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Online Shopping Brand Track Report Oct Dec 2007

by Online Market Research & Advisory at JuxtConsult on Feb 19, 2009

  • 3,393 views

One of the major share of online activity is that of online shopping category, with new entrants coming in the category very fast. The brands in the category are striving hard to retain as well as ...

One of the major share of online activity is that of online shopping category, with new entrants coming in the category very fast. The brands in the category are striving hard to retain as well as increase their user base by enhancing the usability of the website and adding in user friendly applications. This report based on the survey done predicts what will be the future market share (brand performance) of the online shopping portal based on its sustenance, loyalty, pull and persuasion. The key attributes that are captured in to find out these metrics are TOM Brand and Ad Recall, user base etc.

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Online Shopping Brand Track Report   Oct Dec 2007 Online Shopping Brand Track Report Oct Dec 2007 Presentation Transcript