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Juxt India Mobile2009 Brochure

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Understanding Mobile Phone users in India and their mobile usage behavior and preferences

Understanding Mobile Phone users in India and their mobile usage behavior and preferences

Published in: Business, News & Politics

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  • 1. India Mobile 2009 Report Details
  • 2.
    • Main Reports (all mobile users)
      • Vol. 1: Demography Report - Rs 2 lakhs
      • Vol. 2: Psychography & Lifestyle Report - Rs 2 lakhs
      • Vol. 3: Usage-graphics Report - Rs 2 lakhs
      • 3 Report Combo Pack: Rs. 4.5 lakhs
      • (These reports can be available on two possible reporting cuts – either by “Operators” or by “Circle Types” )
        • Demography Report Datasets – Rs. 1 lakh (per operator, or per circle)
    • Other Possible Supplementary Reports (segment cuts/comparisons)
      • GSM vs. CDMA (includes demography, psychography and usage-graphics details) - Rs 2.5 lakhs
      • Mobile Users vs. Non-users (includes demography, psychography and usage-graphics details) - Rs 2.5 lakhs
    Mobile Service Reports * Note - C ustomized reporting also possible at customized pricing, subject to availability of data and reporting sample sufficiency ** Service tax extra
  • 3.
    • Main Reports (all mobile users)
      • Vol. 1: Demography Report - Rs 2 lakhs
      • Vol. 2: Psychography & Lifestyle Report - Rs 2 lakhs
      • Vol. 3: Usage-graphics Report - Rs 2 lakhs
      • 3 Report Combo Pack: Rs. 4.5 lakhs
      • (Available by “Handset Type”)
    • Other Possible Supplementary Reports (segment cuts/comparisons)
      • GSM vs. CDMA (includes demography, psychography and usage-graphics details) - Rs 2.5 lakhs
      • Mobile Users vs. Non-users (includes demography, psychography and usage-graphics details) - Rs 2.5 lakhs
    Mobile Handset Reports * Note - C ustomized reporting also possible at customized pricing, subject to availability of data and reporting sample sufficiency ** Service tax extra
  • 4.
    • Demographic status details of the mobile service users (or handset users)
      • Gender, age, marital status, education, occupation and preferred language of reading of all mobile owning members of the household
      • Region, state, telecom circle, city type by population size and market size, village type by distance from nearest city/town, city
      • CWE education and occupation, SEC (urban, rural)
    • Economic status details of the mobile service users (or handset users)
      • Monthly household income, per capita income, most expensive vehicle owned in the household
      • Physical asset ownership – T V, fridge, washing machine, AC, microwave, music system, radio, DVD player, Ipod, video games, regular camera, digital camera, video recorder, tube well/pump, landline phone, mobile phone, computer, laptop, printer, TV connection
      • Financial asset ownership – land, bank account, demat account, fixed d eposits, govt. bonds, chit fund deposits, life insurance, medical insurance, debit card, credit card, mutual fund, shares, etc
      • Currently running loan liabilities in the household if any
      • Credit card ownership by individual mobile users
    Information Coverage Demography Report* * Reporting sample of 284,968
  • 5.
    • Lifestyle details of the mobile service users (or handset users)
      • Cultural profile – community, caste, religion, mother tongue
      • Professional profile of those employed - industry and function of occupation, sector and size of organization
      • Media usage profile - m edia used at home (TV, Newspaper, Radio, Internet), daily time spent on these media
    • Psychographic details of the mobile service users (or handset users)
      • Current priorities and aspirations - Most important priorities in life currently, current ‘absolute necessities’ in life, current goals on income, economic status, profession, current role models for professional success, most aspired luxuries of life
      • Recreations – indoor & outdoor pastime and entertainment , ways to relax /unwind, frequency and type of holidays/vacations, favorite holiday places in India and abroad
      • Personal likes and preferences – kind of music listen to, kind of movies like to watch, type of books prefer to read, favorite sports, favorite food, favorite clothing, festivals/customs celebrated, religious beliefs and practices, drinking and smoking habits, living celebrities liked the most
      • Outlook and opinions - technology orientation and role of technology in life, role of internet, computer, mobile phone and TV in life, trends/fads orientation, opinion on man-woman relationship, parent-child relationship, romance, pre-marital sex, role of sex in life, gender equality, role of women in society, being youthful, being cool, politics and how should India should handle globalization
