Juxt Consult Profile

Leading the ‘new age’ market research in India!

Leading online research in India!
Formally started in August 2005. A pioneer in conducting highly robust large scale online studies in India
Conducts surveys in both ‘online’ and ‘face-to-face’ format currently. Plan to conduct surveys also through mobile phones later this year
A frontrunner in syndicated research products :
Well accepted syndicated studies in the Indian online space
‘ India Online’, ‘NRI Online’, Online Brand Tracks’, ‘Website User Friendliness’
Building a portfolio of syndicated studies in Indian consumer space
‘ India Urbanites’, ‘Indian Families’, ‘India Mobile’

The larger game plan!
Using internet as a ‘medium’ to conduct all kinds of market research, and not just researching the internet space
Plan to launch surveys on ‘mobile’ phones
Building one of the largest consumer panel in the country ( www.getcounted.net ) - support own syndicated studies, market the panel for ‘custom’ studies
185,000+ online panel
In the process of building ‘mobile’ and ‘face-to-face’ offline panel as well
Building capabilities to conduct multilingual online surveys

Research Offerings! New Age Market Research Consumer Panels Syndicated Products Custom Research Consumer Profiling Online Research Mobile Surveys Tracking Studies Offline Studies Consumer Datasets

Customer Satisfaction Studies Brand Tracking Studies Usage & Attitude Studies Ad Effectiveness Studies Media & Ad Tracking Studies Consumer Need Communication Marketing Consumers Usage identify convert t r i g g e r s u s t a i n Typical 360 0 Market Research Landscape

JuxtConsult 360 0 Syndicated Products – Consumer Markets Communication Consumers Usage SABUC Brand Customer Friendliness & Usage Experience Brand Performance Tracking Brand Scorecard Ad Effectiveness Tracking Ad Connect Consumer Need Marketing Demographic & Psychographic Consumer Segmentations & Profiles India Consumer Landscape Online Media Metrics Online Advertising Metrics Web Box Office Ad Box Office P L A N N E D

Communication Website Users Usage Consumer Need Marketing JuxtConsult 360 0 Syndicated Products – Online Markets Web Connect Website ‘Interface Friendliness’ & ‘Usage Satisfaction’ Brand Performance Tracking Brand Scorecard Ad Effectiveness Tracking Ad Connect User Profiles & Net Usage Behavior India Online Landscape Website Traffic & Media Metrics Online Advertising Metrics Web Box Office Ad Box Office P L A N N E D

Brand Performance Measurement * * Survey based Ad Connect
Effectiveness of the ad in connecting with the category users
Live ratings of ads by category audience on 12 distinct parameters
Measuring the ‘audience mindshare’ the ad is generating for the brand
Brand ScoreCard
Tracking current performance of various brands in the category
Measuring sustenance, persuasion, pull and loyalty power of brands
‘ Future-readiness’ of brands to gain category market shares
Web Connect
Measuring both ‘user friendliness’ and ‘usage experience’ of websites
Live rating of websites by category users on 19-32 distinct parameters
Measuring accessibility, appeal, navigability and usage satisfaction

Consumption orientation based lifestyle segmentation of urban Indians
Based on both the ‘ability to spend’ (socio-economic status) as well as ‘inclination to spend’ (consumption orientation/propensity)
In-depth understanding of segments on their:
Demographic, geographic and socio-economic profile
Lifecycle stage and asset ownerships
Professional profile and reference groups
Psychographic profile and outlook (personality, activities, interests and opinions)
Shopping orientation and preferences
Technographic profile (modern digital lifestyle orientation – mobile, computer, internet)
Media consumption and preferences (TV, newspaper, magazines, internet)
Health profile
India Consumer Lifestyles * * To be launched India Consumer Lifestyles

185,000+ members already, of which around 70% active at some point of time. New members are added every month
160,000+ urban members; represents 286 million urban Indians, i.e., 84% of total 343 million urban Indian population
Represents almost 100% ‘branded’ urban Indian consumption
15,000+ rural members; represents 417 million rural Indians, i.e., 51% of total 816 million rural Indian population
Members not required to participate in more than 2 surveys a month
GetCounted Consumer Panel

Only large scale consumer panel in India to have the following spread and depth of consumer profiling:
Household as well as financial asset ownerships
Neighborhood classification*
Housing details (size, type, ownership)*
Occupation details (industry, function, hierarchy)
Lifecycle stage*
Family composition (size, earning members, dependents)*
Mobile handset and service usage*
Offline media usage and brand preferences
Lifestyle and psychographic profiling*
Shopping preferences*
Health profile*
GetCounted Consumer Panel * On a smaller sample base

Key Clients – Marketers

Key Clients – Online Players India

Key Clients – Research & Others

Key People
Sanjay Tiwari, Director
Over 15+ years of experience in advertising, marketing and branding
Worked for 6 years with leading ad agencies like Leo Burnett, Saatchi & Saatchi, FCB Ulka
Worked for another 6 years as an independent brand, marketing and advertising consultant
Author of “The Uncommon Sense of Management” (2006) and “The Uncommon Sense of Advertising” (2003). Titles published by Sage Publications
Over 3 1/2 years of experience in handling online research studies and projects
Mrutyunjay Mishra, Director
11+ years of experience in market research and analytics
Previously worked with IMRB International, IDC India, Convergys, and Annik
Has led strategic business research, quality studies (CI/ Six Sigma), change management projects
Has functional consulting experience in implementing dashboards & reporting solutions in ERP environment
Exposure to projects from varied industries – FMCG, Pharma, BFSI, TMT, Consultancy Services, Government and Public Administration

Key People
Laveesh Bhandari, Director
Worked with NCAER for 4 years as a senior economist
In 2001, started Indicus Analytics. Indicus is today one of the leading economics research firms in the country
Handled various research projects, from industry and infrastructure to poverty, health, education, water and sanitation, nutrition, etc
Clients include World Bank, Twelfth Finance Commission, USAID, Harvard University, India Today Group, etc
Sidharth Rao, Director
Began his career in advertising with Mudra and Grey Worldwide
In 1999, co-founded Webchutney, a full service interactive agency
Today, Webchutney is India's leading interactive agency with presence in New Delhi, Mumbai, Bangalore, Chennai and Kuala Lampur
Writes on the ‘new media’ in some leading business newspapers from time to time

Thank You!

Juxt Consult Profile

by JuxtConsult on Oct 01, 2010

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Juxt Consult Profile — Presentation Transcript