelevant
0%
0% 1% 0% 0% 0% 1%
2% 0%
100% 3%
6%
13%
11% 17%
30% Lo w relevance
31%
75%
42%
48%
22% A veragely relevant
54%
50%
Fairly relevant
61%
25% 47% 45%
40%
28%
Highly relevant
0%
M onst er Jobstreet Clickjobs Timesjobs Naukri
Base: 337
Chart 54: Relative quality of content (website non-users only)
JFM '08 Significantly inferio r
1% 0% 1% 1%
2% than the o ther websites
100% 6% 1%
0%
2% 3%
3% 16% 20%
5% 17%
So mewhat inferio r than
36%
75% 23% the o ther websites
35% 34%
43% Same as o ffered by the
50% o ther websites
63% So mewhat better than
58%
25% 48% 46% the o ther websites
36%
Significantly better than
0%
the o ther websites
M onster Jobstreet Clickjobs Timesjobs Naukri
Base: 337
50

Website User Friendliness Study
Chart 55: Ease of locating task info (website non-users only)
JFM '08 Extremely difficult
0% 2% 3%
4%
100% 6% 2% 0%
6%
2% 7%
18%
25% 8% Fairly difficult
23%
25%
75%
23%
27%
30% Neither easy no r
26%
25%
50% difficult
Fairly easy
58%
53%
25% 44% 43%
42%
Very easy
0%
M onst er Jobst reet Clickjobs Timesjobs Naukri
Base: 304
Chart 56: Ease of conducting the task info (website non-users only)
Faced lo ts o f difficulty
JFM '08
0% 0% 0% 3%
3%
100%
2% 6% 7% 11% 7%
11% Faced so me difficulty
19%
25% 21% but was able to
24%
75%
co mplete the task
38% 28% Neither easy no r
21%
25% difficult
37%
50%
Fairly easy with o nly
so me mino r irritants
25% 50%
47%
45%
40%
33%
Extremely easy and
0% hassle-free
M onster Jobstreet Clickjobs Timesjobs Naukri
Base: 304
51

Job Portals
Chart 57: Navigation flow between pages (website non-users only)
JFM '08 Relevant page did
0% 1% 3%
100% 6% no t o pen at all
7%
4% 4% 1%
9%
5% 5%
3%
20% 7% 6% Faced lo t o f
28%
pro blems
75% 21% 30%
34%
Neither freely no r
43%
with difficulty
50%
M o re o r less freely
66% 62% 56%
25% 48%
34%
Co mpletely freely
0%
M onster Jobst reet Clickjobs Timesjobs Naukri
Base: 304
Chart 58: Navigation clues and helps (website non-users only)
JFM '08 Relevant page did
0% 1% 3%
100% 6% 7%
4% 4% 1% no t o pen at all
9%
5% 5%
3%
20% 7% 6% Faced lo t o f
28%
75% pro blems
21% 30%
34%
Neither freely no r
43%
50% with difficulty
M o re o r less freely
66% 62%
56%
25% 48%
34%
Co mpletely freely
0%
M onst er Jobst reet Clickjobs Timesjobs Naukri
Base: 304
52

Website User Friendliness Study
Chart 59: Error recovery (website non-users only)
Co uldn't reso lve and
JFM '08
1% 0% failed to co mplete the
3% 4%
100% 5%
6% 2%
2% 3% 3% task
5% 8%
10% 7% 9% Reso lved with great
29% difficulty
75% 43% 18%
26%
34%
Enco untered but
reso lved with website
50%
help instructio ns
Enco untered erro r but
64% 62%
58%
51%
25% 49% reso lved o n my o wn
Did no t enco unter any
0% erro r at all
M onster Jobstreet Clickjobs Timesjobs Naukri
Base: 304
Chart 60: Appropriateness of the response (website non-users only)
There was no
JFM '08
0% 0% 0% 0%
2% 2% respo nse at all
100% 3% 2% 0% 3%
3%
9% 5%
15%
12% Received o nly auto -
0%
18% 30%
36% reply, no thing
75%
24%
thereafter
They respo nded but
50% did no t reso lve the
query
78%
73%
66% Query was reso lved
59% 59%
25% o nly partially
Query was reso lved
0% co mpletely
M onster Jobst reet Clickjobs Timesjobs Naukri
Base: 139
53

