The document summarizes the findings of a large survey-based study of urban Indian consumers conducted in 2010. The study reclassified socio-economic classifications based on education and occupation of all household members. It provides a detailed demographic, psychographic, and consumption profiling of India's 5 urban socio-economic classes based on a survey of over 37,000 households across 101 cities. The study also estimates the size of each socio-economic class and examines their characteristics, assets, expenditures, and lifestyle preferences.

1. Indian Urbanites 2010 ‘ Demographic’ & ‘Psychographic’ profiling of urban Indian consumers by SEC segmentation

3. The Socio-Economic Classification Grid Conventional SEC Parameters Reclassified SEC Parameters

7. Indian Shoppers Shopping Orientation & preferences Juxt India Consumer Landscape Syndicated Study Datasets Product Category Datasets India Mobile Mobil Service & Handsets India Bytes Personal Computers India Drives Automobiles India Banks Personal Banking India Insured Life, Gen Insurance India Plugged Home Durables India Drinks Alcoholic Drinks India Smokes Cigarettes India Grooming Personal Care India Pack Foodies Processed Food Individual Consumer Master Dataset Master Datasets All Household Profile Data Household Master Dataset All Individual Profile Data Language, Community, Caste, Religion India Societal Landscape Lifestyle Diseases & Medication Preferences India Health Check India Hooked Indian Urbanites Urban SECs Indian Ruralites Rural SECs Indian Families Family composition & lifecycle stage Indian Generations Generational Age groups India Spending Powers Ability to Spend India Consumer Lifestyles Ability to Spend + Inclination to Spend Indian Affluents The Uppies & The Rich Indian HOH Chief Wage Earners of the Households Indian Women Women Consumers India Investing The Financial Investors Dominant & Integrated Media Usage (TV, Print, Radio, Internet) Holidays & Travel India Holidays Consumer Segment Datasets

8. Pricing* ‘ Indian Urbanites’ Segmentation Dataset Rs. 60,000 per Urban SEC Segment (all relevant household data but only for one ‘Urban SEC segment’) * Key Findings PowerPoint Report for any dataset (only on order) – Rs. 50,000 per dataset Single Datasets Combo Datasets ‘ Indian Urbanites’ Segmentation Dataset 3 Urban SEC Segments - Rs. 150,000 (all relevant household data for the 3 ‘Urban SEC segments’) ‘ India Urbanites’ Segmentation Dataset All 5 Urban SEC Segments Rs. 200,000 (all relevant household data for all the 5 ‘Urban SEC segments’) +  Rs. 500,000 * 10.3% service tax extra Note: Reporting of any segment level dataset is subject to collection of sufficient sample responses at that segment level in the survey Household Master Dataset Rs. 400,000 (All available data at the household level) (At all levels – all India, urban, rural, state-wise, town class-wise, village class-wise, urban district-wise for top 25 urban districts)

9. Pricing* ‘ Indian Ruralites’ Segmentation Dataset Rs. 60,000 per Rural SEC Segment (all relevant household data but only for one ‘Rural SEC segment’) * Key Findings PowerPoint Report for any dataset (only on order) – Rs. 50,000 per dataset Single Datasets Combo Datasets ‘ India Ruralites’ Segmentation Dataset All 4 Rural SEC Segments + ‘ India Urbanites’ Segmentation Dataset All 5 Urban SEC Segments Rs. 300,000 + * 10.3% service tax extra Note: Reporting of any segment level dataset is subject to collection of sufficient sample responses at that segment level in the survey Household Master Dataset Rs. 400,000 (All available data at the household level) (At all levels – all India, urban, rural, state-wise, town class-wise, village class-wise, urban district-wise for top 25 urban districts)  Rs. 600,000 ‘ Indian Ruralites’ Segmentation Dataset All 4 Rural SEC Segments – Rs.200,000 (all relevant household data but only for all 4 ‘Rural SEC segments’)

15. Thank You!