360 0 Market Research Online!

Leading online research in India! Formally started in August 2005 . Informally conducting online research since 2004 A pioneer in conducting highly robust large scale online studies in India A portfolio of well accepted syndicated research products in the Indian online space – ‘India Online’, ‘NRI Online’, ‘Online Ad Tracks’, Online Brand Tracks’, ‘Website User Friendliness’ Would be the only complete 360 0 online research company in the country after the launch of ‘online audience monitor’ later this year

Formally started in August 2005 . Informally conducting online research since 2004

A pioneer in conducting highly robust large scale online studies in India

A portfolio of well accepted syndicated research products in the Indian online space – ‘India Online’, ‘NRI Online’, ‘Online Ad Tracks’, Online Brand Tracks’, ‘Website User Friendliness’

Would be the only complete 360 0 online research company in the country after the launch of ‘online audience monitor’ later this year

The larger game plan! Using internet as a ‘medium’ to conduct all kinds of market research, and not just researching only the internet space Launching syndicated research products for the offline categories as well – Ad Tracks, Brand Tracks, Customer Satisfaction, U & A Studies Building capabilities to conduct multilingual online surveys Building one of the largest (online) consumer panel in the country ( www.getcounted.net ) - support own syndicated studies, market the panel for ‘custom’ studies Juxt Public Pulse – the poll based weekly popularity rankings and monthly ‘quality of life’ ratings

Using internet as a ‘medium’ to conduct all kinds of market research, and not just researching only the internet space

Launching syndicated research products for the offline categories as well – Ad Tracks, Brand Tracks, Customer Satisfaction, U & A Studies

Building capabilities to conduct multilingual online surveys

Building one of the largest (online) consumer panel in the country ( www.getcounted.net ) - support own syndicated studies, market the panel for ‘custom’ studies

Juxt Public Pulse – the poll based weekly popularity rankings and monthly ‘quality of life’ ratings

Online Research Website Monitoring Audience Monitoring Consumer Research Consumer Research Brand & Ad Tracking Satisfaction Studies Surveys Net Usage Tracking User Segment Profiling Online Ad Tracking Web Analytics Site Evaluation & Usability Studies Specific Usage & Behavior Studies Syndicate Research Custom Research Quantitative Research Qualitative Research Business Vision! (Online) Consumer Panels Online Market, Advertising & Media Research

Syndicated Research & Analytics + Customized Research & Analytics Research Offerings!

Customer Satisfaction Studies Brand Tracking Studies Usage & Attitude Studies Ad Effectiveness Studies Media & Ad Tracking Studies Consumer Need Communication Marketing Consumers Usage identify convert t r i g g e r s u s t a i n Typical 360 0 Market Research Landscape

JuxtConsult 360 0 Syndicated Products – Consumer Markets Communication Consumers Usage SABUC Brand Customer Friendliness & Usage Experience Brand Performance Tracking Brand Scorecard Ad Effectiveness Tracking Ad Connect Consumer Need Marketing Demographic & Psychographic Consumer Segmentations & Profiles India Consumer Lifestyles Online Media Metrics Online Advertising Metrics Web Box Office Ad Box Office P L A N N E D

Communication Website Users Usage Consumer Need Marketing JuxtConsult 360 0 Syndicated Products – Online Markets Web Connect Website ‘Interface Friendliness’ & ‘Usage Satisfaction’ Brand Performance Tracking Brand Scorecard Ad Effectiveness Tracking Ad Connect User Profiles & Net Usage Behavior India Online Live Website Traffic & Media Metrics Online Advertising Metrics Web Box Office Ad Box Office P L A N N E D