Job Portals
Chart 61: Timeliness of response (website non-users only)
Did no t receive
JFM '08
1% 0%
any respo nse at
0%
100% 5% 0%
0% 0% 8% 0% 15% 14% all
Fairly late
3% 2%
0%
37% 12% 36%
75%
51% 27%
20%
Neither pro mptly
no r late
50%
M o re o r less in
62% 59%
53% 54% time
25%
42%
Very pro mptly
0%
M onst er Jobstreet Clickjobs Timesjobs Naukri
Base: 139
Chart 62: Satisfaction with response (website non-users only)
JFM '08 Highly dissatisfied
0% 0%
2% 3%
100% 3% 0% 0% 0%
8%
0% 4%
4% 0%
18% 10%
M o derately
36%
41% dissatisfied
75%
28%
44%
Neither satisfied no t
dissatisfied
50%
29%
79%
M o derately
63%
55% satisfied
25%
43%
28%
Highly satisfied
0%
M onster Jobstreet Clickjobs Timesjobs Naukri
Base: 139
54

Website User Friendliness Study
Chart 63: Timeliness of task completion (website non-users only)
JFM '08 To o k significantly
0% 0%
2% 2% 4%
100% lo nger than expected
9% 4%
13%
10% 12%
5%
To o k so mewhat mo re
23%
19%
20% time than expected
75% 28% 26%
14% 17% Co mpleted in as much
33% 18% time as expected
50%
Co mpleted marginally
59%
54% 53% faster than expected
25%
41%
35%
Co mpleted a lo t faster
than expected
0%
M onster Jobstreet Clickjobs Timesjobs Naukri
Base: 304
Chart 64: Quality of usage experience (website non-users only)
JFM '08 Do wnright painful
0% 2% 1% 0% 3%
100% 5%
2% 2% 1%
0%
18% 13% 23% 17%
29% Fairly tro ubleso me
75% and irritating
37%
43%
41% Just abo ut agreeable
40%
50%
45%
Fairly pleasant and
satisfacto ry
25%
42%
39% 39% 36%
25% Extremely pleasant
and delightful
0%
M onster Jobstreet Clickjobs Timesjobs Naukri
Base: 304
55

Job Portals
Chart 65: Perceived sense of security in usage (website non-users only)
JFM '08 Co mpletely
insecure
1%
0% 0% 0% 3%
100% 3% 2%
2% 2%
10% 10%
11%
22% 13% Fairly insecure
13%
75%
23%
36%
28% 46%
29% No t sure if I can
trust the website
50%
Fairly secure
59%
25% 50%
48% 48%
41%
A bso lutely secure
0%
M onst er Jobst reet Clickjobs Timesjobs Naukri
Base: 639
Chart 66: Brand preference creation (website non-users only)
JFM '08
Very unlikely to visit it
0% 2% 1% 1% 1%
1%
100% 1% 0% 3% 9%
10%
11%
15% 13% 8% Fairly unlikely to visit
15% it
75% 31% 14%
37%
35%
No t sure, may o r may
no t visit it
50%
So mewhat likely to
68% 68%
59%
visit it
25% 51%
49%
Very likely to visit it
0%
M onst er Jobst reet Clickjobs Timesjobs Naukri
Base: 639
56

