Effect of incentives
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Effect of incentives

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A case study that shows how different kinds of innovative incentive schemes for respondents can dramatically increase the completion rates.

A case study that shows how different kinds of innovative incentive schemes for respondents can dramatically increase the completion rates.

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Effect of incentives Presentation Transcript

  • 1. Effect of incentives on completion rates
  • 2.  We don’t believe in individual small cash incentives as it leads to professional survey fillers,  The purpose of incentive is a tradeoff between respondent's time to attempt the survey in lieu of doing something else, so we give sweepstakes, instant gratification, depending on site, free music download, video download, free exclusive content (white papers etc)  Instant gratification, then surprise elements, social elements, in our experience, instead of giving 10 bucks recharge, giving some product of value works better 2
  • 3. We don’t believe in individual small cash incentives as it leads to professional survey fillers. Also, a common misconception is, Increasing prize money for respondent Increasing completion rates 3
  • 4. However, in our experience, Incentive Completion Rates 1000/- 5000/- 10,000/- 25,000/- 75,000/- 1,00,000/- there is no noticeable increase in completion rates for a prize money beyond Rs. 25,000. Hence we recommend our clients to keep a prize money varying from 5000/- to 25,000/- depending on length of questionnaire and sample size required. 4
  • 5. The actual purpose of incentives... Actually, the purpose of an incentive is a tradeoff between respondent's time to attempt the survey in lieu of doing something else, so instead of giving cash rewards to every respondent, which gives rise to professional survey-fillers, why not innovate? 5
  • 6. Our innovations  Sweepstakes  Instead of giving a cash prize to every respondent, which leads to professional survey-fillers, we instituted a sweepstake, where a respondent has a “chance” of winning a cash prize. 6
  • 7. Our innovations  Staggered rewards   We removed the percentage completion bar For every page that respondents fill, the amount of prize that they stand to win increases, this also acts as a completion bar Page 2 Page 3 7
  • 8. Our innovations  Social incentive   For every page the respondent fills, we donate 10 grams of rice to feed children through an NGO This adds a social motivation for the respondents to fill the questionnaire Page 2 Page 3 8
  • 9. Our innovations  Instant gratifications   The respondent gets recharge for filling the survey. The amount is not substantial and can be varied as per time taken per survey. This reduces the number of people who want to earn money by filling surveys, and such respondents are anyways filtered out by our quality data cleaning process (check our case study 3) 9
  • 10. Our innovations  Samples, vouchers etc   For the time that respondent spends to fill the survey, he can be recompensed in forms of song downloads, video downloads, samples of products, free exclusive content (say white papers, ringtones etc), depending on the TG and the client In our experience, this works better than giving cash to each respondent, as seen from next slide 10
  • 11. Incentives Completion Rates 1000/- 5000/- 10,000/- 25,000/- +recharge Incentive Completion Rates +Staggered 75,000/- 1,00,000/- +Social + Staggered In our surveys, we have seen a definite rise in completion rates, with the use of these innovative incentive schemes, and a better User Interface. 11
  • 12. Thank you www.juxtconsult.com www.getcounted.net 12