Juxt Consult India Online 2007 IT Professionals On The Net Report

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Juxt Consult India Online 2007 IT Professionals On The Net Report

  1. 1. India Online 2007
  2. 2. IT Professionals on the Net India Online 2007 IT Professionals on the Net Report 2
  3. 3. India Online 2007 © copyright JuxtConsult
  4. 4. IT Professionals on the Net 4
  5. 5. India Online 2007 Table of content India Online 2007 ......................................................... 1 India Online 2007 Reports ............................................... 3 Methodology ............................................................... 5 Executive Summary .....................................................10 Key Findings ..............................................................12 Detailed Findings- Reading the Graphs & Tables ..........................................22 Demographic Profile ....................................................24 Socio-Economic Profile .................................................31 Economic Profile.........................................................36 Net Usage Status.........................................................42 Net Usage Dynamics.....................................................48 Preferred Net Activities ................................................59 Most Used Websites .....................................................74 Most Used Offline Media Brands..................................... 100 Offline Brands Recalled .............................................. 104 Segment Wise Detailed Tables ...................................... 105 Appendix ................................................................ 164
  6. 6. IT Professionals on the Net 6
  7. 7. India Online 2007 India Online 2007 The India Online 2007 study is not just an annual update over the previous year's India Online 2006 study but rather a continuation of JuxtConsult’s efforts to keep improving the quality of the study every year. The improvements made in the study this year not only involve further strengthening of the research methodology but also enhancing the coverage of the information, especially in the emerging areas of internet usage in the country like blogging, social networking and language website usage. Accordingly the India Online 2007 set of reports will not only provide you the most recent estimates on the Internet user-ship, its growth and penetration in India but will also give you an 'insightful' understanding of the current net usage behavior and preferences of various kinds of online Indians. Like in the year 2006, JuxtConsult conducted two large-scale 'primary' surveys, one offline and one online to complete the study this year as well. However, the sample size for the 'land' survey (which is used to estimate the size of internet using population in urban India) was almost doubled this year to further improve the coverage among the various population strata in urban India. The land survey, conducted during April 2007, covered 10,000 households across 31 cities of various sizes across all the four regions of the country. The 'online' survey was conducted among 3 of the most popular and generic portals in Indian with the focus on capturing the in-depth net usage behaviors and preferences of online Indians. This survey was conducted by JuxtConsult between April-May 2007 and over 14,200 in- depth and usable responses were collected and analyzed for final reporting. There is one key difference in the study this year compared to the last year. To make our findings more representative of the entire urban online population and not just the Internet users who are more likely to respond to online surveys, this year we have ‘linked’ the findings of our online survey with the findings of our land survey. This was done by deriving appropriate individual level ‘weights’ for Internet users from the land survey and then applying them to the data of the online survey. The key information included in the various reports cover the demographic and socio-economic profiles of the net users, their ownership of household assets, the source and place of their access to internet, net usage dynamics, preferred online activities, website preferences for over 20 key online activities, online buying behavior and spends, response to online marketing stimuli, offline media preferences, and much more. 1
  8. 8. IT Professionals on the Net In sum, what you get in India Online 2007 you are unlikely to get elsewhere: Highly credible latest estimate of internet using population in urban India Key insights on various aspects of internet usage in India An understanding of online Indians as 'consumers' and not just as faceless net users How to reach these online consumers on the net, as well as through the offline mediums Preferred 'user shares' of key online brands in 21 different online activity categories 2
  9. 9. India Online 2007 India Online 2007 Reports Main Report Overall Status and Usage of Internet in India User Segment Supplementary Reports Women on the net Youth on the net (teenagers and young adults) Net users by their socio-economic (SEC) profile Students on the net Corporate employees on the net IT professionals on the net Heavy Online Spenders on the net Bloggers on the net Car owners on the net Two-wheeler owners on the net Mobile phone owners on the net Credit card owners on the net Net users by place of access (homes, place of work, cyber cafes) Net users by type of connection (broadband, dial-up) Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5 lakhs, Below 1 lakh) Net users by town market size (metros, urban uptowns, emerging towns, others) Net users as financial investors Vernacular language net users Category Supplementary Reports: (comparative profiling of top 5 websites) Online shopping Emailing Job search Matrimony Info search - English Info Search - Local language Online travel Social networking/communities Friendship / dating Online news Financial info/news Online share trading Cinema content Sports content 3
  10. 10. IT Professionals on the Net Online music Online games Online real estate Mobile content download Astrology Online learning/education Note - All supplement reports are subject to sufficiency of sample responses. Demographic segment wise details by gender, age, SEC classification, region and place of net access are included in each of the reports as appendix tables. 4
