Juxt nri online 2010 study
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Juxt nri online 2010 study Presentation Transcript

  • 1. NRI Online 2010 India’s only syndicated study on the Indian Connectivity of the NRI
  • 2.
    • Profiles ‘Online NRI’ from various parts of the world (demographic as well as economic status)
    • Captures how they are connected with the Indian homeland:
      • Physical connectivity (traveling to India)
      • Communicational connectivity (calling India)
      • Financial connectivity (transferring money and making investments in India)
      • Informational connectivity (content sought about India)
      • Media connectivity (mediums used to stay updated about India)
    • Highlights their current frequency, mode of consumption and brand preferences in these connectivity areas
    • Compares and contrasts the two distinct and big NRI markets – ‘North America+Europe’ and ‘Gulf’ - on all the above aspects
    Study Overview
  • 3.
    • Proposed online survey among NRI from various parts of the world between February-March 2010
    • Response collection using geographically targeted ‘contextual search ad campaign’ on Google as well as from some country-specific ‘online panels’ who have NRI as panel members (US/Canada, UK)
    • Reporting sample of over 1,500 online NRI planned from various parts of the world:
      • West based NRI - US/Canada/Western Europe (500)
      • Gulf based NRI - Middle East (500)
      • Asia Pacific NRI – South East Asia/Australia-New Zealand (300)
      • Other NRI – South Asia/Eastern Europe/Africa/Central and South America (200)
    • Overall NRI level reporting after equalizing sample bases from 3 NRI groups (‘West’, ‘Gulf’ and ‘Asia Pacific + Others’) to eliminate any possible sampling skews
    Methodology
  • 4.
    • Demographic and Economic Profile
      • Current country of residence, residence status, years living there, years living outside India
      • Gender, age, family size, native language, preferred language of reading, city of origin in India
      • Current occupation and industry of work, educational qualification, monthly household income in US$, vehicle owned
    • Physical Connectivity
      • Frequency of travel to India, purpose of travel, destination cities, mode of ticket booking, most used brands, preferred airlines for flying
    • Communicational Connectivity
      • Frequency of calling India, purpose of call, cities called, mode of calling, most used brands
    • Financial Connectivity
      • Frequency of making financial remittance to India, modes of remittance, most used brands, financial assets owned in India, likely financial and real estate investments in next 1 year, brands most likely to use
    Information Areas Covered
  • 5.
    • Informational Connectivity
      • Preferred medium to stay connected with India, most used media brands – entertainment TV channels, news TV channels, newspaper and magazines
    • Online Connectivity
      • Net usage dynamics - years of experience in using internet, place of access, frequency of usage, time spent on the net
      • Most used websites from India – for news and events, financial investment info, search/book travel tickets, check real estate info, search jobs in India, matrimonial search, seek friendships in India, social and professional networking, check Indian cinema, music, sports, fashion, health/ayurveda, astrology and spiritual content
      • Online buying from Indian websites – frequency of buying, average monthly spends, products bought, most used websites
    • Emotional Connectivity
      • Motivation to stay connected with India, Indian role models, likelihood of returning to India
    Information Areas Covered
  • 6.
    • NRI Online 2010 Main Report
    • Overall NRI level findings on:
      • Demographic and economic profile
      • Online connectivity
      • Informational connectivity
      • Emotional connectivity
      • Media connectivity
    • Comparative reporting of the above information among the 3 NRI groups – West-based NRI, Gulf-based NRI, Others
    List Of Reports
    • Supplementary Reports
    • Financial Investment and Remittance Supplementary Report
      • Financial connectivity
      • All info about NRI investing in India
    • Calling India Supplementary Report
      • Communicational connectivity
      • All info about NRI calling India
    • Traveling to India Supplementary Report
      • Physical connectivity
      • All info about NRI traveling to India
  • 7. Price of Syndicated Reports
    • Payment Terms : 50% advance, 50% after delivery of all reports
    • Preliminary Delivery Timeline : Main Report – First week April 2010
            • : Supplementary Report – 10 days per report from date of order
    • Report Delivery Format : PDF
    Report Price (Rs.)* service tax extra as applicable Main Report 150,000 Supplementary Report 150,000 each Main + 1 Supplementary Report 250,000 Main + All 3 Supplementary Reports 450,000
  • 8. Contact Details
    • Address : 3, Kehar Singh Estate, 1st Floor, Westend
    • Marg, Lane 2, Said-ul-Ajaib, New Delhi – 110030
    • Telephone : +91-11-29535098, +91-9811256502
    • Contact Person : Sanjay Tiwari
    • Email : [email_address]
    • Website : www.juxtconsult.com
  • 9. Thank You!