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Ad Effectiveness and Performance - Life Insurance Dec 2007

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One of the major share of online activity is that of online shopping category, with new entrants coming in the category very fast. The brands in the category are striving hard to retain as well as ...

One of the major share of online activity is that of online shopping category, with new entrants coming in the category very fast. The brands in the category are striving hard to retain as well as increase their user base by enhancing the usability of the website and adding in user friendly applications. This report based on the survey done predicts what will be the future market share (brand performance) of the online shopping portal based on its sustenance, loyalty, pull and persuasion. The key attributes that are captured in to find out these metrics are TOM Brand and Ad Recall, user base etc.

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Ad Effectiveness and Performance - Life Insurance Dec 2007 Ad Effectiveness and Performance - Life Insurance Dec 2007 Document Transcript