  11. 11. India Online 2007 Methodology In order to derive highly robust and authentic estimates of the current user-ship of Internet in India, and draw out a truly representative internet usage behavior patterns, we at JuxtConsult keep improving and refining our research methodology for the India Online study every year. In 2007, we have again brought in two significant improvements: We have increased our land survey sample base to 10,000 (from 5,500 last year) and the coverage of the number of cities to 31 (from 21 last year). The distribution of these 31 cities continues to be well spread across the 4 regions of the country. But more importantly, in terms of coverage of towns by their population size, we dug deeper this year and covered all town classes that have population of 20,000 individuals and above. Further, to better capture the internet usage across all types of socio-economic classes (SEC) in urban Indian, we allocated equal sample quota among the 5 broad socio-economic classes A, B, C, D and E across various zones within a town, and then across the town classes and regions. To correct for and put back the real representation of the socio-economic classes (and not equal representation) during the data processing stage, we incorporated the appropriate SEC 'weights' derived from the actual urban population statistics from authentic govt. Sources (National Sample Survey Organization and Census of India). These two refinements in the sampling methodology ensured that this year we get an even better representation of various types of internet users in urban India. Like last year, this year again we conducted both a land survey and an online survey separately, with the focus of the land survey being on estimating the size of the internet using population in urban India, and that of the online survey on capturing the net usage behavior and preference patterns. The two surveys had some common questions on demographic profiles and net usage behavior to help us link up the two sets of data at the processing stage. The Land Survey The objective of the land survey was two fold. First, to help us estimate the internet user-ship in urban India, as with a land survey we could cover both the user and non-user population of the internet in a representative way. The other objective was to derive relevant demographic 'multipliers' from this survey which could then be applied to the internet usage data collected in the online survey. The use of these 'individual' level multipliers helped us make the online survey findings 'representative' of the entire urban online population and not just of those who are more likely to fill up an online surveys (because of factors like convenience of access, regularity of usage, 5
  12. 12. IT Professionals on the Net attractiveness of the incentive prize offered for filling the survey, etc.). The land survey undertaken this year was again a household level survey across 10,000 households in 31 cities spread across all regions of India. The survey was conducted and completed between mid-April to early-May 2007. Care was taken that all relevant classes of towns with population size of over 20,000 individuals were covered and surveyed across each of the 4 regions of the country. Within a city, 5 geographical locations were chosen, one each in the north, south, east, west and central parts of the city. From each location within a city an equal number of households from the five socio-economic classes A, B, C, D, and E were surveyed. The cities where the land surveys were conducted and the size of the sample data collected from each of these cities are as follows: Table 1: Detailed sample base distribution of the land survey Region City/ Town City Class Sample Size City Class Delhi 10 lakh + 401 Kanpur (UP) 10 lakh + 297 Ludhiana (Pun) 10 lakh + 302 10 lakh + Patna (Bih) 10 lakh + 303 North Allahabad (UP) 5 lakh – 10 lakh 298 Ajmer (UP) 1 lakh – 5 lakh 314 Bhadohi (UP) 50 K – 1 lakh 299 Muradnagar (UP) 50 K – 1 lakh 300 Sohna (Har) 20 K – 50 K 307 5 lakh - 10 lakh Mumbai (Mah) 10 lakh + 399 Ahmedabad (Guj) 10 lakh + 404 Pune (Mah) 10 lakh + 300 West Rajkot (Guj) 5 lakh - 10 lakh 301 Dewas (MP) 1 lakh - 5 lakh 303 Hinganghat (Mah) 50 K - 1 lakh 307 1 lakh – 5 lakh Mhowgaon (MP) 20 K - 50 K 296 Katol (Mah) 20 K - 50 K 276 Kolkata (WB) 10 lakh + 398 Guwahati (Ass) 5 lakh – 10 lakh 299 East Bhubneshwar (Ori) 5 lakh – 10 lakh 303 Raniganj (WB) 1 lakh – 5 lakh 300 50 K – 1 lakh Bhatapara (Chat) 50 K – 1 lakh 252 Champa (Chat) 20 K – 50 K 292 Chennai (TN) 10 lakh + 407 Bangalore (Kar) 10 lakh + 406 Hyderabad (AP) 10 lakh + 410 South Mysore (Kar) 5 lakh – 10 lakh 329 Kozhikode (Ker) 1 lakh – 5 lakh 300 20 K - 50 K Nellore (AP) 1 lakh – 5 lakh 300 Cheruvannur (Ker) 50 K – 1 lakh 294 Edapaddi (TN) 20 K – 50 K 305 Total (31) - - 10,002 Total (31) 6
  13. 13. India Online 2007 To check for both the 'regular' as well as 'occasional' usage of the Internet, at each of the 1,000 households contacted it was queried: If any member of the household use the Internet 'at all' from anywhere (home or any location outside)? And If any member of the household use the Internet ‘at least once a month’ from anywhere (home or any location outside)? Some further questions related to the specifics of demographic profile of the head of the household, their knowledge of English, computer usage, and asset ownership of the household were also asked from the respondent. The usage of computer and Internet was separately checked for each member of the household from the respondent. The above information about the head of the household, especially their education and occupation profile (thereby identifying their socio- economic or SEC classification) together with the town size class and region were used to link up to the similar authentic Government of India data to estimate the Internet user-ship as well as to generate the appropriate 'multipliers' that were to be applied to the data collected from the online survey. The Online Survey The online survey was used to collect the in-depth information on internet usage patterns and other media usage patterns among the various types of net users. This was done through a 'large-scale' online survey conducted between end-April to mid-May 2007 among the users of three of the biggest and most generic portals in India, namely Yahoo, Rediff and Google. On one end, the email properties of Yahoo, Rediff and Google (Gmail) were used through online survey campaigns to target the widest possible base on internet users in a random manner and collect responses (as these three email portals together cover almost all email users with a personal email id in the country). At the same time, to cover for whatever may have got missed out in these survey campaigns on email portals, a parallel 'contextual search' based survey ad campaign was run using Google AdSense. All the survey campaigns were paid for and officially run by these portals among their users. The overall online survey campaign used a combination of banner ads, e-mailers and contextual search ads through these portals. The online survey was conducted using an e-questionnaire segmented into three sections. The questionnaire was pre-tested and timed to take approximately 15-20 minutes for a respondent to complete depending on the speed of comprehension and answering of the questions. The questionnaire was structured and designed to reduce the level of 'respondent fatigue' to an extent that was practically possible. 7
