Juxt NRI Online 2010 Brochure


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An insight into the internet usage behavior and preferences of Non Resident Indians

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Juxt NRI Online 2010 Brochure

  1. 1. NRI Online 2010 India’s only syndicated study on the Indian Connectivity of the NRI
  2. 2. <ul><li>Profiles ‘Online NRI’ from various parts of the world (demographic as well as economic status) </li></ul><ul><li>Captures how they are connected with the Indian homeland: </li></ul><ul><ul><li>Physical connectivity (traveling to India) </li></ul></ul><ul><ul><li>Communicational connectivity (calling India) </li></ul></ul><ul><ul><li>Financial connectivity (transferring money and making investments in India) </li></ul></ul><ul><ul><li>Informational connectivity (content sought about India) </li></ul></ul><ul><ul><li>Media connectivity (mediums used to stay updated about India) </li></ul></ul><ul><li>Highlights their current frequency, mode of consumption and brand preferences in these connectivity areas </li></ul><ul><li>Compares and contrasts the two distinct and big NRI markets – ‘North America+Europe’ and ‘Gulf’ - on all the above aspects </li></ul>Study Overview
  3. 3. <ul><li>Proposed online survey among NRI from various parts of the world between February-March 2010 </li></ul><ul><li>Response collection using geographically targeted ‘contextual search ad campaign’ on Google as well as from some country-specific ‘online panels’ who have NRI as panel members (US/Canada, UK) </li></ul><ul><li>Reporting sample of over 1,500 online NRI planned from various parts of the world: </li></ul><ul><ul><li>West based NRI - US/Canada/Western Europe (500) </li></ul></ul><ul><ul><li>Gulf based NRI - Middle East (500) </li></ul></ul><ul><ul><li>Asia Pacific NRI – South East Asia/Australia-New Zealand (300) </li></ul></ul><ul><ul><li>Other NRI – South Asia/Eastern Europe/Africa/Central and South America (200) </li></ul></ul><ul><li>Overall NRI level reporting after equalizing sample bases from 3 NRI groups (‘West’, ‘Gulf’ and ‘Asia Pacific + Others’) to eliminate any possible sampling skews </li></ul>Methodology
  4. 4. <ul><li>Demographic and Economic Profile </li></ul><ul><ul><li>Current country of residence, residence status, years living there, years living outside India </li></ul></ul><ul><ul><li>Gender, age, family size, native language, preferred language of reading, city of origin in India </li></ul></ul><ul><ul><li>Current occupation and industry of work, educational qualification, monthly household income in US$, vehicle owned </li></ul></ul><ul><li>Physical Connectivity </li></ul><ul><ul><li>Frequency of travel to India, purpose of travel, destination cities, mode of ticket booking, most used brands, preferred airlines for flying </li></ul></ul><ul><li>Communicational Connectivity </li></ul><ul><ul><li>Frequency of calling India, purpose of call, cities called, mode of calling, most used brands </li></ul></ul><ul><li>Financial Connectivity </li></ul><ul><ul><li>Frequency of making financial remittance to India, modes of remittance, most used brands, financial assets owned in India, likely financial and real estate investments in next 1 year, brands most likely to use </li></ul></ul>Information Areas Covered
  5. 5. <ul><li>Informational Connectivity </li></ul><ul><ul><li>Preferred medium to stay connected with India, most used media brands – entertainment TV channels, news TV channels, newspaper and magazines </li></ul></ul><ul><li>Online Connectivity </li></ul><ul><ul><li>Net usage dynamics - years of experience in using internet, place of access, frequency of usage, time spent on the net </li></ul></ul><ul><ul><li>Most used websites from India – for news and events, financial investment info, search/book travel tickets, check real estate info, search jobs in India, matrimonial search, seek friendships in India, social and professional networking, check Indian cinema, music, sports, fashion, health/ayurveda, astrology and spiritual content </li></ul></ul><ul><ul><li>Online buying from Indian websites – frequency of buying, average monthly spends, products bought, most used websites </li></ul></ul><ul><li>Emotional Connectivity </li></ul><ul><ul><li>Motivation to stay connected with India, Indian role models, likelihood of returning to India </li></ul></ul>Information Areas Covered
  6. 6. <ul><li>NRI Online 2010 Main Report </li></ul><ul><li>Overall NRI level findings on: </li></ul><ul><ul><li>Demographic and economic profile </li></ul></ul><ul><ul><li>Online connectivity </li></ul></ul><ul><ul><li>Informational connectivity </li></ul></ul><ul><ul><li>Emotional connectivity </li></ul></ul><ul><ul><li>Media connectivity </li></ul></ul><ul><li>Comparative reporting of the above information among the 3 NRI groups – West-based NRI, Gulf-based NRI, Others </li></ul>List Of Reports <ul><li>Supplementary Reports </li></ul><ul><li>Financial Investment and Remittance Supplementary Report </li></ul><ul><ul><li>Financial connectivity </li></ul></ul><ul><ul><li>All info about NRI investing in India </li></ul></ul><ul><li>Calling India Supplementary Report </li></ul><ul><ul><li>Communicational connectivity </li></ul></ul><ul><ul><li>All info about NRI calling India </li></ul></ul><ul><li>Traveling to India Supplementary Report </li></ul><ul><ul><li>Physical connectivity </li></ul></ul><ul><ul><li>All info about NRI traveling to India </li></ul></ul>
  7. 7. Price of Syndicated Reports <ul><li>Payment Terms : 50% advance, 50% after delivery of all reports </li></ul><ul><li>Preliminary Delivery Timeline : Main Report – First week April 2010 </li></ul><ul><ul><ul><ul><ul><li>: Supplementary Report – 10 days per report from date of order </li></ul></ul></ul></ul></ul><ul><li>Report Delivery Format : PDF </li></ul>Report Price (Rs.)* service tax extra as applicable Main Report 150,000 Supplementary Report 150,000 each Main + 1 Supplementary Report 250,000 Main + All 3 Supplementary Reports 450,000
  8. 8. Contact Details <ul><li>Address : 3, Kehar Singh Estate, 1st Floor, Westend </li></ul><ul><li> Marg, Lane 2, Said-ul-Ajaib, New Delhi – 110030 </li></ul><ul><li>Telephone : +91-11-29535098, +91-9811256502 </li></ul><ul><li>Contact Person : Sanjay Tiwari </li></ul><ul><li>Email : [email_address] </li></ul><ul><li>Website : www.juxtconsult.com </li></ul>
  9. 9. Thank You!
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