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Juxt Consult India Online 2007 IT Professionals On The Net Report

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  • 1. India Online 2007
  • 2. IT Professionals on the Net India Online 2007 IT Professionals on the Net Report 2
  • 3. India Online 2007 © copyright JuxtConsult
  • 4. IT Professionals on the Net 4
  • 5. India Online 2007 Table of content India Online 2007 ......................................................... 1 India Online 2007 Reports ............................................... 3 Methodology ............................................................... 5 Executive Summary .....................................................10 Key Findings ..............................................................12 Detailed Findings- Reading the Graphs & Tables ..........................................22 Demographic Profile ....................................................24 Socio-Economic Profile .................................................31 Economic Profile.........................................................36 Net Usage Status.........................................................42 Net Usage Dynamics.....................................................48 Preferred Net Activities ................................................59 Most Used Websites .....................................................74 Most Used Offline Media Brands..................................... 100 Offline Brands Recalled .............................................. 104 Segment Wise Detailed Tables ...................................... 105 Appendix ................................................................ 164
  • 6. IT Professionals on the Net 6
  • 7. India Online 2007 India Online 2007 The India Online 2007 study is not just an annual update over the previous year's India Online 2006 study but rather a continuation of JuxtConsult’s efforts to keep improving the quality of the study every year. The improvements made in the study this year not only involve further strengthening of the research methodology but also enhancing the coverage of the information, especially in the emerging areas of internet usage in the country like blogging, social networking and language website usage. Accordingly the India Online 2007 set of reports will not only provide you the most recent estimates on the Internet user-ship, its growth and penetration in India but will also give you an 'insightful' understanding of the current net usage behavior and preferences of various kinds of online Indians. Like in the year 2006, JuxtConsult conducted two large-scale 'primary' surveys, one offline and one online to complete the study this year as well. However, the sample size for the 'land' survey (which is used to estimate the size of internet using population in urban India) was almost doubled this year to further improve the coverage among the various population strata in urban India. The land survey, conducted during April 2007, covered 10,000 households across 31 cities of various sizes across all the four regions of the country. The 'online' survey was conducted among 3 of the most popular and generic portals in Indian with the focus on capturing the in-depth net usage behaviors and preferences of online Indians. This survey was conducted by JuxtConsult between April-May 2007 and over 14,200 in- depth and usable responses were collected and analyzed for final reporting. There is one key difference in the study this year compared to the last year. To make our findings more representative of the entire urban online population and not just the Internet users who are more likely to respond to online surveys, this year we have ‘linked’ the findings of our online survey with the findings of our land survey. This was done by deriving appropriate individual level ‘weights’ for Internet users from the land survey and then applying them to the data of the online survey. The key information included in the various reports cover the demographic and socio-economic profiles of the net users, their ownership of household assets, the source and place of their access to internet, net usage dynamics, preferred online activities, website preferences for over 20 key online activities, online buying behavior and spends, response to online marketing stimuli, offline media preferences, and much more. 1
  • 8. IT Professionals on the Net In sum, what you get in India Online 2007 you are unlikely to get elsewhere: Highly credible latest estimate of internet using population in urban India Key insights on various aspects of internet usage in India An understanding of online Indians as 'consumers' and not just as faceless net users How to reach these online consumers on the net, as well as through the offline mediums Preferred 'user shares' of key online brands in 21 different online activity categories 2
  • 9. India Online 2007 India Online 2007 Reports Main Report Overall Status and Usage of Internet in India User Segment Supplementary Reports Women on the net Youth on the net (teenagers and young adults) Net users by their socio-economic (SEC) profile Students on the net Corporate employees on the net IT professionals on the net Heavy Online Spenders on the net Bloggers on the net Car owners on the net Two-wheeler owners on the net Mobile phone owners on the net Credit card owners on the net Net users by place of access (homes, place of work, cyber cafes) Net users by type of connection (broadband, dial-up) Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5 lakhs, Below 1 lakh) Net users by town market size (metros, urban uptowns, emerging towns, others) Net users as financial investors Vernacular language net users Category Supplementary Reports: (comparative profiling of top 5 websites) Online shopping Emailing Job search Matrimony Info search - English Info Search - Local language Online travel Social networking/communities Friendship / dating Online news Financial info/news Online share trading Cinema content Sports content 3
  • 10. IT Professionals on the Net Online music Online games Online real estate Mobile content download Astrology Online learning/education Note - All supplement reports are subject to sufficiency of sample responses. Demographic segment wise details by gender, age, SEC classification, region and place of net access are included in each of the reports as appendix tables. 4
  • 11. India Online 2007 Methodology In order to derive highly robust and authentic estimates of the current user-ship of Internet in India, and draw out a truly representative internet usage behavior patterns, we at JuxtConsult keep improving and refining our research methodology for the India Online study every year. In 2007, we have again brought in two significant improvements: We have increased our land survey sample base to 10,000 (from 5,500 last year) and the coverage of the number of cities to 31 (from 21 last year). The distribution of these 31 cities continues to be well spread across the 4 regions of the country. But more importantly, in terms of coverage of towns by their population size, we dug deeper this year and covered all town classes that have population of 20,000 individuals and above. Further, to better capture the internet usage across all types of socio-economic classes (SEC) in urban Indian, we allocated equal sample quota among the 5 broad socio-economic classes A, B, C, D and E across various zones within a town, and then across the town classes and regions. To correct for and put back the real representation of the socio-economic classes (and not equal representation) during the data processing stage, we incorporated the appropriate SEC 'weights' derived from the actual urban population statistics from authentic govt. Sources (National Sample Survey Organization and Census of India). These two refinements in the sampling methodology ensured that this year we get an even better representation of various types of internet users in urban India. Like last year, this year again we conducted both a land survey and an online survey separately, with the focus of the land survey being on estimating the size of the internet using population in urban India, and that of the online survey on capturing the net usage behavior and preference patterns. The two surveys had some common questions on demographic profiles and net usage behavior to help us link up the two sets of data at the processing stage. The Land Survey The objective of the land survey was two fold. First, to help us estimate the internet user-ship in urban India, as with a land survey we could cover both the user and non-user population of the internet in a representative way. The other objective was to derive relevant demographic 'multipliers' from this survey which could then be applied to the internet usage data collected in the online survey. The use of these 'individual' level multipliers helped us make the online survey findings 'representative' of the entire urban online population and not just of those who are more likely to fill up an online surveys (because of factors like convenience of access, regularity of usage, 5
  • 12. IT Professionals on the Net attractiveness of the incentive prize offered for filling the survey, etc.). The land survey undertaken this year was again a household level survey across 10,000 households in 31 cities spread across all regions of India. The survey was conducted and completed between mid-April to early-May 2007. Care was taken that all relevant classes of towns with population size of over 20,000 individuals were covered and surveyed across each of the 4 regions of the country. Within a city, 5 geographical locations were chosen, one each in the north, south, east, west and central parts of the city. From each location within a city an equal number of households from the five socio-economic classes A, B, C, D, and E were surveyed. The cities where the land surveys were conducted and the size of the sample data collected from each of these cities are as follows: Table 1: Detailed sample base distribution of the land survey Region City/ Town City Class Sample Size City Class Delhi 10 lakh + 401 Kanpur (UP) 10 lakh + 297 Ludhiana (Pun) 10 lakh + 302 10 lakh + Patna (Bih) 10 lakh + 303 North Allahabad (UP) 5 lakh – 10 lakh 298 Ajmer (UP) 1 lakh – 5 lakh 314 Bhadohi (UP) 50 K – 1 lakh 299 Muradnagar (UP) 50 K – 1 lakh 300 Sohna (Har) 20 K – 50 K 307 5 lakh - 10 lakh Mumbai (Mah) 10 lakh + 399 Ahmedabad (Guj) 10 lakh + 404 Pune (Mah) 10 lakh + 300 West Rajkot (Guj) 5 lakh - 10 lakh 301 Dewas (MP) 1 lakh - 5 lakh 303 Hinganghat (Mah) 50 K - 1 lakh 307 1 lakh – 5 lakh Mhowgaon (MP) 20 K - 50 K 296 Katol (Mah) 20 K - 50 K 276 Kolkata (WB) 10 lakh + 398 Guwahati (Ass) 5 lakh – 10 lakh 299 East Bhubneshwar (Ori) 5 lakh – 10 lakh 303 Raniganj (WB) 1 lakh – 5 lakh 300 50 K – 1 lakh Bhatapara (Chat) 50 K – 1 lakh 252 Champa (Chat) 20 K – 50 K 292 Chennai (TN) 10 lakh + 407 Bangalore (Kar) 10 lakh + 406 Hyderabad (AP) 10 lakh + 410 South Mysore (Kar) 5 lakh – 10 lakh 329 Kozhikode (Ker) 1 lakh – 5 lakh 300 20 K - 50 K Nellore (AP) 1 lakh – 5 lakh 300 Cheruvannur (Ker) 50 K – 1 lakh 294 Edapaddi (TN) 20 K – 50 K 305 Total (31) - - 10,002 Total (31) 6
  • 13. India Online 2007 To check for both the 'regular' as well as 'occasional' usage of the Internet, at each of the 1,000 households contacted it was queried: If any member of the household use the Internet 'at all' from anywhere (home or any location outside)? And If any member of the household use the Internet ‘at least once a month’ from anywhere (home or any location outside)? Some further questions related to the specifics of demographic profile of the head of the household, their knowledge of English, computer usage, and asset ownership of the household were also asked from the respondent. The usage of computer and Internet was separately checked for each member of the household from the respondent. The above information about the head of the household, especially their education and occupation profile (thereby identifying their socio- economic or SEC classification) together with the town size class and region were used to link up to the similar authentic Government of India data to estimate the Internet user-ship as well as to generate the appropriate 'multipliers' that were to be applied to the data collected from the online survey. The Online Survey The online survey was used to collect the in-depth information on internet usage patterns and other media usage patterns among the various types of net users. This was done through a 'large-scale' online survey conducted between end-April to mid-May 2007 among the users of three of the biggest and most generic portals in India, namely Yahoo, Rediff and Google. On one end, the email properties of Yahoo, Rediff and Google (Gmail) were used through online survey campaigns to target the widest possible base on internet users in a random manner and collect responses (as these three email portals together cover almost all email users with a personal email id in the country). At the same time, to cover for whatever may have got missed out in these survey campaigns on email portals, a parallel 'contextual search' based survey ad campaign was run using Google AdSense. All the survey campaigns were paid for and officially run by these portals among their users. The overall online survey campaign used a combination of banner ads, e-mailers and contextual search ads through these portals. The online survey was conducted using an e-questionnaire segmented into three sections. The questionnaire was pre-tested and timed to take approximately 15-20 minutes for a respondent to complete depending on the speed of comprehension and answering of the questions. The questionnaire was structured and designed to reduce the level of 'respondent fatigue' to an extent that was practically possible. 7
  • 14. IT Professionals on the Net In this year's study, the information area coverage (in the online questionnaire) was also enhanced and fine tuned somewhat to keep abreast with the changing and evolving Indian online space: The net usage behavior and preferences of new phenomena like blogging, social networking and language content checking were included. In terms of capturing website preferences, 6 more online activity categories were included this year to take their coverage to 21. The new categories added were instant messaging, real estate, online info search engine in local languages, astrology, online share trading and online learning/education. The question about 'blogging' was fine tuned to segregate usage behavior between only reading blogs, posting comments on blogs and having a blog site of one's own. In the online questionnaire, a response format of 'clicking' a single or multiple options among the various given options was used for most questions. For each of these questions it was also possible for a respondent to answer 'none' or 'any other'. However, wherever the respondents were asked to give preferences for websites or brand names, only a text box was provided for them to type the name on their own (or type 'none' if not applicable). This was done to ensure that all such recall and actual usage preference responses were solicited 'unprompted'. Further, to enlist complete and sincere responses, an incentive of a significant cash prize was also announced for one selected respondent to be given at the end of the survey. Over 26,000 unduplicated and clean responses were collected from the online survey campaign in about 31/2 weeks time. Of these, all 26,000 responses were complete on user profiles and their net usage behavior information. Around 14,200 responses were complete in all aspects, including various online activities undertaken and website preferences. Thus, the responses from the three sections of the online survey have different valid sample bases and have been reported accordingly. All the usable responses after data cleaning were then collated, crosschecked and processed for tabulation and analysis. While doing the tabulation, any errors and spelling mistakes in typing of the brand names, etc. By the respondents were carefully checked and corrected. Finally, the appropriate weights (multipliers) as derived from the land survey were incorporated into the usable online survey responses to make them more 'representative' of the entire urban online population. Further, for questions that asked for preferred websites names, to remove the possible 'source' bias towards any specific generic portal among the three generic portals used, an 'equalization' correction factor was also incorporated. 8