  14. 14. IT Professionals on the Net In this year's study, the information area coverage (in the online questionnaire) was also enhanced and fine tuned somewhat to keep abreast with the changing and evolving Indian online space: The net usage behavior and preferences of new phenomena like blogging, social networking and language content checking were included. In terms of capturing website preferences, 6 more online activity categories were included this year to take their coverage to 21. The new categories added were instant messaging, real estate, online info search engine in local languages, astrology, online share trading and online learning/education. The question about 'blogging' was fine tuned to segregate usage behavior between only reading blogs, posting comments on blogs and having a blog site of one's own. In the online questionnaire, a response format of 'clicking' a single or multiple options among the various given options was used for most questions. For each of these questions it was also possible for a respondent to answer 'none' or 'any other'. However, wherever the respondents were asked to give preferences for websites or brand names, only a text box was provided for them to type the name on their own (or type 'none' if not applicable). This was done to ensure that all such recall and actual usage preference responses were solicited 'unprompted'. Further, to enlist complete and sincere responses, an incentive of a significant cash prize was also announced for one selected respondent to be given at the end of the survey. Over 26,000 unduplicated and clean responses were collected from the online survey campaign in about 31/2 weeks time. Of these, all 26,000 responses were complete on user profiles and their net usage behavior information. Around 14,200 responses were complete in all aspects, including various online activities undertaken and website preferences. Thus, the responses from the three sections of the online survey have different valid sample bases and have been reported accordingly. All the usable responses after data cleaning were then collated, crosschecked and processed for tabulation and analysis. While doing the tabulation, any errors and spelling mistakes in typing of the brand names, etc. By the respondents were carefully checked and corrected. Finally, the appropriate weights (multipliers) as derived from the land survey were incorporated into the usable online survey responses to make them more 'representative' of the entire urban online population. Further, for questions that asked for preferred websites names, to remove the possible 'source' bias towards any specific generic portal among the three generic portals used, an 'equalization' correction factor was also incorporated. 8
  15. 15. India Online 2007 The net result was the compilation of the latest, highly authentic and representative database on the Internet habits and website preferences of online Indians. This database was then used for making 'insightful' analysis and conclusions as contained in the various reports of the India Online 2007 study. Last but not least, in this year's reports we have brought in the presentation of the 'changes' in the usage behavior and preferences vis- à-vis the last year. Wherever relevant, these changes have been presented graphically along with all the current year's data charts, graphs and tables. Note - Because of a deeper and more robust coverage of internet usage among the smaller towns (down to 20,000 population town classes), and among all the socio-economic classes in this year's land survey, there is likely to be an element of 'correction' seen in this year's data (as compared to the previous year's). These corrections are likely to be more visible in some of the demographic, socio-economic and economic profile of online Indians. The correction factor may also apply, though assumedly not to the same degree, to the current year's data on net usage behavior and website preferences. 9
  16. 16. IT Professionals on the Net Executive Summary Only 1 in 6 regular online urban Indians is a ‘techie’. Only 1 in 6 internet user (18%) has IT related functional background. In number terms, it translates into a user base of 4.4 million, making online ‘techies’ only a ‘niche’ online user segment. They form the second largest functional group of net users following the MARCOM function net users (19%). Compared to the last year, there has been a decline of -3% points in the proportional base of ‘techies’ among the net users. Online techies are relatively ‘younger’ males with ‘below average’ affluence levels. Online techies are predominantly male and distinctly ‘younger’ than the average net users. Though proportionately more of them have ‘professional’ educational qualification, their comfort levels in ‘reading’ in English and their socio-economic profiles are fairly ‘average’. In terms of their affluence levels, they show noticeably lower ownerships of cars, credit cards and various other household and financial assets. At 45% online techies tend to come relatively more from the South Indian cities. Expectedly, they are the more ‘experienced’ and relatively ‘heavier’ net users. The internet usage experience of online techies is noticeably higher (71% of them have more than 2 years of net usage experience), and compared to the average net users they access the net relatively more from all the three popular ‘places’ of net access (home, office and cybercafé). The ‘frequency’ and ‘duration’ of net usage among online techies is also ‘heavier’ than the overall net users. They spend a proportionately higher proportion of their ‘computer usage’ time being online at home than they do at office. Online techies are the more ‘interactive’ net users. 4 out of top 10 activities that they undertake noticeably more than overall net users are ‘interactive’ in nature (social networking, instant messaging, chatting and checking/reading blogs). Being relatively ‘younger’ in age profile they also job search relatively more, and search for work related info and educational/learning material more. And being predominantly male, they undertake stereotypically ‘male’ online activities relatively more – check sports content and listen to music online. Overall, the ‘depth’ of internet use among online techies is not significantly higher than the average net users. Only a reasonably higher proportion of them undertake most online activities as compared to the overall net users. However, they do show a noticeably higher inclination to participate in blogs (39%) and join online communities (53%). They also buy online noticeably more (48%) than the average net users. 10
