Effect of incentives on
completion rates


We don’t believe in individual small cash incentives as it leads to
professional survey fillers,



The purpose of inc...
We don’t believe in individual small cash
incentives as it leads to professional survey
fillers. Also, a common misconcept...
However, in our experience,

Incentive
Completion
Rates

1000/-

5000/-

10,000/-

25,000/-

75,000/-

1,00,000/-

there i...
The actual purpose of incentives...
Actually, the purpose of an incentive is a tradeoff between respondent's time to attem...
Our innovations
 Sweepstakes


Instead of giving a cash prize to every respondent, which leads
to professional survey-fi...
Our innovations
 Staggered rewards



We removed the percentage completion bar
For every page that respondents fill, th...
Our innovations
 Social incentive



For every page the respondent fills, we donate 10 grams of rice
to feed children t...
Our innovations
 Instant gratifications




The respondent gets recharge for filling the survey. The amount
is not subs...
Our innovations
 Samples, vouchers etc




For the time that respondent spends to fill the survey, he can
be recompense...
Incentives
Completion
Rates

1000/-

5000/-

10,000/-

25,000/-

+recharge

Incentive
Completion
Rates

+Staggered

75,000...
Thank you
www.juxtconsult.com

www.getcounted.net
12
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Effect of incentives

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A case study that shows how different kinds of innovative incentive schemes for respondents can dramatically increase the completion rates.

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Effect of incentives

  1. 1. Effect of incentives on completion rates
  2. 2.  We don’t believe in individual small cash incentives as it leads to professional survey fillers,  The purpose of incentive is a tradeoff between respondent's time to attempt the survey in lieu of doing something else, so we give sweepstakes, instant gratification, depending on site, free music download, video download, free exclusive content (white papers etc)  Instant gratification, then surprise elements, social elements, in our experience, instead of giving 10 bucks recharge, giving some product of value works better 2
  3. 3. We don’t believe in individual small cash incentives as it leads to professional survey fillers. Also, a common misconception is, Increasing prize money for respondent Increasing completion rates 3
  4. 4. However, in our experience, Incentive Completion Rates 1000/- 5000/- 10,000/- 25,000/- 75,000/- 1,00,000/- there is no noticeable increase in completion rates for a prize money beyond Rs. 25,000. Hence we recommend our clients to keep a prize money varying from 5000/- to 25,000/- depending on length of questionnaire and sample size required. 4
  5. 5. The actual purpose of incentives... Actually, the purpose of an incentive is a tradeoff between respondent's time to attempt the survey in lieu of doing something else, so instead of giving cash rewards to every respondent, which gives rise to professional survey-fillers, why not innovate? 5
  6. 6. Our innovations  Sweepstakes  Instead of giving a cash prize to every respondent, which leads to professional survey-fillers, we instituted a sweepstake, where a respondent has a “chance” of winning a cash prize. 6
  7. 7. Our innovations  Staggered rewards   We removed the percentage completion bar For every page that respondents fill, the amount of prize that they stand to win increases, this also acts as a completion bar Page 2 Page 3 7
  8. 8. Our innovations  Social incentive   For every page the respondent fills, we donate 10 grams of rice to feed children through an NGO This adds a social motivation for the respondents to fill the questionnaire Page 2 Page 3 8
  9. 9. Our innovations  Instant gratifications   The respondent gets recharge for filling the survey. The amount is not substantial and can be varied as per time taken per survey. This reduces the number of people who want to earn money by filling surveys, and such respondents are anyways filtered out by our quality data cleaning process (check our case study 3) 9
  10. 10. Our innovations  Samples, vouchers etc   For the time that respondent spends to fill the survey, he can be recompensed in forms of song downloads, video downloads, samples of products, free exclusive content (say white papers, ringtones etc), depending on the TG and the client In our experience, this works better than giving cash to each respondent, as seen from next slide 10
  11. 11. Incentives Completion Rates 1000/- 5000/- 10,000/- 25,000/- +recharge Incentive Completion Rates +Staggered 75,000/- 1,00,000/- +Social + Staggered In our surveys, we have seen a definite rise in completion rates, with the use of these innovative incentive schemes, and a better User Interface. 11
  12. 12. Thank you www.juxtconsult.com www.getcounted.net 12
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