  • 15. India Online 2007 The net result was the compilation of the latest, highly authentic and representative database on the Internet habits and website preferences of online Indians. This database was then used for making 'insightful' analysis and conclusions as contained in the various reports of the India Online 2007 study. Last but not least, in this year's reports we have brought in the presentation of the 'changes' in the usage behavior and preferences vis- à-vis the last year. Wherever relevant, these changes have been presented graphically along with all the current year's data charts, graphs and tables. Note - Because of a deeper and more robust coverage of internet usage among the smaller towns (down to 20,000 population town classes), and among all the socio-economic classes in this year's land survey, there is likely to be an element of 'correction' seen in this year's data (as compared to the previous year's). These corrections are likely to be more visible in some of the demographic, socio-economic and economic profile of online Indians. The correction factor may also apply, though assumedly not to the same degree, to the current year's data on net usage behavior and website preferences. 9
  • 16. IT Professionals on the Net Executive Summary Only 1 in 6 regular online urban Indians is a ‘techie’. Only 1 in 6 internet user (18%) has IT related functional background. In number terms, it translates into a user base of 4.4 million, making online ‘techies’ only a ‘niche’ online user segment. They form the second largest functional group of net users following the MARCOM function net users (19%). Compared to the last year, there has been a decline of -3% points in the proportional base of ‘techies’ among the net users. Online techies are relatively ‘younger’ males with ‘below average’ affluence levels. Online techies are predominantly male and distinctly ‘younger’ than the average net users. Though proportionately more of them have ‘professional’ educational qualification, their comfort levels in ‘reading’ in English and their socio-economic profiles are fairly ‘average’. In terms of their affluence levels, they show noticeably lower ownerships of cars, credit cards and various other household and financial assets. At 45% online techies tend to come relatively more from the South Indian cities. Expectedly, they are the more ‘experienced’ and relatively ‘heavier’ net users. The internet usage experience of online techies is noticeably higher (71% of them have more than 2 years of net usage experience), and compared to the average net users they access the net relatively more from all the three popular ‘places’ of net access (home, office and cybercafé). The ‘frequency’ and ‘duration’ of net usage among online techies is also ‘heavier’ than the overall net users. They spend a proportionately higher proportion of their ‘computer usage’ time being online at home than they do at office. Online techies are the more ‘interactive’ net users. 4 out of top 10 activities that they undertake noticeably more than overall net users are ‘interactive’ in nature (social networking, instant messaging, chatting and checking/reading blogs). Being relatively ‘younger’ in age profile they also job search relatively more, and search for work related info and educational/learning material more. And being predominantly male, they undertake stereotypically ‘male’ online activities relatively more – check sports content and listen to music online. Overall, the ‘depth’ of internet use among online techies is not significantly higher than the average net users. Only a reasonably higher proportion of them undertake most online activities as compared to the overall net users. However, they do show a noticeably higher inclination to participate in blogs (39%) and join online communities (53%). They also buy online noticeably more (48%) than the average net users. 10
  • 17. India Online 2007 Google rules the online techies’ online landscape. Google is not only the most ‘top of mind’ recalled online brand among the online techies (37%) but also emerges as the most used website among them (40%). Yahoo follows as the second most salient website (27%) as well as the second most used website (22%). The website preferences of online techies for ‘specific’ online activities (verticals) are fairly distinct compared to the overall net users for 8 online activities - matrimonial search, astrology, online games, online travel, online news, online financial info, cinema content and mobile content. Lastly, online techies are marginally ‘lighter’ users of all offline media, be it TV, newspapers or radio. Their offline media brand preferences are highly similar to the overall net users’ preferences. 11
  • 18. IT Professionals on the Net Key Findings Only 1 in 6 regular online urban Indians is a ‘techie’ Only about 1 in 6 internet users (18%) have IT or IT-related functional backgrounds. With this level of proportional share, ‘techies’ form only a ‘niche’ user segment group among the overall user base of regular online urban Indians. In number terms, it translates into a user base of 4.4 million online ‘techies’. Techies form only the second largest ‘broad’ functional group of net users, with MARCOM function net users forming the largest group of net users at 19%. Chart 1: Distribution of net users by their function of occupation Current Year IT/SW M ARCOM Finance 60% M anufacturing Administration & HR Others 40% 29% 18% 19% 20% 14% 10% 11% 0% All Internet Users Compared to the last year’s proportion of 21%, there has been a decline of -3% points in the base of ‘techies’ among the net users. In number terms, it means a marginal decline of 0.2 million online ‘techies’ over last years’ base of 4.6 million. This decline in the number of online techies since last year is more likely a technical ‘correction’ (because of better representation of smaller towns and lower SEC groups in this years survey compared to the last years survey) than any real ‘de- growth’ in the techie net user base. Online techies are relatively ‘younger’ males with ‘average’ socio-economic profiles and ‘below average’ affluence levels Online techies are predominantly male (87%) and distinctly ‘younger’ than the average net users. While 42% of all net users are below 25 years in age, a much higher proportion of online techies (52%) are below 25 years in age. Further, in line with their younger age profile, a marginally lower proportion of them (44%) are ‘chief’ wage earner of their households. 12
  • 19. India Online 2007 Though proportionately more of them have ‘professional’ educational qualification than the overall net users (37% as against 25% for all net users), their comfort levels in ‘reading’ in English is only ‘average’. Further, at 55% almost the same proportion of online techie come form SEC ‘A’ and ‘B’ households as the overall net users. In sum, online techies show fairly ‘average’ socio-economic profiles. In terms of their income profile, while the same proportion of online techie (23%) come from households with monthly family incomes of Rs.30,000 plus as the overall net users, they show noticeably lower ownership levels of cars, credit cards and various other household and financial assets. Of the various household assets, they show relatively higher ownership levels for only computers/laptops (73% as against 67% for all net users) and Ipods (13% as against 10% for all net users). Lastly, online techies tend to come relatively more from the South Indian cities. 45% of them come from the South region (against 40% of all net users coming from this region). Table 2: Key demographic and socio-economic profile of online techies Attribute Online Techies All Internet Users Sample Base 4,155 25,060 Male users 87% 82% Users below 25 years age groups 52% 42% From metro city markets 40% 37% Users from southern region 45% 40% User prefer to read in English 40% 41% Users from ‘professional’ educational stream 37% 25% User from SEC ‘A’ and ‘B’ 55% 56% Employed user 64% 62% User is chief wage earner of the HH 44% 47% Rs.30,000+ family income 23% 23% Car ownership in the HH 21% 28% Credit card ownership in the HH 34% 35% Computer/laptop owned in the HH 73% 67% 13
  • 20. IT Professionals on the Net Table 3: Ownership of key household and financial assets among online techies Asset Online Techies All Internet Users Sample Base 4,155 25,060 Home 56% 58% Color TV 90% 92% Mobile Phone 89% 90% Fridge 68% 75% Washing Machine 51% 57% Microwave 19% 24% Air Conditioner 19% 25% Ipod 13% 10% Bank Account 79% 82% Debit Card 52% 52% Life Insurance 55% 61% Medical Insurance/CGHS 30% 33% Fixed Deposits 30% 34% Mutual Funds 19% 22% Shares of Companies 16% 20% Home loan liability 49% 45% Expectedly, Online Techies are the More ‘Experienced’ and Relatively ‘Heavier’ Net Users The internet usage experience of online techies is noticeably higher – while 63% of all net users have been online for at least 2 years, a noticeably higher 71% of online techies have that level of net usage experience. Further, online techies access the net noticeably more from all the three popular ‘places’ of net access (home, office and cybercafé) as compared to the average net users. In fact, on an average, an online techie access the net from 2.1 access points against the average of 1.9 access points for the overall net users. The ‘frequency’ and ‘duration’ of net usage among online techies is also ‘heavier’ than the overall net users. A noticeably higher proportion of online techies access the net from home at least 5 times a day (32%) and for more than 2 hours a day (28%). In fact, online techies are ‘heavier’ users of the net per se` be it from office, home, during weekdays or during weekends. Further, online techies spend a proportionately higher proportion of their ‘computer usage’ time being online at home than they do at office. While 19% of online techies are heavy users of PC from home (5 hours a day or more), a proportionately higher 28% of them are heavy users of net from home (2 hours a day or more). On the other hand, 65% of online techies are heavy users of PC from office and a significantly lower 37% of them are heavy users of net from office. 14
  • 21. India Online 2007 Table 4: Key net usage behavior dynamics of online techies Attribute Online Techies All Internet Users Sample Base 4,155 25,060 2 years+ of net usage experience 71% 63% Users accessing the net from home 62% 59% Users accessing the net from office 87% 78% Users accessing the net from cyber cafe 52% 47% Broadband connection at home 68% 68% Users accessing net over 5 times a day from 32% 24% home (of those accessing from home) Users accessing net over 5 times a day from 48% 38% office (of those accessing from office) Heavy users (2 hrs+/day) from home 28% 22% Heavy users (2 hrs+/day) from office 37% 29% Average no. of email ids owned 3.3 3 Some other salient points regarding internet access dynamics of online techies are: At 68% broadband remains the most widely but as ‘averagely’ used connection among the online techies as among the overall net users. At 3.3 online techies show relatively higher levels of per capita email id ownerships than overall net users (3.0). While on one hand online techies complain relatively less about the ‘technical’ irritants of net usage (like slow website opening or difficulty to connect to the net), they do complain relatively more about the ‘content’ irritants faced while surfing the net (like spam/junk mail, virus/spyware and unsolicited ads/pop-ups). Chart 2: Problems faced by online techies while surfing the net Current Year Slow website opening Virus / spyware Spam / junk mails Unsolicited ads/pop-ups 100% Difficult to connect Lack of response to queries 90% Cumbersome navigation 80% 70% 59% 62% 60% 56% 49% 52% 49% 49% 45% 50% 35% 40% 30% 30% 27% 30% 15% 12% 20% 10% 0% Online Techie All Internet Users 15
  • 22. IT Professionals on the Net Online Techies are the More ‘Interactive’ Net Users Online techies undertake ‘interactivity’ and job/profession related online activities relatively more than the other net users. In fact, 4 out of top 10 activities that they undertake noticeably more than the overall net users are ‘interactive’ in nature (social networking, instant messaging, chatting and checking/reading blogs). Being relatively ‘younger’ in age profile they also job search relatively more, and search for work related info and educational/learning material relatively more. Lastly, being predominantly male, they also undertake the two stereotypically ‘male’ online activities relatively more – check sports content and listen to music online. At the overall level however, the ‘depth’ of internet use among online techies is not significantly higher than the average net users. Only a reasonably higher proportion of them undertake most online activities as compared to the overall net users (maximum is +11% for checking sports online). Table 5: Popular online activities techies undertake relatively more and relatively less Activity Online Techies All Internet Users Sample base 2,423 14,253 Undertake relatively more Check sports 68% 57% Social networking / communities 54% 44% Instant messaging 72% 62% Job search 83% 73% Educational / learning material 57% 48% Chatting 69% 59% Net banking 39% 30% Music 68% 60% Search work related info 56% 49% Check / read blogs 34% 27% Undertake relatively less Search for product information 45% 45% Online stock trading 13% 13% Emailing 95% 95% Check health & lifestyle info 29% 30% Check personal travel related info 24% 26% Check business travel related info 16% 19% Screensavers / wallpapers 44% 46% Check business / financial news 28% 30% 16
  • 23. India Online 2007 Online techies not only show a noticeably higher inclination to participate in blogs (39% as against 30% for all net users), but also for joining online communities (53% as against 41% for all net users) and checking local language websites (16% as against 12% for all net users). Further, against 7% of overall net users owning/running a blog site of their own, a noticeably higher 10% of online techies own/run a blog site. And against 12% of all net users commenting on blog posts, 17% of online techies do so. Online Techies Make Only Marginally Better Online Consumers Online techies not only responded marginally more to various online marketing stimuli than the average net users, but also buy online noticeably more (48%) than the average net users (43%). Table 6: Response to online marketing stimuli and online buying behavior Online Techies All Internet Users Participated in an online contest 47% 43% Clicked a banner ad 50% 47% Clicked a sponsored search ad 42% 37% Clicked a product/service e-mailer 15% 14% Online buyers 48% 43% Bid/Bought in an online auction 25% 23% Google Rules the Online Techies’ Online Landscape Google is not only the most ‘top of mind’ recalled online brand among the online techies (37%) but also emerges as the most used website among them (40%). Yahoo follows as the second most salient website (27%) as well as the second most used website (22%). However, while Yahoo lags behind Google on salience by a fair distance (11%) it lags behind Google at a much wider distance (18%) on actual usage. In contrast, Yahoo is the more salient website at the overall net user level (30%). 17
  • 24. IT Professionals on the Net Table 7: Most salient and most used websites among online techies Website Most ‘top of mind’ recalled Website Most ‘used’ Website All Internet All Internet Online Techies Online Techies Users Users Sample Base 4,066 24,433 2,401 14,075 Google 37% 27% 40% 29% Yahoo 26% 30% 22% 27% Rediff 8% 12% 8% 11% Orkut 4% 5% 7% 8% Gmail 4% 3% 6% 4% Hotmail 1% 2% 1% 2% Indiatimes 1% 1% 0.6% 1% Wikipedia 0.3% 0.3% 1% 0.6% Moneycontrol 0.5% 0.4% 0.3% 0.5% Naukri 0.2% 0.5% 0.5% 0.5% The website preferences of online techies for ‘specific’ online activities (verticals) are fairly distinct as compared to the overall net users. Their website preferences differ for 8 out of the 23 online activities surveyed, the 8 activities being matrimonial search, astrology, online games, online travel, online news, online financial info, cinema content and mobile content. 18
