JuxtConsult Brand ScoreCard
TM
Track how ‘ready’ is your brand to compete for future market shares!

Study Overview
The first syndicated brand tracking study that proposes to measure your
brand performance at the category level on a monthly basis
The Brand ScorecardTM not only measures the current performance of your
brand but also its future-readiness (the ‘momentum’ with which it is
moving to compete for future market shares)
Measures the ‘sustenance power’, ‘persuasive power’, ‘consumer pull’,
‘loyalty’ and ‘momentum’ of your brand vis-à-vis the competing brands in
the category
Gives you the key reasons why your brand is preferred more (or less) vis-à-
vis the competing brands

JuxtConsult Brand Track Framework ©
Brand Visibility TOM Ad Recall (share of voice)
Brand Sustenance
Brand Consideration TOM Brand Recall (share of mind)
Brand Persuasion
Brand Preference Brand Likely to Buy (share of preference)
Brand Loyalty
Brand Pull
Brand use currently
Brand Repeat Purchase
Brand Switch (share of consumers)
Likely Switchers (Net) Likely Loyal Users
Brand Momentum

Key Brand Scorecard Measures!
Brand Sustenance Ratio of TOM Brand Recall
TOM Ad Recall
How much does the brand transcend the ad
Ratio of Intention to Purchase Brand
Brand Persuasion
Spontaneous Brand Recall
How persuasive is the brand story
Brand Pull Ratio of Likely Switch-ins to the Brand
Likely Switch-outs from the Brand
Brand’s ability to attract new/competitive brand consumers
Brand Loyalty Ratio of Likely to Continue Buying the Brand
Total Current Users of the Brand
How much is the brand retaining its existing consumers

Key Brand Scorecard Measures!
Secondary Brand Share Total Current Users of the Brand
Total Current Users of the Category
Brand share on multiple brand usage basis
Primary Brand Share Preferred Current Users of the Brand
Total Current Users of the Category
Brand share on most-preferred brand usage basis
Brand MomentuxTM Brand Mass x Brand Speed Accelerators
Current Users x Brand Persuasion factor, Brand Pull
Brand’s competitive-readiness for future market shares
factor, Brand Loyalty factor

Study Methodology
Monthly brand tracking and reporting
Reporting sample of over 1,000 category relevant respondents every
month. Both intended and current category users captured
Online survey conducted using JuxtConsult’s own net user panel
(www.getcounted.net). The panel has over 65,000 members already
with 10,000 new members getting added every month
Data made representative of all online Indians across SEC classes, age
groups, income groups and town classes (using appropriate
'demographic multipliers‘ from JuxtConsult India Online 2008 Study)

The Report Index
Overall ‘category’ level brand tracking and brand scorecard analysis
Brand parameters reported:
• Ad Scores (TOM ad recall, source of ad recall)
• Brand Mindshare Scores (TOM brand recall, source of recall, Total aided brand awareness)
• Brand Perception Map
• Brand Shares (Secondary - multiple usage basis, Primary - preferred usage basis)
• Reasons for preference for the primary brands
• Overall usage satisfaction rating for the primary brand
• Brand Performance Scores (Mind and Brand share conversion ratios, Sustenance,
Persuasion, Pull, Loyalty, Momentum)
Change reporting to start only from the second month
Custom and segment level reporting can be considered separately at additional cost*
* depending on the sufficiency of sample size of required segment cuts

Brand Scorecard Sample
Category: Online News
August 2008

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* Relative Index – relative to the top brand being 100%

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OBrand Momentux™ Map
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2.0
Mass Driven
Size
Brand Mass
Yahoo
1.5
Speed Driven
BBC Rediff
NDTV
Timesofindia
Google news
Indiatimes
MSN
Aajtak Moneycontrol
CNN
1.0
1.0 1.5 2.0
Brand Speed
Logarithmic scale

lyBrand Perceptual Map
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ple
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S Rediff
1
Check for latest cricket scores
Check for entertainment content Check business/financial news info
Check news/scores in others sports Economictimes
MSN
Read health/lifestyle articles Moneycontrol
CNBC
Timesofindia
Indiatimes
Yahoo
0 Read day's news & in-depth reporting
Aajtak
Google News Participate in opinion poll
Check for latest national news/updates
NDTV
CNN
Check photogallery/videos
-1
Check for latest international news/updates
-2
BBC
Attribut
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-3
-1.5 -1.0 -.5 0.0 .5 1.0 1.5 2.0
Brand
The nearer the brand is to an attribute, more strongly it is associated with that attribute as compared to other attributes.
The closer it is to ‘0-0’ axis, the less it Is associated with any attribute at all

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Respondent Profile – Online News
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August 2008
Demographic Attributes Respondent Profile
Sample size – 1,118
Representation Size - 27 million
Male 83%
Gender
Female 17%
Age Distribution Below 13 years Not included in study
13-18 years 5%
19-24 years 32%
25-35 years 45%
36-45 years 10%
Above 45 years 8%
City Type Up to 1 Lakh 14%
(Population Size) 1-5 Lakhs 9%
5-10 Lakhs 40%
Above 10 Lakhs 37%
City Type Metro 33%
(Market Size) Urban uptowns 7%
Emerging Towns 17%
Others 43%

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Respondent Profile – Online News
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August 2008
Respondent Profile
Sample size – 1,118
Demographic Attributes Representation Size - 27 million
Region-wise Distribution North 23%
East 16%
South 31%
West 30%
Socio-economic Classification SEC - A 32%
SEC - B 35%
SEC - C 23%
SEC - D 8%
SEC - E 2%
Monthly Household Income Up to Rs. 10,000 37%
Rs. 10,000 – Rs. 30,000 41%
Rs. 30,000 – Rs. 50,000 10%
Above Rs. 50,000 12%
Most Expensive Vehicle in the HH 4-wheeler 16%
2-wheeler 54%
Bi-cycle / others 14%
Don't own any vehicle 16%

JuxtConsult Brand ScoreCard Track TM
Pricing of Reports
One Time Report* Annual Subscription*
(1 month report) (12 monthly reports)
Rs. 75,000 Rs. 360,000
* 12.36% service tax extra
• Payment Terms : One Time Report: 100% advance
: Annual Subscription: 50% advance, 50% at 6 months
• Delivery Timeline : First Report: 1 week from date of order
: Monthly Reports: Every month end (by 30th)
• Report Delivery Format : PDF

Contact Details
• Address : 3, Kehar Singh Estate, 1st Floor, Westend
Marg, Lane 2, Said-ul-Ajaib, New Delhi – 110030
• Telephone : +91-11-29535098, +91-9811256502
• Contact Person : Sanjay Tiwari
• Email : sanjay@juxtconsult.com
• Website : www.juxtconsult.com

Thank You!