Juxt NRI Online 2010 Brochure
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Juxt NRI Online 2010 Brochure

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An insight into the internet usage behavior and preferences of Non Resident Indians

An insight into the internet usage behavior and preferences of Non Resident Indians

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    Juxt NRI Online 2010 Brochure Juxt NRI Online 2010 Brochure Presentation Transcript

    • NRI Online 2010 India’s only syndicated study on the Indian Connectivity of the NRI
      • Profiles ‘Online NRI’ from various parts of the world (demographic as well as economic status)
      • Captures how they are connected with the Indian homeland:
        • Physical connectivity (traveling to India)
        • Communicational connectivity (calling India)
        • Financial connectivity (transferring money and making investments in India)
        • Informational connectivity (content sought about India)
        • Media connectivity (mediums used to stay updated about India)
      • Highlights their current frequency, mode of consumption and brand preferences in these connectivity areas
      • Compares and contrasts the two distinct and big NRI markets – ‘North America+Europe’ and ‘Gulf’ - on all the above aspects
      Study Overview
      • Proposed online survey among NRI from various parts of the world between February-March 2010
      • Response collection using geographically targeted ‘contextual search ad campaign’ on Google as well as from some country-specific ‘online panels’ who have NRI as panel members (US/Canada, UK)
      • Reporting sample of over 1,500 online NRI planned from various parts of the world:
        • West based NRI - US/Canada/Western Europe (500)
        • Gulf based NRI - Middle East (500)
        • Asia Pacific NRI – South East Asia/Australia-New Zealand (300)
        • Other NRI – South Asia/Eastern Europe/Africa/Central and South America (200)
      • Overall NRI level reporting after equalizing sample bases from 3 NRI groups (‘West’, ‘Gulf’ and ‘Asia Pacific + Others’) to eliminate any possible sampling skews
      Methodology
      • Demographic and Economic Profile
        • Current country of residence, residence status, years living there, years living outside India
        • Gender, age, family size, native language, preferred language of reading, city of origin in India
        • Current occupation and industry of work, educational qualification, monthly household income in US$, vehicle owned
      • Physical Connectivity
        • Frequency of travel to India, purpose of travel, destination cities, mode of ticket booking, most used brands, preferred airlines for flying
      • Communicational Connectivity
        • Frequency of calling India, purpose of call, cities called, mode of calling, most used brands
      • Financial Connectivity
        • Frequency of making financial remittance to India, modes of remittance, most used brands, financial assets owned in India, likely financial and real estate investments in next 1 year, brands most likely to use
      Information Areas Covered
      • Informational Connectivity
        • Preferred medium to stay connected with India, most used media brands – entertainment TV channels, news TV channels, newspaper and magazines
      • Online Connectivity
        • Net usage dynamics - years of experience in using internet, place of access, frequency of usage, time spent on the net
        • Most used websites from India – for news and events, financial investment info, search/book travel tickets, check real estate info, search jobs in India, matrimonial search, seek friendships in India, social and professional networking, check Indian cinema, music, sports, fashion, health/ayurveda, astrology and spiritual content
        • Online buying from Indian websites – frequency of buying, average monthly spends, products bought, most used websites
      • Emotional Connectivity
        • Motivation to stay connected with India, Indian role models, likelihood of returning to India
      Information Areas Covered
      • NRI Online 2010 Main Report
      • Overall NRI level findings on:
        • Demographic and economic profile
        • Online connectivity
        • Informational connectivity
        • Emotional connectivity
        • Media connectivity
      • Comparative reporting of the above information among the 3 NRI groups – West-based NRI, Gulf-based NRI, Others
      List Of Reports
      • Supplementary Reports
      • Financial Investment and Remittance Supplementary Report
        • Financial connectivity
        • All info about NRI investing in India
      • Calling India Supplementary Report
        • Communicational connectivity
        • All info about NRI calling India
      • Traveling to India Supplementary Report
        • Physical connectivity
        • All info about NRI traveling to India
    • Price of Syndicated Reports
      • Payment Terms : 50% advance, 50% after delivery of all reports
      • Preliminary Delivery Timeline : Main Report – First week April 2010
              • : Supplementary Report – 10 days per report from date of order
      • Report Delivery Format : PDF
      Report Price (Rs.)* service tax extra as applicable Main Report 150,000 Supplementary Report 150,000 each Main + 1 Supplementary Report 250,000 Main + All 3 Supplementary Reports 450,000
    • Contact Details
      • Address : 3, Kehar Singh Estate, 1st Floor, Westend
      • Marg, Lane 2, Said-ul-Ajaib, New Delhi – 110030
      • Telephone : +91-11-29535098, +91-9811256502
      • Contact Person : Sanjay Tiwari
      • Email : [email_address]
      • Website : www.juxtconsult.com
    • Thank You!