    Information Coverage Psychography Report* * Reporting sample of 12,632
  • 6.
      • Social orientation - what defines ‘status in the society’ for them, personality orientation (introvert-extrovert), social causes/programs believe in, professional/social/cultural organization membership
    • Current Daily Life and Routine Activities Undertaken
      • Household chores, profession work, learning or skills enhancement activities, travelling to work/office, being together with - partner/spouse, children, friends & relatives, pursuing current hobbies & interests (art/cultural/sports/etc)
      • Health/fitness, personal care/grooming, indoor entertainment/pastimes, outdoor entertainments/pastimes
    • Shopping Orientation & Habits
      • Keeping abreast with lifestyle trends (fashion/gadgets/high living/etc), buy what’s latest and trendy, frequency of replacing things at home, frequency of shopping, how enthusiastic a shopper
      • What’s important while buying products/services – price, quality, features, brand image,……
      • Price-quality orientation, rely on self or consult others deciding on buying products/services
      • Type of products enjoy shopping the most
      • Place of shopping and mode of payment - vegetables, household grocery, personal care & cosmetics, clothing and accessories, fashion accessories, electronics gadgets, household durables, kitchen appliances, jewelry, music and movie CDs, magazine/periodicals
    Information Coverage Psychography Report* * Reporting sample of 12,632
  • 7.
    • Mobile service ownership details
      • No. of phone users per household, phone connections per person
      • Mobile service provider, connection technology (GSM/CDMA), connection plan (prepaid/postpaid)
    • Service usage details
      • Tenure of usage, features subscribed with the service provider, typical usage durations on weekdays and weekends, average monthly bill, place of purchase of mobile phone connection, preferred mode of payment, preferred mode of pre-paid recharge
      • Usage satisfaction/dissatisfaction parameters, preferred set of features before buying a new connection, sources of information relied on most
      • DND/DNCR registry, short code awareness & usage, willingness & preference for receiving ads on mobile
      • Usage of preferred way to connect to internet through mobile (in-built portals, push-mail, GPRS/EDGE etc)
      • Landline service details - Service provider, features used, average monthly expenditure, internet connectivity
    • Brand usage details
      • Brand awareness – Top of the mind recall of service provider
      • Brand usage – multiple connection level, most used connection level, satisfaction level with current service
      • Future intentions - likeliness to continue & recommend existing brand, likely reasons of switching/change connection, consideration set and most preferred service brand for next connection
    Information Coverage Usagegraphy Report –Service* * Reporting sample of 10,833
  • 8.
    • Mobile handset ownership details
      • Mobile handset brand and model
    • Handset usage details
      • Tenure of usage, whether self-purchased or gift, place of purchase of handset, approximate price of currently used handset, mode of payment while purchasing
      • Features used on the handset , accessories used with the handset
      • Usage satisfaction/dissatisfaction parameters, preferred set of features considered before buying a new handset, sources of information relied on most
      • Landline phone details - features used
    • Brand usage details
      • Brand awareness – Top of the mind recall of handset brands
      • Brand usage – multiple handset ownership level, most used handset level, satisfaction level with current handset
      • Future intentions - likeliness to continue & recommend existing brand, likely reasons of switching/changing handset, consideration set and most preferred brand for next handset purchase
    Information Coverage Usagegraphy Report – Handset* * Reporting sample of 10,833
  • 9.
    • Payment Terms : 50% advance, 50% after delivery of all reports
    • Delivery Timeline : 1 report per week from date of order
    • Report Delivery Format : PDF
    Payment Terms & Delivery
  • 10.
    • Address : 3, Kehar Singh Estate, 1st Floor, Westend
    • Marg, Lane 2, Said-ul-Ajaib, New Delhi – 110030
    • Telephone : +91-11-29535098, +91-11-32451093, +91-9811256502
    • Contact Person : Sanjay Tiwari
    • Email : [email_address]
    • Website : www.juxtconsult.com
    Contact Details
  • 11. Thank You!