India Bytes Brochure

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Computer Usage Behavior and Preferences of Urban Indians

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India Bytes Brochure

  1. 1. India Bytes A Study on Computer Usage Behavior and Brand references of Urban Indians
  2. 2. <ul><li>Authentic recent estimates of computer user-ship in urban India </li></ul><ul><li>Insightful understanding of computer usage behavior and preferences of urban Indians (place, frequency and duration of usage, configuration details, software usage, printer and peripherals usage, AMC, Internet usage) </li></ul><ul><li>In-depth info on both assembled and branded computer usage, and on both desktop and laptop usage within the branded segment </li></ul><ul><li>Current brand shares and perceptions, as well as expected brand shares </li></ul><ul><li>Future ‘buying intentions’ including timing of purchase, computer types and brands (if branded), configurations and peripherals </li></ul>Study Overview
  3. 3. <ul><li>Computer usage dynamics and preferences captured through a large ‘online’ survey sampling over 5,080 computer users in July-August 2008 </li></ul><ul><li>Online survey conducted using JuxtConsult Consumer Panel ( www.getcounted.net ) . Panel 65,000 member strong in August 2008, adding over 10,000 new members every month </li></ul><ul><li>The online survey data made ‘representative’ of the urban Indian population by using appropriate ‘demographic weights’ </li></ul><ul><li>Weights derived using authentic Govt. of India population statistics and a large 12,500 household land survey conducted by JuxtConsult in April 2008 across all socio-economic strata in 40 cities </li></ul>Methodology
  4. 4. Report Details
  5. 5. <ul><li>Estimation of computer and internet user-ship in urban India </li></ul><ul><ul><li>Overall </li></ul></ul><ul><ul><li>By place of usage – home, place of work, cyber cafe, transit </li></ul></ul><ul><ul><li>By type of computer – assembled desktop, branded desktop, laptop </li></ul></ul><ul><li>Demographic and socio-economic profile of computer users in urban India </li></ul><ul><ul><li>Gender, age, city, city type, region </li></ul></ul><ul><ul><li>Educational qualification, current occupation, industry of occupation, preferred language of reading, marital and children status </li></ul></ul><ul><ul><li>SEC, monthly household income, most expensive vehicle owned, credit and debit card ownership </li></ul></ul><ul><ul><li>Household asset ownership – home, TV, fridge, washing machine, AC, microwave, music system, DVD player, Ipod, camera, video recorder, landline phone, mobile phone and cable TV connection </li></ul></ul>Information Area Covered
  6. 6. <ul><li>Computer usage status and dynamics </li></ul><ul><ul><li>Years since using a computer </li></ul></ul><ul><ul><li>Places of usage - multiple and exclusive (home, place of work, cyber café, transit) </li></ul></ul><ul><ul><li>Type of computer used – multiple and exclusive (assembled desktop, branded desktop, laptop) </li></ul></ul><ul><ul><li>Time when bought, brand bought (if branded), reason for preferring the brand, purpose of usage, frequency and duration of usage, per capita users, AMC status </li></ul></ul><ul><ul><li>Configuration - processor type, RAM speed, hard disk space, CD drive type </li></ul></ul><ul><ul><li>Peripherals used - monitor screen size, printer type, scanner, mouse, webcam, speakers, headset, modem, joy stick, thumb/pen drive </li></ul></ul><ul><ul><li>Software used – OS, anti-virus, word processing, spreadsheet, presentation, graphic designing, database, audio/video player, internet browser, email application </li></ul></ul><ul><ul><li>Attitude towards using pirated software </li></ul></ul><ul><li>Internet usage status and dynamics </li></ul><ul><ul><li>Place of access (home, place of work, cyber café, transit) </li></ul></ul><ul><ul><li>Internet usage details by place - type of connection, frequency and duration of usage </li></ul></ul><ul><ul><li>Default internet browser, default homepage, default messenger </li></ul></ul><ul><ul><li>Online purchase of computer products </li></ul></ul>Information Area Covered