Website User Friendliness Study
Relative Importance of the
Individual Criteria
Table 28: Importance ranking of the key individual criteria (website
non-users only)
Brands Monster Jobstreet Clickjobs Timesjobs Naukri Overall
Fastest to download 40% 51% 46% 59% 53% 50%
Simplest and most easy to understand
42% 30% 35% 37% 35% 36%
language
Brand image in the market place 30% 28% 30% 47% 41% 36%
Provide the best help 34% 55% 30% 37% 22% 35%
Most responsive and prompt in customer
service and support 24% 25% 35% 30% 46% 33%
Gives best assurance on privacy of info
15% 31% 21% 19% 25% 22%
provided
Best assures safety against frauds & misuse
of personal details & financial info 25% 23% 19% 11% 20% 20%
Matches my personality and style the best 12% 17% 21% 16% 22% 18%
Most logical structure and flow of info. /
content 32% 8% 15% 16% 13% 17%
Helps accomplish the task in least no. of
17% 10% 26% 7% 7% 13%
clicks
Most neat looking design (aesthetics) 8% 17% 11% 18% 10% 13%
Most consistent design, look & feel across
23% 5% 11% 3% 5% 9%
the page
Overall Base: 642
57

Job Portals
Respondent Profile
58

Website User Friendliness Study
Demographic Profile
Chart 67: Gender
JFM '08 Male Female
79%
80%
60%
40%
21%
20%
0%
Overall
Base: 1,160
Chart 68: Age group
Age 13-18 years Age 19-24 years Age 25-35 years
JFM '08
Age 36-45 years Above Age 45 years
60%
53%
40%
36%
20%
5%
4% 2%
0%
Overall
Base: 1,160
59

Job Portals
Chart 69: City class - by population size
JFM '08 Upto 1 Lakh 1-5 Lakhs 5-10 Lakhs Avove 10 Lakhs
50% 47%
40%
30% 26%
20% 15%
12%
10%
0%
Overall
Base: 1,160
Chart 70: City class - by market size
JFM '08 Metro Urban uptowns Emerging Towns Others
50%
42%
40%
40%
30%
20%
10% 9%
10%
0%
Overall
Base: 1,160
60

Website User Friendliness Study
Table 29: Top 10 cities
Cities All -Online Travel
Bangalore 7%
Chennai 7%
Mumbai 7%
Delhi 6%
Hyderabad 4%
Kolkata 4%
Coimbatore 3%
Visakhapatnam 3%
Indore 2%
Pune 2%
Base: 1,160
Chart 71: Region-wise break-ups
JFM '08 North East South West
50%
41%
40%
30% 23%
23%
20%
13%
10%
0%
Overall
Base: 1,160
61

Job Portals
Table 30: Preferred language of speaking - Top 10 languages
Languages All -Online Travel
English 58%
Hindi 15%
Tamil 6%
Telugu 5%
Malayalam 4%
Marathi 2%
Gujarati 2%
Bengali 2%
Kannada 2%
Punjabi 0.8%
Base: 1,160
62

Website User Friendliness Study
Socio Economic Profile
Chart 72: Socio economic classification
JFM '08 SEC-A SEC-B SEC-C SEC-D SEC-E
40%
31%
30% 26%
24%
20%
14%
10% 6%
0%
Overall
Base: 1,160
Chart 73: Highest education level
Up to SSC/HSC College but not Graduate
JFM '08
Graduate & above-general stream Graduate & above-professional
50% 46%
40%
30%
19%
15% 15%
20%
10%
0%
Overall
Base: 1,160
63

Job Portals
Chart 74: Current occupation
JFM '08 Jr level salaried emp Sr level salaried emp Self Employed
Businessmen Student Housewife
Others
40% 38%
30%
26%
17%
20%
12%
10%
4%
3%
2%
0%
Overall
Base: 1,160
64

Website User Friendliness Study
Economic Profile
Chart 75: Monthly family income
JFM '08 Upto Rs. 10K 10-30K 30-50K Above 50K
60% 54%
40% 34%
20%
9%
4%
0%
Overall
Base: 1,160
Chart 76: Most expensive vehicle owned by the household
JFM '08 2 Wheeler 4 Wheeler Others Don't own a vehicle
50%
42%
40%
30% 25%
20%
20%
13%
10%
0%
Overall
Base: 1,160
65

