Voice of Indian Employees 2007 Snapshot

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One of the 'biggest' annual study on the HR trends and employee perceptions of companies in India.

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Voice of Indian Employees 2007 Snapshot

  1. 1. One of the ‘biggest’ annual syndicated study tracking employment trends, employee engagement cycle and corporate perceptions among the white collar employees in India Very large sample base of over 16,500 current and prospective employees surveyed online in April-May 2007 Covering employees of over 4,700 companies of various sizes from all types of industry segments, sectors, job functions and hierarchy levels Backed by a robust research methodology making the data representative of 160 million urban Indians Study Overview
  2. 2. A large-scale online survey conducted in April - May 2007. Sampled over 16,300 complete and usable responses (9,000 salaried employees) Online survey conducted using one of the leading portals in India as well as Google search ads Data made representative of the entire urban Indian population by using appropriate 'demographic multipliers' derived from a land survey, which was conducted by JuxtConsult during March-April 2007, sampling over 10,000 households in 31 cities (till 20,000 population size towns) spread across all the 4 regions of the country Only authentic Govt. of India data used for deriving representation ‘weights’ Methodology
  3. 3. Topline Findings!
  4. 4. Average age of getting the ‘first job’ is 22.7 years Average years of work experience is 12.6 years (increases with increase in size of the company) Average tenure per job is 4.7 years. However, tenure with the ‘current company’ averages much higher The white collar world!
  5. 5. Total Work Experience 30% 18%21% 31% Upto 3 years 3 - 7 years 7 - 15 years 15 years plus
  6. 6. Only 1 in 5 has a ‘professional’ educational degree Only 1 in 8 has a ‘claimed’ monthly family income of over Rs.50K Most below 20K monthly family income households are ‘single income’ households 6 out of 10 still do not have a credit card, but 9 out of 10 own a mobile phone The collars appear greasy…
  7. 7. Educational Profile by Stream 32% 18% 47% 3% School Professional Stream General Stream Others
  8. 8. Monthly Individual vis-à-vis Household Income (Rs.) 46% 3% 12% 25% 13% 3% 12% 17%26% 42% 0% 10% 20% 30% 40% 50% Upto 10K 10K-20K 20K-50K 50K plus Not specify M onthly Individual Income M onthly Household Income
  9. 9. On an average, 1 senior manger manages only 6 white collar employees. Larger companies show the best turnover-to-employee efficiencies Participation in company’ growth (stock options), followed by company provided accommodation and transportation are the most desired perks in relation to their current availability IT and Telecom come out as the most aspired for industry verticals …But the shirt wrinkle-free
  10. 10. Industry Distribution by Current Job Distribution by Desired Next Job Change Most Desired IT - Software 5% 25% 20% Telecom 4% 21% 17% Architecture / Home Décor / Interior Designing 1% 8% 7% IT – Hardware 2% 7% 5% Hospitality (Airlines / Hotels / Travel & Tourism) 3% 5% 2% Least Desired Transportation / Distribution / Delivery / Courier 5% 2% -3% Healthcare / Pharmaceuticals / Biotech 7% 1% -6% Industrial Products / Machine Tools 8% 2% -7% Education 7% 0% -7% Defense / Govt. / Ministry 10% 2% -8%
  11. 11. 3 out of 4 white collar employees are ‘fence sitters’ 8 out of 10 are open to a change/move in the next 6 months Dissatisfaction with current salary and designation, together with a ‘felt sense’ of lack of self-growth are largely what ‘trigger’ fence-sitting and quitting ‘Hygiene’ factors largely about employee’s ‘self-growth’, ‘add- on’ motivators largely about ‘company-growth’ Corporate ‘brand image’ critical in attracting prospective Shirts of ‘others’ seem whiter!
  12. 12. Satisfaction level with Current Job 20% 75% 5% Satisfied Fence Sitters Dissatisfied
  13. 13. The emerging ‘employee engagement’ model! Work & Work Environment Motivations De-motivations DissatisfactionSatisfaction Fence Sitting Monitor Manage Continue Leave SameCompany NewCompany Monitor Manage X “self growth” “company growth” RetainMotivate - Attract - Added Motivators Tangible – Company reputation Intangible – Work environment, facilities and management leadership and values Hygiene Factors Tangible – Salary, Designation Intangible - Learning opportunities and job content Salary Designation Learning opportunities Work environment Job content Transparent decision-making and appraisal system
  14. 14. Over half the ‘fence sitters’ are seeking jobs ‘actively’ On an average each individual using 2 search modes Print recruitment ads and online job sites are the most used modes Word of mouth referencing has ‘landed’ the most current jobs Recruitment consultants show the most effective ‘conversion’ ratio Recruitment consultants and online job sites are likely to gain the most in terms of future usage The laundry shops!
