Juxt Consult Profile Dec 2008

360 0 Market Research Online!

Leading online research in India!
Formally started in August 2005 . Informally conducting online research since 2004
A pioneer in conducting highly robust large scale online studies in India
A portfolio of well accepted syndicated research products in the Indian online space – ‘India Online’, ‘NRI Online’, ‘Online Ad Tracks’, Online Brand Tracks’, ‘Website User Friendliness’
Would be the only complete 360 0 online research company in the country after the launch of ‘online audience monitor’ later this year

The larger game plan!
Using internet as a ‘medium’ to conduct all kinds of market research, and not just researching only the internet space
Launching syndicated research products for the offline categories as well – Ad Tracks, Brand Tracks, Customer Satisfaction, U & A Studies
Building capabilities to conduct multilingual online surveys
Building one of the largest (online) consumer panel in the country ( www.getcounted.net ) - support own syndicated studies, market the panel for ‘custom’ studies
Juxt Public Pulse – the poll based weekly popularity rankings and monthly ‘quality of life’ ratings

Online Research Website Monitoring Audience Monitoring Consumer Research Consumer Research Brand & Ad Tracking Satisfaction Studies Surveys Net Usage Tracking User Segment Profiling Online Ad Tracking Web Analytics Site Evaluation & Usability Studies Specific Usage & Behavior Studies Syndicate Research Custom Research Quantitative Research Qualitative Research Business Vision! (Online) Consumer Panels Online Market, Advertising & Media Research

Syndicated Research & Analytics + Customized Research & Analytics Research Offerings!

Customer Satisfaction Studies Brand Tracking Studies Usage & Attitude Studies Ad Effectiveness Studies Media & Ad Tracking Studies Consumer Need Communication Marketing Consumers Usage identify convert t r i g g e r s u s t a i n Typical 360 0 Market Research Landscape

JuxtConsult 360 0 Syndicated Products – Consumer Markets Communication Consumers Usage SABUC Brand Customer Friendliness & Usage Experience Brand Performance Tracking Brand Scorecard Ad Effectiveness Tracking Ad Connect Consumer Need Marketing Demographic & Psychographic Consumer Segmentations & Profiles India Consumer Lifestyles Online Media Metrics Online Advertising Metrics Web Box Office Ad Box Office P L A N N E D

Communication Website Users Usage Consumer Need Marketing JuxtConsult 360 0 Syndicated Products – Online Markets Web Connect Website ‘Interface Friendliness’ & ‘Usage Satisfaction’ Brand Performance Tracking Brand Scorecard Ad Effectiveness Tracking Ad Connect User Profiles & Net Usage Behavior India Online Live Website Traffic & Media Metrics Online Advertising Metrics Web Box Office Ad Box Office P L A N N E D

Brand Performance Measurement * * Survey based Ad Connect
Effectiveness of the ad in connecting with the category users
Live ratings of ads by category audience on 12 distinct parameters
Measuring the ‘audience mindshare’ the ad is generating for the brand
Brand ScoreCard
Tracking current performance of various brands in the category
Measuring sustenance, persuasion, pull and loyalty power of brands
‘ Future-readiness’ of brands to gain category market shares
Web Connect
Measuring both ‘user friendliness’ and ‘usage experience’ of websites
Live rating of websites by category users on 19-32 distinct parameters
Measuring accessibility, appeal, navigability and usage satisfaction

Overall level internet user profiles, usage dynamics and behavior
Category level net usage dynamics and user profiles
Consumer segment-wise net usage behavior and preferences
Online Audience Measurement * * Digital tracking based * Plan to launch in January 2009 India Online Live Web Box Office
Website and category level traffic data, page views and time views
Reach, rating points (e-TRPs) and user shares
Traffic trends by day parts, days, weeks, months, …..
Ad Box Office
Overall, category and website level ad impressions, click rates
Category and website level share of ad exposures and spends
Product category and brand wise share of voice and spends

Consumption orientation based lifestyle segmentation of urban Indians
Based on both the ‘ability to spend’ (socio-economic status) as well as ‘inclination to spend’ (consumption orientation/propensity)
In-depth understanding of segments on their:
Demographic, geographic and socio-economic profile
Lifecycle stage and asset ownerships
Professional profile and reference groups
Psychographic profile and outlook (personality, activities, interests and opinions)
Shopping orientation and preferences
Technographic profile (modern digital lifestyle orientation – mobile, computer, internet)
Media consumption and preferences (TV, newspaper, magazines, internet)
Health profile
India Consumer Lifestyles * * Consumer panel profile based * Plan to launch in March 2009 India Consumer Lifestyles

117,000+ members already, of which around 70% active at some point of time
10,000 new members are added every month
Represents over 275 million urban Indian population – 85% of total 337 million urban Indian population
Represents almost 100% ‘branded’ urban Indian consumption
9,500+ Rural members
Not required to participate in more than 2 surveys a month
GetCounted Consumer Panel

Only large scale consumer panel in India to have the following spread and depth of consumer profiling:
Household as well as financial asset ownerships
Neighborhood classification*
Housing details (size, type, ownership)*
Occupation details (industry, function, hierarchy)
Lifecycle stage*
Family composition (size, earning members, dependents)*
Mobile handset and service usage*
Offline media usage and brand preferences
Lifestyle and psychographic profiling*
Shopping preferences*
Health profile*
GetCounted Consumer Panel * To be available from January 2009

Clients India

Key People
Sanjay Tiwari, Director
Over 14 years of experience in advertising, marketing and branding
Worked for 6 years with leading ad agencies like Leo Burnett, Saatchi & Saatchi, FCB Ulka
Worked for another 6 years as an independent brand, marketing and advertising consultant
Author of “The Uncommon Sense of Management” (2006) and “The Uncommon Sense of Advertising” (2003). Titles published by Sage Publications
Over 3 1/2 years of experience in handling online research studies and projects
Mrutyunjay Mishra, Director
9 years of experience in market research and analytics
Previously worked with IMRB International, IDC India, Convergys, and Annik
Has led strategic business research, quality studies (CI/ Six Sigma), change management projects
Has functional consulting experience in implementing dashboards & reporting solutions in ERP environment
Exposure to projects from varied industries – FMCG, Pharma, BFSI, TMT, Consultancy Services, Government and Public Administration

Key People
Laveesh Bhandari, Director
Worked with NCAER for 4 years as a senior economist
In 2001, started Indicus Analytics. Indicus is today one of the leading economics research firms in the country
Handled various research projects, from industry and infrastructure to poverty, health, education, water and sanitation, nutrition, etc
Clients include World Bank, Twelfth Finance Commission, USAID, Harvard University, India Today Group, etc
Sidharth Rao, Director
Began his career in advertising with Mudra and Grey Worldwide
In 1999, co-founded Webchutney, a full service interactive agency
Today, Webchutney is India's leading interactive agency with presence in New Delhi, Mumbai, Bangalore, Chennai and Kuala Lampur
Writes on the ‘new media’ in some leading business newspapers from time to time

Thank You!

Juxt Consult Profile Dec 2008

by JuxtConsult on Feb 25, 2009

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Juxt Consult Profile Dec 2008 — Presentation Transcript