Length of survey is inversely proportional to completion rate

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A case study which shows how completion rate drops with increase in length and complexity of questionnaire, and shows methods of decreasing the dropout rates.

Published in: Marketing, Technology, Business
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Length of survey is inversely proportional to completion rate

  1. 1. Length of survey is inversely proportional to completion rate
  2. 2. Example 1 – A study for concept testing This is a study we did for a multinational electronics company. Page number 1 2 3 1308 Clicked Terminated 607 Completed Completion Rate 701 605 556 46.25% 42.5% As you can see, completion rates dip as number of pages are increased. 2
  3. 3. Example 2 – A study on car buying behaviour This is a study we did for a global automobile company. Page number 1 2 3 11632 Clicked Terminated 3642 Completed Completion Rate 2020 25.3% 1574 13.5% 1429 12.3% As you can see, again, completion rates dip as number of pages are increased. 3
  4. 4. Example 3 – A study on brand awareness and usage for dongle users This is a study we did for a leading cellular service provider in India. Page number 1 2 3 25505 Clicked Terminated 4548 Completed Completion Rate 1569 7.5% 1279 5.0% 812 3.2% As you can see, completion rates dip as number of pages are increased. 4
  5. 5. Solution  Make the respondent’s life easy  Use a better UI  Frame questions better, easier to understand  Use innovative incentives and engagement methods (check our case study 4 – effect of incentives) 5
  6. 6. Better UI Sample 6
  7. 7. Thank you www.juxtconsult.com www.getcounted.net 7

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