  • 25. India Online 2007 Table 8: Most used websites for ‘specific’ online activities among the online techies Online Activity Online Techies All Internet Users Info Search – Local Languages Google, 74% Google, 74% Info Search – English Google, 84% Google, 75% Social Networking Orkut, 71% Orkut, 64% Instant Messaging Yahoo, 59% Yahoo, 63% Emailing Yahoo, 51% Yahoo, 53% Dating / Friendship Orkut, 42% Orkut, 36% Online Shopping Ebay, 36% Ebay, 34% Online Education Google, 34% Google, 34% Job Search Naukri, 40% Naukri, 37% Sports Content Espnstarsports, 35% Espnstarsports, 29% Matrimonial Search Shaadi, 28% Bharatmatrimony, 29% Online Share Trading ICICIDirect, 40% ICICIDirect, 36% Astrology Astrology, 24% Yahoo, 22% Real Estate Info Google, 19% Google, 17% Online Music Raaga, 28% Raaga, 22% Online Games Zapak, 17% Yahoo, 18% Local language content Google, 9% Google, 12% Online Travel IRCTC, 18% Makemytrip, 17% Financial News & Info Moneycontrol, 15% Moneycontrol, Google, 13% Online News Rediff, NDTV, 12% Yahoo, 14% Mobile Content Google, 12% Yahoo, 14% Cinema Content Google, 8% Yahoo, 11% Blog sites Google, 20% Google, 21% 19
  • 26. IT Professionals on the Net Some Highlight Points on the Media Habits of Online Techies Are: Online techies are marginally ‘lighter’ users of all offline media, be it TV, newspapers or radio. Star Plus is the most, and an almost equally popular TV channel among online techies as with the overall net users. It is the same story for other mediums as well – Times of India is most popular newspaper, India Today is the most popular magazine, and Radio Mirchi is the most popular radio channel among the online techies. Among the IT focus magazine, Digit is the most popular among online techies (9%). It is followed by Chip (3%), PC Quest (2%), Computer Today (1%), Data Quest (0.7%) and PC World (0.4%). Like overall net users, Sony is the most ‘top of mind’ recalled brand among online techies as well (8%). 20
  • 27. India Online 2007 Detailed Findings- IT Professionals on the Net 21
  • 28. IT Professionals on the Net Reading the Graphs & Tables Chart: Age group distribution Current Year Age 13-18 years Age 19-24 years Age 25-35 years Age 36-45 years 40% Age 46-55 years Above Age 55 years 36% 31% 20% 13% 11% 6% 2% Current 0% year base All Users Base: 25,060 Same series color as the current year Change from graph, showing an increase of 5% in the previous year proportion of 13 to 18 years age group Change from PY 10% 5% 5% 1% 2% 1% 0% -5% -5% -4% -10% Base: 25,060(CY), 20,268(PY) Current Previous year base year base 22
  • 29. India Online 2007 Table: Preferred websites - emailing Website IT Professional All Internet Users Yahoo 49% 55% % Change 10% 18% Change Gmail 21% 21% from % Change 6% 8% previous year Rediff 20% 17% figures % Change 1% -3.5% Hotmail 6% 4% % Change -5.5% -10.8% Indiatimes 0.8% 0.7% Fields marked % Change -9.4% -8.9% with * means Sify 1% 0.8% that the field % Change -3.5% -1.8% is added this Sancharnet/BSNL* 1% 0.8% year hence not % Change comparable VSNL 0.4% 0.4% to last year % Change -0.5% -0.9% AOL* 0.1% 0.0% % Change Lycos* 0.2% 0.2% A blank in this row % Change means that this Base: 9,404(CY), 6,100(PY) attribute was not included in last year’s survey & therefore no Current “change over Previous year base previous year” can year base be presented 23
  • 30. IT Professionals on the Net Demographic Profile Chart 3: Gender breakup Current Year M ale Female 100% 87% 82% 80% 60% 40% 18% 13% 20% 0% IT Professional All Internet Users Base: 25,060 Chart 1: Gender breakup Change from PY 10% 6% 5% 5% 0% -5% -5% -6% -10% Base: 25,060(CY), 20,268(PY) 24
  • 31. India Online 2007 Chart 4: Age group distribution Current Year 13-18 yrs 19-24 yrs 25-35 yrs 50% 45% 40% 40% 36% 31% 30% 20% 11% 10% 7% 0% IT Professional All Internet Users Base: 25,060 Chart 2: Age group distribution Change from PY 6% 4% 5% 4% 2% 0% -2% -1% -4% -2% -6% -5% -4% Base: 25,060(CY), 20,268(PY) 25
  • 32. IT Professionals on the Net Chart 5: City class - by population size Current Year Up to 1 Lakh 1-5 Lakhs 5-10 Lakhs Above 10 Lakhs 50% 47% 45% 40% 29% 30% 26% 20% 15% 15% 11% 12% 10% 0% IT Professional All Internet Users Base: 25,060 26
  • 33. India Online 2007 Chart 6: City class - by market size Current Year M etro Urban uptowns Emerging Towns Others 50% 40% 40% 37% 33% 33% 30% 20% 16% 14% 16% 11% 10% 0% IT Professional All Internet Users Base: 25,060 Chart 3: City class - by market size Change from PY 30% 21% 17% 20% 10% 0% -5% -4% -2% -10% -5% -12% -11% -20% Base: 25,060(CY), 20,268(PY) 27
  • 34. IT Professionals on the Net Table 9: Top 10 cities Cities IT Professional All Internet Users Delhi 12% 12% % Change 8% -3.3% Mumbai 8% 10% % Change -1.5% -5.0% Bangalore 9% 6% % Change -1.2% -3.0% Hyderabad 7% 5% % Change -0.2% -1.5% Chennai 5% 4% % Change -1.2% -1.4% Kolkata 3% 3% % Change -0.7% -2.2% Pune 3% 3% % Change -1.2% -1.4% Ahmadabad 2% 2% % Change 0.3% -0.6% Lucknow 1% 1% % Change -0.9% -0.2% Coimbatore 1% 0.9% % Change -1.0% -0.4% Base: 25,060(CY), 20,268(PY) 28
  • 35. India Online 2007 Chart 7: Region-wise break-ups Current Year North East South West 50% 45% 40% 40% 30% 26% 22% 23% 22% 20% 12% 10% 9% 0% IT Professional All Internet Users Base: 25,060 Chart 4: Region-wise break-ups Change from PY 10% 5% 5% 6% 6% 5% 1% 0% -5% -4% -10% -7% -15% -13% Base: 25,060(CY), 20,268(PY) 29
  • 36. IT Professionals on the Net Table 10: Preferred language of reading Language IT Professional All Internet Users English 40% 41% % Change -25.0% -18.3% Hindi 18% 19% % Change 4% 0.7% Telugu 8% 6% % Change 6% 4% Tamil 7% 6% % Change 4% 3% Marathi 5% 5% % Change 2% 1% Malayalam 3% 4% % Change -0.8% 0.4% Gujarati 3% 4% % Change 2% 2% Kannada 3% 4% % Change 1% 2% Bengali 3% 3% % Change 1% 2% Oriya 3% 3% % Change 2% 2% Base: 25,060(CY), 20,268(PY) 30
  • 37. India Online 2007 Socio-Economic Profile Chart 8: Socio economic classification Current Year SEC A SEC B SEC C SEC D SEC E 40% 31% 32% 30% 26% 24% 24% 23% 20% 13% 14% 10% 7% 6% 0% IT Professional All Internet Users Base: 25,060 Chart 5: Socio economic classification Change from PY 7% 8% 6% 4% 4% 2% 2% 2% 1% 0.3% 0.0% 0% -2% -4% -6% -5% -5% -8% -7% Base: 25,060(CY), 20,268(PY) 31
  • 38. IT Professionals on the Net Chart 9: Highest educational qualification Current Year College but not Graduate Graduate & above - general stream Graduate & above - professional stream 40% 39% 37% 31% 24% 23% 25% 20% 0% IT Professional All Internet Users Base: 25,060 Chart 6: Highest educational qualification Change from PY 8% 6% 5% 6% 4% 3% 4% 2% 0% -2% -4% -3% -4% -6% -8% Base: 25,060(CY), 20,268(PY) 32
  • 39. India Online 2007 Chart 10: Occupational break up Current Year Unemployed Employed 80% 62% 60% 38% 40% 20% 0% All Internet Users Base: 25,060 Chart 7: Occupational break up Change from PY 2% 1% 0% -1% -2% Base: 25,060(CY), 20,268(PY) 33
  • 40. IT Professionals on the Net Chart 11: Function / field of occupation Current Year IT/SW M ARCOM Finance Others 60% 54% 40% 18% 19% 20% 10% 0% All Internet Users Base: 15,219 34
  • 41. India Online 2007 Chart 12: Head of the household Current Year Head of the household Not head of the household 60% 56% 53% 47% 44% 40% 20% 0% IT Professional All Internet Users Base: 25,060 Chart 8: Head of the household Change from PY 30% 25% 23% 20% 10% 0% -10% -20% -30% -23% -25% Base: 25,060(CY), 20,268(PY) 35
  • 42. IT Professionals on the Net Economic Profile Chart 13: Monthly family income Current Year Up to Rs. 10K 10-30K 30-50K Above 50K 39% 38% 39% 40% 38% 20% 13% 13% 10% 10% 0% IT Professional All Internet Users Base: 21,343 Chart 9: Monthly family income Change from PY 10% 6% 5% 4% 5% 5% 4% 0% -10% -13% -20% -15% Base: 21,343(CY), 20,268(PY) 36
  • 43. India Online 2007 Chart 14: Most expensive vehicle owned by the household Current Year 2 Wheeler 4 Wheeler Others 48% 50% 44% 40% 28% 30% 21% 20% 9% 9% 10% 0% IT Professional All Internet Users Base: 25,060 Chart 10: Most expensive vehicle owned by the household Change from PY 8% 7% 6% 5% 5% 3% 4% 2% 1% 0.4% 0% Base: 25,060(CY), 20,268(PY) 37
  • 44. IT Professionals on the Net Chart 15: Ownership of credit cards (individually) Current Year Don't own a credit card Own a Credit Card 68% 67% 70% 60% 50% 40% 32% 34% 30% 20% 10% 0% IT Professional All Internet Users Base: 25,060 Chart 11: Ownership of credit cards (individually) Change from PY 10% 7% 7% 5% 0% -5% -10% -8% -7% Base: 25,060(CY), 20,268(PY) 38
  • 45. India Online 2007 Table 11: Household asset ownership Asset IT Professional All Internet Users Color TV 90% 92% % Change 4% 3% Mobile Phone 89% 90% % Change 4% 5% Bank Account* 79% 82% % Change Fridge 68% 75% % Change 5% 4% Cable TV connection/DTH 68% 72% % Change -7.1% -4.6% Computer/Laptop 73% 67% % Change 17% 18% Camera* 60% 64% % Change Landline Phone 57% 62% % Change 0.5% -1.9% Life Insurance 55% 61% % Change 2% 1.40% Home 56% 58% % Change -11.7% -10.0% Washing Machine 51% 57% % Change 0.2% 2% Music System/DVD/MP3* 50% 55% % Change Debit Card 52% 52% % Change 8% 7% Credit Card 34% 35% % Change 10% 8% Fixed Deposits* 30% 34% % Change Medical Insurance/CGHS 30% 33% % Change 3% 3.20% Air Conditioner 19% 25% % Change 5% 5% Microwave 19% 24% % Change 4% 5% Mutual Funds 19% 22% % Change 1% -1.2% Demat Account* 18% 21% % Change Video Camera* 18% 20% % Change Share of Companies* 16% 20% % Change 39
  • 46. IT Professionals on the Net Asset IT Professional All Internet Users IPod* 13% 10% % Change Chit Fund Deposits 6% 7% % Change -14.3% -19.9% Base: 25,060(CY), 20,268(PY) 40
  • 47. India Online 2007 Chart 16: Current loan liabilities Current Year Home Loan Car Loan Two - wheeler Loan 49% 50% 45% 40% 30% 20% 15% 12% 13% 10% 10% 0% IT Professional All Internet Users Base: 25,060 41
  • 48. IT Professionals on the Net Net Usage Status Chart 17: Years of experience in using internet Current Year Up to 1 year 1-2 years M ore than 2 years 80% 71% 63% 60% 40% 20% 16% 20% 15% 14% 0% IT Professional All Internet Users Base: 25,060 Chart 12: Years of experience in using internet Change from PY 2% 1% 1% 0.3% 0% -1% -1% -2% -2% Base: 25,060(CY), 20,268(PY) 42
  • 49. India Online 2007 Chart 18: Place of accessing internet Current Year Home Place of work (office / school / college) Cyber cafe 100% 87% 78% 80% 62% 59% 60% 52% 47% 40% 20% 0% IT Professional All Internet Users Base: 25,060 Chart 13: Place of accessing internet Change from PY 30% 20% 19% 20% 13% 10% 10% 3% 1% 0% Base: 25,060(CY), 20,268(PY) 43
  • 50. IT Professionals on the Net Chart 19: Type of internet connection at home Current Year Regular Dial Up Broadband Others 80% 68% 68% 60% 40% 20% 15% 16% 11% 10% 0% IT Professional All Internet Users Base: 14,856 Chart 14: Type of internet connection at home Change from PY 20% 16% 16% 10% 2% 0% -1% -10% -11% -14% -20% Base: 14,856(CY), 13,221(PY) 44
  • 51. India Online 2007 Chart 20: Type of internet connection at office Current Year Regular Dial Up Broadband Others 70% 59% 61% 60% 50% 40% 30% 19% 20% 13% 5% 7% 10% 0% IT Professional All Internet Users Base: 19,740 Chart 15: Type of internet connection at office Change from PY 15% 14% 10% 5% 3% 0% -1% -5% -4% -5% -10% -6% Base: 19,740(CY), 14,655(PY) 45
  • 52. IT Professionals on the Net Chart 21: Service provider subscribed to at home Current Year BSNL/Sancharnet Airtel/Bharti VSNL / Tata 40% 34% 35% 30% 20% 20% 17% 10% 10% 10% 0% IT Professional All Internet Users Base: 14,856 Chart 16: Service provider subscribed to at home Change from PY 9% 10% 7% 5% 0% -5% -3% -2% -4% -10% -10% Base: 14,856(CY), 13,554(PY) 46
  • 53. India Online 2007 Chart 22: Service provider subscribed to at office Current Year BSNL/Sancharnet Airtel/Bharti VSNL / Tata 30% 28% 25% 20% 17% 15% 12% 11% 10% 0% IT Professional All Internet Users Base: 19,740 Chart 17: Service provider subscribed to at office Change from PY 5% 4% 3% 2% 0% -0.2% -5% -7% -10% -10% Base: 19,740(CY), 14,721(PY) 47
  • 54. IT Professionals on the Net Net Usage Dynamics Chart 23: Frequency of accessing internet from home Current Year At least once daily Weekly, but not daily Less than once a week 100% 85% 84% 80% 60% 40% 20% 13% 14% 2% 2% 0% IT Professional All Internet Users Base: 14,231 Chart 18: Frequency of accessing internet from home Change from PY 10% 8% 9% 5% 5% 0% -1% -1% -5% -10% -8% Base: 14,231(CY), 13,649(PY) 48
  • 55. India Online 2007 Chart 24: Frequency of accessing internet from office Current Year At least once daily Weekly, but not daily Less than once a week 100% 87% 86% 80% 60% 40% 20% 11% 11% 2% 3% 0% IT Professional All Internet Users Base: 17,617 Chart 19: Frequency of accessing internet from office Change from PY 10% 9% 5% 2% -0.1% 0% -0.3% -2% -5% -5% -10% Base: 17,617(CY), 14,274(PY) 49
  • 56. IT Professionals on the Net Chart 25: Time of the day accessing internet from home Current Year M idnight to 9.00 AM 9.00 AM -6.00 PM 6.00 PM - 12.00 M idnight 60% 54% 54% 40% 20% 20% 18% 10% 9% 0% IT Professional All Internet Users Base: 13,905 Chart 20: Time of the day accessing internet from home Change from PY 4% 2% 2% 2% 1% 1% 0% -2% -4% -2% -6% -8% -7% Base: 13,905(CY), 13,345(PY) 50
  • 57. India Online 2007 Chart 26: Time of the day accessing internet from office Current Year M idnight to 9.00 AM 9.00 AM -6.00 PM 6.00 PM - 12.00 M idnight 60% 55% 49% 40% 20% 12% 11% 4% 4% 0% IT Professional All Internet Users Base: 17,680 Chart 21: Time of the day accessing internet from office Change from PY 1% 0.2% 0.0% 0% -1% -0.4% -1% -2% -2% -3% -3% -4% Base: 17,680(CY), 14,305(PY) 51
  • 58. IT Professionals on the Net Chart 27: Duration of PC usage from home Current Year Light users M edium users Heavy users 80% 67% 56% 60% 40% 25% 19% 22% 20% 12% 0% IT Professional All Internet Users Base: 15,214 Chart 22: Duration of PC usage from home Change from PY 5% 4% 1% 2% 0.6% 0% -2% -5% -5% Base: 15,214(CY), 15,041(PY) 52
  • 59. India Online 2007 Chart 28: Duration of internet usage from home Current Year Light users M edium users Heavy users 50% 43% 40% 36% 36% 35% 30% 28% 22% 20% 10% 0% IT Professional All Internet Users Base: 14,015 Chart 23: Duration of internet usage from home Change from PY 5% 5% 5% 0.8% 0% -2% -5% -3% -6% -10% Base: 14,015(CY), 13,248(PY) 53
  • 60. IT Professionals on the Net Chart 29: Duration of PC usage from office Current Year Light users M edium users Heavy users 70% 65% 60% 50% 47% 40% 31% 30% 19% 22% 20% 16% 10% 0% IT Professional All Internet Users Base: 18,200 Chart 24: Duration of PC usage from office Change from PY 6% 5% 4% 2% 2% 1% 0% -2% -2% -4% -3% -3% Base: 18,200(CY), 14,961(PY) 54
  • 61. India Online 2007 Chart 30: Duration of internet usage from office Current Year Light users M edium users Heavy users 50% 45% 40% 37% 37% 29% 30% 26% 26% 20% 10% 0% IT Professional All Internet Users Base: 17,100 Chart 25: Duration of internet usage from office Change from PY 5% 4% 2% 1% 1% 0% -3% -5% -4% Base: 17,100(CY), 13,934(PY) 55
  • 62. IT Professionals on the Net Chart 31: Time spent by internet users on watching TV Current Year Light users M edium users Heavy users 50% 47% 44% 43% 41% 40% 30% 20% 12% 13% 10% 0% IT Professional All Internet Users Base: 21,962 Chart 26: Time spent by internet users on watching TV Change from PY 5% 5% 4% 0% -2% -2% -2% -3% -5% Base: 21,962(CY), 18,555(PY) 56
  • 63. India Online 2007 Chart 32: Time spent by internet users on reading newspaper Current Year Light users M edium users Heavy users 48% 50% 46% 40% 41% 40% 30% 20% 12% 14% 10% 0% IT Professional All Internet Users Base: 22,501 Chart 27: Time spent by internet users on reading newspaper Change from PY 40% 29% 26% 20% 12% 12% 0% -20% -40% -40% -38% Base: 22,501(CY), 19,016(PY) 57
  • 64. IT Professionals on the Net Chart 33: Time spent by internet users on listening to radio Current Year Light users M edium users Heavy users 80% 71% 72% 60% 40% 20% 19% 20% 9% 10% 0% IT Professional All Internet Users Base: 14,785 Chart 28: Time spent by internet users on listening to radio Change from PY 5% 3% 2% 0.1% 0% -1% -2% -3% -5% Base: 14,785(CY), 12,358(PY) 58
  • 65. India Online 2007 Preferred Net Activities Table 12: Popularity of various internet activities Activity IT Professional All Internet Users Emailing 95% 95% % Change 6% 0.8% Job Search 83% 73% % Change 21% 20% Instant messaging 72% 62% % Change 29% 25% Check news 68% 61% % Change 14% 8% Music 68% 60% % Change 16% 12% Chatting 69% 59% % Change 10% 10% Check Sports 68% 57% % Change 29% 22% E-greetings 62% 57% % Change -0.3% 0.5% Online games 60% 54% % Change 26% 20% Dating/Friendship 57% 51% % Change 26% 25% Mobile contents (ring tones / games, etc.)* 57% 50% % Change Search work related info 56% 49% % Change -6.5% -0.5% Matrimonial search 54% 48% % Change 39% 33% Educational / Learning material 57% 48% % Change -9.0% -4.0% Screensavers/wallpapers 44% 46% % Change -4.5% -2.1% Astrology 50% 46% % Change 18% 12% Check financial info 50% 45% % Change 37% 30% Search for product information 45% 45% % Change 10% 8% Social networking / Communities* 54% 44% % Change 59
