GetCounted Internet User Panel Profile April 2009

Total Base : 151,000+ out of which around 70% are active at any point of time. 138,000+ Urban Members and 13,000+ Rural Members. 10,000 new members are added every month. GetCounted represents 33 million Urban Indian Internet Users. It represents almost 100% of the total 33 million regular Urban Indian Internet Users. Overview

Total Base : 151,000+ out of which around 70% are active at any point of time.

138,000+ Urban Members and 13,000+ Rural Members.

10,000 new members are added every month.

GetCounted represents 33 million Urban Indian Internet Users.

It represents almost 100% of the total 33 million regular Urban Indian Internet Users.

Gender Gender Count Male 115,976 Female 22,105

Age Age Count 13-18 6,821 19-24 49,273 25-35 57,494 36-44 15,134 45+ 9,116

SEC SEC Count SEC A 64,670 SEC B 53,967 SEC C 10,199 SEC D 6,396 SEC E 2,849

Education Education Count Up to SSC/HSC 20,088 Under Graduate 11,904 Graduate (Gen) 40,432 Graduate (Pro) 30,969 Post Graduate (Gen) 9,941 Post Graduate (Pro) 24,748

Occupation Occupation Count Jr. Salaried Emp. 20,441 Mid Salaried Emp. 23,632 Sr. Salaried Emp. 9,074 Self Employed 5,561 Shop owners/Traders 3,190 Businessmen 7,271 Unemployed 5,538 Student 45,074 Retired 1,976 Housewife 5,012 Others 11,311

Income Income (Rs.) Count Upto 6,250/- 17,498 6,250/- to 12,500/- 30,111 12,500/- to 25,000/- 30,306 25,000/- to 40,000/- 17,105 40,000/- to 80,000/- 11,543 80,000/- to 100,000/- 4,489 100,000/- + 3,775

Town Class Town Class Count Upto 1 Lakh 24,504 1 Lakh – 5 Lakh 27,625 5 Lakh – 10 Lakh 17,235 10 Lakh+ 68,717

Region Region Count North 36,534 East 12,945 South 53,168 West 35,434

Most Expensive Vehicle Count Bi-Cycle 19,024 Motor-Cycle/Scooter 75,335 Small/Compact Car 13,445 Mid-Size/Sedan Car 6,653 Premium/Luxury Car 2,054 Others 2,571 No Vehicle 19,000

Internet Experience

Preferred Place of Access

Time Spent on Internet Home Place of work

Physical Asset Ownerships Asset Ownerships Count % Owning Colour TV 137,756 91% Mobile Phone 127,159 84% Fridge 115,049 76% Computer/Laptop 112,021 74% VCD/DVD Player 95,369 63% Washing Machine 89,314 59% Music System 78,718 52% Regular Camera 60,552 40% Digital Camera 54,497 36% Ipod/MP3 player/Walkman 51,469 34% Air Conditioner 42,386 28% Microwave 42,386 28% Video Camera/ Camcorder 33,304 22%

Financial Asset Ownerships Asset Ownerships Count % Owning Bank Account 122,618 81% Debit Card 92,342 61% Life Insurance 89,314 59% Credit Card 52,983 35% Medical Insurance/CGHS 48,442 32% Fixed Deposits 46,928 35% Mutual Funds 39,359 26% Stock/Shares 37,845 25%

Thank You!