Brand Performance Measurement * * Survey based Ad Connect Effectiveness of the ad in connecting with the category users Live ratings of ads by category audience on 12 distinct parameters Measuring the ‘audience mindshare’ the ad is generating for the brand Brand ScoreCard Tracking current performance of various brands in the category Measuring sustenance, persuasion, pull and loyalty power of brands ‘ Future-readiness’ of brands to gain category market shares Web Connect Measuring both ‘user friendliness’ and ‘usage experience’ of websites Live rating of websites by category users on 19-32 distinct parameters Measuring accessibility, appeal, navigability and usage satisfaction

Effectiveness of the ad in connecting with the category users

Live ratings of ads by category audience on 12 distinct parameters

Measuring the ‘audience mindshare’ the ad is generating for the brand

Tracking current performance of various brands in the category

Measuring sustenance, persuasion, pull and loyalty power of brands

‘ Future-readiness’ of brands to gain category market shares

Measuring both ‘user friendliness’ and ‘usage experience’ of websites

Live rating of websites by category users on 19-32 distinct parameters

Measuring accessibility, appeal, navigability and usage satisfaction

Overall level internet user profiles, usage dynamics and behavior Category level net usage dynamics and user profiles Consumer segment-wise net usage behavior and preferences Online Audience Measurement * * Digital tracking based * Plan to launch in January 2009 India Online Live Web Box Office Website and category level traffic data, page views and time views Reach, rating points (e-TRPs) and user shares Traffic trends by day parts, days, weeks, months, ….. Ad Box Office Overall, category and website level ad impressions, click rates Category and website level share of ad exposures and spends Product category and brand wise share of voice and spends

Overall level internet user profiles, usage dynamics and behavior

Category level net usage dynamics and user profiles

Consumer segment-wise net usage behavior and preferences

Website and category level traffic data, page views and time views

Reach, rating points (e-TRPs) and user shares

Traffic trends by day parts, days, weeks, months, …..

Overall, category and website level ad impressions, click rates

Category and website level share of ad exposures and spends

Product category and brand wise share of voice and spends

Consumption orientation based lifestyle segmentation of urban Indians Based on both the ‘ability to spend’ (socio-economic status) as well as ‘inclination to spend’ (consumption orientation/propensity) In-depth understanding of segments on their: Demographic, geographic and socio-economic profile Lifecycle stage and asset ownerships Professional profile and reference groups Psychographic profile and outlook (personality, activities, interests and opinions) Shopping orientation and preferences Technographic profile (modern digital lifestyle orientation – mobile, computer, internet) Media consumption and preferences (TV, newspaper, magazines, internet) Health profile India Consumer Lifestyles * * Consumer panel profile based * Plan to launch in March 2009 India Consumer Lifestyles

Consumption orientation based lifestyle segmentation of urban Indians

Based on both the ‘ability to spend’ (socio-economic status) as well as ‘inclination to spend’ (consumption orientation/propensity)

In-depth understanding of segments on their:

Demographic, geographic and socio-economic profile

Lifecycle stage and asset ownerships

Professional profile and reference groups

Psychographic profile and outlook (personality, activities, interests and opinions)

Shopping orientation and preferences

Technographic profile (modern digital lifestyle orientation – mobile, computer, internet)

Media consumption and preferences (TV, newspaper, magazines, internet)

Health profile

117,000+ members already, of which around 70% active at some point of time 10,000 new members are added every month Represents over 275 million urban Indian population – 85% of total 337 million urban Indian population Represents almost 100% ‘branded’ urban Indian consumption 9,500+ Rural members Not required to participate in more than 2 surveys a month GetCounted Consumer Panel

117,000+ members already, of which around 70% active at some point of time

10,000 new members are added every month

Represents over 275 million urban Indian population – 85% of total 337 million urban Indian population

Represents almost 100% ‘branded’ urban Indian consumption

9,500+ Rural members

Not required to participate in more than 2 surveys a month

Only large scale consumer panel in India to have the following spread and depth of consumer profiling: Household as well as financial asset ownerships Neighborhood classification* Housing details (size, type, ownership)* Occupation details (industry, function, hierarchy) Lifecycle stage* Family composition (size, earning members, dependents)* Mobile handset and service usage* Offline media usage and brand preferences Lifestyle and psychographic profiling* Shopping preferences* Health profile* GetCounted Consumer Panel * To be available from January 2009

