Indian Urbanites 2009 Report Details

Comparative Urban SEC Consumer Profile Reports : ( all 5 urban SEC classes) Demographic Profile Report – Individual demographic profile, Household socio-economic profile and asset ownerships, Individual asset ownerships Psychographic Profile Report – Current priorities, recreations and aspirations, Outlook and opinions, Personal likes and preferences, Social orientation Regular Daily Life Profile Report - Current daily life and activities undertaken in routine, Media usage, Shopping habits, Health profile Separate Individual SEC Class Reports : (for each urban SEC class) Separate Report for each urban SEC class (A, B, C, D, E) with detailed profiling of their demographics, psychographics and regular daily life List Of Possible Reports

Comparative Urban SEC Consumer Profile Reports : ( all 5 urban SEC classes)

Demographic Profile Report – Individual demographic profile, Household socio-economic profile and asset ownerships, Individual asset ownerships

Psychographic Profile Report – Current priorities, recreations and aspirations, Outlook and opinions, Personal likes and preferences, Social orientation

Regular Daily Life Profile Report - Current daily life and activities undertaken in routine, Media usage, Shopping habits, Health profile

Separate Individual SEC Class Reports : (for each urban SEC class)

Separate Report for each urban SEC class (A, B, C, D, E) with detailed profiling of their demographics, psychographics and regular daily life

Pricing of Reports Payment Terms : 50% advance, 50% on delivery of all reports Delivery Timeline : 7 working days per report from date of order (or immediately if ready) Report Delivery Format : PDF Reports Price (Rs.)* * service tax extra Comparative Urban SEC Consumer Profile Reports: Demographic Profile Report 100,000 Psychographic Profile Report 100,000 Regular Daily Life Profile Report 100,000 The 3 Report Combo Pack 200,000 Separate Individual SEC Class Reports 100,000 each (300,000 for all 5)

Payment Terms : 50% advance, 50% on delivery of all reports

Delivery Timeline : 7 working days per report from date of order (or immediately if ready)

Report Delivery Format : PDF

Individual Demographic Profile Location – Town class, region Gender, age, marital status, preferred language of reading, educational qualification, current occupation Status in the family (chief wage earner, other earning member, dependent member) Household Socio-Economic Profile SEC classification (urban) Income status & composition - monthly household income, earning & dependent members, per-capita income Share of expenditure by main household spending heads ( food & clothing, rent & utilities, transport / conveyance, leisure & entertainment, loan & liability payments, savings & investments) House ownership, size of house, no. of rooms Vehicle ownership (bicycle, 2-wheeler, 4-wheeler) Physical asset ownership – T V, fridge, washing machine, AC, microwave, music system, radio, DVD player, Ipod, video games, regular camera, digital camera, video recorder, tube well/pump, landline phone, mobile phone, computer, laptop, printer, TV connection Information Coverage Demographic Profile Details * Reporting sample of 210,632

Individual Demographic Profile

Location – Town class, region

Gender, age, marital status, preferred language of reading, educational qualification, current occupation

Status in the family (chief wage earner, other earning member, dependent member)

Household Socio-Economic Profile

SEC classification (urban)

Income status & composition - monthly household income, earning & dependent members, per-capita income

Share of expenditure by main household spending heads ( food & clothing, rent & utilities, transport / conveyance, leisure & entertainment, loan & liability payments, savings & investments)

House ownership, size of house, no. of rooms

Vehicle ownership (bicycle, 2-wheeler, 4-wheeler)

Physical asset ownership – T V, fridge, washing machine, AC, microwave, music system, radio, DVD player, Ipod, video games, regular camera, digital camera, video recorder, tube well/pump, landline phone, mobile phone, computer, laptop, printer, TV connection

Financial asset ownership – land, bank account, demat account, fixed d eposits, govt. bonds, chit fund deposits, life insurance, medical insurance, debit card, credit card, mutual fund, shares, etc Quality of asset owned - t ype of car, bike, TV, T V connection, fridge, washing machine Currently running loan types if any Part/full-time helps in the household Individual level Asset Ownership Type of vehicle driven Type of credit card possessed Type of mobile handset used Type of mobile services subscribed to Information Coverage Demographic Profile Details * Reporting sample of 210,632

Financial asset ownership – land, bank account, demat account, fixed d eposits, govt. bonds, chit fund deposits, life insurance, medical insurance, debit card, credit card, mutual fund, shares, etc

Quality of asset owned - t ype of car, bike, TV, T V connection, fridge, washing machine

Currently running loan types if any

Part/full-time helps in the household

Individual level Asset Ownership

Type of vehicle driven

Type of credit card possessed

Type of mobile handset used

Type of mobile services subscribed to

Current priorities and aspirations Most important priorities in life currently, ‘absolute necessities’ in life currently Current goals – a fulfilling monthly family income, car ownership, house location, profession, savings bank balance, retirement investment plan, educational qualification of children Current role models for professional success, social status, fashionable lifestyle, spirituality/faith Most aspired luxuries of life Recreations Indoor & outdoor pastime and entertainment Preferred ways to relax /unwind Frequency and type of holidays/vacations – weekend trips, vacations in India and abroad Favorite holiday places in India and abroad Personal likes and preferences Kind of music listen to, kind of movies like to watch, type of books prefer to read Favorite sports, food and clothing, drinking and smoking habits, living celebrities liked the most Festivals/customs celebrated, religious beliefs and practices Information Coverage Psychographic Profile Details * Reporting sample of 12,632

Current priorities and aspirations

Most important priorities in life currently, ‘absolute necessities’ in life currently

Current goals – a fulfilling monthly family income, car ownership, house location, profession, savings bank balance, retirement investment plan, educational qualification of children

Current role models for professional success, social status, fashionable lifestyle, spirituality/faith