  17. 17. India Online 2007 Google rules the online techies’ online landscape. Google is not only the most ‘top of mind’ recalled online brand among the online techies (37%) but also emerges as the most used website among them (40%). Yahoo follows as the second most salient website (27%) as well as the second most used website (22%). The website preferences of online techies for ‘specific’ online activities (verticals) are fairly distinct compared to the overall net users for 8 online activities - matrimonial search, astrology, online games, online travel, online news, online financial info, cinema content and mobile content. Lastly, online techies are marginally ‘lighter’ users of all offline media, be it TV, newspapers or radio. Their offline media brand preferences are highly similar to the overall net users’ preferences. 11
  18. 18. IT Professionals on the Net Key Findings Only 1 in 6 regular online urban Indians is a ‘techie’ Only about 1 in 6 internet users (18%) have IT or IT-related functional backgrounds. With this level of proportional share, ‘techies’ form only a ‘niche’ user segment group among the overall user base of regular online urban Indians. In number terms, it translates into a user base of 4.4 million online ‘techies’. Techies form only the second largest ‘broad’ functional group of net users, with MARCOM function net users forming the largest group of net users at 19%. Chart 1: Distribution of net users by their function of occupation Current Year IT/SW M ARCOM Finance 60% M anufacturing Administration & HR Others 40% 29% 18% 19% 20% 14% 10% 11% 0% All Internet Users Compared to the last year’s proportion of 21%, there has been a decline of -3% points in the base of ‘techies’ among the net users. In number terms, it means a marginal decline of 0.2 million online ‘techies’ over last years’ base of 4.6 million. This decline in the number of online techies since last year is more likely a technical ‘correction’ (because of better representation of smaller towns and lower SEC groups in this years survey compared to the last years survey) than any real ‘de- growth’ in the techie net user base. Online techies are relatively ‘younger’ males with ‘average’ socio-economic profiles and ‘below average’ affluence levels Online techies are predominantly male (87%) and distinctly ‘younger’ than the average net users. While 42% of all net users are below 25 years in age, a much higher proportion of online techies (52%) are below 25 years in age. Further, in line with their younger age profile, a marginally lower proportion of them (44%) are ‘chief’ wage earner of their households. 12
  19. 19. India Online 2007 Though proportionately more of them have ‘professional’ educational qualification than the overall net users (37% as against 25% for all net users), their comfort levels in ‘reading’ in English is only ‘average’. Further, at 55% almost the same proportion of online techie come form SEC ‘A’ and ‘B’ households as the overall net users. In sum, online techies show fairly ‘average’ socio-economic profiles. In terms of their income profile, while the same proportion of online techie (23%) come from households with monthly family incomes of Rs.30,000 plus as the overall net users, they show noticeably lower ownership levels of cars, credit cards and various other household and financial assets. Of the various household assets, they show relatively higher ownership levels for only computers/laptops (73% as against 67% for all net users) and Ipods (13% as against 10% for all net users). Lastly, online techies tend to come relatively more from the South Indian cities. 45% of them come from the South region (against 40% of all net users coming from this region). Table 2: Key demographic and socio-economic profile of online techies Attribute Online Techies All Internet Users Sample Base 4,155 25,060 Male users 87% 82% Users below 25 years age groups 52% 42% From metro city markets 40% 37% Users from southern region 45% 40% User prefer to read in English 40% 41% Users from ‘professional’ educational stream 37% 25% User from SEC ‘A’ and ‘B’ 55% 56% Employed user 64% 62% User is chief wage earner of the HH 44% 47% Rs.30,000+ family income 23% 23% Car ownership in the HH 21% 28% Credit card ownership in the HH 34% 35% Computer/laptop owned in the HH 73% 67% 13
  20. 20. IT Professionals on the Net Table 3: Ownership of key household and financial assets among online techies Asset Online Techies All Internet Users Sample Base 4,155 25,060 Home 56% 58% Color TV 90% 92% Mobile Phone 89% 90% Fridge 68% 75% Washing Machine 51% 57% Microwave 19% 24% Air Conditioner 19% 25% Ipod 13% 10% Bank Account 79% 82% Debit Card 52% 52% Life Insurance 55% 61% Medical Insurance/CGHS 30% 33% Fixed Deposits 30% 34% Mutual Funds 19% 22% Shares of Companies 16% 20% Home loan liability 49% 45% Expectedly, Online Techies are the More ‘Experienced’ and Relatively ‘Heavier’ Net Users The internet usage experience of online techies is noticeably higher – while 63% of all net users have been online for at least 2 years, a noticeably higher 71% of online techies have that level of net usage experience. Further, online techies access the net noticeably more from all the three popular ‘places’ of net access (home, office and cybercafé) as compared to the average net users. In fact, on an average, an online techie access the net from 2.1 access points against the average of 1.9 access points for the overall net users. The ‘frequency’ and ‘duration’ of net usage among online techies is also ‘heavier’ than the overall net users. A noticeably higher proportion of online techies access the net from home at least 5 times a day (32%) and for more than 2 hours a day (28%). In fact, online techies are ‘heavier’ users of the net per se` be it from office, home, during weekdays or during weekends. Further, online techies spend a proportionately higher proportion of their ‘computer usage’ time being online at home than they do at office. While 19% of online techies are heavy users of PC from home (5 hours a day or more), a proportionately higher 28% of them are heavy users of net from home (2 hours a day or more). On the other hand, 65% of online techies are heavy users of PC from office and a significantly lower 37% of them are heavy users of net from office. 14
