Juxt Web Connect Offline Snapshot

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This study helps to find out how ‘user-friendly’ is your website vis-à-vis the key competing websites among the category users

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Juxt Web Connect Offline Snapshot

  1. 1. Life Insurance Portals August-September 2008 Web Connect- Category level Snapshot How ‘user-friendly’ is your website vis-à-vis the key competing websites among the category users
  2. 2. <ul><li>The first user-response based syndicated research study tracking ‘user friendliness’ of popular websites at the category level on a quarterly basis </li></ul><ul><li>Rating and ranking of websites using 20 distinct parameters that measures both the ‘user friendliness’ and ‘satisfactory usage experience’ of a website </li></ul><ul><li>Measures the ‘accessibility’, ‘appeal’, ‘navigability’ and ‘usage satisfaction’ index of the website vis-à-vis the key competitive websites in the category </li></ul><ul><li>Eventually measures the overall ‘website user friendliness’ (WUF) Index of the website benchmarked against the key competitive websites in the category </li></ul>Study Overview
  3. 3. Websites Tested <ul><li>LIC India </li></ul><ul><li>Max New York Life </li></ul><ul><li>Reliance Life </li></ul><ul><li>ING Vysya </li></ul><ul><li>Bharti Axa Life </li></ul><ul><li>Aviva Life </li></ul><ul><li>HDFC Standard Life </li></ul><ul><li>ICICI Pru Life </li></ul><ul><li>Bajaj Allianz Life </li></ul>
  4. 4. User Friendliness Measuring Schema Ease of Usage Usage Satisfaction 1. Browser Compatibility 2. Download Time Ease of Access Site is easily accessible Site is easy to use with hassle-free navigation Site delivers task accomplishment 16. Timeliness of task completion 17. Adequacy of task completion 18. Quality of usage experience 19. Perceived sense of security in usage 20. Brand preference creation 10. Ease of locating task info 11. Ease of conducting the task 12. Navigation flow between pages 13. Navigational cues and helps 14. Error recovery 15. Customer responsiveness User Friendly Interface User Friendly Experience Website User Friendliness Accessibility Index Navigability Index Satisfaction Index © 3. Distinctive in identity (branding) 4. Presentation of content (layout) 5. Aesthetics (color, text, graphics) 6. User identification with the site 7. Ease of comprehension 8. Relevance of content 9. Relative quality of content Design Appeal Site is likeable and relevant Appeal Index User Friendly Interface Index (UFEX) User Friendly Experience Index (UZEX) Category Level Website User Friendliness Index (WUF)
  5. 5. Overall Website User Friendliness* * Includes live ratings by both website’s own users as well as users of competitive websites Website WUF Index Relative Index Reliance Life 5.5 100% Bharti Axa Life 5.3 97% Max New York Life 5.0 91% HDFC Standard Life 4.8 88% Aviva Life 4.4 81% Bajaj Allianz Life 4.4 80% ICICI Pru Life 4.1 75% LIC India 3.9 72% ING Vysya Life 3.6 66%
  6. 6. WUF Ratings - Users vs. Non-Users Ratings by Website’s Users only Ratings by Website’s Non-Users only Reliance Life Bharti Axa Life Max New York Life HDFC Standard Life Bharti Axa Life Aviva Life Bajaj Allianz Life ICICI Pru Life HDFC Standard Life Bajaj Allianz Life Aviva Life Max New York Life LIC India Reliance Life ICICI Pru Life LIC India ING Vysya Life ING Vysya Life
  7. 7. Top Websites by the 4 Sub Parameters User Friendliness Sub Parameter Rank 1 Website by Users (WUF Index) Rank 1 Website by Non-users (WUF Index) Ease of Access Reliance Life Bharti Axa Life Design Appeal Reliance Life Bharti Axa Life Ease of Usage/Navigation Reliance Life Bharti Axa Life Usage Satisfaction Reliance Life Bharti Axa Life
  8. 8. Website User Friendliness Perceptual Map Life Insurance Portals * The nearer the brand is to an attribute, more strongly it is associated with that attribute as compared to the other attributes.