  • 66. IT Professionals on the Net Activity IT Professional All Internet Users Buy online 48% 43% % Change 17% 15% Share pictures 44% 40% % Change 6% 7% Check real estate info 42% 37% % Change 33% 26% Check hobby related info 32% 32% % Change 21% 21% Check business/Financial news* 28% 30% % Change Net banking 39% 30% % Change 7% 7% Check health & lifestyle info 29% 30% % Change -1.8% -2.0% Movies* 36% 29% % Change Check cinema content 31% 28% % Change 5% 3% Check / read blogs* 34% 27% % Change Business/professional networking 31% 26% % Change 31% 12% Check personal travel related info 24% 26% % Change 8% 9% Buy other than travel products* 29% 24% % Change Look for Seminar/workshops 29% 24% % Change 6% 5% Online bill payment 29% 22% % Change 10% 8% Check business travel related info 16% 19% % Change 3% 19% Adult content 20% 18% % Change 8% 7% Online stock trading 13% 13% % Change -0.2% -0.4% Net telephony 17% 13% % Change 3% 3% Comment on blog post* 17% 12% % Change Local language website usage 16% 12% % Change 16% -30.3% Have a blog site of own* 10% 7% % Change Base: 14,253(CY), 17,277 (PY) 60
  • 67. India Online 2007 Chart 34: Professional activities Current Year Emailing - work related Job Search Instant messaging 100% 87% 83% 83% 80% 72% 73% 62% 60% ` 40% 20% 0% IT Professional All Internet Users Base: 14,253 Chart 29: Professional activities Change from PY 29% 30% 25% 21% 20% 20% 10% 0% -2% -3% -10% Base: 14,253(CY), 17,277(PY) 61
  • 68. IT Professionals on the Net Chart 35: Personal activities Current Year Emailing - personal Check news Chatting 100% 90% 89% 80% 68% 69% 61% 59% 60% 40% 20% 0% IT Professional All Internet Users Base: 14,253 Chart 30: Personal activities Change from PY 20% 14% 10% 10% 10% 8% 0.8% 0% -3% -10% Base: 14,253(CY), 17,277(PY) 62
  • 69. India Online 2007 Chart 36: Downloading activities Current Year M usic Online games M obile contents (ring tones/games) 70% 68% 60% 60% 60% 57% 54% 50% 50% 40% 30% 20% 10% 0% IT Professional All Internet Users Base: 14,253 Chart 31: Downloading activities Change from PY 30% 27% 26% 22% 20% 20% 16% 12% 10% 0% Base: 14,253(CY), 17,271(PY) 63
  • 70. IT Professionals on the Net Chart 37: E-commerce related activities Current Year E-greetings Check financial info Check real estate info 80% 63% 58% 60% 51% 46% 42% 40% 37% 20% 0% IT Professional All Internet Users Base: 14,043 Chart 32: E-commerce related activities Change from PY 38% 40% 33% 30% 30% 27% 20% 10% 0.4% 1% 0% Base: 14,043(CY), 17,263(PY) 64
  • 71. India Online 2007 Chart 38: Online shopping Current Year Buyers Non-Buyers 70% 60% 57% 52% 50% 48% 43% 40% 30% 20% 10% 0% IT Professional All Internet Users Base: 14,253 Chart 33: Online shopping Change from PY 20% 17% 15% 10% 0% -10% -20% -17% -15% Base: 14,253(CY), 20,268(PY) 65
  • 72. IT Professionals on the Net Chart 39: Response to online marketing stimulus Current Year Clicked a banner ad Participated in an online contest Clicked a sponsored search ad 50% 50% 47% 47% 42% 43% 40% 37% 30% 20% 10% 0% IT Professional All Internet Users Base: 10,888 Chart 34: Response to online marketing stimulus Change from PY 15% 13% 10% 6% 5% 2% 0.1% 0% -5% -10% -15% -9% -12% Base: 10,888(CY), 15,715(PY) 66
  • 73. India Online 2007 Chart 40: Blogging activities Current Year Check/read blogs Comment on blog post Have a blog site of own None of the above 80% 70% 61% 60% 40% 34% 27% 17% 20% 12% 10% 7% 0% IT Professional All Internet Users Base: 14,253 67
  • 74. IT Professionals on the Net Chart 41: Member of an online community Current Year Not a member of any online community M ember of an online community 59% 60% 53% 48% 41% 40% 20% 0% IT Professional All Internet Users Base: 14,253 68
  • 75. India Online 2007 Table 13: Membership by type of online community Membership IT Professional All Internet Users Not a member of any online community 48% 59% Alumni & Schools 8% 7% Computers & Internet 14% 5% Romance & Relationships 4% 5% Business / Professional community 4% 3% Music 3% 3% Schools & Education 3% 3% Games 2% 2% Individuals 3% 2% Arts & Entertainment 2% 2% Base: 14,253 69
  • 76. IT Professionals on the Net Table 14: Most used local language websites (other than English) Language IT Professional All Internet Users Tamil 16% 19% Hindi 21% 19% Malayalam 13% 15% Telugu 16% 13% Marathi 11% 12% Kannada 8% 6% Bengali 7% 6% Gujarati 3% 3% Oriya 0.9% 1% Konkani 0.0% 0.8% Base: 1,388 70
  • 77. India Online 2007 Table 15: Online activities desired in other languages Activity IT Professional All Internet Users Email 63% 61% Chatting 52% 46% Entertainment 46% 45% Search information 35% 33% Online news 35% 31% Online learning / education 33% 31% Astrology 23% 23% Online shopping 18% 18% Travel related information 15% 16% Matrimony 15% 13% Blog 15% 12% Not Interested 17% 21% Base: 14,253 71
  • 78. IT Professionals on the Net Chart 42: Problems faced while surfing the internet Current Year Slow website opening Virus / spyware Spam / junk mails 70% 59% 62% 60% 56% 52% 49% 49% 50% 40% 30% 20% 10% 0% IT Professional All Internet Users Base: 14,252 72
  • 79. India Online 2007 Chart 43: Number of email accounts and average per capita email ids Current Year One Two Three 30% 29% 28% 27% 23% 20% 15% 10% 8% 0% IT Professional All Internet Users Base: 25,060 Chart 35: Number of email accounts and average per capita email ids Change from PY 10% 6% 3% 5% 5% 3% 0% -5% -10% -15% -20% -19% -19% Base: 25,060(CY), 20,268(PY) 73
  • 80. IT Professionals on the Net Most Used Websites Table 16: Top of mind unaided recall - all websites Website IT Professional All Internet Users Yahoo 26% 30% % Change -6.9% -5.2% Google 37% 27% % Change 8% 7% Rediff 8% 12% % Change -5.2% -3.0% Orkut 4% 5% % Change 4% 4% Gmail* 4% 3% % Change Hotmail 1% 2% % Change -2.9% -3.0% Indiatimes 0.8% 1% % Change -3.5% -4.3% Contest2win* 0.1% 0.6% % Change MSN 0.3% 0.5% % Change -3.5% -3.4% Naukri 0.2% 0.5% % Change -0.7% -0.4% Base: 24,433(CY), 20,173(PY) 74
  • 81. India Online 2007 Table 17: Most used website - all websites Website IT Professional All Internet Users Google 40% 29% Yahoo 22% 27% Rediff 8% 11% Orkut 7% 8% Gmail 6% 4% Hotmail 0.8% 2% Indiatimes 0.6% 0.9% Wikipedia 1% 0.6% Moneycontrol 0.3% 0.5% Naukri 0.5% 0.5% Base: 14,075 75
  • 82. IT Professionals on the Net Table 18: Preferred websites - emailing Website IT Professional All Internet Users Yahoo 51% 53% % Change 12% 16% Gmail 28% 20% % Change 9% 8% Rediff 14% 18% % Change -5.4% -5.9% Hotmail 5% 6% % Change -6.8% -5.7% Sify 0.5% 1% % Change -2.1% -2.5% Indiatimes 0.9% 0.9% % Change -6.1% -8.9% Sancharnet/BSNL* 0.2% 0.7% % Change VSNL 0.2% 0.5% % Change -0.6% -0.5% Lycos* 0.0% 0.2% % Change AOL* 0.2% 0.1% % Change Base: 25,060(CY), 20,268(PY) 76
  • 83. India Online 2007 Chart 44: Multiple user shares of email websites Current Year Yahoo Gmail Rediff 100% 91% 89% 76% 80% 59% 57% 59% 60% 40% 20% 0% IT Professional All Internet Users Base: 25,060 Chart 36: Multiple user shares of email websites Change from PY 30% 25% 23% 20% 10% 5% 1% 0.5% 0% -10% -4% Base: 25,060(CY), 20,268(PY) 77
  • 84. IT Professionals on the Net Table 19: Info search (English) Website IT Professional All Internet Users Google 84% 75% Yahoo 4% 10% English 2% 3% Rediff 2% 2% Wikipedia 2% 1% Dictionary 2% 1% MSN 0.1% 1% Indiatimes 0.2% 0.5% BBC 0.1% 0.5% Sify 0.4% 0.4% Base: 7,874 78
  • 85. India Online 2007 Table 20: Info search (local language) Website IT Professional All Internet Users Google 74% 74% Manoramaonline 0.9% 2% Guruji 3% 2% Webduniya 0.7% 1% Kerala 0.6% 1% Khoj 1% 1% Eenadu 0.9% 1% Webulagam 1% 0.8% MSN 0.1% 0.8% Chennaionline 0.6% 0.6% Base: 3,853 79
  • 86. IT Professionals on the Net Table 21: Job search Website IT Professional All Internet Users Naukri 40% 37% % Change -14.0% -12.5% Monster 28% 27% % Change 11% 8% Timesjobs 12% 14% % Change 6% 7% Google 4% 5% % Change 2% 3% Yahoo 1% 3% % Change -1.6% 0.3% Rediff 1% 2% % Change -2.9% -2.1% Freshersworld 3% 2% % Change 2% 0.3% Indiatimes 1% 1% % Change -0.7% -0.3% Jobs 0.9% 1% % Change 0.2% 0.3% Jobsahead 1% 1% % Change -3.1% -4.0% Base: 10,387(CY), 12,610(PY) 80
  • 87. India Online 2007 Table 22: Booking travel tickets Website IT Professional All Internet Users Makemytrip 14% 17% % Change 5% 7% Yatra* 18% 16% % Change IRCTC 18% 15% % Change -19.4% -22.8% Google 10% 11% % Change 6% 6% Yahoo 4% 8% % Change -1.7% 0.8% Rediff 4% 5% % Change -3.3% -2.2% Indiatimes 3% 3% % Change -5.5% -2.8% Travel 5% 3% % Change 3% 1% Travelguru 3% 2% % Change 2% 2% Cleartrip* 1% 2% % Change Base: 7,089(CY), 8,053(PY) 81
  • 88. IT Professionals on the Net Table 23: Online shopping (other than travel tickets) Website IT Professional All Internet Users Ebay 36% 34% % Change -5.1% -3.5% Rediff 24% 25% % Change -5.5% -4.0% Google 9% 8% % Change 6% 5% Yahoo 5% 7% % Change -0.4% -0.5% Indiatimes 5% 7% % Change -3.6% -4.3% Futurebazaar* 5% 6% % Change Shopping 1% 2% % Change -0.2% 0.6% Sify 2% 2% % Change 0.5% 0.4% Indiaplaza 2% 1% % Change 0.2% -0.1% Onlineshopping 1% 1% % Change 1% 0.6% Base: 7,261(CY), 8,963(PY) 82
  • 89. India Online 2007 Table 24: Online news Website IT Professional All Internet Users Yahoo 8% 14% % Change 1% 4% NDTV 12% 12% % Change -3.2% -0.7% Rediff 12% 10% % Change -0.8% -2.3% Google 9% 9% % Change 0.3% 3% Indiatimes 6% 7% % Change -8.6% -8.4% Aajtak 4% 5% % Change 3% 1% BBC 6% 5% % Change 3% 2% Timesofindia 6% 3% % Change -0.7% -1.8% CNN 5% 3% % Change 4% 2% MSN 1% 3% % Change -2.6% -2.5% Base: 8,509(CY), 12,120(PY) 83
  • 90. IT Professionals on the Net Table 25: Financial news & info (rates, quotes, etc.) Website IT Professional All Internet Users Moneycontrol/CNBC 15% 13% % Change 5% 0.8% Google 14% 13% % Change 6% 3% Yahoo 7% 12% % Change -1.9% 1% ICICI Direct/ICICI Bank 8% 7% % Change 5% -2.7% Rediff 6% 6% % Change -4.4% -1.8% Sharekhan 6% 4% % Change -0.4% -0.8% NDTV/NDTVprofit 6% 4% % Change 5% 4% Indiatimes 3% 4% % Change -2.7% -1.3% Economictimes 4% 3% % Change 1% 0.8% Stockmarket* 2% 2% % Change Base: 6,207(CY), 7,146(PY) 84
  • 91. India Online 2007 Table 26: Online share trading Website IT Professional All Internet Users ICICI Direct 40% 36% Sherkhan 24% 22% Indiabulls 7% 7% Kotaksecurities 2% 4% Religare 0.3% 4% 5Paisa 2% 3% BSE 3% 3% NSE 2% 3% Geojit 4% 2% hdfcsec 3% 2% Base: 1,558 85
  • 92. IT Professionals on the Net Table 27: Real estate info Website IT Professional All Internet Users Google 19% 17% Magicbricks 16% 14% Yahoo 9% 14% 99acres 10% 10% Realestates 12% 10% Rediff 5% 7% Indiaproperty 5% 5% Property 5% 3% Indiatimes 1% 2% Sify 0.9% 1% Base: 5,129 86
  • 93. India Online 2007 Table 28: Matrimonial search Website IT Professional All Internet Users Bharatmatrimony 27% 29% % Change 27% 29% Shaadi 28% 28% % Change -6.4% -4.7% Google 6% 6% % Change 5% 5% Jeevansaathi 7% 6% % Change 6% 5% Yahoo 3% 5% % Change -1.0% 2% Matrimony* 4% 5% % Change Rediff 2% 3% % Change -2.5% -0.4% Tamilmatrimony* 4% 3% % Change Simplymarry* 3% 3% % Change Matrimonial 0.7% 2% % Change -0.7% -2.2% Base: 6,675(CY), 7,728(PY) 87
  • 94. IT Professionals on the Net Table 29: Dating/friendship search Website IT Professional All Internet Users Orkut 42% 36% % Change 40% 32% Yahoo 14% 23% % Change -20.6% -12.2% Google 9% 8% % Change 6% 3% Rediff 5% 7% % Change -2.7% -4.4% Fropper 2% 3% % Change -6.8% -3.3% Date 3% 2% % Change 0.9% -1.1% Indiatimes 2% 2% % Change -11.0% -5.3% Hi5 2% 2% % Change -1.5% -2.0% Friendfinder 1% 2% % Change -2.8% -1.7% Adultfriendfinder 1% 2% % Change -1.6% -0.6% Base: 7,084(CY), 6,974(PY) 88
  • 95. India Online 2007 Table 30: Social networking/communities Website IT Professional All Internet Users Orkut 71% 64% Yahoo 8% 16% MSN 0.3% 1% Friends 1% 1% Communities 0.3% 1% Hi5 0.4% 0.9% Myspace 0.3% 0.6% Tagged 0.4% 0.4% Fropper 0.1% 0.4% Bharatstudent 0.4% 0.4% Base: 5,227 89
  • 96. IT Professionals on the Net Table 31: Online gaming Website IT Professional All Internet Users Yahoo 13% 18% % Change -17.2% -13.4% Zapak* 17% 17% % Change Google 11% 9% % Change 3% -0.3% Games 7% 7% % Change -4.5% -0.8% Miniclip 4% 4% % Change 0.4% 0.3% Rediff 2% 3% % Change -2.8% -3.0% Indiagames* 2% 3% % Change Contest2Win 2% 3% % Change 0.7% 2% MSN 0.9% 2% % Change 0.1% -1.1% Onlinegames 2% 2% % Change 2% 0.9% Base: 7,383(CY), 7,395(PY) 90
  • 97. India Online 2007 Table 32: Download mobile content Website IT Professional All Internet Users Yahoo 8% 14% % Change -9.1% -8.2% Rediff 12% 12% % Change -9.5% -10.1% Google 12% 10% % Change 2% 0.4% Nokia 11% 9% % Change 6% 5% Indiatimes 5% 7% % Change -7.2% -7.2% Mobile9* 4% 4% % Change Hutch 3% 3% % Change 1% 2% Ringtones 3% 3% % Change -0.4% 0.3% Funmaza 3% 3% % Change -2.1% 1% Airtel 2% 3% % Change 0.1% 0.3% Base: 6,912(CY), 6,887(PY) 91
  • 98. IT Professionals on the Net Table 33: Preferred instant messaging applications Website IT Professional All Internet Users Yahoo 59% 63% Google Talk 16% 14% Rediffbol 8% 10% MSN 4% 5% Orkut 3% 3% Meebo 4% 1% Skype 0.8% 0.6% Indiatimes 0.2% 0.4% AIM 0.6% 0.3% Others 4% 3% Base: 8,632 92
  • 99. India Online 2007 Table 34: Download music Website IT Professional All Internet Users Raaga 28% 22% % Change 6% 5% Yahoo 5% 10% % Change -5.2% -4.2% Google 5% 7% % Change -1.3% 0.2% Cooltoad 6% 5% % Change -1.9% -1.6% Musicindiaonline 5% 4% % Change 0.0% -0.3% Music 2% 4% % Change 0.1% 1% Mp3 3% 3% % Change -0.5% -0.6% Rediff 2% 3% % Change -2.0% -3.5% Youtube* 1% 2% % Change Tamilsongs 4% 2% % Change 3% 1% Base: 8,142(CY), 8,526(PY) 93
  • 100. IT Professionals on the Net Table 35: Sports content Website IT Professional All Internet Users Espnstarsports* 35% 29% % Change Cricinfo 21% 14% % Change 4% 5% Yahoo 6% 12% % Change -5.9% -0.6% Google 7% 8% % Change 2% 2% Rediff 6% 8% % Change -5.7% -3.7% Sports 4% 4% % Change 1% 1% Indiatimes 1% 3% % Change -2.9% -3.0% Cricketnext 2% 2% % Change -0.4% -0.6% NDTV 2% 2% % Change -2.2% -1.3% Tensports 2% 2% % Change -1.6% -1.8% Base: 7,666(CY), 8,931(PY) 94
  • 101. India Online 2007 Table 36: Cinema content Website IT Professional All Internet Users Yahoo 7% 11% % Change -2.7% -2.0% Google 8% 9% % Change 4% 2% Bollywood 5% 5% % Change -2.6% 0.7% PVR Cinemas 5% 5% % Change -1.2% 0.5% Indiafm 6% 5% % Change 0.5% -1.3% Rediff 3% 5% % Change -5.1% -4.6% Cinema 3% 4% % Change -1.2% -0.2% Santabanta 3% 3% % Change 1% 0.3% Indiatimes 3% 3% % Change -2.9% -3.2% Movies 3% 3% % Change 0.0% 2% Base: 6,883(CY), 6,700(PY) 95
  • 102. IT Professionals on the Net Table 37: Most used local language websites (other than English) Website IT Professional All Internet Users Google 9% 12% Yahoo 2% 8% Malayalamanorama 9% 7% Eeandu 8% 7% Thinamalar 4% 5% Webduniya 4% 4% Marathiworld 4% 4% Webulagam 2% 4% Tamilcinema 2% 4% Keralakaumudi 0.7% 3% Base: 1,388 96
  • 103. India Online 2007 Table 38: Preferred blog sites Website IT Professional All Internet Users Google 20% 21% Yahoo 15% 18% Blogger 13% 11% Blogspot 20% 11% Rediff 9% 10% Ibibo 9% 10% Tagged 0.1% 2% Debonairblog 4% 2% Hi5 2% 2% Indiatimes 2% 2% Base: 1,853 97
  • 104. IT Professionals on the Net Table 39: Preferred astrology website Website IT Professional All Internet Users Yahoo 16% 22% Astrology 24% 19% Google 13% 11% Rediff 10% 9% Indiatimes astrospeak 6% 8% Sarafreder 2% 3% Sify 2% 3% MSN 3% 3% Horoscope 2% 2% Astrolife 1% 2% Base: 6,357 98
  • 105. India Online 2007 Table 40: Preferred online learning / education website Website IT Professional All Internet Users Google 34% 34% Yahoo 5% 10% Wikipedia 6% 6% Rediff 3% 4% Education 2% 3% W3schools 6% 2% IGNOU 0.9% 1% Onlinelearning 1% 1% Ebizel 2% 1% Indiatimes 0.3% 1% Base: 6,571 99
  • 106. IT Professionals on the Net Most Used Offline Media Brands Table 41: Favorite TV channels TV Channel IT Professional All Internet Users Star Plus 11% 13% % Change 5% 3% Discovery 8% 7% % Change -0.6% 0.5% NDTV 5% 5% % Change 1% 0.6% Aajtak 5% 5% % Change 0.1% -0.3% Sun TV 4% 5% % Change -0.7% 0.8% HBO 5% 4% % Change 0.8% 0.1% Sony 2% 4% % Change -1.6% -1.0% Star Movies 3% 3% % Change 0.2% 0.7% Zee TV 2% 3% % Change -0.3% -0.2% M TV 2% 3% % Change -0.3% 0.6% Base: 12,631(CY), 15,321(PY) 100