  21. 21. India Online 2007 Table 4: Key net usage behavior dynamics of online techies Attribute Online Techies All Internet Users Sample Base 4,155 25,060 2 years+ of net usage experience 71% 63% Users accessing the net from home 62% 59% Users accessing the net from office 87% 78% Users accessing the net from cyber cafe 52% 47% Broadband connection at home 68% 68% Users accessing net over 5 times a day from 32% 24% home (of those accessing from home) Users accessing net over 5 times a day from 48% 38% office (of those accessing from office) Heavy users (2 hrs+/day) from home 28% 22% Heavy users (2 hrs+/day) from office 37% 29% Average no. of email ids owned 3.3 3 Some other salient points regarding internet access dynamics of online techies are: At 68% broadband remains the most widely but as ‘averagely’ used connection among the online techies as among the overall net users. At 3.3 online techies show relatively higher levels of per capita email id ownerships than overall net users (3.0). While on one hand online techies complain relatively less about the ‘technical’ irritants of net usage (like slow website opening or difficulty to connect to the net), they do complain relatively more about the ‘content’ irritants faced while surfing the net (like spam/junk mail, virus/spyware and unsolicited ads/pop-ups). Chart 2: Problems faced by online techies while surfing the net Current Year Slow website opening Virus / spyware Spam / junk mails Unsolicited ads/pop-ups 100% Difficult to connect Lack of response to queries 90% Cumbersome navigation 80% 70% 59% 62% 60% 56% 49% 52% 49% 49% 45% 50% 35% 40% 30% 30% 27% 30% 15% 12% 20% 10% 0% Online Techie All Internet Users 15
  22. 22. IT Professionals on the Net Online Techies are the More ‘Interactive’ Net Users Online techies undertake ‘interactivity’ and job/profession related online activities relatively more than the other net users. In fact, 4 out of top 10 activities that they undertake noticeably more than the overall net users are ‘interactive’ in nature (social networking, instant messaging, chatting and checking/reading blogs). Being relatively ‘younger’ in age profile they also job search relatively more, and search for work related info and educational/learning material relatively more. Lastly, being predominantly male, they also undertake the two stereotypically ‘male’ online activities relatively more – check sports content and listen to music online. At the overall level however, the ‘depth’ of internet use among online techies is not significantly higher than the average net users. Only a reasonably higher proportion of them undertake most online activities as compared to the overall net users (maximum is +11% for checking sports online). Table 5: Popular online activities techies undertake relatively more and relatively less Activity Online Techies All Internet Users Sample base 2,423 14,253 Undertake relatively more Check sports 68% 57% Social networking / communities 54% 44% Instant messaging 72% 62% Job search 83% 73% Educational / learning material 57% 48% Chatting 69% 59% Net banking 39% 30% Music 68% 60% Search work related info 56% 49% Check / read blogs 34% 27% Undertake relatively less Search for product information 45% 45% Online stock trading 13% 13% Emailing 95% 95% Check health & lifestyle info 29% 30% Check personal travel related info 24% 26% Check business travel related info 16% 19% Screensavers / wallpapers 44% 46% Check business / financial news 28% 30% 16
  23. 23. India Online 2007 Online techies not only show a noticeably higher inclination to participate in blogs (39% as against 30% for all net users), but also for joining online communities (53% as against 41% for all net users) and checking local language websites (16% as against 12% for all net users). Further, against 7% of overall net users owning/running a blog site of their own, a noticeably higher 10% of online techies own/run a blog site. And against 12% of all net users commenting on blog posts, 17% of online techies do so. Online Techies Make Only Marginally Better Online Consumers Online techies not only responded marginally more to various online marketing stimuli than the average net users, but also buy online noticeably more (48%) than the average net users (43%). Table 6: Response to online marketing stimuli and online buying behavior Online Techies All Internet Users Participated in an online contest 47% 43% Clicked a banner ad 50% 47% Clicked a sponsored search ad 42% 37% Clicked a product/service e-mailer 15% 14% Online buyers 48% 43% Bid/Bought in an online auction 25% 23% Google Rules the Online Techies’ Online Landscape Google is not only the most ‘top of mind’ recalled online brand among the online techies (37%) but also emerges as the most used website among them (40%). Yahoo follows as the second most salient website (27%) as well as the second most used website (22%). However, while Yahoo lags behind Google on salience by a fair distance (11%) it lags behind Google at a much wider distance (18%) on actual usage. In contrast, Yahoo is the more salient website at the overall net user level (30%). 17
  24. 24. IT Professionals on the Net Table 7: Most salient and most used websites among online techies Website Most ‘top of mind’ recalled Website Most ‘used’ Website All Internet All Internet Online Techies Online Techies Users Users Sample Base 4,066 24,433 2,401 14,075 Google 37% 27% 40% 29% Yahoo 26% 30% 22% 27% Rediff 8% 12% 8% 11% Orkut 4% 5% 7% 8% Gmail 4% 3% 6% 4% Hotmail 1% 2% 1% 2% Indiatimes 1% 1% 0.6% 1% Wikipedia 0.3% 0.3% 1% 0.6% Moneycontrol 0.5% 0.4% 0.3% 0.5% Naukri 0.2% 0.5% 0.5% 0.5% The website preferences of online techies for ‘specific’ online activities (verticals) are fairly distinct as compared to the overall net users. Their website preferences differ for 8 out of the 23 online activities surveyed, the 8 activities being matrimonial search, astrology, online games, online travel, online news, online financial info, cinema content and mobile content. 18
  25. 25. India Online 2007 Table 8: Most used websites for ‘specific’ online activities among the online techies Online Activity Online Techies All Internet Users Info Search – Local Languages Google, 74% Google, 74% Info Search – English Google, 84% Google, 75% Social Networking Orkut, 71% Orkut, 64% Instant Messaging Yahoo, 59% Yahoo, 63% Emailing Yahoo, 51% Yahoo, 53% Dating / Friendship Orkut, 42% Orkut, 36% Online Shopping Ebay, 36% Ebay, 34% Online Education Google, 34% Google, 34% Job Search Naukri, 40% Naukri, 37% Sports Content Espnstarsports, 35% Espnstarsports, 29% Matrimonial Search Shaadi, 28% Bharatmatrimony, 29% Online Share Trading ICICIDirect, 40% ICICIDirect, 36% Astrology Astrology, 24% Yahoo, 22% Real Estate Info Google, 19% Google, 17% Online Music Raaga, 28% Raaga, 22% Online Games Zapak, 17% Yahoo, 18% Local language content Google, 9% Google, 12% Online Travel IRCTC, 18% Makemytrip, 17% Financial News & Info Moneycontrol, 15% Moneycontrol, Google, 13% Online News Rediff, NDTV, 12% Yahoo, 14% Mobile Content Google, 12% Yahoo, 14% Cinema Content Google, 8% Yahoo, 11% Blog sites Google, 20% Google, 21% 19
  26. 26. IT Professionals on the Net Some Highlight Points on the Media Habits of Online Techies Are: Online techies are marginally ‘lighter’ users of all offline media, be it TV, newspapers or radio. Star Plus is the most, and an almost equally popular TV channel among online techies as with the overall net users. It is the same story for other mediums as well – Times of India is most popular newspaper, India Today is the most popular magazine, and Radio Mirchi is the most popular radio channel among the online techies. Among the IT focus magazine, Digit is the most popular among online techies (9%). It is followed by Chip (3%), PC Quest (2%), Computer Today (1%), Data Quest (0.7%) and PC World (0.4%). Like overall net users, Sony is the most ‘top of mind’ recalled brand among online techies as well (8%). 20