Only large scale consumer panel in India to have the following spread and depth of consumer profiling:

Household as well as financial asset ownerships

Neighborhood classification*

Housing details (size, type, ownership)*

Occupation details (industry, function, hierarchy)

Lifecycle stage*

Family composition (size, earning members, dependents)*

Mobile handset and service usage*

Offline media usage and brand preferences

Lifestyle and psychographic profiling*

Shopping preferences*

Health profile*

Clients India

Key People Sanjay Tiwari, Director Over 14 years of experience in advertising, marketing and branding Worked for 6 years with leading ad agencies like Leo Burnett, Saatchi & Saatchi, FCB Ulka Worked for another 6 years as an independent brand, marketing and advertising consultant Author of “The Uncommon Sense of Management” (2006) and “The Uncommon Sense of Advertising” (2003). Titles published by Sage Publications Over 3 1/2 years of experience in handling online research studies and projects Mrutyunjay Mishra, Director 9 years of experience in market research and analytics Previously worked with IMRB International, IDC India, Convergys, and Annik Has led strategic business research, quality studies (CI/ Six Sigma), change management projects Has functional consulting experience in implementing dashboards & reporting solutions in ERP environment Exposure to projects from varied industries – FMCG, Pharma, BFSI, TMT, Consultancy Services, Government and Public Administration

Sanjay Tiwari, Director

Over 14 years of experience in advertising, marketing and branding

Worked for 6 years with leading ad agencies like Leo Burnett, Saatchi & Saatchi, FCB Ulka

Worked for another 6 years as an independent brand, marketing and advertising consultant

Author of “The Uncommon Sense of Management” (2006) and “The Uncommon Sense of Advertising” (2003). Titles published by Sage Publications

Over 3 1/2 years of experience in handling online research studies and projects

Mrutyunjay Mishra, Director

9 years of experience in market research and analytics

Previously worked with IMRB International, IDC India, Convergys, and Annik

Has led strategic business research, quality studies (CI/ Six Sigma), change management projects

Has functional consulting experience in implementing dashboards & reporting solutions in ERP environment

Exposure to projects from varied industries – FMCG, Pharma, BFSI, TMT, Consultancy Services, Government and Public Administration

Key People Laveesh Bhandari, Director Worked with NCAER for 4 years as a senior economist In 2001, started Indicus Analytics. Indicus is today one of the leading economics research firms in the country Handled various research projects, from industry and infrastructure to poverty, health, education, water and sanitation, nutrition, etc Clients include World Bank, Twelfth Finance Commission, USAID, Harvard University, India Today Group, etc Sidharth Rao, Director Began his career in advertising with Mudra and Grey Worldwide In 1999, co-founded Webchutney, a full service interactive agency Today, Webchutney is India's leading interactive agency with presence in New Delhi, Mumbai, Bangalore, Chennai and Kuala Lampur Writes on the ‘new media’ in some leading business newspapers from time to time

Laveesh Bhandari, Director

Worked with NCAER for 4 years as a senior economist

In 2001, started Indicus Analytics. Indicus is today one of the leading economics research firms in the country

Handled various research projects, from industry and infrastructure to poverty, health, education, water and sanitation, nutrition, etc

Clients include World Bank, Twelfth Finance Commission, USAID, Harvard University, India Today Group, etc

Sidharth Rao, Director

Began his career in advertising with Mudra and Grey Worldwide

In 1999, co-founded Webchutney, a full service interactive agency

Today, Webchutney is India's leading interactive agency with presence in New Delhi, Mumbai, Bangalore, Chennai and Kuala Lampur

Writes on the ‘new media’ in some leading business newspapers from time to time

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