Internet usage and behavior study in India - Snapshot 2007

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The India Online study helps in understanding the status and net usage behavior and preferences of online Indians. It not only provides the estimates on the Internet user-ship, growth and penetration …

The India Online study helps in understanding the status and net usage behavior and preferences of online Indians. It not only provides the estimates on the Internet user-ship, growth and penetration in India but also gives a highly ‘insightful’ understanding of the current net usage behavior and preferences of various types of online Indians.

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  • 1. India Online 2007: Top Line Findings Land survey undertaken in April 2007. Sampled 10,000 households in 31 cities of various population sizes (population size of 20,000 plus) across all the 4 regions of the country. To estimate Internet user-ship and derive appropriate ‘weights’ to make online survey data representative of the entire online urban population. A large-scale online survey conducted in May 2007. Methodology Sampled over 14,200 complete responses capturing net usage behavior and website preferences. To ensure representative sample, online survey conducted using Yahoo and Rediff email properties as well as Google search ads. Use of only authentic Govt. of India data for estimation of user-ship and deriving the representation ‘weights’. A single cash prize ‘incentive’ used to enlist more sincere and complete responses. Website preferences reported after correcting for the ‘source’ bias of portals. 1
  • 2. India Online 2007: Top Line Findings 25.2 million ‘regular’ online urban Indians. The pot still stays 15% growth over the previous year. small… All urban net users around 30.3 million. 20 million internet users are on the net daily. Average users per household at 1.97. Only 37% come from top 10 metro cities. 19-35 years age groups account for only 67% of them. But the melting 66% come from SEC ‘A’ and ‘B’. continues… Only 17.5% come form ‘IT’ functional background. Only 41% prefer to read in English. Usage from home gone up significantly to reach 59%. 77% users accessing from homes use a broadband or superior And the soup connection. Yet ‘slowness in opening of websites’ and ‘difficulty in connecting to is thickening! the net’ remain the biggest complaints. Home based users relatively ‘heavier’ users of the net than of the offline mediums. 2
  • 3. India Online 2007: Top Line Findings Rank Online Activity % Undertaking in 2007 1 Emailing 95% 2 Job Search 73% Top 10 3 Instant Messaging 62% 4 Check News 61% Popular 5 Online Music 60% Online 6 Chatting 59% Activities 7 E-greetings 58% 8 Check Sports 57% 9 Online Games 54% 10 Dating/Friendship 51% 3
  • 4. India Online 2007: Top Line Findings Online travel 43% of all regular online Indian have bought online. booking 76% growth over the last year. overshadows Makes it a 10.8 million strong current online buyer base. online buying! 84% online buyers have bought a travel product online. Only 56% have bought a non-travel product online. Rank Website Top of Mind Recall Website Usage 1 Yahoo 29.80% 26.60% Yahoo most 2 Google 27.20% 29.30% recalled but 3 Rediff 11.50% 10.90% Google most 4 Orkut 4.50% 7.90% 5 Gmail 2.90% 3.90% used* 6 Hotmail 1.60% 1.50% 7 Indiatimes 1.00% 0.90% 8 Contest2win 0.60% 0.30% 9 MSN 0.50% 0.40% 10 Naukri 0.50% 0.50% * - Corrected for ‘source’ bias in sampling. 4
  • 5. India Online 2007: Top Line Findings Online Activity Top Website % Prefer to Use Emailing Yahoo 53% Instant Messaging Yahoo 63% Most preferred Info Search - English Google 75% Info Search – websites for Google 74% Languages Job Search Naukri 37% specific online Makemytrip 17% Online Travel activities* Yatra 16% Online Shopping Ebay 34% Yahoo 14% Online News NDTV 12% Google 13% Financial News & Info Moneycontrol 13% Online Share Trading ICICI Direct 36% Google 17% Real Estate Info Magicbricks 14% Bharatmatimony 29% Matrimonial Search Shaadi 28% * - Corrected for ‘source’ bias in sampling. 5
  • 6. India Online 2007: Top Line Findings Online Activity Top Website % Prefer to Use Dating/Friendship Orkut 36% Social Networking Orkut 64% Most preferred Online Games Yahoo 18% Zapak 17% websites for Mobile Content Yahoo 14% specific online Rediff 12% Online Music Raaga 22% activities* Sports Content Espnstar 29% Cinema Content Yahoo 11% Astrology Yahoo 22% Online Education Google 34% Local Language Content Google 12% Blog Site Google 21% * - Corrected for ‘source’ bias in sampling. 6
  • 7. India Online 2007: Top Line Findings 1. Main Report User Segment Supplementary Reports: 2. Women on the net 3. Youth on the net (teenagers and young adults) 4. Net users by their socio-economic (SEC) profile 5. Students on the net List of 6. Corporate employees on the net 7. IT professionals on the net Supplementary 8. Heavy Online Spenders on the net 9. Bloggers on the net Reports 10. Car owners on the net 11. Two-wheeler owners on the net 12. Mobile phone owners on the net 13. Credit card owners on the net 14. Net users by place of access (homes, place of work, cyber cafes) 15. Net users by type of connection (broadband, dial-up, etc.) 16. Net users by city/town type (metros, urban uptowns, emerging towns, and others...) 17. Net users as financial investors 18. Vernacular language net users 7
  • 8. India Online 2007: Top Line Findings Category Supplementary Reports: (profiling of top 5 websites): 19. Online Shopping 20. Emailing 21. Instant Messaging 22. Job Search 23. Matrimony List of 24. Info Search – English 25. Online Travel Supplementary 26. Social Networking/Communities 27. Friendship / Dating Reports 28. Online News 29. Financial Info/News 30. Online Share Trading 31. Cinema Content 32. Sports Content 33. Online Music 34. Online Games 35. Online Real Estate 36. Mobile Content Download 37. Astrology 38. Online Education/Learning 8
  • 9. India Online 2007: Top Line Findings The main report is available for Rs.1,00,000 / USD 3,500. Each of the supplementary report is also priced at Rs.1,00,000 / USD 3,500. Only supplement reports cannot be bought in isolation (without the main report). Pricing If you buy more than 3 reports, you get a 15% discount on the total invoice amount. Payment Terms – 50% advance, 50% on delivery of all ordered reports. Delivery Timeline – Main report immediate on advance payment. Supplementary reports also immediate if ready, otherwise delivery of supplementary report to be committed post purchase of the main report. 9
  • 10. India Online 2007: Top Line Findings Address : 7, Kehar Singh Estate, 1st Floor, Westend Marg, Lane 2, Said-ul-Ajaib, New Delhi – 110030 Contact Telephone : +91-11-29535098, +91-98112-56502 Details Contact Person: Sanjay Tiwari Email : sanjay@juxtconsult.com Website : www.juxtconsult.com 10