Job Portals
Chart 77: Ownership of credit cards (individually)
JFM '08 Don't own a credit card Own a Credit Card
100%
82%
80%
60%
40%
19%
20%
0%
Overall
Base: 1,160
66

Website User Friendliness Study
Net Usage Dynamics
Chart 78: Experience in internet usage
JFM '08 Upto 1 year 1-2 years
2-5 years Above 5 years
40%
31%
28%
23%
18%
20%
0%
Overall
Base: 1,160
Chart 79: Place of internet access (multiple)
JFM '08 Home Place of work Cyber Cafe In-transit
60%
49%
49%
38%
40%
20%
2%
0%
Overall
Base: 1,160
67

WUF Index Ranking of Websites
by User Segments
68

Table 1: By gender breakup (overall)
Male Female
Naukri Clickjobs
Monster Monster
Clickjobs Naukri
Jobstreet Jobstreet
Timesjobs Timesjobs
Table 2: By gender breakup (website users only)
Male Female
Clickjobs Monster
Naukri Clickjobs
Monster Naukri
Jobstreet Jobstreet
Timesjobs Timesjobs
Table 3: By gender breakup (website non-users only)
Male Female
Naukri Clickjobs
Monster Jobstreet
Timesjobs Naukri
Jobstreet Monster
Clickjobs Timesjobs
69

Table 4: By age group (overall)
13-18 Years 19-24 years 25-35 years 36-45 years 46-55 years Above 55 years
Naukri Monster Clickjobs Clickjobs Clickjobs Jobstreet
Monster Naukri Naukri Timesjobs Timesjobs Naukri
Clickjobs Timesjobs Jobstreet Naukri Monster Clickjobs
Jobstreet Jobstreet Monster Jobstreet Jobstreet Monster
Timesjobs Clickjobs Timesjobs Monster Naukri Timesjobs
Table 5: By age group (website users only)
13-18 Years 19-24 years 25-35 years 36-45 years 46-55 years Above 55 years
Monster Monster Clickjobs Clickjobs Clickjobs Jobstreet
Clickjobs Naukri Jobstreet Naukri Jobstreet Clickjobs
Jobstreet Timesjobs Naukri Jobstreet Timesjobs Monster
Timesjobs Clickjobs Monster Timesjobs Monster Timesjobs
Naukri Jobstreet Timesjobs Monster Naukri Naukri
Table 6: By age group (website non-users only)
13-18 Years 19-24 years 25-35 years 36-45 years 46-55 years Above 55 years
Naukri Naukri Naukri Timesjobs Clickjobs Naukri
Monster Monster Clickjobs Monster Timesjobs Jobstreet
Jobstreet Jobstreet Timesjobs Jobstreet Monster Timesjobs
Clickjobs Timesjobs Monster Clickjobs Jobstreet Monster
Timesjobs Clickjobs Jobstreet Naukri Naukri Clickjobs
70

Table 7: By socio economic classification (overall)
SEC-A SEC-B SEC-C SEC-D SEC-E
Jobstreet Clickjobs Monster Naukri Clickjobs
Timesjobs Naukri Naukri Monster Naukri
Monster Timesjobs Jobstreet Clickjobs Timesjobs
Clickjobs Monster Timesjobs Jobstreet Monster
Naukri Jobstreet Clickjobs Timesjobs Jobstreet
Table 8: By socio economic classification (website users only)
SEC-A SEC-B SEC-C SEC-D SEC-E
Timesjobs Clickjobs Monster Naukri Clickjobs
Jobstreet Monster Jobstreet Monster Naukri
Clickjobs Timesjobs Naukri Clickjobs Monster
Monster Naukri Timesjobs Jobstreet Timesjobs
Naukri Jobstreet Clickjobs Timesjobs Jobstreet
Table 9: By socio economic classification (website non-users only)
SEC-A SEC-B SEC-C SEC-D SEC-E
Monster Clickjobs Naukri Naukri Timesjobs
Jobstreet Naukri Timesjobs Monster Naukri
Timesjobs Timesjobs Clickjobs Jobstreet Jobstreet
Clickjobs Monster Monster Clickjobs Monster
Naukri Jobstreet Jobstreet Timesjobs Clickjobs
71