  15. 15. TOI (Ascent) is the most top of mind as well as most used recruitment ad newspaper/magazine. Malayala Manorama shows the most impressive ‘secondary-to-primary’ usage share conversion ratio Naukri is the most top of mind as well as most used job portal. It also shows the most impressive ‘secondary-to-primary’ usage share conversion ratio ABC Consultants is the most top of mind as well as most used recruitment consultant on preferred basis. Mafoi is the most used recruitment consultant on multiple usage basis (secondary usage share) The most famous laundry shops!
  16. 16. Corporate leadership associations! Criteria Top Company % Associating Sample base range 9,000 to 16,730 Best employer Infosys 26% Most desirable (to work in) Infosys 17% Best corporate reputation in the country Reliance 24% Best top management leadership Infosys 19% Globally most competitive Indian company Tata 23% Most professional business processes and practices Reliance 20% Most state-of-art work facilities and amenities Infosys 22% Most employee-friendly values and work culture Infosys 21% Best training ground for developing top quality managers Infosys 18% Most ethical in conducting business Tata 30% • Infosys tops on 6 out of 10 corporate leadership associations
  17. 17. HR leadership associations! Criteria Core / Industrial Consumer Goods Consumer Services Banking & Finance IT Sample base range 730 - 1,100 445 - 650 400 - 630 450 - 665 890 - 1,275 Best salary packages Reliance – 19% Reliance – 13% TCS – 9% ICICI – 13% Infosys – 18% Attracts the best talent Reliance – 17% Reliance – 16% Tata – 37% ICICI – 21% Infosys – 20% Retains the best talent Tata – 17% Tata – 16% Tata – 39% ICICI – 18% Infosys – 19% Most exciting company to work in Tata – 23% Tata – 10% Tata – 37% ICICI – 14% Infosys – 17% Best learning opportunities & training Reliance – 16% Reliance – 12% Tata – 41% ICICI – 15% Infosys – 24% Reputation of top management Tata – 18% Tata – 15% Tata – 12% ICICI – 15% Infosys – 22% Best employee welfare policies Tata – 21% Tata – 37% Tata – 16% ICICI – 19% Infosys – 23% Best employer Tata – 19% Reliance – 26% Tata – 27% ICICI – 14% Infosys – 20% • Clear industry favorites, especially in services, banking and IT
  18. 18. • Insightful understanding of key HR trends and issues – academic backgrounds and socio-economic profiles, work experience, employment tenures, salary levels and benefits, etc. • Comparative and expected future trends - by industry segments, sectors, size of companies, job functions, hierarchy levels, etc. • Employee speak - key factors in choosing a job, job expectations, satisfaction, motivators and demotivators, their definitions of good job content and HR policies • Job search dynamics - active versus passive searchers, preferred search modes and their usage and effectiveness levels, preferred intermediaries (offline and online) • Corporate brand perceptions - attractiveness of companies on key corporate leadership and HR parameters (overall as well as industry level) India Employee Speak 2007 Study Unveiling the White Collar World!
  19. 19. 4 Main Syndicated Reports 1. Current white collar employment trends and practices 2. Current job search behavior and preferences 3. Current employee expectations, motivations, satisfaction and desired improvements 4. Current company perceptions on key corporate and HR parameters Possible Supplementary Reports • Category Reports* (examples) – Industry specific (IT/ITES, Consumer Goods, Consumer Services, industrial Goods, Banking/Finance) – Function specific (Marketing, Finance/Accounts, Admin & General Management, IT) • Segment Reports* (examples) – Women (vis-à-vis men) – Qualified Professionals (vis-à-vis general qualification ones) – Fresher (vis-à-vis the working ones) * depending on the sufficiency of sample size of relevant respondents India Employee Speak 2007 Study List of Reports
  20. 20. • Each of the 4 Main Reports : Rs. 35,000* / USD 1,000 • Special 4 Pack Offer : Rs. 1,00,000* / USD 3,000 • Each Supplementary Report : Rs. 1,00,000* / USD 3,000 • Payment Terms : 50% advance : 50% on delivery of all ordered reports • Delivery Timeline : If ready, immediately on advance payment : Otherwise 7-10 days per report from the date of order (receipt of advance payment) India Employee Speak 2007 Study Pricing of Reports * 12.36% service tax extra
  21. 21. About JuxtConsult • A pioneer in conducting highly robust large scale online studies • A portfolio of well accepted syndicated research products in the Indian online space – ‘India Online’, ‘NRI Online’, ‘Online Brand Tracks’, ‘Website User Friendliness Index’ • A joint venture of Indicus Analytics, a leading economic research firm and Webchutney, one of the largest full service interactive agencies in India
  22. 22. Key Clients India
  23. 23. Contact Details • Address : 7, Kehar Singh Estate, 1st Floor, Westend Marg, Lane 2, Said-ul-Ajaib, New Delhi – 110030 • Telephone : +91-11-29535098, +91-9811256502 • Contact Person : Sanjay Tiwari • Email : sanjay@juxtconsult.com • Website : www.juxtconsult.com
  24. 24. Thank You!

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