Length of survey is inversely proportional to completion rate
Upcoming SlideShare
Loading in...5
×
 

Length of survey is inversely proportional to completion rate

on

  • 2,396 views

A case study which shows how completion rate drops with increase in length and complexity of questionnaire, and shows methods of decreasing the dropout rates.

A case study which shows how completion rate drops with increase in length and complexity of questionnaire, and shows methods of decreasing the dropout rates.

Statistics

Views

Total Views
2,396
Views on SlideShare
483
Embed Views
1,913

Actions

Likes
0
Downloads
0
Comments
0

3 Embeds 1,913

http://www.getcounted.net 1570
http://getcounted.net 197
http://localhost 146

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Length of survey is inversely proportional to completion rate Length of survey is inversely proportional to completion rate Presentation Transcript

  • Length of survey is inversely proportional to completion rate
  • Example 1 – A study for concept testing This is a study we did for a multinational electronics company. Page number 1 2 3 1308 Clicked Terminated 607 Completed Completion Rate 701 605 556 46.25% 42.5% As you can see, completion rates dip as number of pages are increased. 2
  • Example 2 – A study on car buying behaviour This is a study we did for a global automobile company. Page number 1 2 3 11632 Clicked Terminated 3642 Completed Completion Rate 2020 25.3% 1574 13.5% 1429 12.3% As you can see, again, completion rates dip as number of pages are increased. 3 View slide
  • Example 3 – A study on brand awareness and usage for dongle users This is a study we did for a leading cellular service provider in India. Page number 1 2 3 25505 Clicked Terminated 4548 Completed Completion Rate 1569 7.5% 1279 5.0% 812 3.2% As you can see, completion rates dip as number of pages are increased. 4 View slide
  • Solution  Make the respondent’s life easy  Use a better UI  Frame questions better, easier to understand  Use innovative incentives and engagement methods (check our case study 4 – effect of incentives) 5
  • Better UI Sample 6
  • Thank you www.juxtconsult.com www.getcounted.net 7