Table 10: By vehicle ownership (overall)
Two Wheeler 4 Wheeler Don’t Own Any Vehicle
Naukri Monster Naukri
Clickjobs Clickjobs Monster
Monster Timesjobs Jobstreet
Jobstreet Naukri Timesjobs
Timesjobs Jobstreet Clickjobs
Table 11: By vehicle ownership (website users only)
Two Wheeler 4 Wheeler Don’t Own Any
Clickjobs Monster Monster
Naukri Clickjobs Timesjobs
Jobstreet Timesjobs Jobstreet
Monster Naukri Naukri
Timesjobs Jobstreet Clickjobs
Table 12: By vehicle ownership (website non-users only)
Two Wheeler 4 Wheeler Don’t Own Any
Naukri Monster Naukri
Clickjobs Timesjobs Jobstreet
Monster Clickjobs Timesjobs
Jobstreet Naukri Monster
Timesjobs Jobstreet Clickjobs
72

Table 13: By region (overall)
North East South West
Timesjobs Naukri Monster Clickjobs
Naukri Clickjobs Jobstreet Naukri
Monster Monster Naukri Timesjobs
Jobstreet Jobstreet Clickjobs Monster
Clickjobs Timesjobs Timesjobs Jobstreet
Table 14: By region (website users only)
North East South West
Naukri Naukri Monster Clickjobs
Monster Clickjobs Clickjobs Monster
Jobstreet Jobstreet Naukri Timesjobs
Timesjobs Monster Jobstreet Jobstreet
Clickjobs Timesjobs Timesjobs Naukri
Table 15: By region (website non-users only)
North East South West
Timesjobs Naukri Jobstreet Naukri
Monster Monster Naukri Clickjobs
Naukri Clickjobs Monster Timesjobs
Clickjobs Jobstreet Clickjobs Jobstreet
Jobstreet Timesjobs Timesjobs Monster
73

Table 16: By monthly household income (overall)
Upto 1 Lakh 1-5 Lakhs 5-10 Lakhs Above 10 Lakhs
Timesjobs Naukri Naukri Clickjobs
Naukri Monster Monster Naukri
Monster Jobstreet Jobstreet Monster
Jobstreet Timesjobs Timesjobs Jobstreet
Clickjobs Clickjobs Clickjobs Timesjobs
Table 17: By monthly household income (website users only)
Upto 1 Lakh 1-5 Lakhs 5-10 Lakhs Above 10 Lakhs
Naukri Monster Monster Clickjobs
Timesjobs Jobstreet Jobstreet Monster
Jobstreet Naukri Naukri Naukri
Monster Timesjobs Timesjobs Timesjobs
Clickjobs Clickjobs Clickjobs Jobstreet
Table 18: By monthly household income (website non-users only)
Upto 1 Lakh 1-5 Lakhs 5-10 Lakhs Above 10 Lakhs
Timesjobs Naukri Naukri Clickjobs
Monster Monster Monster Jobstreet
Naukri Timesjobs Jobstreet Naukri
Clickjobs Clickjobs Timesjobs Timesjobs
Jobstreet Jobstreet Clickjobs Monster
74

Sample Sizes
75

Table 19: Sample sizes by websites
Captured Sample Used Sample
Total Sample
User Non User Overall User Non User Overall
Base
Monster 146 112 258 116 95 211
Jobstreet 142 169 311 100 143 243
Clickjobs 96 162 258 80 146 226
Timesjobs 150 160 310 116 131 247
Naukri 127 148 275 106 127 233
Note- The sample sizes of various websites were equalized while calculating their website user friendliness
index
76