  • 107. India Online 2007 Table 42: Favorite newspapers Newspaper IT Professional All Internet Users The Times of India 39% 35% % Change -1.8% 0.0% The Hindu 21% 18% % Change 5% 5% The Hindustan Times 5% 6% % Change -1.0% -2.2% Deccan Chronicle 4% 4% % Change 3% 3% Eenadu 4% 3% % Change 1% 0.3% Indian Express 1% 3% % Change -2.3% -0.4% The Telegraph 1% 3% % Change 0.2% 0.5% Dainik Bhaskar 2% 2% % Change -0.4% -0.5% The Economic Times 1% 2% % Change 0.6% 0.4% Dainik Jagran 2% 2% % Change -1.5% -1.8% Base: 12,762(CY), 14,555(PY) 101
  • 108. IT Professionals on the Net Table 43: Favorite magazines Magazine IT Professional All Internet Users India Today 22% 23% % Change -1.5% -5.5% Reader's Digest 6% 7% % Change -0.3% -1.0% The Week 5% 5% % Change 0.1% 1% Sports Star 5% 4% % Change 3% 1% Femina 3% 4% % Change 0.1% -0.8% Outlook 4% 4% % Change -1.7% -1.8% Digit 9% 3% % Change -0.4% 0.5% Film Fare 3% 3% % Change 0.4% 1% Women's Era 0.8% 2% % Change -1.2% 0.5% Business World 2% 2% % Change 0.9% 0.6% Base: 10,515(CY), 12,980(PY) 102
  • 109. India Online 2007 Table 44: Favorite radio channels Radio Channel IT Professional All Internet Users Radio Mirchi 43% 38% % Change 18% 12% Red FM 11% 12% % Change -0.3% 3% AIR 9% 11% % Change -4.3% -2.5% Radio City 12% 11% % Change 0.0% -1.2% Suryan FM 7% 6% % Change 3% 3% Big FM* 6% 5% % Change AIR FM GOLD 3% 5% % Change -24.0% -24.2% AIR FM RAINBOW 2% 4% % Change -0.5% 2% Fever FM* 2% 3% % Change World Space 1% 2% % Change 0.8% 0.9% Base: 8,205(CY), 12,246(PY) 103
  • 110. IT Professionals on the Net Offline Brands Recalled Table 45: TOM recall for brands TOM Brand IT Professional All Internet Users Sony 7% 8% % Change 2% 3% Nokia 7% 7% % Change -0.6% 0.9% Tata 5% 5% % Change -0.9% -2.0% LG 4% 4% % Change -0.2% -0.1% Colgate 2% 3% % Change -0.3% 1% Reliance 2% 3% % Change -0.1% -0.2% HLL 2% 3% % Change 1% 1% Nike 3% 3% % Change -1.2% -0.4% Samsung 3% 2% % Change 0.0% 0.0% Pepsi 2% 2% % Change -0.7% -0.9% Base: 24,288(CY), 20,142(PY) 104
  • 111. Segment Wise Detailed Tables 105
  • 112. Table 1: Gender breakup Gender IT Professional All Internet Users Sample Base 4,155 25,060 Male 87% 82% Female 13% 18% Table 2: Age group distribution Age Group IT Professional All Internet Users Sample Base 4,155 25,060 13-18 yrs 7% 11% 19-24 yrs 45% 31% 25-35 yrs 40% 36% 36-45 yrs 6% 13% 46-55 yrs 1% 6% Above 55 yrs 0.2% 2% 106
  • 113. Table 3: City class - by population size City Class IT Professional All Internet Users Sample Base 4,155 25,060 Up to 1 Lakh 11% 12% 1-5 Lakhs 15% 15% 5-10 Lakhs 26% 29% Above 10 Lakhs 47% 45% Table 4: City class - by market size City Class IT Professional All Internet Users Sample Base 4,155 25,060 Metro 40% 37% Urban uptowns 11% 14% Emerging Towns 16% 16% Others 33% 33% 107
  • 114. Table 5: City wise distribution Cities IT Professional All Internet Users Sample Base 4,155 25,060 Delhi 12% 12% Mumbai 8% 10% Bangalore 9% 6% Hyderabad 7% 5% Chennai 5% 4% Kolkata 3% 3% Pune 3% 3% Ahmadabad 2% 2% Lucknow 1% 1% Coimbatore 1% 0.9% Visakhapatanam 0.8% 0.9% Chandigarh 0.9% 0.8% Jaipur 0.8% 0.8% Nagpur 0.8% 0.8% Indore 0.6% 0.7% Surat 0.7% 0.7% Vadodara 0.4% 0.7% Bhopal 0.6% 0.6% Faridabad 0.4% 0.6% Ludhiana 0.5% 0.6% Patna 0.6% 0.6% Thiruvanathapuram 0.6% 0.6% Bhubaneswar 0.4% 0.5% kanpur 0.4% 0.5% Kochi 0.2% 0.5% Vijayavada 0.6% 0.5% Allahabad 0.3% 0.4% Cuttack 0.4% 0.4% Madurai 0.3% 0.4% Nashik 0.5% 0.4% Mysore 0.5% 0.4% Agra 0.3% 0.3% Amritsar 0.3% 0.3% Aurangabad 0.1% 0.3% Dehradun 0.3% 0.3% Goa 0.1% 0.3% Guwahati 0.2% 0.3% Meerut 0.4% 0.3% Rajkot 0.2% 0.3% Ranchi 0.2% 0.3% Tiruchirapalli 0.4% 0.3% Jabalpur 0.3% 0.2% Jodhpur 0.1% 0.2% Mangalore 0.2% 0.2% Raipur 0.1% 0.2% Varanasi 0.2% 0.2% 108
  • 115. Cities IT Professional All Internet Users Assansol 0.1% 0.1% Dhanbad 0.1% 0.1% Solapur 0.2% 0.1% Others from North India 10% 9% Others from South India 16% 14% Others from East India 4% 6% Others from West India 7% 7% Table 6: Region-wise break-ups Region IT Professional All Internet Users Sample Base 4,155 25,060 North 22% 22% East 9% 12% South 45% 40% West 23% 26% 109
  • 116. Table 7: Preferred language of reading Language IT Professional All Internet Users Sample Base 4,155 25,060 English 40% 41% Hindi 18% 19% Telugu 8% 6% Tamil 7% 6% Marathi 5% 5% Malayalam 3% 4% Gujarati 3% 4% Kannada 3% 4% Bengali 3% 3% Oriya 3% 3% Punjabi 2% 1% Awadhi 1% 1% Urdu 1% 1% Assamese 0.3% 0.5% Konkani 0.4% 0.5% Marwari 0.2% 0.4% Bhojpuri 0.3% 0.2% Sindhi 0.1% 0.2% Chhattisgarhi 0.0% 0.1% Haryanvi 0.1% 0.1% Kashmiri 0.1% 0.1% Maithili 0.1% 0.1% Sanskrit 0.1% 0.1% Tulu 0.0% 0.1% Bodo 0.0% 0.0% Bundeli 0.0% 0.0% Dogri 0.1% 0.0% Kanauji 0.0% 0.0% Kurchi 0.0% 0.0% Manipuri 0.0% 0.0% Magahi 0.0% 0.0% Nepali 0.0% 0.0% Santhali 0.0% 0.0% Others 0.2% 0.3% 110
  • 117. Table 8: Socio economic classification SEC IT Professional All Internet Users Sample Base 4,155 25,060 SEC A 24% 24% SEC B 31% 32% SEC C 26% 23% SEC D 13% 14% SEC E 6% 7% Table 9: Highest educational qualification Education IT Professional All Internet Users Sample Base 4,155 25,060 Up to SSC/HSC 7% 13% College but not Graduate 24% 23% Graduate & above - general stream 31% 39% Graduate & above - professional stream 37% 25% Table 10: Occupational break up Occupation IT Professional All Internet Users Sample Base 4,155 25,060 Unemployed 37% 38% Employed 64% 62% 111
  • 118. Table 11: Function / field of occupation Functions IT Professional All Internet Users Sample Base 2,601 15,219 Marketing/Sales 0.0% 16% Advertising/PR/Media 0.0% 3% Finance 0.0% 10% HR 0.0% 3% IT/Software 100% 18% Manufacturing 0.0% 11% Administration 0.0% 11% Academics 0.0% 4% Consultancy 0.0% 6% Others 0.0% 19% Table 12: Head of the household Head Of The HH IT Professional All Internet Users Sample Base 4,155 25,060 Head of the household 44% 47% Not head of the household 56% 53% Table 13: Monthly family income Income IT Professional All Internet Users Sample Base 3,558 21,343 Up to 5K 13% 13% 5-10K 25% 25% 10-20K 26% 25% 20-30K 14% 14% 30-50K 10% 10% 50-75K 4% 4% 75-100K 3% 3% Above 100K 5% 6% 112
  • 119. Table 14: Most expensive vehicle owned by the household Vehicle Owned IT Professional All Internet Users Sample Base 4,155 25,060 Bi-Cycle 8% 7% Motor-Cycle/Scooter 48% 44% Small Car (Up to Rs.4 lakhs) 15% 18% Mid-Size Car (Rs.4 to 8 lakhs) 5% 8% Premium/Luxury Car (Above Rs.8 lakhs) 1% 2% Others 1% 1% Don't own a vehicle 21% 19% Table 15: Ownership of credit cards (individually) Credit Card IT Professional All Internet Users Sample Base 4,155 25,060 Single Card 18% 18% Multiple Cards 14% 16% No Credit Card 68% 67% 113
  • 120. Table 16: Household asset ownership Asset IT Professional All Internet Users Sample Base 4,155 25,060 Color TV 90% 92% Mobile Phone 89% 90% Bank Account 79% 82% Fridge 68% 75% Cable TV connection/DTH 68% 72% Computer/Laptop 73% 67% Camera 60% 64% Landline Phone 57% 62% Life Insurance 55% 61% Home 56% 58% Washing Machine 51% 57% Music System/DVD/MP3 50% 55% Debit Card 52% 52% Credit Card 34% 35% Fixed Deposits 30% 34% Medical Insurance/CGHS 30% 33% Air Conditioner 19% 25% Microwave 19% 24% Mutual Funds 19% 22% Demat Account 18% 21% Video Camera 18% 20% Share of Companies 16% 20% IPod 13% 10% Chit Fund Deposits 6% 7% Table 17: Current loan liabilities Loan IT Professional All Internet Users Sample Base 4,155 25,060 Home Loan 49% 45% Car Loan 10% 12% Two - wheeler Loan 15% 13% Education Loan 12% 9% Business Loan 3% 4% Personal Loan 18% 20% Consumer Durables 2% 3% Other 0.2% 0.1% None of Above 6% 9% 114
  • 121. Table 18: Years of experience in using internet Experience IT Professional All Internet Users Sample Base 4,155 25,060 Less Than 6 Months 8% 10% 6 Months-1 year 7% 10% 1-2 years 14% 16% 2-5 years 26% 26% 5-6 years 14% 12% 6 years and above 31% 25% Table 19: Place of accessing internet Place Of Access IT Professional All Internet Users Sample Base 4,155 25,060 Home 62% 59% Place of work (office / school / college) 87% 78% Cyber cafe 52% 47% In transit (while traveling) 7% 6% Table 20: Type of internet connection at home Connection Type IT Professional All Internet Users Sample Base 2,572 14,856 Regular Dial Up 15% 16% Broadband Dial Up 28% 28% 24 Hrs Broadband 32% 31% Mobile Connection 8% 6% Wi Fi Connection 2% 2% Cable 8% 9% Lease/Dedicated line 0.2% 0.5% Others 1% 2% Don't Know 6% 7% 115
  • 122. Table 21: Type of internet connection at office Connection Type IT Professional All Internet Users Sample Base 3,644 19,740 Regular Dial Up 5% 7% Broadband Dial Up 21% 25% 24 Hrs Broadband 34% 31% Mobile Connection 2% 2% Wi Fi Connection 3% 3% Cable 5% 6% Lease/Dedicated line 14% 6% Others 2% 2% Don't Know 17% 19% Table 22: Service provider subscribed to at home Service Provider IT Professional All Internet Users Sample Base 2,572 14,856 BSNL/Sancharnet 34% 35% Airtel/Bharti 20% 17% VSNL / Tata 10% 10% Local Cable Operator 7% 8% Sify 7% 6% Reliance 6% 6% MTNL 4% 5% Spectranet 0.2% 0.1% Others 5% 7% Don't Know 6% 5% 116
  • 123. Table 23: Service provider subscribed to at office Service Provider IT Professional All Internet Users Sample Base 3,644 19,740 BSNL/Sancharnet 25% 28% Airtel/Bharti 17% 15% VSNL / Tata 12% 11% Reliance 5% 6% Sify 5% 5% MTNL 3% 5% Local Cable Operator 4% 4% Spectranet 0.5% 0.3% Others 7% 8% Don't Know 22% 19% Table 24: Frequency of accessing internet from home Frequency IT Professional All Internet Users Sample Base 2,451 14,231 Over 5 times a Day 32% 24% 2-5 times a Day 25% 27% Once Daily 28% 33% Once In 2-3 Days 10% 10% Once a Week 4% 5% 1-3 times a Month 0.9% 1% Once in More than a Month 0.7% 0.9% Table 25: Frequency of accessing internet from office Frequency IT Professional All Internet Users Sample Base 3,292 17,617 Over 5 times a Day 48% 38% 2-5 times a Day 21% 25% Once Daily 19% 24% Once In 2-3 Days 7% 7% Once a Week 4% 4% 1-3 times a Month 1% 1% Once in More than a Month 1% 1% 117
  • 124. Table 26: Time of the day accessing internet from home Time Slot IT Professional All Internet Users Sample Base 2,410 13,905 Before 9.00 AM 5% 5% 9.00 AM-12.00 Noon 7% 8% 12.00 Noon - 3.00 PM 6% 6% 3.00 PM-6.00 PM 4% 6% 6.00 PM - 9.00 PM 16% 18% 9.00 PM - 12.00 Midnight 38% 35% After 12.00 Midnight 5% 3% Throughout the Day 19% 18% Table 27: Time of the day accessing internet from office Time Slot IT Professional All Internet Users Sample Base 3,264 17,680 Before 9.00 AM 2% 2% 9.00 AM-12.00 Noon 19% 22% 12.00 Noon - 3.00 PM 18% 21% 3.00 PM-6.00 PM 12% 13% 6.00 PM - 9.00 PM 7% 8% 9.00 PM - 12.00 Midnight 4% 4% After 12.00 Midnight 2% 2% Throughout the Day 36% 29% Table 28: Duration of internet usage from home Time Spent IT Professional All Internet Users Sample Base 2,449 14,015 Less than 30 Minutes 12% 15% 30 to 60 Minutes 25% 28% 1-2 Hours 36% 35% 2-5 Hours 20% 17% 5-8 Hours 4% 3% More than 8 Hours 4% 3% 118
  • 125. Table 29: Duration of internet usage from office Time Spent IT Professional All Internet Users Sample Base 3,256 17,100 Less than 30 Minutes 15% 20% 30 to 60 Minutes 21% 25% 1-2 Hours 26% 26% 2-5 Hours 18% 15% 5-8 Hours 10% 7% More than 8 Hours 10% 7% Table 30: Duration of internet usage during weekdays Time Spent IT Professional All Internet Users Sample Base 3,715 21,956 Less than 30 Minutes 6% 8% 30 to 60 Minutes 15% 20% 1-2 Hours 32% 34% 2-5 Hours 27% 24% 5-8 Hours 10% 7% More than 8 Hours 11% 7% Table 31: Duration of internet usage during weekends Time Spent IT Professional All Internet Users Sample Base 3,431 19,522 Less than 30 Minutes 7% 10% 30 to 60 Minutes 15% 17% 1-2 Hours 30% 31% 2-5 Hours 24% 24% 5-8 Hours 11% 9% More than 8 Hours 12% 9% 119
  • 126. Table 32: Duration of PC usage from home Time Spent IT Professional All Internet Users Sample Base 2,726 15,214 Less than 30 Minutes 7% 10% 30 to 60 Minutes 14% 20% 1-2 Hours 35% 37% 2-5 Hours 25% 22% 5-8 Hours 9% 7% More than 8 Hours 10% 5% Table 33: Duration of PC usage from office Time Spent IT Professional All Internet Users Sample Base 3,398 18,200 Less than 30 Minutes 3% 5% 30 to 60 Minutes 5% 9% 1-2 Hours 11% 17% 2-5 Hours 16% 22% 5-8 Hours 33% 26% More than 8 Hours 32% 21% Table 34: Time spent by internet users on watching TV Time Spent IT Professional All Internet Users Sample Base 3,615 21,962 Less than 30 Minutes 18% 16% 30 to 60 Minutes 29% 28% 1-2 Hours 41% 43% 2-5 Hours 10% 11% 5-8 Hours 1% 1% More than 8 Hours 0.6% 0.5% 120
  • 127. Table 35: Time spent by internet users on reading newspaper Time Spent IT Professional All Internet Users Sample Base 3,756 22,501 Less than 30 Minutes 48% 46% 30 to 60 Minutes 40% 41% 1-2 Hours 11% 12% 2-5 Hours 1% 1% 5-8 Hours 0.1% 0.2% More than 8 Hours 0.3% 0.2% Table 36: Time spent by internet users on listening to radio Time Spent IT Professional All Internet Users Sample Base 2,517 14,785 Less than 30 Minutes 45% 46% 30 to 60 Minutes 26% 26% 1-2 Hours 20% 19% 2-5 Hours 5% 6% 5-8 Hours 2% 2% More than 8 Hours 2% 2% Table 37: Professional activities Activity IT Professional All Internet Users Sample Base 2,423 14,253 Emailing - work related 87% 83% Job Search 83% 73% Instant messaging 72% 62% Search work related info 56% 49% Check business/Financial news 28% 30% Business/prof. networking 31% 26% Look for Seminar/workshops 29% 24% Check business travel info. 16% 19% None of the Above 1% 3% 121
  • 128. Table 38: Personal activities Activity IT Professional All Internet Users Sample Base 2,423 14,253 Emailing - personal 90% 89% Check news 68% 61% Chatting 69% 59% Check Sports 68% 57% Dating/Friendship 57% 51% Matrimonial search 54% 48% Astrology 50% 46% Search for product information 45% 45% Social networking/communities 54% 44% Share pictures 44% 40% Check hobby related info 32% 32% Check health & lifestyle info 29% 30% Check cinema content 31% 28% Check personal travel info. 24% 26% None of the above 0.3% 0.7% Table 39: Downloading activities Activity IT Professional All Internet Users Sample Base 2,423 14,253 Music 68% 60% Online games 60% 54% Mobile contents (ring tones/games) 57% 50% Educational / Learning material 57% 48% Screensavers/wallpapers 44% 46% Movies 36% 29% Adult content 20% 18% None of the above 9% 13% 122
  • 129. Table 40: E-commerce related activities Activity IT Professional All Internet Users Sample Base 2,396 14,043 E-greetings 63% 58% Check financial info 51% 46% Check real estate info 42% 37% Net banking 39% 31% Book train tickets 34% 29% Buy non-travel products 29% 25% Book air tickets 23% 23% Online bill payment 29% 23% Online stock trading 13% 13% Net telephony 17% 13% Book hotels 8% 8% None of these 9% 13% Table 41: Online shopping Online Shopping IT Professional All Internet Users Sample Base 2,423 14,253 Searched only 31% 33% Both searched and bought 48% 43% Neither searched nor bought 21% 24% Table 42: Response to online marketing stimulus Response IT Professional All Internet Users Sample Base 1,928 10,888 Clicked a banner ad 50% 47% Participated in an online contest 47% 43% Clicked a sponsored search ad 42% 37% Bid/Bought in an Online auction 25% 23% Bought in a special promotion / deal 21% 21% Clicked a product/service e-mailer 15% 14% None of the above 24% 27% 123
  • 130. Table 43: Blogging activities Activity IT Professional All Internet Users Sample Base 2,423 14,253 Check / read blogs at least once a week 29% 23% Check / read blogs less than once a week 5% 4% Comment on blog post at least once a week 14% 9% Comment on blog post less than once a week 4% 3% Have a blog site of my own 10% 7% None of the above 61% 70% Table 44: Member of an online community Membership IT Professional All Internet Users Sample Base 2,423 14,253 Not a member of any online community 48% 59% Member of an online community 53% 41% 124
  • 131. Table 45: Membership by type of online community Membership IT Professional All Internet Users Sample Base 2,423 14,253 Not a member of any online community 48% 59% Alumni & Schools 8% 7% Computers & Internet 14% 5% Romance & Relationships 4% 5% Business / Professional community 4% 3% Music 3% 3% Schools & Education 3% 3% Games 2% 2% Individuals 3% 2% Arts & Entertainment 2% 2% Cultures & Community 2% 2% Company 2% 1% Travel 0.5% 0.9% Religion & Beliefs 0.8% 0.8% Science & History 0.8% 0.8% Health, Wellness & Fitness 0.4% 0.7% Automotive 0.2% 0.5% Family & Home 0.5% 0.5% Countries & Regional 0.5% 0.4% Fashion & Beauty 0.6% 0.4% Hobbies & Crafts 0.4% 0.4% Recreation & Sports 0.2% 0.3% Cities & Neighborhoods 0.1% 0.2% Gay, Lesbian & Bi 0.4% 0.2% Government & Politics 0.1% 0.2% Pets & Animals 0.1% 0.2% Food, Drink & Wine 0.1% 0.1% Table 46: Usage of other language websites Language IT Professional All Internet Users Sample Base 2,423 14,253 Use other language websites 16% 12% Use only English websites 84% 88% 125
