Web Connect Brochure

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User friendliness of a website benchmarked against key competing websites

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Web Connect Brochure

  1. 1. JuxtConsult Web Connect Study How ‘user-friendly’ is your website vis-à-vis the key competing websites among the category users
  2. 2. Study Overview <ul><li>The first user-response based syndicated research study tracking ‘user friendliness’ of popular websites at the category level on a quarterly basis </li></ul><ul><li>Rating and ranking of websites using 19 distinct ‘generic’ parameters that measures both the ‘user friendliness’ and ‘satisfactory usage experience’ of a website </li></ul><ul><li>Measures the ‘accessibility’, ‘appeal’, ‘navigability’ and ‘usage satisfaction’ index of the website vis-à-vis the key competitive websites in the category </li></ul><ul><li>Additional ratings and ranking of websites using 12 distinct ‘shopping related’ parameters that measures the ‘transaction’, ‘delivery’ and ‘refund’ friendliness’ of an e-commerce website </li></ul><ul><li>Eventually measures the overall ‘website user friendliness’ (WUF) Index of the website benchmarked against the key competitive websites in the category </li></ul>
  3. 3. Methodology <ul><li>Online survey conducted using Google search ads (AdSense only) </li></ul><ul><li>‘ Live’ ratings of websites by category users – a website’s current users and its potential users (user of competitive websites) </li></ul><ul><li>Reporting sample of 1,000 responses per category - 200 respondents per website for top 5 websites in the category. For each website, half the respondents asked to ‘surf the homepage’ and half to ‘perform/accomplish a relevant task’ on the website </li></ul><ul><li>Data made representative of online Indians across SEC classes, age groups, income groups and town classes (using appropriate 'demographic multipliers‘ from JuxtConsult India Online study) </li></ul>
  4. 4. User Friendliness Measuring Schema Ease of Usage Usage Satisfaction 1. Browser Compatibility 2. Download Time Ease of Access Site is easily accessible Site is easy to use with hassle-free navigation Site delivers task accomplishment 16. Timeliness of task completion 17. Quality of usage experience 18. Perceived sense of security in usage 19. Brand preference creation 10. Ease of locating task info 11. Ease of conducting the task 12. Navigation flow between pages 13. Navigational cues and helps 14. Error recovery 15. Customer responsiveness User Friendly Interface User Friendly Experience Website User Friendliness Accessibility Index Navigability Index Satisfaction Index © 3. Distinctive in identity (branding) 4. Presentation of content (layout) 5. Aesthetics (color, text, graphics) 6. User identification with the site 7. Ease of comprehension 8. Relevance of content 9. Relative quality of content Design Appeal Site is likeable and relevant Appeal Index User Friendly Interface Index (UFEX) User Friendly Experience Index (UZEX) Category Level Website User Friendliness Index (WUF)
  5. 5. Shopping Friendliness Measuring Schema © Refund Experience Refund process is well understood and smooth 9. Display/ease of locating refund policy 10. Comprehension of refund policy 11. Timeliness of refunds 12. Adequacy of refund amount Shopping Friendliness Index Refund Friendliness Index 1. Successful transaction completion 2. Ease of transacting 3. Comprehension of charges and prices 4. Adequacy of payment options 5. Sense of security while transacting 6. Promptness of transaction confirmation Transaction Experience Transacting on the site is easy, smooth and secure Transaction Friendliness Index Category Level Shopping User Friendliness Index (SUF) 7. Timeliness of product/service delivery 8. Appropriateness of delivery as per specification Delivery Experience Delivery of product/service is efficient and adequate Delivery Friendliness Index
  6. 6. Report Details
  7. 7. <ul><li>Overall WUF ratings # of the top 5 websites in the category by current category users and non-users (minimum 100 live test responses per website reported) </li></ul><ul><li>Comparative ratings of the user friendliness of their ‘user interface’ (UFEX) as well as the ‘usage experience’ (UZEX) </li></ul><ul><li>Rating of each reported website on the 4 key website user-friendliness attributes (and the 16 individual parameters within these 4 attributes): </li></ul><ul><ul><li>Accessibility (browser compatibility, download speed) </li></ul></ul><ul><ul><li>Appeal (distinctive looks, organized layout, aesthetics, user identification, distinctive content, content relevance, ease of comprehension) </li></ul></ul><ul><ul><li>Navigability (ease of locating info, ease of conducting task, navigational cues, error recovery, contactability/responsiveness) </li></ul></ul><ul><ul><li>Usage Satisfaction (task completion, adequacy of solution) </li></ul></ul><ul><li>Overall rankings also reported by key consumer segments** </li></ul><ul><li>Relative rankings of the 19 attributes as considered important by users in choosing between websites in the category </li></ul># all category level ratings are provided by respondents on a 5 point qualitative scale ** depending on the sufficiency of sample size of relevant respondents Category Level Web Connect Report
  8. 8. JuxtConsult Web Connect Study Pricing of Reports * service tax extra <ul><li>Payment Terms : One time Reports - 100% advance </li></ul><ul><li>: Annual Subscription - 50% advance, 50% before 3 rd report </li></ul><ul><li>Delivery Timeline : Quarterly Reports – By 15 th of the month after quarter ends </li></ul><ul><li>Report Delivery Format : PDF </li></ul>Report One Time Report* (1 quarter report) Annual Subscription* (4 quarterly reports) Nos. Amount (Rs.) Nos. Amount (Rs.) Category Level Web Connect Report 1 150,000 per category 4 450,000 per category
  9. 9. <ul><li>Address : 3, Kehar Singh Estate, 1st Floor, Westend </li></ul><ul><li> Marg, Lane 2, Said-ul-Ajaib, New Delhi – 110030 </li></ul><ul><li>Telephone : +91-11-29535098, +91-9811256502 </li></ul><ul><li>Contact Person : Sanjay Tiwari </li></ul><ul><li>Email : sanjay@juxtconsult.com </li></ul><ul><li>Website : www.juxtconsult.com </li></ul>Contact Details
  10. 10. Thank You!

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