Index: Charts
Chart 1: Download time (overall) ............................................. 14
Chart 2: Distinctive in identity (overall) ..................................... 14
Chart 3: Presentation of the home page (overall).......................... 15
Chart 4: Presentation of the task page (overall) ........................... 15
Chart 5: Aesthetics of text (overall) .......................................... 16
Chart 6: Aesthetics of graphics (overall) ..................................... 16
Chart 7: User identification with the site (overall) ........................ 17
Chart 8: Ease of comprehension (overall).................................... 17
Chart 10: Relative quality of content (overall) ............................. 18
Chart 11: Ease of locating task info (overall) ............................... 19
Chart 12: Ease of conducting the task info (overall)....................... 19
Chart 13: Navigation flow between pages (overall) ........................ 20
Chart 14: Navigation clues and helps (overall).............................. 20
Chart 15: Error recovery (overall) ............................................. 21
Chart 16: Appropriateness of the response (overall)....................... 21
Chart 17: Timeliness of response (overall) .................................. 22
Chart 18: Satisfaction with response (overall) .............................. 22
Chart 19: Timeliness of task completion (overall) ......................... 23
Chart 20: Quality of usage experience (overall) ............................ 23
Chart 21: Perceived sense of security in usage (overall).................. 24
Chart 22: Brand preference creation (overall) .............................. 24
Chart 23: Download time (website users only).............................. 30
Chart 24: Distinctive in identity (website users only) ..................... 30
Chart 25: Presentation of the home page (website users only) .......... 31
Chart 26: Presentation of the task page (website users only)............ 31
Chart 27: Aesthetics of text (website users only) .......................... 32
Chart 28: Aesthetics of graphics (website users only) ..................... 32
Chart 29: User identification with the site (website users only) ........ 33
Chart 30: Ease of comprehension (website users only).................... 33
Chart 31: Relevance of content (website users only) ...................... 34
Chart 32: Relative quality of content (website users only) ............... 34
Chart 33: Ease of locating task info (website users only) ................. 35
Chart 34: Ease of conducting the task info (website users only) ........ 35
Chart 35: Navigation flow between pages (website users only) ......... 36
Chart 36: Navigation clues and helps (website users only) ............... 36
Chart 37: Error recovery (website users only) .............................. 37
Chart 38: Appropriateness of the response (website users only) ........ 37
Chart 39: Timeliness of response (website users only) .................... 38
Chart 40: Satisfaction with response (website users only)................ 38
Chart 41: Timeliness of task completion (website users only) ........... 39
Chart 42: Quality of usage experience (website users only).............. 39
Chart 43: Perceived sense of security in usage (website users only) ... 40
Chart 44: Brand preference creation (website users only) ............... 40
Chart 45: Download time (website non-users only) ........................ 46
Chart 46: Distinctive in identity (website non-users only) ................ 46
Chart 47: Presentation of the home page (website non-users only) .... 47
Chart 48: Presentation of the task page (website non-users only) ...... 47
Chart 49: Aesthetics of text (website non-users only)..................... 48
Chart 50: Aesthetics of graphics (website non-users only) ............... 48
Chart 51: User identification with the site (website non-users only) ... 49
Chart 52: Ease of comprehension (website non-users only) .............. 49
Chart 53: Relevance of content (website non-users only) ................ 50
Chart 54: Relative quality of content (website non-users only) ......... 50
Chart 55: Ease of locating task info (website non-users only) ........... 51
Chart 56: Ease of conducting the task info (website non-users only) ... 51
Chart 57: Navigation flow between pages (website non-users only) .... 52
Chart 58: Navigation clues and helps (website non-users only).......... 52
77