  9. 9. Methodology <ul><li>Online survey conducted using JuxtConsult’s own net users panel ( www.getcounted.net ) and Google search ads (AdSense only) </li></ul><ul><li>‘ Live’ ratings of websites by category users – a website’s current users and its potential users (user of competitive websites) </li></ul><ul><li>Reporting sample of over 2,700 responses for the category – at least 240 respondents per website for the top 9 websites in the category. For each website, half the respondents were asked to ‘surf the homepage’ and half to ‘perform a relevant task’ on the website </li></ul><ul><li>Findings of Life Insurance websites is representative of over 27 million online Indians </li></ul><ul><li>Data made representative of online Indians across SEC classes, age groups, income groups and town classes (using appropriate 'demographic multipliers‘ from JuxtConsult India Online 2008 Study) </li></ul>
  10. 10. Respondent Profile – Life Insurance Portals August-Sept e mber 2008 Demographic Attributes Respondent Profile (Sample size – 2,740 Representation Size - 27 million) Gender Male 84% Female 16% Age Distribution Below 13 years Not included in study 13-18 years 7% 19-24 years 35% 25-35 years 39% 36-45 years 13% Above 45 years 6% City Type Up to 1 Lakh 10% (Population Size) 1-5 Lakhs 12% 5-10 Lakhs 49% Above 10 Lakhs 29% City Type Metro 33% (Market Size) Urban uptowns 7% Emerging Towns 17% Others 43%
  11. 11. Respondent Profile – Life Insurance Portals August-Sept e mber 2008 Demographic Attributes Respondent Profile (Sample size – 2,740 Representation Size - 27 million) Region-wise Distribution North 21% East 15% South 33% West 31% Socio-economic Classification SEC - A 31% SEC - B 35% SEC - C 24% SEC - D 8% SEC - E 2% Monthly Household Income Up to Rs. 10,000 57% Rs. 10,000 – Rs. 30,000 28% Rs. 30,000 – Rs. 50,000 6% Above Rs. 50,000 9% Most Expensive Vehicle in the HH 4-wheeler 23% 2-wheeler 46% Bi-cycle / others 16% Don't own any vehicle 15%
  12. 12. <ul><li>Overall WUF ratings # of the top websites in the category by current category users and non-users (minimum 100 live test responses per website reported) </li></ul><ul><li>Comparative ratings of the user friendliness of their ‘user interface’ (UFEX) as well as the ‘usage experience’ (UZEX) </li></ul><ul><li>Rating of each reported website on the 4 key website user-friendliness attributes (and the 20 individual parameters within these 4 attributes): </li></ul><ul><ul><li>Accessibility (browser compatibility, download speed) </li></ul></ul><ul><ul><li>Appeal (distinctive looks, organized layout, aesthetics, user identification, distinctive content, content relevance, ease of comprehension) </li></ul></ul><ul><ul><li>Navigability (ease of locating info, ease of conducting task, navigational cues, error recovery, contactability/responsiveness) </li></ul></ul><ul><ul><li>Usage Satisfaction (task completion, adequacy of solution) </li></ul></ul><ul><li>Overall rankings also reported by key consumer segments** </li></ul><ul><li>Relative rankings of the attributes as considered important by users in choosing between websites in the category </li></ul># all category level ratings are provided by respondents on a 5 point qualitative scale ** depending on the sufficiency of sample size of relevant respondents Category Level User Friendliness Report
  13. 13. JuxtConsult Website User Friendliness Study Pricing of Reports * 12.36% service tax extra <ul><li>Payment Terms : One time Reports - 100% advance </li></ul><ul><li>: Annual Subscription - 50% advance, 50% before 3 rd report </li></ul><ul><li>Delivery Timeline : First Report – 1 week from date of order </li></ul><ul><ul><ul><ul><ul><li>: Quarterly Reports – By 15 th of the month after quarter ends </li></ul></ul></ul></ul></ul><ul><li>Report Delivery Format : PDF </li></ul>Report One Time Report* (1 quarter report) Annual Subscription* (4 quarterly reports) Nos. Amount (Rs.) Nos. Amount (Rs.) Category Level User Friendliness Report 1 150,000 per category 4 400,000 per category
  14. 14. <ul><li>Address : 3, Kehar Singh Estate, 1st Floor, Westend </li></ul><ul><li> Marg, Lane 2, Said-ul-Ajaib, New Delhi – 110030 </li></ul><ul><li>Telephone : +91-11-29535098, +91-9811256502 </li></ul><ul><li>Contact Person : Sanjay Tiwari </li></ul><ul><li>Email : sanjay@juxtconsult.com </li></ul><ul><li>Website : www.juxtconsult.com </li></ul>Contact Details
  15. 15. Thank You!

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