Most aspired luxuries of life

Recreations

Indoor & outdoor pastime and entertainment

Preferred ways to relax /unwind

Frequency and type of holidays/vacations – weekend trips, vacations in India and abroad

Favorite holiday places in India and abroad

Personal likes and preferences

Kind of music listen to, kind of movies like to watch, type of books prefer to read

Favorite sports, food and clothing, drinking and smoking habits, living celebrities liked the most

Festivals/customs celebrated, religious beliefs and practices

Outlook and opinions Technology orientation and role of technology in life Role of internet, computer, mobile phone and TV in life Trends/fads orientation Opinion on man-woman relationship, parent-child relationship, romance, pre-marital sex, role of sex in life, gender equality, role of women in society, being youthful, being cool, politics and how should India should handle globalization Level of self-esteem Social orientation What defines ‘status in the society’ for them Personality orientation (introvert-extrovert) Rely on self or consult others in solving problems, deciding on buying products/services Professional/social/cultural organization membership Social causes/programs believe in Information Coverage Psychographic Profile Details * Reporting sample of 12,632

Outlook and opinions

Technology orientation and role of technology in life

Role of internet, computer, mobile phone and TV in life

Trends/fads orientation

Opinion on man-woman relationship, parent-child relationship, romance, pre-marital sex, role of sex in life, gender equality, role of women in society, being youthful, being cool, politics and how should India should handle globalization

Level of self-esteem

Social orientation

What defines ‘status in the society’ for them

Personality orientation (introvert-extrovert)

Rely on self or consult others in solving problems, deciding on buying products/services

Professional/social/cultural organization membership

Social causes/programs believe in

Current Daily Life and Routine Activities Undertaken Time spent on, and type of activities, undertaken in daily routine: Household chores, professional work, learning or skills enhancement activities, travelling to work/office Being together with - partner/spouse, children, friends & relatives Pursuing current hobbies & interests (art/cultural/sports/etc) Health/fitness (yoga/jogging/walking/gym/etc) Personal care/grooming (skincare/haircare/make up/dressing up/etc) Indoor pastimes (TV/radio/play indoors/etc), outdoor entertainments (party/eat out/cinema/games/etc) Shopping Orientation & Habits Keeping abreast with lifestyle trends (fashion/gadgets/high living/etc), buy what’s latest and trendy, frequency of replacing things at home, frequency of shopping, how enthusiastic a shopper What’s important while buying products/services – price, quality, features, brand image,…… Price-quality orientation, rely on self or consult others deciding on buying products/services Type of products enjoy shopping the most Information Coverage Regular Daily Life Profile Details * Reporting sample of 12,632

Current Daily Life and Routine Activities Undertaken

Time spent on, and type of activities, undertaken in daily routine:

Household chores, professional work, learning or skills enhancement activities, travelling to work/office

Being together with - partner/spouse, children, friends & relatives

Pursuing current hobbies & interests (art/cultural/sports/etc)

Health/fitness (yoga/jogging/walking/gym/etc)

Personal care/grooming (skincare/haircare/make up/dressing up/etc)

Indoor pastimes (TV/radio/play indoors/etc), outdoor entertainments (party/eat out/cinema/games/etc)

Shopping Orientation & Habits

Keeping abreast with lifestyle trends (fashion/gadgets/high living/etc), buy what’s latest and trendy, frequency of replacing things at home, frequency of shopping, how enthusiastic a shopper

What’s important while buying products/services – price, quality, features, brand image,……

Price-quality orientation, rely on self or consult others deciding on buying products/services

Type of products enjoy shopping the most

Place of shopping and mode of payment - vegetables, household grocery, personal care & cosmetics, clothing and accessories, fashion accessories, electronics gadgets, household durables, kitchen appliances, jewelry, music and movie CDs, magazine/periodicals Media Usage Media used at home (TV, Newspaper, Radio, Internet) Daily time spent on various media at home Which medium relied on most for information for buying products and services Health Profile Suffering form any (and type of) ‘chronic/lifestyle diseases’ Has any (and type of) ‘permanent disability’ – physical, sensory, mental and sexual disabilities Wear any specks/contact lenses Suffering/suffered from any ‘contagious diseases’ Undergone any surgeries Preferred form of medication/consultation (allopathic…alternative therapies) Information Coverage Regular Daily Life Profile Details * Reporting sample of 12,632

Place of shopping and mode of payment - vegetables, household grocery, personal care & cosmetics, clothing and accessories, fashion accessories, electronics gadgets, household durables, kitchen appliances, jewelry, music and movie CDs, magazine/periodicals

Media Usage

Media used at home (TV, Newspaper, Radio, Internet)

Daily time spent on various media at home

Which medium relied on most for information for buying products and services

Health Profile

Suffering form any (and type of) ‘chronic/lifestyle diseases’

Has any (and type of) ‘permanent disability’ – physical, sensory, mental and sexual disabilities

Wear any specks/contact lenses

Suffering/suffered from any ‘contagious diseases’

Undergone any surgeries

Preferred form of medication/consultation (allopathic…alternative therapies)

Address : 3, Kehar Singh Estate, 1st Floor, Westend Marg, Lane 2, Said-ul-Ajaib, New Delhi – 110030 Telephone : +91-11-29535098, +91-11-32451093, +91-9811256502 Contact Person : Sanjay Tiwari Email : [email_address] Website : www.juxtconsult.com Contact Details

Address : 3, Kehar Singh Estate, 1st Floor, Westend

Marg, Lane 2, Said-ul-Ajaib, New Delhi – 110030

Telephone : +91-11-29535098, +91-11-32451093, +91-9811256502

Contact Person : Sanjay Tiwari

Email : [email_address]

Website : www.juxtconsult.com

Thank You!