  27. 27. India Online 2007 Detailed Findings- IT Professionals on the Net 21
  28. 28. IT Professionals on the Net Reading the Graphs & Tables Chart: Age group distribution Current Year Age 13-18 years Age 19-24 years Age 25-35 years Age 36-45 years 40% Age 46-55 years Above Age 55 years 36% 31% 20% 13% 11% 6% 2% Current 0% year base All Users Base: 25,060 Same series color as the current year Change from graph, showing an increase of 5% in the previous year proportion of 13 to 18 years age group Change from PY 10% 5% 5% 1% 2% 1% 0% -5% -5% -4% -10% Base: 25,060(CY), 20,268(PY) Current Previous year base year base 22
  29. 29. India Online 2007 Table: Preferred websites - emailing Website IT Professional All Internet Users Yahoo 49% 55% % Change 10% 18% Change Gmail 21% 21% from % Change 6% 8% previous year Rediff 20% 17% figures % Change 1% -3.5% Hotmail 6% 4% % Change -5.5% -10.8% Indiatimes 0.8% 0.7% Fields marked % Change -9.4% -8.9% with * means Sify 1% 0.8% that the field % Change -3.5% -1.8% is added this Sancharnet/BSNL* 1% 0.8% year hence not % Change comparable VSNL 0.4% 0.4% to last year % Change -0.5% -0.9% AOL* 0.1% 0.0% % Change Lycos* 0.2% 0.2% A blank in this row % Change means that this Base: 9,404(CY), 6,100(PY) attribute was not included in last year’s survey & therefore no Current “change over Previous year base previous year” can year base be presented 23
  30. 30. IT Professionals on the Net Demographic Profile Chart 3: Gender breakup Current Year M ale Female 100% 87% 82% 80% 60% 40% 18% 13% 20% 0% IT Professional All Internet Users Base: 25,060 Chart 1: Gender breakup Change from PY 10% 6% 5% 5% 0% -5% -5% -6% -10% Base: 25,060(CY), 20,268(PY) 24
  31. 31. India Online 2007 Chart 4: Age group distribution Current Year 13-18 yrs 19-24 yrs 25-35 yrs 50% 45% 40% 40% 36% 31% 30% 20% 11% 10% 7% 0% IT Professional All Internet Users Base: 25,060 Chart 2: Age group distribution Change from PY 6% 4% 5% 4% 2% 0% -2% -1% -4% -2% -6% -5% -4% Base: 25,060(CY), 20,268(PY) 25
  32. 32. IT Professionals on the Net Chart 5: City class - by population size Current Year Up to 1 Lakh 1-5 Lakhs 5-10 Lakhs Above 10 Lakhs 50% 47% 45% 40% 29% 30% 26% 20% 15% 15% 11% 12% 10% 0% IT Professional All Internet Users Base: 25,060 26
  33. 33. India Online 2007 Chart 6: City class - by market size Current Year M etro Urban uptowns Emerging Towns Others 50% 40% 40% 37% 33% 33% 30% 20% 16% 14% 16% 11% 10% 0% IT Professional All Internet Users Base: 25,060 Chart 3: City class - by market size Change from PY 30% 21% 17% 20% 10% 0% -5% -4% -2% -10% -5% -12% -11% -20% Base: 25,060(CY), 20,268(PY) 27
  34. 34. IT Professionals on the Net Table 9: Top 10 cities Cities IT Professional All Internet Users Delhi 12% 12% % Change 8% -3.3% Mumbai 8% 10% % Change -1.5% -5.0% Bangalore 9% 6% % Change -1.2% -3.0% Hyderabad 7% 5% % Change -0.2% -1.5% Chennai 5% 4% % Change -1.2% -1.4% Kolkata 3% 3% % Change -0.7% -2.2% Pune 3% 3% % Change -1.2% -1.4% Ahmadabad 2% 2% % Change 0.3% -0.6% Lucknow 1% 1% % Change -0.9% -0.2% Coimbatore 1% 0.9% % Change -1.0% -0.4% Base: 25,060(CY), 20,268(PY) 28
  35. 35. India Online 2007 Chart 7: Region-wise break-ups Current Year North East South West 50% 45% 40% 40% 30% 26% 22% 23% 22% 20% 12% 10% 9% 0% IT Professional All Internet Users Base: 25,060 Chart 4: Region-wise break-ups Change from PY 10% 5% 5% 6% 6% 5% 1% 0% -5% -4% -10% -7% -15% -13% Base: 25,060(CY), 20,268(PY) 29
  36. 36. IT Professionals on the Net Table 10: Preferred language of reading Language IT Professional All Internet Users English 40% 41% % Change -25.0% -18.3% Hindi 18% 19% % Change 4% 0.7% Telugu 8% 6% % Change 6% 4% Tamil 7% 6% % Change 4% 3% Marathi 5% 5% % Change 2% 1% Malayalam 3% 4% % Change -0.8% 0.4% Gujarati 3% 4% % Change 2% 2% Kannada 3% 4% % Change 1% 2% Bengali 3% 3% % Change 1% 2% Oriya 3% 3% % Change 2% 2% Base: 25,060(CY), 20,268(PY) 30
  37. 37. India Online 2007 Socio-Economic Profile Chart 8: Socio economic classification Current Year SEC A SEC B SEC C SEC D SEC E 40% 31% 32% 30% 26% 24% 24% 23% 20% 13% 14% 10% 7% 6% 0% IT Professional All Internet Users Base: 25,060 Chart 5: Socio economic classification Change from PY 7% 8% 6% 4% 4% 2% 2% 2% 1% 0.3% 0.0% 0% -2% -4% -6% -5% -5% -8% -7% Base: 25,060(CY), 20,268(PY) 31
  38. 38. IT Professionals on the Net Chart 9: Highest educational qualification Current Year College but not Graduate Graduate & above - general stream Graduate & above - professional stream 40% 39% 37% 31% 24% 23% 25% 20% 0% IT Professional All Internet Users Base: 25,060 Chart 6: Highest educational qualification Change from PY 8% 6% 5% 6% 4% 3% 4% 2% 0% -2% -4% -3% -4% -6% -8% Base: 25,060(CY), 20,268(PY) 32
  39. 39. India Online 2007 Chart 10: Occupational break up Current Year Unemployed Employed 80% 62% 60% 38% 40% 20% 0% All Internet Users Base: 25,060 Chart 7: Occupational break up Change from PY 2% 1% 0% -1% -2% Base: 25,060(CY), 20,268(PY) 33
  40. 40. IT Professionals on the Net Chart 11: Function / field of occupation Current Year IT/SW M ARCOM Finance Others 60% 54% 40% 18% 19% 20% 10% 0% All Internet Users Base: 15,219 34
  41. 41. India Online 2007 Chart 12: Head of the household Current Year Head of the household Not head of the household 60% 56% 53% 47% 44% 40% 20% 0% IT Professional All Internet Users Base: 25,060 Chart 8: Head of the household Change from PY 30% 25% 23% 20% 10% 0% -10% -20% -30% -23% -25% Base: 25,060(CY), 20,268(PY) 35
  42. 42. IT Professionals on the Net Economic Profile Chart 13: Monthly family income Current Year Up to Rs. 10K 10-30K 30-50K Above 50K 39% 38% 39% 40% 38% 20% 13% 13% 10% 10% 0% IT Professional All Internet Users Base: 21,343 Chart 9: Monthly family income Change from PY 10% 6% 5% 4% 5% 5% 4% 0% -10% -13% -20% -15% Base: 21,343(CY), 20,268(PY) 36
  43. 43. India Online 2007 Chart 14: Most expensive vehicle owned by the household Current Year 2 Wheeler 4 Wheeler Others 48% 50% 44% 40% 28% 30% 21% 20% 9% 9% 10% 0% IT Professional All Internet Users Base: 25,060 Chart 10: Most expensive vehicle owned by the household Change from PY 8% 7% 6% 5% 5% 3% 4% 2% 1% 0.4% 0% Base: 25,060(CY), 20,268(PY) 37
  44. 44. IT Professionals on the Net Chart 15: Ownership of credit cards (individually) Current Year Don't own a credit card Own a Credit Card 68% 67% 70% 60% 50% 40% 32% 34% 30% 20% 10% 0% IT Professional All Internet Users Base: 25,060 Chart 11: Ownership of credit cards (individually) Change from PY 10% 7% 7% 5% 0% -5% -10% -8% -7% Base: 25,060(CY), 20,268(PY) 38