  • 132. Table 47: Online activities desired in other languages Activity IT Professional All Internet Users Sample Base 2,423 14,253 Email 63% 61% Chatting 52% 46% Entertainment 46% 45% Search information 35% 33% Online news 35% 31% Online learning / education 33% 31% Astrology 23% 23% Online shopping 18% 18% Travel related information 15% 16% Matrimony 15% 13% Blog 15% 12% Not Interested 17% 21% Table 48: Problems faced while surfing the internet Problems Faced IT Professional All Internet Users Sample Base 4,155 14,252 Slow website opening 59% 62% Virus / spyware 52% 49% Spam / junk mails 56% 49% Unsolicited ads/pop-ups 49% 45% Difficult to connect 30% 35% Lack of response to queries 30% 27% Cumbersome navigation 15% 12% Lack of local language content 9% 9% Never faced any problem 7% 8% Others 2% 2% 126
  • 133. Table 49: Top of mind unaided recall - all websites Website IT Professional All Internet Users Sample Base 4,066 24,433 Yahoo 26% 30% Google 37% 27% Rediff 8% 12% Orkut 4% 5% Gmail 4% 3% Hotmail 1% 2% Indiatimes 0.8% 1% Contest2win 0.1% 0.6% MSN 0.3% 0.5% Naukri 0.2% 0.5% Sify 0.3% 0.5% Moneycontrol 0.5% 0.4% Microsoft 0.8% 0.4% Ebay 0.2% 0.3% Monster 0.2% 0.3% Nokia 0.2% 0.3% Santabanta 0.4% 0.3% Wikipedia 0.3% 0.3% WWE 0.5% 0.3% India 0.1% 0.3% Espnstar 0.2% 0.2% Freshersworld 0.4% 0.2% Howstuffworks 0.3% 0.2% ICICIbank 0.1% 0.2% IRCTC 0.3% 0.2% NDTV 0.0% 0.2% Reliance 0.0% 0.2% Funmaza 0.1% 0.2% India games 0.0% 0.2% You tube 0.0% 0.2% BBC 0.0% 0.1% BSNL 0.0% 0.1% CBSE 0.0% 0.1% Cricinfo 0.1% 0.1% Download 0.0% 0.1% Hi5 0.0% 0.1% Hpindia 0.1% 0.1% ICICIDirect 0.0% 0.1% Indiafm 0.0% 0.1% Manoramaonline 0.0% 0.1% NSEindia 0.1% 0.1% Raaga 0.1% 0.1% Sharekhan 0.5% 0.1% Sony 0.0% 0.1% Timesjob 0.1% 0.1% Timesofindia 0.1% 0.1% 127
  • 134. Website IT Professional All Internet Users Ebizel 0.1% 0.1% Makemytrip 0.0% 0.1% Yatra 0.0% 0.1% Zapak 0.2% 0.1% 123Greetings 0.0% 0.0% Amazon 0.0% 0.0% Bharatmatrimony 0.0% 0.0% Economictimes 0.1% 0.0% HDFC 0.0% 0.0% Indiabulls 0.0% 0.0% Indiainfoline 0.0% 0.0% Indiamart 0.0% 0.0% Indianexpress 0.0% 0.0% Indianrailways 0.0% 0.0% Indya 0.0% 0.0% Samachar 0.0% 0.0% Shaadi 0.0% 0.0% VSNL 0.0% 0.0% Rcm business 0.0% 0.0% Mail2 web 0.0% 0.0% Airtel 0.0% 0.0% Others 12% 12% 128
  • 135. Table 50: Most used website - all websites Website IT Professional All Internet Users Sample Base 2,401 14,075 Google 40% 29% Yahoo 22% 27% Rediff 8% 11% Orkut 7% 8% Gmail 6% 4% Hotmail 0.8% 2% Indiatimes 0.6% 0.9% Wikipedia 1% 0.6% Moneycontrol 0.3% 0.5% Naukri 0.5% 0.5% Sify 0.3% 0.5% Ebay 0.0% 0.4% MSN 0.2% 0.4% Icicibank 0.1% 0.3% Icicidirect 0.0% 0.3% Santabanta 0.3% 0.3% Contest2win 0.1% 0.3% Download 0.3% 0.2% Monster 0.3% 0.2% Nseindia 0.1% 0.2% Raaga 0.2% 0.2% WWE 0.1% 0.2% Youtube 0.1% 0.2% Bseindia 0.1% 0.2% Espnstar 0.2% 0.1% Sharekhan 0.0% 0.1% Timesjob 0.2% 0.1% Others 11% 13% 129
  • 136. Table 51: Preferred website for emailing Website IT Professional All Internet Users Sample Base 4,155 25,060 Yahoo 51% 53% Gmail 28% 20% Rediff 14% 18% Hotmail 5% 6% Sify 0.5% 1% Indiatimes 0.9% 0.9% Sancharnet/BSNL 0.2% 0.7% VSNL 0.2% 0.5% Lycos 0.0% 0.2% AOL 0.2% 0.1% Table 52: Multiple user shares of email websites Website IT Professional All Internet Users Sample Base 4,155 25,060 Yahoo 91% 89% Gmail 76% 59% Rediff 59% 57% Hotmail 42% 36% Indiatimes 20% 17% Sify 12% 13% Sancharnet/BSNL 8% 7% VSNL 4% 4% AOL 4% 3% Lycos 3% 2% Others 4% 4% Table 53: No. of email accounts No. Of Email A/C IT Professional All Internet Users Sample Base 4,155 25,060 One 8% 15% Two 23% 28% Three 29% 27% Four 22% 17% Five or more 18% 14% Average email ids 3.3 3.0 130
  • 137. Table 54: Preferred website for job search Website IT Professional All Internet Users Sample Base 2,001 10,387 Naukri 40% 37% Monster 28% 27% Timesjobs 12% 14% Google 4% 5% Yahoo 1% 3% Rediff 1% 2% Freshersworld 3% 2% Indiatimes 1% 1% Jobs 0.9% 1% Jobsahead 1% 1% Jobstreet 1% 0.7% Jobsearch 0.3% 0.6% Clickjobs 0.4% 0.5% Devnetjobs 0.0% 0.2% Jobsindia 0.2% 0.1% Others 5% 5% 131
  • 138. Table 55: Preferred website for mobile content Website IT Professional All Internet Users Sample Base 1,354 6,912 Yahoo 8% 14% Rediff 12% 12% Google 12% 10% Nokia 11% 9% Indiatimes 5% 7% Mobile9 4% 4% Hutch 3% 3% Ringtones 3% 3% Funmaza 3% 3% Airtel 2% 3% Mobango 1% 2% Zedge 1% 2% Sify 1% 2% Sonyericsson 0.9% 1% Santabanta 0.9% 0.8% Games 0.3% 0.8% Cooltoad 0.4% 0.7% Masti4India 0.7% 0.7% Mobileringtones 0.6% 0.7% Download 0.4% 0.6% Freeringtones 0.6% 0.6% R World 0.9% 0.6% Tagtag 1% 0.6% Motozone 1% 0.6% Getjar 0.6% 0.6% Mauj 0.4% 0.5% Papuyaar 0.6% 0.4% Samsungmobile 0.9% 0.4% Zapak 0.3% 0.4% Cellebrum 0.5% 0.3% MSN 0.2% 0.3% Idea 0.6% 0.3% Hungama 0.2% 0.2% Indiafm 0.3% 0.2% Raaga 0.2% 0.2% Dotsis 0.3% 0.2% BSNL 0.0% 0.2% Apniisp 0.2% 0.2% Others 21% 14% 132
  • 139. Table 56: Preferred website for sports Website IT Professional All Internet Users Sample Base 1,553 7,666 Espnstarsports 35% 29% Cricinfo 21% 14% Yahoo 6% 12% Google 7% 8% Rediff 6% 8% Sports 4% 4% Indiatimes 1% 3% Cricketnext 2% 2% NDTV 2% 2% Tensports 2% 2% Sify 1% 2% WWE 1% 2% MSN 0.9% 1% BBC Sports 0.5% 0.8% Timesofindia 0.6% 0.7% Khel 0.6% 0.5% Iccworldcup 0.6% 0.5% DD Sports 0.0% 0.4% CNN 0.9% 0.4% Cricbuzz 0.7% 0.3% Zeesports 0.0% 0.2% Others 9% 8% 133
  • 140. Table 57: Preferred website for travel products Website IT Professional All Internet Users Sample Base 1,285 7,089 Makemytrip 14% 17% Yatra 18% 16% IRCTC 18% 15% Google 10% 11% Yahoo 4% 8% Rediff 4% 5% Indiatimes 3% 3% Travel 5% 3% Travelguru 3% 2% Cleartrip 1% 2% Airdeccan 3% 2% Airindia 0.8% 0.9% Travel India 0.2% 0.8% Jetairways 0.4% 0.7% Sify 0.4% 0.7% Rajtravels 2% 0.7% MSN 0.1% 0.6% Tours 0.8% 0.6% Goair 0.4% 0.4% Indianairlines 0.4% 0.4% Spicejet 0.5% 0.4% Indiatravels 0.1% 0.3% Incredibleindia 0.6% 0.3% Hotels 0.1% 0.3% Flykingfisher 0.2% 0.2% Travelocity 0.5% 0.2% KSRTC 0.2% 0.1% Thomascook 0.1% 0.1% Airsahara 0.0% 0.0% Sitatours 0.0% 0.0% Others 11% 9% 134
  • 141. Table 58: Preferred website for matrimony Website IT Professional All Internet Users Sample Base 1,281 6,675 Bharatmatrimony 27% 29% Shaadi 28% 28% Google 6% 6% Jeevansaathi 7% 6% Yahoo 3% 5% Matrimony 4% 5% Rediff 2% 3% Tamilmatrimony 4% 3% Simplymarry 3% 3% Matrimonial 0.7% 2% Telugumatrimony 3% 1% Keralamatrimony 2% 0.9% Indiamatrimony 2% 0.9% Indiatimes 0.4% 0.8% Indianmatrimony 0.3% 0.6% MSN 0.1% 0.5% Sify 0.3% 0.4% Punjabmatrimony 0.5% 0.3% Matchmaker 0.3% 0.2% Oriyamatrimony 0.1% 0.2% Bengalimatrimony 0.3% 0.2% Marathimatrimony 0.1% 0.1% Hindimatrimony 0.0% 0.1% Gujuratimatrimony 0.1% 0.1% Urdumatrimony 0.2% 0.1% Agarwal2Agarwal 0.2% 0.0% Sindhimatrimony 0.0% 0.0% Others 8% 4% 135
  • 142. Table 59: Preferred website for financial news/info Website IT Professional All Internet Users Sample Base 1,164 6,207 Moneycontrol/CNBC 15% 13% Google 14% 13% Yahoo 7% 12% ICICI Direct/ICICI Bank 8% 7% Rediff 6% 6% Sharekhan 6% 4% NDTV/NDTVprofit 6% 4% Indiatimes 3% 4% Economictimes 4% 3% Stockmarket 2% 2% NSE 1% 2% Sify 0.9% 2% Business 0.6% 1% Financialnews 0.4% 1% CNN 2% 1% Indiabulls 1% 1% MSN 0.8% 1% Timesofindia 1% 1% Financialexpress 1% 0.9% HDFC 0.7% 0.8% BBC 0.7% 0.8% Kotaksecurities 0.2% 0.6% Zeebusiness 0.4% 0.6% Indiainfoline 0.5% 0.5% Ibnlive 1% 0.5% Efinancialnews 1% 0.5% Equitymaster 0.4% 0.4% Valueresearch 0.2% 0.4% Manoramaonline 0.1% 0.4% Reliancemoney 0.3% 0.3% Capitalmarket 0.2% 0.2% Karvey 0.2% 0.2% 5Paisa 0.1% 0.1% Others 16% 14% 136
  • 143. Table 60: Preferred website for cinema Website IT Professional All Internet Users Sample Base 1,389 6,883 Yahoo 7% 11% Google 8% 9% Bollywood 5% 5% PVR Cinemas 5% 5% Indiafm 6% 5% Rediff 3% 5% Cinema 3% 4% Santabanta 3% 3% Indiatimes 3% 3% Movies 3% 3% Tamilcinemas 3% 3% Idlebrain 4% 2% Sify 1% 2% Indiaglitz 3% 2% Imdb 3% 2% Funcinemas 2% 2% Raaga 3% 1% Youtube 1% 1% Inox 1% 1% Zeecinemas 1% 1% Indiancinema 0.6% 1% Thecinema 0.9% 1% Adlabs 0.6% 0.9% MSN 0.0% 0.9% Satyamcinema 0.7% 0.9% Galatta 0.2% 0.8% Indya 0.6% 0.8% Cinemax 1% 0.7% Teluguone 0.1% 0.7% Andhravilas 2% 0.7% Filmfare 0.8% 0.6% Hollywood 0.6% 0.5% Musicindiaonline 0.0% 0.5% Cinesouth 1% 0.5% NDTV 0.1% 0.4% Smashits 0.4% 0.4% Timesofindia 0.8% 0.4% Starmovies 0.1% 0.4% Malayalamcinema 0.4% 0.4% Chitraloka 0.3% 0.4% Yashrajfilms 0.0% 0.3% Prasad2 0.4% 0.3% Funmala 0.3% 0.3% Sonypictures 0.2% 0.2% Glamsham 0.3% 0.2% Others 20% 16% 137
  • 144. Table 61: Preferred website for online share/stock trading Website IT Professional All Internet Users Sample Base 254 1,558 ICICI Direct 40% 36% Sherkhan 24% 22% Indiabulls 7% 7% Kotaksecurities 2% 4% Religare 0.3% 4% 5Paisa 2% 3% BSE 3% 3% NSE 2% 3% Geojit 4% 2% hdfcsec 3% 2% Reliancemoney 0.4% 1% Karvy 0.8% 0.5% Angeltrade 0.6% 0.5% Others 11% 13% 138
  • 145. Table 62: Preferred website for games Website IT Professional All Internet Users Sample Base 1,372 7,383 Yahoo 13% 18% Zapak 17% 17% Google 11% 9% Games 7% 7% Miniclip 4% 4% Rediff 2% 3% Indiagames 2% 3% Contest2Win 2% 3% MSN 0.9% 2% Onlinegames 2% 2% Indiatimes 1% 2% Download 1% 1% Easports 2% 1% Games2win 0.4% 1% Cricinfo 1% 1% Bigfishgames 0.8% 0.8% Freeonlinegames 1% 0.7% Sify 0.4% 0.7% Cartoonnetwork 0.5% 0.6% Freegames 0.8% 0.6% Hungama 0.5% 0.6% Funmaza 0.6% 0.5% Realarcade 0.3% 0.5% Funtoosh 1% 0.4% Gamehouse 0.0% 0.4% Gamespot 1% 0.4% Sports 0.6% 0.4% Stickcricket 0.2% 0.4% Santabanta 0.4% 0.4% Gamesonline 0.5% 0.4% Playgames 0.6% 0.3% Gamesworld 0.4% 0.3% Gamezone 0.2% 0.2% Toondisneyindia 0.2% 0.2% Arcade 0.1% 0.2% Others 22% 17% 139
  • 146. Table 63: Preferred website for online shopping Website IT Professional All Internet Users Sample Base 1,387 7,261 Ebay 36% 34% Rediff 24% 25% Google 9% 8% Yahoo 5% 7% Indiatimes 5% 7% Futurebazaar 5% 6% Shopping 1% 2% Sify 2% 2% Indiaplaza 2% 1% Onlineshopping 1% 1% Amazon 3% 0.9% MSN 0.3% 0.7% Timesofindia 0.6% 0.3% Others 7% 6% 140
  • 147. Table 64: Preferred website for online news Website IT Professional All Internet Users Sample Base 1,608 8,509 Yahoo 8% 14% NDTV 12% 12% Rediff 12% 10% Google 9% 9% Indiatimes 6% 7% Aajtak 4% 5% BBC 6% 5% Timesofindia 6% 3% CNN 5% 3% MSN 1% 3% Ibnlive 4% 3% Manoramaonline 2% 3% Thehindu 3% 2% Sify 0.8% 2% Eenadu 3% 2% Zeenews 1% 2% Jagran 1% 1% CNBC 1% 1% Dinamalar 1% 0.9% TV9 0.0% 0.9% Hindustantimes 0.5% 0.7% Starnews 0.6% 0.7% DD News 0.7% 0.6% Times 0.6% 0.6% Moneycontrol 0.5% 0.5% Economictimes 0.0% 0.4% Hinduonnet 0.3% 0.3% Esakal 0.6% 0.3% Midday 0.1% 0.2% Webduniya 0.1% 0.1% Others 11% 9% 141
  • 148. Table 65: Preferred website for friendship/dating Website IT Professional All Internet Users Sample Base 1,360 7,084 Orkut 42% 36% Yahoo 14% 23% Google 9% 8% Rediff 5% 7% Fropper 2% 3% Date 3% 2% Indiatimes 2% 2% Hi5 2% 2% Friendfinder 1% 2% Adultfriendfinder 1% 2% Friends 0.6% 1% MSN 0.7% 1% Tagged 2% 1% Friendship 0.9% 0.9% Sify 0.2% 0.5% Desimartini 0.2% 0.5% Batchmates 0.5% 0.4% Friendster 0.4% 0.3% Match 0.1% 0.2% Others 14% 9% 142
  • 149. Table 66: Preferred website for music Website IT Professional All Internet Users Sample Base 1,581 8,142 Raaga 28% 22% Yahoo 5% 10% Google 5% 7% Cooltoad 6% 5% Musicindiaonline 5% 4% Music 2% 4% Mp3 3% 3% Rediff 2% 3% Youtube 1% 2% Tamilsongs 4% 2% Papuyaar 1% 2% Smashits 1% 2% Songs 2% 1% Apniisp 1% 1% Mtv 0.7% 1% Livewire 1% 1% Dishant 0.1% 1% Indiatimes 1% 1% Pz10 1% 1% Bollywoodmusic 2% 0.9% Indiafm 1% 0.9% Sify 0.4% 0.9% Emusic 0.3% 0.9% Andhravilas 2% 0.9% Bollyexpress 0.4% 0.8% 123music 0.6% 0.8% Bollyfm 1% 0.7% Musiconline 0.5% 0.7% Okesite 0.7% 0.7% Funmaza 0.6% 0.7% Indianmusic 0.5% 0.5% MSN 0.1% 0.5% Realplayer 0.3% 0.5% Downloads 0.3% 0.5% Mag4U 0.4% 0.4% Timesmusic 0.4% 0.4% Itunes 0.3% 0.4% Telgusongs 0.2% 0.3% Tamilmp3world 0.5% 0.3% Radiomirchi 0.3% 0.3% Musicworld 0.6% 0.3% Musicmazaa 0.3% 0.3% Desimusic 0.4% 0.3% Sonymusic 0.1% 0.2% Desiweb 0.1% 0.1% Others 15% 13% 143
  • 150. Table 67: Preferred info search engine - local language Website IT Professional All Internet Users Sample Base 879 3,853 Google 74% 74% Manoramaonline 0.9% 2% Guruji 3% 2% Webduniya 0.7% 1% Kerala 0.6% 1% Khoj 1% 1% Eenadu 0.9% 1% Webulagam 1% 0.8% MSN 0.1% 0.8% Chennaionline 0.6% 0.6% Jagran 0.9% 0.5% Others 16% 15% Table 68: Preferred website for real estate Website IT Professional All Internet Users Sample Base 989 5,129 Google 19% 17% Magicbricks 16% 14% Yahoo 9% 14% 99acres 10% 10% Realestates 12% 10% Rediff 5% 7% Indiaproperty 5% 5% Property 5% 3% Indiatimes 1% 2% Sify 0.9% 1% Sulekha 0.9% 1% MSN 0.2% 0.5% Manoramaonline 0.3% 0.5% Realtor 1% 0.4% Indiabulls 0.0% 0.4% Chennaionline 1% 0.4% NDTV 0.2% 0.3% Keralarealestate 0.3% 0.3% Others 13% 12% 144
  • 151. Table 69: Preferred info search engine - English Website IT Professional All Internet Users Sample Base 1,567 7,874 Google 84% 75% Yahoo 4% 10% English 2% 3% Rediff 2% 2% Wikipedia 2% 1% Dictionary 2% 1% MSN 0.1% 1% Indiatimes 0.2% 0.5% BBC 0.1% 0.5% Sify 0.4% 0.4% Timesofindia 0.4% 0.3% Altavista 0.4% 0.3% Others 3% 5% Table 70: Preferred website for instant messaging Website IT Professional All Internet Users Sample Base 1,702 8,632 Yahoo 59% 63% Google Talk 16% 14% Rediffbol 8% 10% MSN 4% 5% Orkut 3% 3% Meebo 4% 1% Skype 0.8% 0.6% Indiatimes 0.2% 0.4% AIM 0.6% 0.3% Others 4% 3% 145
  • 152. Table 71: Preferred website for social networking/communities Website IT Professional All Internet Users Sample Base 1,145 5,227 Orkut 71% 64% Yahoo 8% 16% MSN 0.3% 1% Friends 1% 1% Communities 0.3% 1% Hi5 0.4% 0.9% Myspace 0.3% 0.6% Tagged 0.4% 0.4% Fropper 0.1% 0.4% Bharatstudent 0.4% 0.4% Ryze 0.2% 0.3% Linkedin 0.5% 0.3% Others 17% 14% 146
  • 153. Table 72: Preferred website for astrology Website IT Professional All Internet Users Sample Base 1,187 6,357 Yahoo 16% 22% Astrology 24% 19% Google 13% 11% Rediff 10% 9% Indiatimes astrospeak 6% 8% Sarafreder 2% 3% Sify 2% 3% MSN 3% 3% Horoscope 2% 2% Astrolife 1% 2% Ivillage 0.7% 0.8% Indianastrology 1% 0.8% Astroyogi 0.8% 0.8% Astrogyan 1% 0.8% Santabanta 0.5% 0.7% Webduniya 0.2% 0.6% Timesofindia 0.8% 0.6% Bejandaruwalla 0.4% 0.6% Astrocenter 0.5% 0.6% Paramdhaam 0.6% 0.5% Indya 0.3% 0.5% Astroindia 0.3% 0.5% Webulagam 0.2% 0.4% Manoramaonline 0.3% 0.4% Astrologyzone 0.6% 0.4% Tarot 0.2% 0.3% Ganeshaspeaks 0.2% 0.3% Cyberastro 0.4% 0.3% Astroworld 0.5% 0.3% Kundli 0.4% 0.2% Jagran 0.5% 0.2% Others 11% 9% 147
  • 154. Table 73: Preferred website for online learning/education Website IT Professional All Internet Users Sample Base 1,288 6,571 Google 34% 34% Yahoo 5% 10% Wikipedia 6% 6% Rediff 3% 4% Education 2% 3% W3schools 6% 2% IGNOU 0.9% 1% Onlinelearning 1% 1% Ebizel 2% 1% Indiatimes 0.3% 1% MSN 0.3% 1% CBSE 0.2% 1% ICFAI 0.6% 1% Microsoft 2% 0.9% Onlineeducation 0.5% 0.8% Annauniversity 2% 0.8% Howstuffworks 0.9% 0.6% Pubmed 0.0% 0.5% Learning 1% 0.5% ICAI 0.0% 0.5% Goiit 0.0% 0.5% Freshersworld 1% 0.5% Dewsoftoverseas 0.7% 0.5% BBC 0.2% 0.5% Symbiosis 0.2% 0.4% Gurukul 0.8% 0.4% Britishcouncil 0.1% 0.4% Answers 0.2% 0.4% Worldwidelearn 0.4% 0.3% NCERT 0.0% 0.3% Mit.edu 0.0% 0.2% English 0.2% 0.2% Others 29% 24% 148
  • 155. Table 74: Preferred blog sites Website IT Professional All Internet Users Sample Base 409 1,853 Google 20% 21% Yahoo 15% 18% Blogger 13% 11% Blogspot 20% 11% Rediff 9% 10% Ibibo 9% 10% Tagged 0.1% 2% Debonairblog 4% 2% Hi5 2% 2% Indiatimes 2% 2% Youtube 0.0% 2% Mylot 2% 1% MSN 0.2% 1% Mouthshut 0.5% 1% Sulekha 0.2% 0.7% Myspace 0.0% 0.7% TimesofIndia 0.0% 0.4% Fropper 0.3% 0.3% Monster 0.0% 0.2% Others 4% 2% 149
  • 156. Table 75: Other language preferred for local language content Language IT Professional All Internet Users Sample Base 351 1,388 Tamil 16% 19% Hindi 21% 19% Malayalam 13% 15% Telugu 16% 13% Marathi 11% 12% Kannada 8% 6% Bengali 7% 6% Gujarati 3% 3% Oriya 0.9% 1% Konkani 0.0% 0.8% Urdu 1% 0.7% Punjabi 0.2% 0.5% Assamese 0.1% 0.1% Awadhi 0.0% 0.1% Bhojpuri 0.2% 0.1% Bodo 0.0% 0.1% Kanauji 0.0% 0.1% Maithili 0.0% 0.1% Manipuri 0.1% 0.1% Sanskrit 0.2% 0.1% Tulu 0.0% 0.1% Bundeli 0.0% 0.0% Haryanvi 0.0% 0.0% Kashmiri 0.0% 0.0% Marwari 0.0% 0.0% Santhali 0.0% 0.0% Others 2% 2% 150
  • 157. Table 76: Preferred website for checking local language content Website IT Professional All Internet Users Sample Base 351 1,388 Google 9% 12% Yahoo 2% 8% Malayalamanorama 9% 7% Eeandu 8% 7% Thinamalar 4% 5% Webduniya 4% 4% Marathiworld 4% 4% Webulagam 2% 4% Tamilcinema 2% 4% Keralakaumudi 0.7% 3% Jagran 5% 3% Esakal 2% 3% Rediff 3% 3% Kannadaaudio 3% 2% Anandabazaar 3% 2% Dainikjagran 2% 2% Banglalive 2% 2% Matrubhumi 4% 1% Kumudam 0.7% 1% Gujratsamachar 3% 1% Amarujala 0.1% 0.9% bbchindi 0.4% 0.7% Deepika 1% 0.7% Sakal 0.6% 0.7% Vaartha 2% 0.7% Dailythanthi 1% 0.6% Dinakaran 1% 0.6% Thatskannada 0.2% 0.6% Epatra 1% 0.5% Bhaskar 1% 0.5% Maharashtratimes 0.2% 0.3% Others 20% 19% 151