Chart 59: Error recovery (website non-users only) ......................... 53
Chart 60: Appropriateness of the response (website non-users only)... 53
Chart 61: Timeliness of response (website non-users only)............... 54
Chart 62: Satisfaction with response (website non-users only) .......... 54
Chart 63: Timeliness of task completion (website non-users only)...... 55
Chart 64: Quality of usage experience (website non-users only) ........ 55
Chart 65: Perceived sense of security in usage (website non-users only)
....................................................................................... 56
Chart 66: Brand preference creation (website non-users only) .......... 56
Chart 67: Gender ................................................................. 59
Chart 68: Age group.............................................................. 59
Chart 69: City class - by population size ..................................... 60
Chart 70: City class - by market size.......................................... 60
Chart 71: Region-wise break-ups .............................................. 61
Chart 72: Socio economic classification...................................... 63
Chart 73: Highest education level ............................................. 63
Chart 74: Current occupation .................................................. 64
Chart 75: Monthly family income .............................................. 65
Chart 76: Most expensive vehicle owned by the household .............. 65
Chart 77: Ownership of credit cards (individually) ......................... 66
Chart 78: Experience in internet usage ...................................... 67
Chart 79: Place of internet access (multiple) ............................... 67

Index: Tables
Table 1: Sample size by websites .............................................. 6
Table 2: Website user friendliness index (WUF) - overall ................. 10
Table 3: User friendly interface index (UFEX) - overall ................... 10
Table 4: User friendly usage experience index (UZEX) - overall ......... 10
Table 5: Accessibility index (overall) ......................................... 11
Table 6: Appeal index (overall) ................................................ 11
Table 7: Navigability index (overall).......................................... 11
Table 8: Usage satisfaction index (overall) .................................. 11
Table 9: Summary table - overall.............................................. 13
Table 10: Importance ranking of the key individual criteria (overall) .. 25
Table 11: Website user friendliness index (WUF) - website users only . 26
Table 12: User friendly interface index (UFEX) - website users only ... 26
Table 13: User friendly usage experience index (UZEX) - website users
only ................................................................................. 26
Table 14: Accessibility index (website users only) ......................... 27
Table 15: Appeal index (website users only) ................................ 27
Table 16: Navigability index (website users only) .......................... 27
Table 17: Usage satisfaction index (website users only) .................. 27
Table 18: Summary table (website users only).............................. 29
Table 19: Importance ranking of the key individual criteria (website
users only) ......................................................................... 41
Table 20: Website user friendliness index (WUF) - website non-users
only ................................................................................. 42
Table 21: User friendly interface index (UFEX) - website non-users only
....................................................................................... 42
Table 22: User friendly usage experience index (UZEX) - website non-
users only .......................................................................... 42
Table 23: Accessibility index (website non-users only).................... 43
Table 24: Appeal index (website non-users only)........................... 43
Table 25: Navigability index (website non-users only) .................... 43
Table 26: Usage satisfaction index (website non-users only)............. 43
Table 27: Summary table (website non-users only) ........................ 45
Table 28: Importance ranking of the key individual criteria (website
non-users only).................................................................... 57
Table 29: Top 10 cities .......................................................... 61
Table 30: Preferred language of speaking - Top 10 languages ........... 62
79

Index: Segment Wise Tables
Table 1: By gender breakup (overall)......................................... 69
Table 2: By gender breakup (website users only) .......................... 69
Table 3: By gender breakup (website non-users only) ..................... 69
Table 4: By age group (overall) ................................................ 70
Table 5: By age group (website users only).................................. 70
Table 6: By age group (website non-users only) ............................ 70
Table 7: By socio economic classification (overall) ........................ 71
Table 8: By socio economic classification (website users only) .......... 71
Table 9: By socio economic classification (website non-users only) .... 71
Table 10: By vehicle ownership (overall) .................................... 72
Table 11: By vehicle ownership (website users only) ...................... 72
Table 12: By vehicle ownership (website non-users only) ................ 72
Table 13: By region (overall) ................................................... 73
Table 14: By region (website users only)..................................... 73
Table 15: By region (website non-users only) ............................... 73
Table 16: By monthly household income (overall) ......................... 74
Table 17: By monthly household income (website users only) ........... 74
Table 18: By monthly household income (website non-users only)...... 74
Table 19: Sample sizes by websites ........................................... 76

81