India Bytes Brochure

India Bytes A Study on Computer Usage Behavior and Brand references of Urban Indians

Authentic recent estimates of computer user-ship in urban India
Insightful understanding of computer usage behavior and preferences of urban Indians (place, frequency and duration of usage, configuration details, software usage, printer and peripherals usage, AMC, Internet usage)
In-depth info on both assembled and branded computer usage, and on both desktop and laptop usage within the branded segment
Current brand shares and perceptions, as well as expected brand shares
Future ‘buying intentions’ including timing of purchase, computer types and brands (if branded), configurations and peripherals
Study Overview

Computer usage dynamics and preferences captured through a large ‘online’ survey sampling over 5,080 computer users in July-August 2008
Online survey conducted using JuxtConsult Consumer Panel ( www.getcounted.net ) . Panel 65,000 member strong in August 2008, adding over 10,000 new members every month
The online survey data made ‘representative’ of the urban Indian population by using appropriate ‘demographic weights’
Weights derived using authentic Govt. of India population statistics and a large 12,500 household land survey conducted by JuxtConsult in April 2008 across all socio-economic strata in 40 cities
Methodology

Report Details

Estimation of computer and internet user-ship in urban India
Overall
By place of usage – home, place of work, cyber cafe, transit
By type of computer – assembled desktop, branded desktop, laptop
Demographic and socio-economic profile of computer users in urban India
Gender, age, city, city type, region
Educational qualification, current occupation, industry of occupation, preferred language of reading, marital and children status
SEC, monthly household income, most expensive vehicle owned, credit and debit card ownership
Household asset ownership – home, TV, fridge, washing machine, AC, microwave, music system, DVD player, Ipod, camera, video recorder, landline phone, mobile phone and cable TV connection
Information Area Covered

Computer usage status and dynamics
Years since using a computer
Places of usage - multiple and exclusive (home, place of work, cyber café, transit)
Type of computer used – multiple and exclusive (assembled desktop, branded desktop, laptop)
Time when bought, brand bought (if branded), reason for preferring the brand, purpose of usage, frequency and duration of usage, per capita users, AMC status
Configuration - processor type, RAM speed, hard disk space, CD drive type
Peripherals used - monitor screen size, printer type, scanner, mouse, webcam, speakers, headset, modem, joy stick, thumb/pen drive
Software used – OS, anti-virus, word processing, spreadsheet, presentation, graphic designing, database, audio/video player, internet browser, email application
Attitude towards using pirated software
Internet usage status and dynamics
Place of access (home, place of work, cyber café, transit)
Internet usage details by place - type of connection, frequency and duration of usage
Default internet browser, default homepage, default messenger
Online purchase of computer products

Future intentions on computer buying and usage
Time frame of buying new or upgrading existing computer
Type of computer likely to buy – assembled desktop, branded desktop, laptop
Brand likely to be bought (if branded), Reasons for brand preference
Desired configuration - processor type, RAM speed, hard disk space, CD drive type
Desired peripherals - monitor screen size, printer type, scanner, mouse, webcam, speakers, headset, modem, joy stick, thumb/pen drive
Likelihood of buying online
Brand shares and brand perceptions of Desktops/Laptops
Top of mind brand recalls, current and likely brand shares
Brand perceptual map on key category attributes

Brand shares of Main Parts/Peripherals
Top of mind brand recalls, current and likely brand shares in the following part/peripheral categories:
Processor  CD/DVD drive
RAM  Monitor
Hard Disk  Inkjet Printer and Laser Printer
Brand shares of Other Peripherals
Current and likely brand shares in the following peripheral categories:
Mouse  Speakers  Scanner
Webcam  Headset  Thumb/Pen Drive
Modem  Joystick
Current brand shares of softwares
Current brand shares in the following software categories:
Operating System  Spreadsheet  Graphic Designing
Anti Virus  Presentations  Database Management
Word Processing  Internet Browser  Audio/Video Player
Email Application  Book Keeping/Accounting

Overall Main Report
Comparative Report by Place of Usage
Home vs. Place of Work vs. Cyber café vs. Transit
Comparative Report by Type of Computer
Assembled Desktop vs. Branded Desktop vs. Laptop
List Of Reports

Pricing of Reports
Payment Terms : 50% advance, 50% after delivery of all reports
Delivery Timeline : 1 week per report from date of order
Report Delivery Format : PDF
Report Price (Rs.)* * 12.36% service tax extra Price (USD) Any 1 Report 100,000 3,500 Any 2 Report 160,000 5,600 All 3 Reports 200,000 7,000

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Telephone : +91-11-29535098, +91-11-32451093, +91-9811256502
Contact Person : Sanjay Tiwari
Email : [email_address]
Website : www.juxtconsult.com
Contact Details

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India Bytes Brochure

by JuxtConsult

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