  • 158. Table 77: Most preferred TV channel TV Channel IT Professional All Internet Users Sample Base 2,133 12,631 Star Plus 11% 13% Discovery 8% 7% NDTV 5% 5% Aajtak 5% 5% Sun TV 4% 5% HBO 5% 4% Sony 2% 4% Star Movies 3% 3% Zee TV 2% 3% M TV 2% 3% Ten Sports 3% 3% Star One 3% 3% ESPN 3% 3% CNBC 2% 2% National Geographic 3% 2% DD 1 2% 2% CNN IBN 2% 2% Star World 2% 2% TV 9 2% 2% Asianet 2% 1% E TV 1% 1% Cartoon Network 2% 1% AXN 1% 1% Sab TV 1% 1% Star News 1% 1% Gemini 1% 0.9% Pogo 0.6% 0.9% Travel & Living 0.5% 0.9% Zoom 1% 0.9% BBC 0.9% 0.8% Star Sports 0.9% 0.8% Sun Music 1% 0.8% Animal Planet 0.7% 0.7% Vijaya TV 1% 0.7% Disney Channel 0.3% 0.6% Surya TV 0.9% 0.6% F TV 0.3% 0.5% History Channel 0.7% 0.5% Set Max 0.8% 0.5% Zee Cinema 0.7% 0.5% NDTV Profit 0.2% 0.5% Any Music Channel 0.2% 0.4% Any News Channel 0.5% 0.4% Any Sports Channel 0.2% 0.4% Etv Kannada 0.1% 0.4% India TV 0.2% 0.4% 152
  • 159. TV Channel IT Professional All Internet Users Sahara One 0.1% 0.4% SS Music 0.4% 0.4% Vh1 0.1% 0.4% Zee News 0.3% 0.4% Dd News 0.0% 0.3% Kairali TV 0.2% 0.3% Maa TV 1% 0.3% Udaya TV 0.4% 0.3% V Channel 0.4% 0.3% Zee Marathi 0.2% 0.3% Zee Music 0.2% 0.3% NDTV24*7 0.4% 0.3% Times Now 0.3% 0.3% Aawaz 0.1% 0.2% Animax 0.5% 0.2% ETC 0.1% 0.2% Headlines Today 0.0% 0.2% Star Gold 0.3% 0.2% MH1 0.1% 0.2% Jetix 0.3% 0.2% Ibnlive 0.6% 0.2% Alfa Marathi 0.1% 0.1% Any Movie Channel 0.2% 0.1% B4U 0.0% 0.1% Etv Bangla 0.1% 0.1% Etv Marathi 0.1% 0.1% God 0.4% 0.1% Jaya TV 0.1% 0.1% Star Anand 0.0% 0.1% Teja TV 0.1% 0.1% Zee Business 0.1% 0.1% Zee Café 0.1% 0.1% Star Utsav 0.0% 0.1% Hungama TV 0.0% 0.1% India Vision 0.1% 0.1% Hall Mark 0.0% 0.1% Local 0.0% 0.1% Kiran TV 0.0% 0.1% Aditya 0.0% 0.0% Astha 0.0% 0.0% K TV 0.0% 0.0% Raj TV 0.0% 0.0% Sahara TV 0.0% 0.0% Sanskar 0.0% 0.0% Zee English 0.0% 0.0% Zee Studio 0.0% 0.0% All Telugu 0.0% 0.0% Nick 0.0% 0.0% 153
  • 160. TV Channel IT Professional All Internet Users Sahara Samay 0.0% 0.0% Smile TV 0.0% 0.0% Zee Bangla 0.0% 0.0% Akasha Bangla 0.0% 0.0% Peace TV 0.0% 0.0% Zee Primier 0.0% 0.0% Set Pix 0.0% 0.0% Win Cable 0.0% 0.0% Others 1% 1% 154
  • 161. Table 78: Most preferred newspaper Newspaper IT Professional All Internet Users Sample Base 2,149 12,762 The Times of India 39% 35% The Hindu 21% 18% The Hindustan Times 5% 6% Deccan Chronicle 4% 4% Eenadu 4% 3% Indian Express 1% 3% The Telegraph 1% 3% Dainik Bhaskar 2% 2% The Economic Times 1% 2% Dainik Jagran 2% 2% Malyalam Manorama 2% 2% The Tribune 2% 2% Deccan Herald 0.6% 1% DNA 1% 1% Gujrat Samachar 2% 1% Mid Day 1% 1% Dinamalar 1% 1% Vijay Karnataka 1% 1% Mumbai Mirror 0.9% 0.9% Anand Bazar Patrika 0.5% 0.8% Daily Thanthi 0.4% 0.6% Lokmat 0.3% 0.6% Mathrubhumi 0.8% 0.6% Sakal 0.6% 0.6% Amar Ujala 0.2% 0.5% Divya Bhaskar 0.5% 0.5% Rajasthan Patrika 0.6% 0.5% Dinakaran 0.6% 0.4% Loksatta 0.3% 0.4% Sandesh 0.3% 0.4% Nav Hindi Times 0.0% 0.4% Business Line 0.2% 0.3% Nav Bharat Times 0.2% 0.3% Prajavani 0.0% 0.3% Punjab Kesari 0.2% 0.3% Vijaya Times 0.0% 0.3% Hitvada 0.0% 0.2% Maharashtra Times 0.1% 0.2% The Statesman 0.6% 0.2% Nai Dunia 0.3% 0.2% Kerala Kaumudi 0.0% 0.2% Andhra Jyoti 0.0% 0.1% Business Standard 0.0% 0.1% Dharitri 0.0% 0.1% Dinamani 0.0% 0.1% Gulf News 0.0% 0.1% 155
  • 162. Newspaper IT Professional All Internet Users Mumbai Samachar 0.1% 0.1% Prabhat Khabar 0.0% 0.1% Saamna 0.0% 0.1% Samaj 0.0% 0.1% Sambad 0.0% 0.1% Vartha 0.3% 0.1% Kannada praba 0.4% 0.1% Udayavani 0.0% 0.1% Pratidin (Local) 0.0% 0.1% Bangalore Times 0.2% 0.1% Asian Age 0.0% 0.0% Employment News 0.0% 0.0% Financial Express 0.0% 0.0% Free Press Journal 0.0% 0.0% Jansatta 0.0% 0.0% Madhyamum 0.0% 0.0% Pudhari 0.0% 0.0% Rashtriya Sahara 0.0% 0.0% Sanmarg 0.0% 0.0% Siasat 0.0% 0.0% The Pioneer 0.0% 0.0% Vartaman 0.0% 0.0% Tarun Bharat (Marathi) 0.0% 0.0% india Today 0.1% 0.0% Janshakti 0.1% 0.0% Aaj Kal 0.1% 0.0% Inquilab 0.1% 0.0% Greater Kashmir 0.0% 0.0% Sambad 0.0% 0.0% Mint 0.0% 0.0% Others 0.9% 0.8% 156
  • 163. Table 79: Most preferred magazine Magazine IT Professional All Internet Users Sample Base 1,810 10,515 India Today 22% 23% Reader's Digest 6% 7% The Week 5% 5% Sports Star 5% 4% Femina 3% 4% Outlook 4% 4% Digit 9% 3% Film Fare 3% 3% Women's Era 0.8% 2% Business World 2% 2% Business Today 2% 2% Star Dust 0.9% 2% Autocar India 1% 2% Chip 3% 2% Swathi 0.9% 2% Ananda Vikatan 2% 1% Electronics For You 2% 1% Vanita 0.3% 1% Competition Success Review 1% 1% Kumudham 1% 1% Grihshobha 0.8% 0.9% Cosmopolitan 0.7% 0.8% India Times 1% 0.8% Business India 0.4% 0.7% Chitralekha 0.6% 0.7% Computers Today 1% 0.7% Fortune India 1% 0.7% Wisdom 0.2% 0.7% Cricket Samrat 0.6% 0.6% National Geographic 0.5% 0.6% Overdrive 0.2% 0.6% PC Quest 2% 0.6% Science Reporter 0.3% 0.6% Time 0.2% 0.6% Business & Economy 0.3% 0.5% Health 0.4% 0.5% Meri Saheli 0.5% 0.5% Today 0.3% 0.5% Outlook Money 0.3% 0.4% Brunch 0.1% 0.3% Business Week 0.4% 0.3% Dalal Street 0.3% 0.3% Gladrags 0.2% 0.3% Good House Keeping 0.2% 0.3% Inside Outside 0.2% 0.3% Playboy 0.3% 0.3% 157
  • 164. Magazine IT Professional All Internet Users Safari 0.5% 0.3% Sananda 0.2% 0.3% Sudha 0.3% 0.3% PC World 0.4% 0.3% Abhiyan 0.2% 0.2% Aha Zindagi 0.2% 0.2% Anandamela 0.1% 0.2% Aval Vikatan 0.3% 0.2% Capital Market 0.0% 0.2% Chronicle 0.0% 0.2% Cineblitz 0.0% 0.2% Data Quest 0.7% 0.2% Debonair 0.2% 0.2% Desh 0.2% 0.2% Junior Vikatan 0.0% 0.2% Linux For You 0.7% 0.2% Manorama 0.0% 0.2% Maxim 0.3% 0.2% Sarita 0.0% 0.2% Taranga 0.0% 0.2% The Economist 0.0% 0.2% Graphiti 0.3% 0.2% Auto India 0.0% 0.1% Better Photography 0.0% 0.1% Buzz 0.1% 0.1% Champak 0.1% 0.1% Deccan Chronicle 0.2% 0.1% Elle 0.0% 0.1% Frontline 0.0% 0.1% Lokprabha 0.0% 0.1% Saptahik Sakal 0.0% 0.1% Saras Salil 0.0% 0.1% Savvy 0.0% 0.1% Society 0.2% 0.1% Top Gear 0.0% 0.1% Living Digital 0.2% 0.1% Saptahik Bartaman 0.0% 0.1% Money life 0.0% 0.1% Animation Reporter 0.1% 0.1% Nirogadhaam 0.1% 0.1% Chandamama 0.0% 0.1% Andra Jyoti 0.0% 0.1% Automobiles 0.0% 0.1% Bikes 0.2% 0.1% Business Standard 0.0% 0.1% Anandalok 0.0% 0.0% Business Times 0.0% 0.0% Developer IQ 0.2% 0.0% 158
  • 165. Magazine IT Professional All Internet Users Grihlakshmi 0.0% 0.0% Kadambini 0.0% 0.0% Mathrubhumi 0.0% 0.0% Outlook Traveller 0.0% 0.0% Pratiyogita Darpan 0.0% 0.0% Saheli 0.1% 0.0% Sakhi 0.0% 0.0% Mans World 0.0% 0.0% Kurukshetra 0.0% 0.0% Auto World 0.2% 0.0% Economical Times 0.0% 0.0% Others 6% 7% Table 80: Most preferred radio channel Radio Channel IT Professional All Internet Users Sample Base 1,488 8,205 Radio Mirchi 43% 38% Red FM 11% 12% AIR 9% 11% Radio City 12% 11% Suryan FM 7% 6% Big FM 6% 5% AIR FM GOLD 3% 5% AIR FM RAINBOW 2% 4% Fever FM 2% 3% World Space 1% 2% BBC 0.9% 1% Go FM 1% 0.8% Power FM 0.4% 0.8% Amar FM 0.4% 0.3% Hum FM 0.0% 0.0% Others 2% 1% 159
  • 166. Table 81: Top of mind recall for brands TOM Brand IT Professional All Internet Users Sample Base 4,006 24,288 Sony 7% 8% Nokia 7% 7% Tata 5% 5% LG 4% 4% Colgate 2% 3% Reliance 2% 3% HLL 2% 3% Nike 3% 3% Samsung 3% 2% Pepsi 2% 2% Adidas 2% 2% Godrej 0.6% 2% Maruti 1% 2% Microsoft 4% 2% Google 1% 1% Reebok 2% 1% Hero Honda 1% 1% HP 3% 1% Philips 0.9% 1% Bajaj 0.8% 1% Coca Cola 0.8% 1% IBM 2% 1% Raymonds 0.9% 1% Airtel 1% 0.9% Intel 2% 0.9% Levis 0.7% 0.9% Honda 0.8% 0.8% Amul 0.9% 0.7% Lakme 0.5% 0.7% Onida 0.3% 0.7% Videocon 0.6% 0.7% BPL 0.2% 0.6% Britannia 0.5% 0.6% Cadbury 0.5% 0.6% Wipro 1% 0.6% Compaq 1% 0.5% HCL 0.9% 0.5% Lee 0.6% 0.5% Mercedes 0.6% 0.5% Sony Ericsson 0.6% 0.5% Bata 0.3% 0.4% BSNL 0.6% 0.4% Dabur 0.3% 0.4% ICICI 0.1% 0.4% Motorola 0.7% 0.4% Nestle 0.2% 0.4% 160
  • 167. TOM Brand IT Professional All Internet Users Parle 0.3% 0.4% Peter England 0.3% 0.4% Surf 0.2% 0.4% Titan 0.4% 0.4% Whirlpool 0.1% 0.4% Apple 0.6% 0.4% Amway 0.2% 0.3% Dell 0.6% 0.3% Garnier 0.2% 0.3% Hyundai 0.2% 0.3% ITC 0.2% 0.3% Johnson & Johnson 0.1% 0.3% Kingfisher 0.4% 0.3% Lenovo 0.5% 0.3% Pantaloon 0.1% 0.3% Ponds 0.1% 0.3% Toyota 0.3% 0.3% Yamaha 0.3% 0.3% BMW 0.2% 0.2% Brooke Bond 0.0% 0.2% Canon 0.3% 0.2% Close Up 0.1% 0.2% Denim 0.1% 0.2% Horlicks 0.0% 0.2% Hutch 0.2% 0.2% Infosys 0.4% 0.2% ISI 0.1% 0.2% John Players 0.4% 0.2% Killer 0.1% 0.2% L`Oreal 0.1% 0.2% Lifebuoy 0.1% 0.2% Lux 0.0% 0.2% Suzuki 0.1% 0.2% Pepe 0.3% 0.2% Pepsodent 0.1% 0.2% Provogue 0.3% 0.2% Spykar 0.1% 0.2% Thums Up 0.1% 0.2% TVS 0.2% 0.2% Wills 0.1% 0.2% Woodland 0.1% 0.2% Allen Solly 0.2% 0.1% Arrow 0.1% 0.1% Dettol 0.3% 0.1% Fair & Lovely 0.1% 0.1% Ferrari 0.1% 0.1% Fevicol 0.0% 0.1% Ford 0.2% 0.1% 161
  • 168. TOM Brand IT Professional All Internet Users Gillette 0.1% 0.1% Gold Flake 0.2% 0.1% Gucci 0.0% 0.1% Hamam 0.4% 0.1% Honda City 0.0% 0.1% IFB 0.0% 0.1% Kodak 0.1% 0.1% Koutons 0.2% 0.1% LIC 0.0% 0.1% Louis Phillip 0.3% 0.1% Maggi 0.1% 0.1% Mahindra & Mahindra 0.1% 0.1% Mcdonald 0.1% 0.1% MRF 0.2% 0.1% Nescafe 0.2% 0.1% Nirma 0.1% 0.1% P&G 0.1% 0.1% Panasonic 0.1% 0.1% Park Avenue 0.2% 0.1% Parker 0.1% 0.1% Ray Ban 0.0% 0.1% Rediff 0.2% 0.1% Revlon 0.2% 0.1% Rin 0.1% 0.1% Rolex 0.1% 0.1% Santro 0.1% 0.1% Sify 0.2% 0.1% Skoda 0.1% 0.1% Taj 0.1% 0.1% Tata Indicom 0.0% 0.1% Tata Tea 0.0% 0.1% Times of India 0.1% 0.1% Van Huesen 0.0% 0.1% Versace 0.0% 0.1% VIP 0.0% 0.1% Yahoo 0.1% 0.1% Zodiac 0.1% 0.1% Acer 0.2% 0.1% Axe 0.0% 0.1% Idea 0.0% 0.1% L&T 0.1% 0.1% Lays 0.0% 0.1% Ranbaxy 0.0% 0.1% Sahara 0.1% 0.1% Sansui 0.1% 0.1% TCS 0.1% 0.1% Armani 0.0% 0.0% Chevrolet 0.1% 0.0% 162
  • 169. TOM Brand IT Professional All Internet Users Citi Bank 0.0% 0.0% GE 0.0% 0.0% HDFC 0.0% 0.0% Mark & Spencer 0.1% 0.0% NIIT 0.1% 0.0% Pears 0.0% 0.0% Red Label 0.0% 0.0% Reid & Taylor 0.0% 0.0% SBI 0.0% 0.0% Scorpio 0.0% 0.0% Siemens 0.0% 0.0% Tanishq 0.0% 0.0% Tata Indica 0.0% 0.0% Tata Motors 0.0% 0.0% Voltas 0.1% 0.0% VSNL 0.1% 0.0% Glaxo 0.0% 0.0% HSBC 0.1% 0.0% MTNL 0.0% 0.0% Satyam 0.1% 0.0% Liberty 0.0% 0.0% Others 12% 14% 163
  • 170. Appendix 164
  • 171. Table 82: City type classification by market size REGIONS North South East West Delhi Bangalore Kolkata Ahmadabad Metros Chennai Mumbai Coimbatore Pune Hyderabad Surat Faridabad Kochi Asansol Bhopal Jaipur Madurai Thane Urban Kanpur Indore CITY TYPE BY MARKET SIZE 1 Lucknow Nagpur Uptowns Ludhiana Vadodara Patna Amritsar Thiruvanathapuram Guwahati Aurangabad Chandigarh Tiruchirapalli Goa Emerging Dhanbad Vijayavada Jabalpur Towns Ghaziabad Visakhapatanam Nashik Rajkot Agra Mangalore Bhubaneswar Solapur Allahabad Mysore Cuttack Others from Dehradun Secunderabad Raipur West India Gurgaon Others from South Others from Jodhpur India East India Meerut Others Noida Ranchi Varanasi Others from North India 1 Above segmentation of Indian cities are basis their market size and not by the population size. Market size of a city is calculated basis the total annual household consumption expenditure of all household in that city/district. Total household consumption includes all possible household goods and services that a household usually spends on. For more details refer to ‘Market Skyline of India 2006’ Reports published by Indicus Analytics. 165
  • 172. Table 83: City type by population size vs. market size POPULATION SIZE Upto 1 Lakh 1-5 Lakhs 5-10 lakhs Above 10 Lakhs Coimbatore Ahmadabad Bangalore Chennai Metros Delhi & NCR Hyderabad & Secunderabad Kolkata Mumbai & Suburbs Pune Surat Faridabad Assansol Indore Bhopal Kochi Jaipur Madurai Kanpur Urban Vadodara Lucknow Uptowns Ludhiana Nagpur MARKET SIZE 2 Patna Goa Amritsar Nashik Aurangabad Chandigarh Dhanbad Guwahati Emerging Jabalpur Towns Rajkot Thiruvanathapuram Tiruchirapalli Vijayavada Visakhapatanam Others from North India Mangalore Allahabad Agra Others from South India Dehradun Bhubaneswar Meerut Others from East India Others from North India Cuttack Varanasi Others Others from West India Others from South India Jodhpur Others from East India Raipur Others from West India Ranchi Solapur 2 Above segmentation of Indian cities are basis their market size and not by the population size. Market size of a city is calculated basis the total annual household consumption expenditure of all household in that city/district. Total household consumption includes all possible household goods and services that a household usually spends on. For more details refer to ‘Market Skyline of India 2006’ Reports published by Indicus Analytics. 166
  • 173. Table 84: Socio economic classification (SEC) grid Chief Wage Earner's Highest Education School School Secondary Grad./ Grad./ Not Illiterate (Up to 4 (5-9 / High PG PG Grad. yrs) yrs) School (Gen.) (Prof.) Unskilled worker E E E D D D D Skilled worker E E D C C B B Petty traders E D D C C B B Shop owners D D C B B A A Businessmen/ industrialists – with D C B B A A A no employee Chief Wage Earner's 3 Occupation Businessmen/ industrialists – with C B B B A A A 1 to 9 employee Businessmen/ industrialists – with B B A A A A A 10+ employee Self-employed D D D B B A A professionals Clerical/ salesmen D D D C B B B Supervisor level D D C C B B A Officers/ C C C B B A A executives (junior) Officers/ executives B B B B A A A (middle/ senior) 3 Chief Wage Earner is the head of the household who contributes maximum to the monthly household income. It is assumed in Indian marketing and media space that the life style of a household is largely determined by the combination of head of household’s highest level of education and current occupation. 167
  • 174. Index: Charts Chart 1: Distribution of net users by their function of occupation ............... 12 Chart 2: Problems faced by online techies while surfing the net................. 15 Chart 3: Gender breakup ................................................................ 24 Chart 4: Age group distribution ........................................................ 25 Chart 5: City class - by population size ............................................... 26 Chart 6: City class - by market size.................................................... 27 Chart 7: Region-wise break-ups ........................................................ 29 Chart 8: Socio economic classification ................................................ 31 Chart 9: Highest educational qualification ........................................... 32 Chart 10: Occupational break up....................................................... 33 Chart 11: Function / field of occupation ............................................. 34 Chart 12: Head of the household....................................................... 35 Chart 13: Monthly family income ...................................................... 36 Chart 14: Most expensive vehicle owned by the household........................ 37 Chart 15: Ownership of credit cards (individually).................................. 38 Chart 16: Current loan liabilities....................................................... 41 Chart 17: Years of experience in using internet ..................................... 42 Chart 18: Place of accessing internet ................................................. 43 Chart 19: Type of internet connection at home ..................................... 44 Chart 20: Type of internet connection at office..................................... 45 Chart 21: Service provider subscribed to at home .................................. 46 Chart 22: Service provider subscribed to at office .................................. 47 Chart 23: Frequency of accessing internet from home ............................. 48 Chart 24: Frequency of accessing internet from office............................. 49 Chart 25: Time of the day accessing internet from home ......................... 50 Chart 26: Time of the day accessing internet from office ......................... 51 Chart 27: Duration of PC usage from home........................................... 52 Chart 28: Duration of internet usage from home.................................... 53 Chart 29: Duration of PC usage from office .......................................... 54 Chart 30: Duration of internet usage from office ................................... 55 Chart 31: Time spent by internet users on watching TV ........................... 56 Chart 32: Time spent by internet users on reading newspaper ................... 57 Chart 33: Time spent by internet users on listening to radio ..................... 58 Chart 34: Professional activities ....................................................... 61 Chart 35: Personal activities............................................................ 62 Chart 36: Downloading activities....................................................... 63 Chart 37: E-commerce related activities ............................................. 64 Chart 38: Online shopping............................................................... 65 Chart 39: Response to online marketing stimulus ................................... 66 Chart 40: Blogging activities ............................................................ 67 Chart 41: Member of an online community........................................... 68 Chart 42: Problems faced while surfing the internet ............................... 72 Chart 43: Number of email accounts and average per capita email ids ......... 73 Chart 44: Multiple user shares of email websites ................................... 77 168
