Juxt Consult Profile
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Juxt Consult Profile



New Age Market Research Company

New Age Market Research Company



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    Juxt Consult Profile Juxt Consult Profile Presentation Transcript

    • Leading the ‘new age’ market research in India!
    • Leading online research in India!
      • Formally started in August 2005. A pioneer in conducting highly robust large scale online studies in India
        • Conducts surveys in both ‘online’ and ‘face-to-face’ format currently. Plan to conduct surveys also through mobile phones later this year
      • A frontrunner in syndicated research products :
        • Well accepted syndicated studies in the Indian online space
        • ‘ India Online’, ‘NRI Online’, Online Brand Tracks’, ‘Website User Friendliness’
        • Building a portfolio of syndicated studies in Indian consumer space
        • ‘ India Urbanites’, ‘Indian Families’, ‘India Mobile’
    • The larger game plan!
      • Using internet as a ‘medium’ to conduct all kinds of market research, and not just researching the internet space
      • Plan to launch surveys on ‘mobile’ phones
      • Building one of the largest consumer panel in the country ( www.getcounted.net ) - support own syndicated studies, market the panel for ‘custom’ studies
        • 185,000+ online panel
        • In the process of building ‘mobile’ and ‘face-to-face’ offline panel as well
      • Building capabilities to conduct multilingual online surveys
    • Research Offerings! New Age Market Research Consumer Panels Syndicated Products Custom Research Consumer Profiling Online Research Mobile Surveys Tracking Studies Offline Studies Consumer Datasets
    • Customer Satisfaction Studies Brand Tracking Studies Usage & Attitude Studies Ad Effectiveness Studies Media & Ad Tracking Studies Consumer Need Communication Marketing Consumers Usage identify convert t r i g g e r s u s t a i n Typical 360 0 Market Research Landscape
    • JuxtConsult 360 0 Syndicated Products – Consumer Markets Communication Consumers Usage SABUC Brand Customer Friendliness & Usage Experience Brand Performance Tracking Brand Scorecard Ad Effectiveness Tracking Ad Connect Consumer Need Marketing Demographic & Psychographic Consumer Segmentations & Profiles India Consumer Landscape Online Media Metrics Online Advertising Metrics Web Box Office Ad Box Office P L A N N E D
    • Communication Website Users Usage Consumer Need Marketing JuxtConsult 360 0 Syndicated Products – Online Markets Web Connect Website ‘Interface Friendliness’ & ‘Usage Satisfaction’ Brand Performance Tracking Brand Scorecard Ad Effectiveness Tracking Ad Connect User Profiles & Net Usage Behavior India Online Landscape Website Traffic & Media Metrics Online Advertising Metrics Web Box Office Ad Box Office P L A N N E D
    • Brand Performance Measurement * * Survey based Ad Connect
      • Effectiveness of the ad in connecting with the category users
      • Live ratings of ads by category audience on 12 distinct parameters
      • Measuring the ‘audience mindshare’ the ad is generating for the brand
      Brand ScoreCard
      • Tracking current performance of various brands in the category
      • Measuring sustenance, persuasion, pull and loyalty power of brands
      • ‘ Future-readiness’ of brands to gain category market shares
      Web Connect
      • Measuring both ‘user friendliness’ and ‘usage experience’ of websites
      • Live rating of websites by category users on 19-32 distinct parameters
      • Measuring accessibility, appeal, navigability and usage satisfaction
      • Consumption orientation based lifestyle segmentation of urban Indians
      • Based on both the ‘ability to spend’ (socio-economic status) as well as ‘inclination to spend’ (consumption orientation/propensity)
      • In-depth understanding of segments on their:
        • Demographic, geographic and socio-economic profile
        • Lifecycle stage and asset ownerships
        • Professional profile and reference groups
        • Psychographic profile and outlook (personality, activities, interests and opinions)
        • Shopping orientation and preferences
        • Technographic profile (modern digital lifestyle orientation – mobile, computer, internet)
        • Media consumption and preferences (TV, newspaper, magazines, internet)
        • Health profile
      India Consumer Lifestyles * * To be launched India Consumer Lifestyles
      • 185,000+ members already, of which around 70% active at some point of time. New members are added every month
      • 160,000+ urban members; represents 286 million urban Indians, i.e., 84% of total 343 million urban Indian population
      • Represents almost 100% ‘branded’ urban Indian consumption
      • 15,000+ rural members; represents 417 million rural Indians, i.e., 51% of total 816 million rural Indian population
      • Members not required to participate in more than 2 surveys a month
      GetCounted Consumer Panel
      • Only large scale consumer panel in India to have the following spread and depth of consumer profiling:
        • Household as well as financial asset ownerships
        • Neighborhood classification*
        • Housing details (size, type, ownership)*
        • Occupation details (industry, function, hierarchy)
        • Lifecycle stage*
        • Family composition (size, earning members, dependents)*
        • Mobile handset and service usage*
        • Offline media usage and brand preferences
        • Lifestyle and psychographic profiling*
        • Shopping preferences*
        • Health profile*
      GetCounted Consumer Panel * On a smaller sample base
    • Key Clients – Marketers
    • Key Clients – Online Players India
    • Key Clients – Research & Others
    • Key People
      • Sanjay Tiwari, Director
      • Over 15+ years of experience in advertising, marketing and branding
      • Worked for 6 years with leading ad agencies like Leo Burnett, Saatchi & Saatchi, FCB Ulka
      • Worked for another 6 years as an independent brand, marketing and advertising consultant
      • Author of “The Uncommon Sense of Management” (2006) and “The Uncommon Sense of Advertising” (2003). Titles published by Sage Publications
      • Over 3 1/2 years of experience in handling online research studies and projects
      • Mrutyunjay Mishra, Director
      • 11+ years of experience in market research and analytics
      • Previously worked with IMRB International, IDC India, Convergys, and Annik
      • Has led strategic business research, quality studies (CI/ Six Sigma), change management projects
      • Has functional consulting experience in implementing dashboards & reporting solutions in ERP environment
      • Exposure to projects from varied industries – FMCG, Pharma, BFSI, TMT, Consultancy Services, Government and Public Administration
    • Key People
      • Laveesh Bhandari, Director
      • Worked with NCAER for 4 years as a senior economist
      • In 2001, started Indicus Analytics. Indicus is today one of the leading economics research firms in the country
      • Handled various research projects, from industry and infrastructure to poverty, health, education, water and sanitation, nutrition, etc
      • Clients include World Bank, Twelfth Finance Commission, USAID, Harvard University, India Today Group, etc
      • Sidharth Rao, Director
      • Began his career in advertising with Mudra and Grey Worldwide
      • In 1999, co-founded Webchutney, a full service interactive agency
      • Today, Webchutney is India's leading interactive agency with presence in New Delhi, Mumbai, Bangalore, Chennai and Kuala Lampur
      • Writes on the ‘new media’ in some leading business newspapers from time to time
    • Thank You!