Your SlideShare is downloading. ×
0
Length of survey is inversely proportional to completion rate
Length of survey is inversely proportional to completion rate
Length of survey is inversely proportional to completion rate
Length of survey is inversely proportional to completion rate
Length of survey is inversely proportional to completion rate
Length of survey is inversely proportional to completion rate
Length of survey is inversely proportional to completion rate
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Length of survey is inversely proportional to completion rate

3,340

Published on

A case study which shows how completion rate drops with increase in length and complexity of questionnaire, and shows methods of decreasing the dropout rates.

A case study which shows how completion rate drops with increase in length and complexity of questionnaire, and shows methods of decreasing the dropout rates.

Published in: Marketing, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
3,340
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Length of survey is inversely proportional to completion rate
  • 2. Example 1 – A study for concept testing This is a study we did for a multinational electronics company. Page number 1 2 3 1308 Clicked Terminated 607 Completed Completion Rate 701 605 556 46.25% 42.5% As you can see, completion rates dip as number of pages are increased. 2
  • 3. Example 2 – A study on car buying behaviour This is a study we did for a global automobile company. Page number 1 2 3 11632 Clicked Terminated 3642 Completed Completion Rate 2020 25.3% 1574 13.5% 1429 12.3% As you can see, again, completion rates dip as number of pages are increased. 3
  • 4. Example 3 – A study on brand awareness and usage for dongle users This is a study we did for a leading cellular service provider in India. Page number 1 2 3 25505 Clicked Terminated 4548 Completed Completion Rate 1569 7.5% 1279 5.0% 812 3.2% As you can see, completion rates dip as number of pages are increased. 4
  • 5. Solution  Make the respondent’s life easy  Use a better UI  Frame questions better, easier to understand  Use innovative incentives and engagement methods (check our case study 4 – effect of incentives) 5
  • 6. Better UI Sample 6
  • 7. Thank you www.juxtconsult.com www.getcounted.net 7

×