  • 175. Index: Change from Previous Year Graphs Chart 1: Distribution of net users by their function of occupation ............... 12 Chart 2: Problems faced by online techies while surfing the net................. 15 Chart 3: Gender breakup ................................................................ 24 Chart 4: Age group distribution ........................................................ 25 Chart 5: City class - by population size ............................................... 26 Chart 6: City class - by market size.................................................... 27 Chart 7: Region-wise break-ups ........................................................ 29 Chart 8: Socio economic classification ................................................ 31 Chart 9: Highest educational qualification ........................................... 32 Chart 10: Occupational break up....................................................... 33 Chart 11: Function / field of occupation ............................................. 34 Chart 12: Head of the household....................................................... 35 Chart 13: Monthly family income ...................................................... 36 Chart 14: Most expensive vehicle owned by the household........................ 37 Chart 15: Ownership of credit cards (individually).................................. 38 Chart 16: Current loan liabilities....................................................... 41 Chart 17: Years of experience in using internet ..................................... 42 Chart 18: Place of accessing internet ................................................. 43 Chart 19: Type of internet connection at home ..................................... 44 Chart 20: Type of internet connection at office..................................... 45 Chart 21: Service provider subscribed to at home .................................. 46 Chart 22: Service provider subscribed to at office .................................. 47 Chart 23: Frequency of accessing internet from home ............................. 48 Chart 24: Frequency of accessing internet from office............................. 49 Chart 25: Time of the day accessing internet from home ......................... 50 Chart 26: Time of the day accessing internet from office ......................... 51 Chart 27: Duration of PC usage from home........................................... 52 Chart 28: Duration of internet usage from home.................................... 53 Chart 29: Duration of PC usage from office .......................................... 54 Chart 30: Duration of internet usage from office ................................... 55 Chart 31: Time spent by internet users on watching TV ........................... 56 Chart 32: Time spent by internet users on reading newspaper ................... 57 Chart 33: Time spent by internet users on listening to radio ..................... 58 Chart 34: Professional activities ....................................................... 61 Chart 35: Personal activities............................................................ 62 Chart 36: Downloading activities....................................................... 63 Chart 37: E-commerce related activities ............................................. 64 Chart 38: Online shopping............................................................... 65 Chart 39: Response to online marketing stimulus ................................... 66 Chart 40: Blogging activities ............................................................ 67 Chart 41: Member of an online community........................................... 68 Chart 42: Problems faced while surfing the internet ............................... 72 Chart 43: Number of email accounts and average per capita email ids ......... 73 Chart 44: Multiple user shares of email websites ................................... 77 169
  • 176. Index: Tables Table 1: Detailed sample base distribution of the land survey ..................... 6 Table 2: Key demographic and socio-economic profile of online techies ....... 13 Table 3: Ownership of key household and financial assets among online techies .............................................................................................. 14 Table 4: Key net usage behavior dynamics of online techies...................... 15 Table 5: Popular online activities techies undertake relatively more and relatively less ............................................................................. 16 Table 6: Response to online marketing stimuli and online buying behavior .... 17 Table 7: Most salient and most used websites among online techies ............ 18 Table 8: Most used websites for ‘specific’ online activities among the online techies...................................................................................... 19 Table 9: Top 10 cities .................................................................... 28 Table 10: Preferred language of reading ............................................. 30 Table 11: Household asset ownership ................................................. 39 Table 12: Popularity of various internet activities .................................. 59 Table 13: Membership by type of online community ............................... 69 Table 14: Most used local language websites (other than English) ............... 70 Table 15: Online activities desired in other languages ............................. 71 Table 16: Top of mind unaided recall - all websites ................................ 74 Table 17: Most used website - all websites........................................... 75 Table 18: Preferred websites - emailing .............................................. 76 Table 19: Info search (English) ......................................................... 78 Table 20: Info search (local language) ................................................ 79 Table 21: Job search ..................................................................... 80 Table 22: Booking travel tickets ....................................................... 81 Table 23: Online shopping (other than travel tickets).............................. 82 Table 24: Online news ................................................................... 83 Table 25: Financial news & info (rates, quotes, etc.) .............................. 84 Table 26: Online share trading ......................................................... 85 Table 27: Real estate info............................................................... 86 Table 28: Matrimonial search........................................................... 87 Table 29: Dating/friendship search.................................................... 88 Table 30: Social networking/communities ........................................... 89 Table 31: Online gaming................................................................. 90 Table 32: Download mobile content................................................... 91 Table 33: Preferred instant messaging applications ................................ 92 Table 34: Download music .............................................................. 93 Table 35: Sports content ................................................................ 94 Table 36: Cinema content............................................................... 95 Table 37: Most used local language websites (other than English) ............... 96 Table 38: Preferred blog sites .......................................................... 97 Table 39: Preferred astrology website ................................................ 98 Table 40: Preferred online learning / education website.......................... 99 Table 41: Favorite TV channels ....................................................... 100 Table 42: Favorite newspapers ........................................................ 101 Table 43: Favorite magazines ......................................................... 102 Table 44: Favorite radio channels .................................................... 103 Table 45: TOM recall for brands....................................................... 104 170
  • 177. Index: Segment wise Detailed Tables Table 1: Gender breakup ............................................................... 106 Table 2: Age group distribution ....................................................... 106 Table 3: City class - by population size .............................................. 107 Table 4: City class - by market size .................................................. 107 Table 5: City wise distribution ........................................................ 108 Table 6: Region-wise break-ups ....................................................... 109 Table 7: Preferred language of reading .............................................. 110 Table 8: Socio economic classification ............................................... 111 Table 9: Highest educational qualification .......................................... 111 Table 10: Occupational break up ..................................................... 111 Table 11: Function / field of occupation ............................................ 112 Table 12: Head of the household ..................................................... 112 Table 13: Monthly family income ..................................................... 112 Table 14: Most expensive vehicle owned by the household ...................... 113 Table 15: Ownership of credit cards (individually)................................. 113 Table 16: Household asset ownership ................................................ 114 Table 17: Current loan liabilities...................................................... 114 Table 18: Years of experience in using internet.................................... 115 Table 19: Place of accessing internet ................................................ 115 Table 20: Type of internet connection at home .................................... 115 Table 21: Type of internet connection at office ................................... 116 Table 22: Service provider subscribed to at home ................................. 116 Table 23: Service provider subscribed to at office................................. 117 Table 24: Frequency of accessing internet from home ............................ 117 Table 25: Frequency of accessing internet from office ........................... 117 Table 26: Time of the day accessing internet from home ........................ 118 Table 27: Time of the day accessing internet from office ........................ 118 Table 28: Duration of internet usage from home................................... 118 Table 29: Duration of internet usage from office .................................. 119 Table 30: Duration of internet usage during weekdays............................ 119 Table 31: Duration of internet usage during weekends ........................... 119 Table 32: Duration of PC usage from home ......................................... 120 Table 33: Duration of PC usage from office ......................................... 120 Table 34: Time spent by internet users on watching TV .......................... 120 Table 35: Time spent by internet users on reading newspaper .................. 121 Table 36: Time spent by internet users on listening to radio .................... 121 Table 37: Professional activities ...................................................... 121 Table 38: Personal activities........................................................... 122 Table 39: Downloading activities ..................................................... 122 Table 40: E-commerce related activities ............................................ 123 Table 41: Online shopping.............................................................. 123 Table 42: Response to online marketing stimulus .................................. 123 Table 43: Blogging activities ........................................................... 124 Table 44: Member of an online community ......................................... 124 Table 45: Membership by type of online community .............................. 125 Table 46: Usage of other language websites ........................................ 125 Table 47: Online activities desired in other languages ............................ 126 Table 48: Problems faced while surfing the internet .............................. 126 Table 49: Top of mind unaided recall - all websites ............................... 127 Table 50: Most used website - all websites.......................................... 129 Table 51: Preferred website for emailing ........................................... 130 Table 52: Multiple user shares of email websites .................................. 130 Table 53: No. of email accounts ...................................................... 130 Table 54: Preferred website for job search ......................................... 131 Table 55: Preferred website for mobile content ................................... 132 Table 56: Preferred website for sports .............................................. 133 171
  • 178. Table 57: Preferred website for travel products ................................... 134 Table 58: Preferred website for matrimony......................................... 135 Table 59: Preferred website for financial news/info .............................. 136 Table 60: Preferred website for cinema ............................................. 137 Table 61: Preferred website for online share/stock trading...................... 138 Table 62: Preferred website for games .............................................. 139 Table 63: Preferred website for online shopping................................... 140 Table 64: Preferred website for online news ....................................... 141 Table 65: Preferred website for friendship/dating ................................ 142 Table 66: Preferred website for music ............................................... 143 Table 67: Preferred info search engine - local language .......................... 144 Table 68: Preferred website for real estate......................................... 144 Table 69: Preferred info search engine - English ................................... 145 Table 70: Preferred website for instant messaging ................................ 145 Table 71: Preferred website for social networking/communities ............... 146 Table 72: Preferred website for astrology........................................... 147 Table 73: Preferred website for online learning/education ...................... 148 Table 74: Preferred blog sites ......................................................... 149 Table 75: Other language preferred for local language content................. 150 Table 76: Preferred website for checking local language content .............. 151 Table 77: Most preferred TV channel................................................. 152 Table 78: Most preferred newspaper ................................................. 155 Table 79: Most preferred magazine................................................... 157 Table 80: Most preferred radio channel ............................................. 159 Table 81: Top of mind recall for brands ............................................. 160 Table 82: City type classification by market size .................................. 165 Table 83: City type by population size vs. market size............................ 166 Table 84: Socio economic classification (SEC) grid................................. 167 172
  • 179. 173
  • 180. 174

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