Juxt Consult Profile
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Juxt Consult Profile

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New Age Market Research Company

New Age Market Research Company

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Juxt Consult Profile Presentation Transcript

  • 1. Leading the ‘new age’ market research in India!
  • 2. Leading online research in India!
    • Formally started in August 2005. A pioneer in conducting highly robust large scale online studies in India
      • Conducts surveys in both ‘online’ and ‘face-to-face’ format currently. Plan to conduct surveys also through mobile phones later this year
    • A frontrunner in syndicated research products :
      • Well accepted syndicated studies in the Indian online space
      • ‘ India Online’, ‘NRI Online’, Online Brand Tracks’, ‘Website User Friendliness’
      • Building a portfolio of syndicated studies in Indian consumer space
      • ‘ India Urbanites’, ‘Indian Families’, ‘India Mobile’
  • 3. The larger game plan!
    • Using internet as a ‘medium’ to conduct all kinds of market research, and not just researching the internet space
    • Plan to launch surveys on ‘mobile’ phones
    • Building one of the largest consumer panel in the country ( www.getcounted.net ) - support own syndicated studies, market the panel for ‘custom’ studies
      • 185,000+ online panel
      • In the process of building ‘mobile’ and ‘face-to-face’ offline panel as well
    • Building capabilities to conduct multilingual online surveys
  • 4. Research Offerings! New Age Market Research Consumer Panels Syndicated Products Custom Research Consumer Profiling Online Research Mobile Surveys Tracking Studies Offline Studies Consumer Datasets
  • 5. Customer Satisfaction Studies Brand Tracking Studies Usage & Attitude Studies Ad Effectiveness Studies Media & Ad Tracking Studies Consumer Need Communication Marketing Consumers Usage identify convert t r i g g e r s u s t a i n Typical 360 0 Market Research Landscape
  • 6. JuxtConsult 360 0 Syndicated Products – Consumer Markets Communication Consumers Usage SABUC Brand Customer Friendliness & Usage Experience Brand Performance Tracking Brand Scorecard Ad Effectiveness Tracking Ad Connect Consumer Need Marketing Demographic & Psychographic Consumer Segmentations & Profiles India Consumer Landscape Online Media Metrics Online Advertising Metrics Web Box Office Ad Box Office P L A N N E D
  • 7. Communication Website Users Usage Consumer Need Marketing JuxtConsult 360 0 Syndicated Products – Online Markets Web Connect Website ‘Interface Friendliness’ & ‘Usage Satisfaction’ Brand Performance Tracking Brand Scorecard Ad Effectiveness Tracking Ad Connect User Profiles & Net Usage Behavior India Online Landscape Website Traffic & Media Metrics Online Advertising Metrics Web Box Office Ad Box Office P L A N N E D
  • 8. Brand Performance Measurement * * Survey based Ad Connect
    • Effectiveness of the ad in connecting with the category users
    • Live ratings of ads by category audience on 12 distinct parameters
    • Measuring the ‘audience mindshare’ the ad is generating for the brand
    Brand ScoreCard
    • Tracking current performance of various brands in the category
    • Measuring sustenance, persuasion, pull and loyalty power of brands
    • ‘ Future-readiness’ of brands to gain category market shares
    Web Connect
    • Measuring both ‘user friendliness’ and ‘usage experience’ of websites
    • Live rating of websites by category users on 19-32 distinct parameters
    • Measuring accessibility, appeal, navigability and usage satisfaction
  • 9.
    • Consumption orientation based lifestyle segmentation of urban Indians
    • Based on both the ‘ability to spend’ (socio-economic status) as well as ‘inclination to spend’ (consumption orientation/propensity)
    • In-depth understanding of segments on their:
      • Demographic, geographic and socio-economic profile
      • Lifecycle stage and asset ownerships
      • Professional profile and reference groups
      • Psychographic profile and outlook (personality, activities, interests and opinions)
      • Shopping orientation and preferences
      • Technographic profile (modern digital lifestyle orientation – mobile, computer, internet)
      • Media consumption and preferences (TV, newspaper, magazines, internet)
      • Health profile
    India Consumer Lifestyles * * To be launched India Consumer Lifestyles
  • 10.
    • 185,000+ members already, of which around 70% active at some point of time. New members are added every month
    • 160,000+ urban members; represents 286 million urban Indians, i.e., 84% of total 343 million urban Indian population
    • Represents almost 100% ‘branded’ urban Indian consumption
    • 15,000+ rural members; represents 417 million rural Indians, i.e., 51% of total 816 million rural Indian population
    • Members not required to participate in more than 2 surveys a month
    GetCounted Consumer Panel
  • 11.
    • Only large scale consumer panel in India to have the following spread and depth of consumer profiling:
      • Household as well as financial asset ownerships
      • Neighborhood classification*
      • Housing details (size, type, ownership)*
      • Occupation details (industry, function, hierarchy)
      • Lifecycle stage*
      • Family composition (size, earning members, dependents)*
      • Mobile handset and service usage*
      • Offline media usage and brand preferences
      • Lifestyle and psychographic profiling*
      • Shopping preferences*
      • Health profile*
    GetCounted Consumer Panel * On a smaller sample base
  • 12. Key Clients – Marketers
  • 13. Key Clients – Online Players India
  • 14. Key Clients – Research & Others
  • 15. Key People
    • Sanjay Tiwari, Director
    • Over 15+ years of experience in advertising, marketing and branding
    • Worked for 6 years with leading ad agencies like Leo Burnett, Saatchi & Saatchi, FCB Ulka
    • Worked for another 6 years as an independent brand, marketing and advertising consultant
    • Author of “The Uncommon Sense of Management” (2006) and “The Uncommon Sense of Advertising” (2003). Titles published by Sage Publications
    • Over 3 1/2 years of experience in handling online research studies and projects
    • Mrutyunjay Mishra, Director
    • 11+ years of experience in market research and analytics
    • Previously worked with IMRB International, IDC India, Convergys, and Annik
    • Has led strategic business research, quality studies (CI/ Six Sigma), change management projects
    • Has functional consulting experience in implementing dashboards & reporting solutions in ERP environment
    • Exposure to projects from varied industries – FMCG, Pharma, BFSI, TMT, Consultancy Services, Government and Public Administration
  • 16. Key People
    • Laveesh Bhandari, Director
    • Worked with NCAER for 4 years as a senior economist
    • In 2001, started Indicus Analytics. Indicus is today one of the leading economics research firms in the country
    • Handled various research projects, from industry and infrastructure to poverty, health, education, water and sanitation, nutrition, etc
    • Clients include World Bank, Twelfth Finance Commission, USAID, Harvard University, India Today Group, etc
    • Sidharth Rao, Director
    • Began his career in advertising with Mudra and Grey Worldwide
    • In 1999, co-founded Webchutney, a full service interactive agency
    • Today, Webchutney is India's leading interactive agency with presence in New Delhi, Mumbai, Bangalore, Chennai and Kuala Lampur
    • Writes on the ‘new media’ in some leading business newspapers from time to time
  • 17. Thank You!