We don’t believe in individual small cash incentives as it leads to
professional survey fillers,
The purpose of incentive is a tradeoff between respondent's time
to attempt the survey in lieu of doing something else, so we give
sweepstakes, instant gratification, depending on site, free music
download, video download, free exclusive content (white papers
Instant gratification, then surprise elements, social elements, in
our experience, instead of giving 10 bucks recharge, giving some
product of value works better
We don’t believe in individual small cash
incentives as it leads to professional survey
fillers. Also, a common misconception is,
Increasing prize money
However, in our experience,
there is no noticeable increase in completion rates for a prize
money beyond Rs. 25,000. Hence we recommend our clients to
keep a prize money varying from 5000/- to 25,000/- depending on
length of questionnaire and sample size required.
The actual purpose of incentives...
Actually, the purpose of an incentive is a tradeoff between respondent's time to attempt the
survey in lieu of doing something else, so
instead of giving cash rewards to every
respondent, which gives rise to professional
survey-fillers, why not innovate?
Instead of giving a cash prize to every respondent, which leads
to professional survey-fillers, we instituted a sweepstake,
where a respondent has a “chance” of winning a cash prize.
We removed the percentage completion bar
For every page that respondents fill, the amount of prize that
they stand to win increases, this also acts as a completion bar
For every page the respondent fills, we donate 10 grams of rice
to feed children through an NGO
This adds a social motivation for the respondents to fill the
The respondent gets recharge for filling the survey. The amount
is not substantial and can be varied as per time taken per
This reduces the number of people who want to earn money by
filling surveys, and such respondents are anyways filtered out
by our quality data cleaning process (check our case study 3)
Samples, vouchers etc
For the time that respondent spends to fill the survey, he can
be recompensed in forms of song downloads, video downloads,
samples of products, free exclusive content (say white papers,
ringtones etc), depending on the TG and the client
In our experience, this works better than giving cash to each
respondent, as seen from next slide
In our surveys, we have seen a definite rise in completion
rates, with the use of these innovative incentive schemes, and a
better User Interface.
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