  7. 7. <ul><li>Future intentions on computer buying and usage </li></ul><ul><ul><li>Time frame of buying new or upgrading existing computer </li></ul></ul><ul><ul><li>Type of computer likely to buy – assembled desktop, branded desktop, laptop </li></ul></ul><ul><ul><li>Brand likely to be bought (if branded), Reasons for brand preference </li></ul></ul><ul><ul><li>Desired configuration - processor type, RAM speed, hard disk space, CD drive type </li></ul></ul><ul><ul><li>Desired peripherals - monitor screen size, printer type, scanner, mouse, webcam, speakers, headset, modem, joy stick, thumb/pen drive </li></ul></ul><ul><ul><li>Likelihood of buying online </li></ul></ul><ul><li>Brand shares and brand perceptions of Desktops/Laptops </li></ul><ul><ul><li>Top of mind brand recalls, current and likely brand shares </li></ul></ul><ul><ul><li>Brand perceptual map on key category attributes </li></ul></ul>Information Area Covered
  8. 8. Information Area Covered <ul><li>Brand shares of Main Parts/Peripherals </li></ul><ul><ul><li>Top of mind brand recalls, current and likely brand shares in the following part/peripheral categories: </li></ul></ul><ul><ul><ul><li>Processor  CD/DVD drive </li></ul></ul></ul><ul><ul><ul><li>RAM  Monitor </li></ul></ul></ul><ul><ul><ul><li>Hard Disk  Inkjet Printer and Laser Printer </li></ul></ul></ul><ul><li>Brand shares of Other Peripherals </li></ul><ul><ul><li>Current and likely brand shares in the following peripheral categories: </li></ul></ul><ul><ul><ul><li>Mouse  Speakers  Scanner </li></ul></ul></ul><ul><ul><ul><li>Webcam  Headset  Thumb/Pen Drive </li></ul></ul></ul><ul><ul><ul><li>Modem  Joystick </li></ul></ul></ul><ul><li>Current brand shares of softwares </li></ul><ul><ul><li>Current brand shares in the following software categories: </li></ul></ul><ul><ul><ul><li>Operating System  Spreadsheet  Graphic Designing </li></ul></ul></ul><ul><ul><ul><li>Anti Virus  Presentations  Database Management </li></ul></ul></ul><ul><ul><ul><li>Word Processing  Internet Browser  Audio/Video Player </li></ul></ul></ul><ul><ul><ul><li>Email Application  Book Keeping/Accounting </li></ul></ul></ul>
  9. 9. <ul><li>Overall Main Report </li></ul><ul><li>Comparative Report by Place of Usage </li></ul><ul><li>Home vs. Place of Work vs. Cyber café vs. Transit </li></ul><ul><li>Comparative Report by Type of Computer </li></ul><ul><li>Assembled Desktop vs. Branded Desktop vs. Laptop </li></ul>List Of Reports
  10. 10. Pricing of Reports <ul><li>Payment Terms : 50% advance, 50% after delivery of all reports </li></ul><ul><li>Delivery Timeline : 1 week per report from date of order </li></ul><ul><li>Report Delivery Format : PDF </li></ul>Report Price (Rs.)* * 12.36% service tax extra Price (USD) Any 1 Report 100,000 3,500 Any 2 Report 160,000 5,600 All 3 Reports 200,000 7,000
  11. 11. <ul><li>Address : 3, Kehar Singh Estate, 1st Floor, Westend </li></ul><ul><li> Marg, Lane 2, Said-ul-Ajaib, New Delhi – 110030 </li></ul><ul><li>Telephone : +91-11-29535098, +91-11-32451093, +91-9811256502 </li></ul><ul><li>Contact Person : Sanjay Tiwari </li></ul><ul><li>Email : [email_address] </li></ul><ul><li>Website : www.juxtconsult.com </li></ul>Contact Details
  12. 12. Thank You!

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