  45. 45. India Online 2007 Table 11: Household asset ownership Asset IT Professional All Internet Users Color TV 90% 92% % Change 4% 3% Mobile Phone 89% 90% % Change 4% 5% Bank Account* 79% 82% % Change Fridge 68% 75% % Change 5% 4% Cable TV connection/DTH 68% 72% % Change -7.1% -4.6% Computer/Laptop 73% 67% % Change 17% 18% Camera* 60% 64% % Change Landline Phone 57% 62% % Change 0.5% -1.9% Life Insurance 55% 61% % Change 2% 1.40% Home 56% 58% % Change -11.7% -10.0% Washing Machine 51% 57% % Change 0.2% 2% Music System/DVD/MP3* 50% 55% % Change Debit Card 52% 52% % Change 8% 7% Credit Card 34% 35% % Change 10% 8% Fixed Deposits* 30% 34% % Change Medical Insurance/CGHS 30% 33% % Change 3% 3.20% Air Conditioner 19% 25% % Change 5% 5% Microwave 19% 24% % Change 4% 5% Mutual Funds 19% 22% % Change 1% -1.2% Demat Account* 18% 21% % Change Video Camera* 18% 20% % Change Share of Companies* 16% 20% % Change 39
  46. 46. IT Professionals on the Net Asset IT Professional All Internet Users IPod* 13% 10% % Change Chit Fund Deposits 6% 7% % Change -14.3% -19.9% Base: 25,060(CY), 20,268(PY) 40
  47. 47. India Online 2007 Chart 16: Current loan liabilities Current Year Home Loan Car Loan Two - wheeler Loan 49% 50% 45% 40% 30% 20% 15% 12% 13% 10% 10% 0% IT Professional All Internet Users Base: 25,060 41
  48. 48. IT Professionals on the Net Net Usage Status Chart 17: Years of experience in using internet Current Year Up to 1 year 1-2 years M ore than 2 years 80% 71% 63% 60% 40% 20% 16% 20% 15% 14% 0% IT Professional All Internet Users Base: 25,060 Chart 12: Years of experience in using internet Change from PY 2% 1% 1% 0.3% 0% -1% -1% -2% -2% Base: 25,060(CY), 20,268(PY) 42
  49. 49. India Online 2007 Chart 18: Place of accessing internet Current Year Home Place of work (office / school / college) Cyber cafe 100% 87% 78% 80% 62% 59% 60% 52% 47% 40% 20% 0% IT Professional All Internet Users Base: 25,060 Chart 13: Place of accessing internet Change from PY 30% 20% 19% 20% 13% 10% 10% 3% 1% 0% Base: 25,060(CY), 20,268(PY) 43
  50. 50. IT Professionals on the Net Chart 19: Type of internet connection at home Current Year Regular Dial Up Broadband Others 80% 68% 68% 60% 40% 20% 15% 16% 11% 10% 0% IT Professional All Internet Users Base: 14,856 Chart 14: Type of internet connection at home Change from PY 20% 16% 16% 10% 2% 0% -1% -10% -11% -14% -20% Base: 14,856(CY), 13,221(PY) 44
  51. 51. India Online 2007 Chart 20: Type of internet connection at office Current Year Regular Dial Up Broadband Others 70% 59% 61% 60% 50% 40% 30% 19% 20% 13% 5% 7% 10% 0% IT Professional All Internet Users Base: 19,740 Chart 15: Type of internet connection at office Change from PY 15% 14% 10% 5% 3% 0% -1% -5% -4% -5% -10% -6% Base: 19,740(CY), 14,655(PY) 45
  52. 52. IT Professionals on the Net Chart 21: Service provider subscribed to at home Current Year BSNL/Sancharnet Airtel/Bharti VSNL / Tata 40% 34% 35% 30% 20% 20% 17% 10% 10% 10% 0% IT Professional All Internet Users Base: 14,856 Chart 16: Service provider subscribed to at home Change from PY 9% 10% 7% 5% 0% -5% -3% -2% -4% -10% -10% Base: 14,856(CY), 13,554(PY) 46
  53. 53. India Online 2007 Chart 22: Service provider subscribed to at office Current Year BSNL/Sancharnet Airtel/Bharti VSNL / Tata 30% 28% 25% 20% 17% 15% 12% 11% 10% 0% IT Professional All Internet Users Base: 19,740 Chart 17: Service provider subscribed to at office Change from PY 5% 4% 3% 2% 0% -0.2% -5% -7% -10% -10% Base: 19,740(CY), 14,721(PY) 47
  54. 54. IT Professionals on the Net Net Usage Dynamics Chart 23: Frequency of accessing internet from home Current Year At least once daily Weekly, but not daily Less than once a week 100% 85% 84% 80% 60% 40% 20% 13% 14% 2% 2% 0% IT Professional All Internet Users Base: 14,231 Chart 18: Frequency of accessing internet from home Change from PY 10% 8% 9% 5% 5% 0% -1% -1% -5% -10% -8% Base: 14,231(CY), 13,649(PY) 48
  55. 55. India Online 2007 Chart 24: Frequency of accessing internet from office Current Year At least once daily Weekly, but not daily Less than once a week 100% 87% 86% 80% 60% 40% 20% 11% 11% 2% 3% 0% IT Professional All Internet Users Base: 17,617 Chart 19: Frequency of accessing internet from office Change from PY 10% 9% 5% 2% -0.1% 0% -0.3% -2% -5% -5% -10% Base: 17,617(CY), 14,274(PY) 49
  56. 56. IT Professionals on the Net Chart 25: Time of the day accessing internet from home Current Year M idnight to 9.00 AM 9.00 AM -6.00 PM 6.00 PM - 12.00 M idnight 60% 54% 54% 40% 20% 20% 18% 10% 9% 0% IT Professional All Internet Users Base: 13,905 Chart 20: Time of the day accessing internet from home Change from PY 4% 2% 2% 2% 1% 1% 0% -2% -4% -2% -6% -8% -7% Base: 13,905(CY), 13,345(PY) 50
  57. 57. India Online 2007 Chart 26: Time of the day accessing internet from office Current Year M idnight to 9.00 AM 9.00 AM -6.00 PM 6.00 PM - 12.00 M idnight 60% 55% 49% 40% 20% 12% 11% 4% 4% 0% IT Professional All Internet Users Base: 17,680 Chart 21: Time of the day accessing internet from office Change from PY 1% 0.2% 0.0% 0% -1% -0.4% -1% -2% -2% -3% -3% -4% Base: 17,680(CY), 14,305(PY) 51
  58. 58. IT Professionals on the Net Chart 27: Duration of PC usage from home Current Year Light users M edium users Heavy users 80% 67% 56% 60% 40% 25% 19% 22% 20% 12% 0% IT Professional All Internet Users Base: 15,214 Chart 22: Duration of PC usage from home Change from PY 5% 4% 1% 2% 0.6% 0% -2% -5% -5% Base: 15,214(CY), 15,041(PY) 52
  59. 59. India Online 2007 Chart 28: Duration of internet usage from home Current Year Light users M edium users Heavy users 50% 43% 40% 36% 36% 35% 30% 28% 22% 20% 10% 0% IT Professional All Internet Users Base: 14,015 Chart 23: Duration of internet usage from home Change from PY 5% 5% 5% 0.8% 0% -2% -5% -3% -6% -10% Base: 14,015(CY), 13,248(PY) 53
  60. 60. IT Professionals on the Net Chart 29: Duration of PC usage from office Current Year Light users M edium users Heavy users 70% 65% 60% 50% 47% 40% 31% 30% 19% 22% 20% 16% 10% 0% IT Professional All Internet Users Base: 18,200 Chart 24: Duration of PC usage from office Change from PY 6% 5% 4% 2% 2% 1% 0% -2% -2% -4% -3% -3% Base: 18,200(CY), 14,961(PY) 54
  61. 61. India Online 2007 Chart 30: Duration of internet usage from office Current Year Light users M edium users Heavy users 50% 45% 40% 37% 37% 29% 30% 26% 26% 20% 10% 0% IT Professional All Internet Users Base: 17,100 Chart 25: Duration of internet usage from office Change from PY 5% 4% 2% 1% 1% 0% -3% -5% -4% Base: 17,100(CY), 13,934(PY) 55
  62. 62. IT Professionals on the Net Chart 31: Time spent by internet users on watching TV Current Year Light users M edium users Heavy users 50% 47% 44% 43% 41% 40% 30% 20% 12% 13% 10% 0% IT Professional All Internet Users Base: 21,962 Chart 26: Time spent by internet users on watching TV Change from PY 5% 5% 4% 0% -2% -2% -2% -3% -5% Base: 21,962(CY), 18,555(PY) 56
