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Computer Usage Behavior and Preferences of Urban Indians

Computer Usage Behavior and Preferences of Urban Indians

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  • 1. India Bytes A Study on Computer Usage Behavior and Brand references of Urban Indians
  • 2.
    • Authentic recent estimates of computer user-ship in urban India
    • Insightful understanding of computer usage behavior and preferences of urban Indians (place, frequency and duration of usage, configuration details, software usage, printer and peripherals usage, AMC, Internet usage)
    • In-depth info on both assembled and branded computer usage, and on both desktop and laptop usage within the branded segment
    • Current brand shares and perceptions, as well as expected brand shares
    • Future ‘buying intentions’ including timing of purchase, computer types and brands (if branded), configurations and peripherals
    Study Overview
  • 3.
    • Computer usage dynamics and preferences captured through a large ‘online’ survey sampling over 5,080 computer users in July-August 2008
    • Online survey conducted using JuxtConsult Consumer Panel ( www.getcounted.net ) . Panel 65,000 member strong in August 2008, adding over 10,000 new members every month
    • The online survey data made ‘representative’ of the urban Indian population by using appropriate ‘demographic weights’
    • Weights derived using authentic Govt. of India population statistics and a large 12,500 household land survey conducted by JuxtConsult in April 2008 across all socio-economic strata in 40 cities
    Methodology
  • 4. Report Details
  • 5.
    • Estimation of computer and internet user-ship in urban India
      • Overall
      • By place of usage – home, place of work, cyber cafe, transit
      • By type of computer – assembled desktop, branded desktop, laptop
    • Demographic and socio-economic profile of computer users in urban India
      • Gender, age, city, city type, region
      • Educational qualification, current occupation, industry of occupation, preferred language of reading, marital and children status
      • SEC, monthly household income, most expensive vehicle owned, credit and debit card ownership
      • Household asset ownership – home, TV, fridge, washing machine, AC, microwave, music system, DVD player, Ipod, camera, video recorder, landline phone, mobile phone and cable TV connection
    Information Area Covered
  • 6.
    • Computer usage status and dynamics
      • Years since using a computer
      • Places of usage - multiple and exclusive (home, place of work, cyber café, transit)
      • Type of computer used – multiple and exclusive (assembled desktop, branded desktop, laptop)
      • Time when bought, brand bought (if branded), reason for preferring the brand, purpose of usage, frequency and duration of usage, per capita users, AMC status
      • Configuration - processor type, RAM speed, hard disk space, CD drive type
      • Peripherals used - monitor screen size, printer type, scanner, mouse, webcam, speakers, headset, modem, joy stick, thumb/pen drive
      • Software used – OS, anti-virus, word processing, spreadsheet, presentation, graphic designing, database, audio/video player, internet browser, email application
      • Attitude towards using pirated software
    • Internet usage status and dynamics
      • Place of access (home, place of work, cyber café, transit)
      • Internet usage details by place - type of connection, frequency and duration of usage
      • Default internet browser, default homepage, default messenger
      • Online purchase of computer products
    Information Area Covered
  • 7.
    • Future intentions on computer buying and usage
      • Time frame of buying new or upgrading existing computer
      • Type of computer likely to buy – assembled desktop, branded desktop, laptop
      • Brand likely to be bought (if branded), Reasons for brand preference
      • Desired configuration - processor type, RAM speed, hard disk space, CD drive type
      • Desired peripherals - monitor screen size, printer type, scanner, mouse, webcam, speakers, headset, modem, joy stick, thumb/pen drive
      • Likelihood of buying online
    • Brand shares and brand perceptions of Desktops/Laptops
      • Top of mind brand recalls, current and likely brand shares
      • Brand perceptual map on key category attributes
    Information Area Covered
  • 8. Information Area Covered
    • Brand shares of Main Parts/Peripherals
      • Top of mind brand recalls, current and likely brand shares in the following part/peripheral categories:
        • Processor  CD/DVD drive
        • RAM  Monitor
        • Hard Disk  Inkjet Printer and Laser Printer
    • Brand shares of Other Peripherals
      • Current and likely brand shares in the following peripheral categories:
        • Mouse  Speakers  Scanner
        • Webcam  Headset  Thumb/Pen Drive
        • Modem  Joystick
    • Current brand shares of softwares
      • Current brand shares in the following software categories:
        • Operating System  Spreadsheet  Graphic Designing
        • Anti Virus  Presentations  Database Management
        • Word Processing  Internet Browser  Audio/Video Player
        • Email Application  Book Keeping/Accounting
  • 9.
    • Overall Main Report
    • Comparative Report by Place of Usage
    • Home vs. Place of Work vs. Cyber café vs. Transit
    • Comparative Report by Type of Computer
    • Assembled Desktop vs. Branded Desktop vs. Laptop
    List Of Reports
  • 10. Pricing of Reports
    • Payment Terms : 50% advance, 50% after delivery of all reports
    • Delivery Timeline : 1 week per report from date of order
    • Report Delivery Format : PDF
    Report Price (Rs.)* * 12.36% service tax extra Price (USD) Any 1 Report 100,000 3,500 Any 2 Report 160,000 5,600 All 3 Reports 200,000 7,000
  • 11.
    • Address : 3, Kehar Singh Estate, 1st Floor, Westend
    • Marg, Lane 2, Said-ul-Ajaib, New Delhi – 110030
    • Telephone : +91-11-29535098, +91-11-32451093, +91-9811256502
    • Contact Person : Sanjay Tiwari
    • Email : [email_address]
    • Website : www.juxtconsult.com
    Contact Details
  • 12. Thank You!

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