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Juxt India Mobile 2013 - Understanding Mobile Users and Usage in India

by Online Market Research & Advisory at JuxtConsult on Sep 08, 2013

  • 17,239 views

The most credible insights on Indian mobile users - ...

The most credible insights on Indian mobile users -

Exhaustive: Based on a survey of 30,066 households across 109 cities/towns and 196 villages (based on a sample of 121,311 individuals/53,005 mobile users)
Representative: The sample is representative of 94.8% of the Indian population (entire mainland India); covered 80 of the 88 NSSO regions

Provides -
A better understanding of the mobile universe
Insights into the demographics of mobile users
Insights into their usage of mobile services including VAS
Asset ownership/media usage of mobile owning households
Info at circle/operator/urban-rural/town class levels

Useful for -
Operators in understanding their customers better
Operators for tapping new revenue opportunities
Operators for benchmarking their key indicators versus competition
Marketers/Operators for leveraging mobile’s potential as a marketing channel

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Juxt India Mobile 2013 - Understanding Mobile Users and Usage in India Juxt India Mobile 2013 - Understanding Mobile Users and Usage in India Presentation Transcript