  63. 63. India Online 2007 Chart 32: Time spent by internet users on reading newspaper Current Year Light users M edium users Heavy users 48% 50% 46% 40% 41% 40% 30% 20% 12% 14% 10% 0% IT Professional All Internet Users Base: 22,501 Chart 27: Time spent by internet users on reading newspaper Change from PY 40% 29% 26% 20% 12% 12% 0% -20% -40% -40% -38% Base: 22,501(CY), 19,016(PY) 57
  64. 64. IT Professionals on the Net Chart 33: Time spent by internet users on listening to radio Current Year Light users M edium users Heavy users 80% 71% 72% 60% 40% 20% 19% 20% 9% 10% 0% IT Professional All Internet Users Base: 14,785 Chart 28: Time spent by internet users on listening to radio Change from PY 5% 3% 2% 0.1% 0% -1% -2% -3% -5% Base: 14,785(CY), 12,358(PY) 58
  65. 65. India Online 2007 Preferred Net Activities Table 12: Popularity of various internet activities Activity IT Professional All Internet Users Emailing 95% 95% % Change 6% 0.8% Job Search 83% 73% % Change 21% 20% Instant messaging 72% 62% % Change 29% 25% Check news 68% 61% % Change 14% 8% Music 68% 60% % Change 16% 12% Chatting 69% 59% % Change 10% 10% Check Sports 68% 57% % Change 29% 22% E-greetings 62% 57% % Change -0.3% 0.5% Online games 60% 54% % Change 26% 20% Dating/Friendship 57% 51% % Change 26% 25% Mobile contents (ring tones / games, etc.)* 57% 50% % Change Search work related info 56% 49% % Change -6.5% -0.5% Matrimonial search 54% 48% % Change 39% 33% Educational / Learning material 57% 48% % Change -9.0% -4.0% Screensavers/wallpapers 44% 46% % Change -4.5% -2.1% Astrology 50% 46% % Change 18% 12% Check financial info 50% 45% % Change 37% 30% Search for product information 45% 45% % Change 10% 8% Social networking / Communities* 54% 44% % Change 59
  66. 66. IT Professionals on the Net Activity IT Professional All Internet Users Buy online 48% 43% % Change 17% 15% Share pictures 44% 40% % Change 6% 7% Check real estate info 42% 37% % Change 33% 26% Check hobby related info 32% 32% % Change 21% 21% Check business/Financial news* 28% 30% % Change Net banking 39% 30% % Change 7% 7% Check health & lifestyle info 29% 30% % Change -1.8% -2.0% Movies* 36% 29% % Change Check cinema content 31% 28% % Change 5% 3% Check / read blogs* 34% 27% % Change Business/professional networking 31% 26% % Change 31% 12% Check personal travel related info 24% 26% % Change 8% 9% Buy other than travel products* 29% 24% % Change Look for Seminar/workshops 29% 24% % Change 6% 5% Online bill payment 29% 22% % Change 10% 8% Check business travel related info 16% 19% % Change 3% 19% Adult content 20% 18% % Change 8% 7% Online stock trading 13% 13% % Change -0.2% -0.4% Net telephony 17% 13% % Change 3% 3% Comment on blog post* 17% 12% % Change Local language website usage 16% 12% % Change 16% -30.3% Have a blog site of own* 10% 7% % Change Base: 14,253(CY), 17,277 (PY) 60
  67. 67. India Online 2007 Chart 34: Professional activities Current Year Emailing - work related Job Search Instant messaging 100% 87% 83% 83% 80% 72% 73% 62% 60% ` 40% 20% 0% IT Professional All Internet Users Base: 14,253 Chart 29: Professional activities Change from PY 29% 30% 25% 21% 20% 20% 10% 0% -2% -3% -10% Base: 14,253(CY), 17,277(PY) 61
  68. 68. IT Professionals on the Net Chart 35: Personal activities Current Year Emailing - personal Check news Chatting 100% 90% 89% 80% 68% 69% 61% 59% 60% 40% 20% 0% IT Professional All Internet Users Base: 14,253 Chart 30: Personal activities Change from PY 20% 14% 10% 10% 10% 8% 0.8% 0% -3% -10% Base: 14,253(CY), 17,277(PY) 62
  69. 69. India Online 2007 Chart 36: Downloading activities Current Year M usic Online games M obile contents (ring tones/games) 70% 68% 60% 60% 60% 57% 54% 50% 50% 40% 30% 20% 10% 0% IT Professional All Internet Users Base: 14,253 Chart 31: Downloading activities Change from PY 30% 27% 26% 22% 20% 20% 16% 12% 10% 0% Base: 14,253(CY), 17,271(PY) 63
  70. 70. IT Professionals on the Net Chart 37: E-commerce related activities Current Year E-greetings Check financial info Check real estate info 80% 63% 58% 60% 51% 46% 42% 40% 37% 20% 0% IT Professional All Internet Users Base: 14,043 Chart 32: E-commerce related activities Change from PY 38% 40% 33% 30% 30% 27% 20% 10% 0.4% 1% 0% Base: 14,043(CY), 17,263(PY) 64
  71. 71. India Online 2007 Chart 38: Online shopping Current Year Buyers Non-Buyers 70% 60% 57% 52% 50% 48% 43% 40% 30% 20% 10% 0% IT Professional All Internet Users Base: 14,253 Chart 33: Online shopping Change from PY 20% 17% 15% 10% 0% -10% -20% -17% -15% Base: 14,253(CY), 20,268(PY) 65
  72. 72. IT Professionals on the Net Chart 39: Response to online marketing stimulus Current Year Clicked a banner ad Participated in an online contest Clicked a sponsored search ad 50% 50% 47% 47% 42% 43% 40% 37% 30% 20% 10% 0% IT Professional All Internet Users Base: 10,888 Chart 34: Response to online marketing stimulus Change from PY 15% 13% 10% 6% 5% 2% 0.1% 0% -5% -10% -15% -9% -12% Base: 10,888(CY), 15,715(PY) 66
  73. 73. India Online 2007 Chart 40: Blogging activities Current Year Check/read blogs Comment on blog post Have a blog site of own None of the above 80% 70% 61% 60% 40% 34% 27% 17% 20% 12% 10% 7% 0% IT Professional All Internet Users Base: 14,253 67
  74. 74. IT Professionals on the Net Chart 41: Member of an online community Current Year Not a member of any online community M ember of an online community 59% 60% 53% 48% 41% 40% 20% 0% IT Professional All Internet Users Base: 14,253 68
  75. 75. India Online 2007 Table 13: Membership by type of online community Membership IT Professional All Internet Users Not a member of any online community 48% 59% Alumni & Schools 8% 7% Computers & Internet 14% 5% Romance & Relationships 4% 5% Business / Professional community 4% 3% Music 3% 3% Schools & Education 3% 3% Games 2% 2% Individuals 3% 2% Arts & Entertainment 2% 2% Base: 14,253 69
  76. 76. IT Professionals on the Net Table 14: Most used local language websites (other than English) Language IT Professional All Internet Users Tamil 16% 19% Hindi 21% 19% Malayalam 13% 15% Telugu 16% 13% Marathi 11% 12% Kannada 8% 6% Bengali 7% 6% Gujarati 3% 3% Oriya 0.9% 1% Konkani 0.0% 0.8% Base: 1,388 70
  77. 77. India Online 2007 Table 15: Online activities desired in other languages Activity IT Professional All Internet Users Email 63% 61% Chatting 52% 46% Entertainment 46% 45% Search information 35% 33% Online news 35% 31% Online learning / education 33% 31% Astrology 23% 23% Online shopping 18% 18% Travel related information 15% 16% Matrimony 15% 13% Blog 15% 12% Not Interested 17% 21% Base: 14,253 71
  78. 78. IT Professionals on the Net Chart 42: Problems faced while surfing the internet Current Year Slow website opening Virus / spyware Spam / junk mails 70% 59% 62% 60% 56% 52% 49% 49% 50% 40% 30% 20% 10% 0% IT Professional All Internet Users Base: 14,252 72

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