Choosing What To Mobilize & Mobile Considerations Beyond Technology
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Choosing What To Mobilize & Mobile Considerations Beyond Technology

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Juston Western presents on what you need to know before going down the path of building a mobile app for your company. Originally presented at the Houston Interactive Marketing Association's ...

Juston Western presents on what you need to know before going down the path of building a mobile app for your company. Originally presented at the Houston Interactive Marketing Association's "Mastering Mobile in 2013" Workshop held on May 22, 2013.

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Choosing What To Mobilize & Mobile Considerations Beyond Technology Choosing What To Mobilize & Mobile Considerations Beyond Technology Presentation Transcript

  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.comMASTERING MOBILE IN 20131CHOOSING WHAT TO MOBILIZE& MOBILE CONSIDERATIONSBEYOND TECHNOLOGY#HIMAMOBILE2013Wednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.com• Background on Juston & ChaiONE• What The Mobile Landscape Looks Like Today• Realizations About Organizational Challenges• What To Mobilize & When• Trends In The Enterprise• Ways To Approach Your Mobile Strategy & Specific Initiatives• Team To Get The Job DoneOUR PATH TODAY2Wednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.comWHY IS THIS GUY STANDING IN FRONTOF ME?3Wednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.comWHAT IS CHAIONE? IS THERE TEAINVOLVED?4Wednesday, May 22, 13
  • 5“We help enterprises create innovative mobile solutions tocomplex business problems that people will love.”Wednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.comWHAT THE MOBILELANDSCAPE LOOKSLIKE TODAY6Wednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.comQuick Development CyclesConsumerization of IT Life’s Remote ControlAnd Why Should I Care About It In The Context of My Business?WHAT’S DRIVING THIS?7Wednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.com• Heads Up Displays• Activity Loggers• Smart WatchesMake Your Phone Your Accessories’ BrainWEARABLE COMPUTING8Wednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.comControl The Real World From Your DevicePACKS: HARDWARE + SOFTWARE9• Physical & Virtual• Remote Interaction• Wide AdoptionWednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.comUse The Past To Predict The FutureLOCATION + BIG DATA10• Data in Aggregate• Behavior Prediction• Process AutomationWednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.comRECENTINDUSTRYDEVELOPMENTS11Wednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.comGOOGLE I/O RECAP12• New APIs & Services• No Android 4.3• New App Engine Features• Google Glass AppsWednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.comWWDC PREVIEW13• iOS 7 Sneak Peek• User Interface Changes• More Siri Hooks• Friendlier DeploymentWednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.comREALIZATIONSABOUTORGANIZATIONALCHALLENGES14Wednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.comDIDN’T I DO THIS BEFORE?15Wednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.comWHO MOVED MY CHEESE?16Wednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.comISN’T THIS JUST A FAD?17Wednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.comCAN I HAVE ONE NOW?18Wednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.comWHAT TOMOBILIZEAND WHEN19Wednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.comSTARTING OUT20• Self-Contained Apps• Address Simple, Everyday Needs• Focus On Basic UtilityWednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.comNEXT STEPS21• Address Business Line-Specific Needs• Focus On Operational Efficiencies• Respond To Growing User FeedbackWednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.comFULL STRIDE22• Connect To Existing Systems & Data Stores• Enable New Ways Of Executing Employee Activities• Accommodate Cross-Functional CollaborationWednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.comTRENDS IN THEENTERPRISE23Wednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.com24Wednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.com25Wednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.com26Wednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.comMOBILE OS SHARE IN BUSINESS27Source: http://techland.time.com/2013/04/16/ios-vs-android/Wednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.comCOMMONQUESTIONS28Wednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.comHOW DO IMEASURESUCCESS?29Wednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.comHOW DO I KNOWWHEN TO BUILD CUSTOMVS BUYING SOMETHINGOFF THE SHELF?30Wednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.comWHAT ARE SOME KPI’SI CAN USE TO MEASUREMY ROI?31Wednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.comWHEN WILL I GET TO STOPCARRYING MY LAPTOP,IPHONE AND IPAD?32Wednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.comHOW CAN I MANAGEMY PORTFOLIO OF APPSOVER TIME?33Wednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.comHTML5 IOS7 ANDROID TITANTIUMSENCHA SAP BYOD CLASS I DIV 2BACKEND INTEGRATION MAMWRITE ONCE INTRINSICALLY SAFEAPPCELERATOR WINDOWS 8 MDMRUGGEDIZED GINGERBREAD SECURECONTAINER DEVICE ROLLOUT AIRWATCHINTERNAL APP STORE34Wednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.comWAYS TOAPPROACHMOBILE35Wednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.com36THECHAIONEWAYWednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.com37Wednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.com38CHAIONEMOBILE MATURITY MODEL1: Pioneer 2: Awareness 3: Tactical 4: Enterprise 5: EngagedAt this level mobility isvisible but receives verylittle focused attentionfrom executivesMobile is consideredimportant and programsemerge but there is littlecorrelation to customers,partners and employeeneeds.Repeatable processemerges that allows amixed line of businessteam to produce resultsbased on organizationalgoals.Mobile is a core piece ofthe company’s strategy,can be measured and isan evolving competency.Mobile is critical and itsbeing actively embeddedas a competency.Process is defined andconfirmed as a businessstandard.PeoplePlatformsCustomersTechnologyProcessOutsourced Mixed In-HouseSingle Platform Multiple Platforms All PlatformsBroadcast EngagedTransactionalNative Mixed Mobile Adaptive ArchitectureExperimental Siloed Cross Functional Integrated Competency DrivenThe FrameworkWednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.com39Wednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.com40Wednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.com41Wednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.com42Wednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.com43Wednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.com44ResearchValidationEvaluationDesignPrototypingSynthesisMarketAnalysisAudienceIdentificationPersonaCreationUserStoriesProcessFlowsContentMapWireFramesConceptingInteractivePrototypesHigh FidelityMock-upsQA & UserTestingClientReviewReleaseCandidateUserExperience121110987 654321Wednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.com45P e o p l eP r i c eT i m e l i n eR e q u i r e m e n t sBetter UnderstandingTechnical Validation/FeasibilityPricingTimelinePeopleTECHNICAL ASSESSMENTS &PROTOTYPINGWednesday, May 22, 13
  • startDAILYITERATION PERIOD(usually one week)iteration startproject kick-off iteration planning milestonedaily stand-upiteration endretrospectivePARTICIPANT ROLEproduct owner ········ represents stakeholder interests · provides domain expertise ·prioritizes product and iteration backlog by value · providesdetails on user storiesproject manager ······ facilitates consistent progress · removes obstructions · maintainsopen lines of communication · monitors team velocity · leadsstand-ups and retrospectivesdeveloper ················ ransforms user stories into functionality · estimates user storylevel of effort · performs technology spikes · self-managingquality assurance ···
  • 

verifies
  • 

delivered
  • 

features
  • 

function
  • 

as
  • 

intented
  • 

·
  • 

identifies
  • 

bugsdesigner ················· user role modeling · wireframe and
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user
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workflow
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development
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·
  • 

visual design · feature usability assessment · asset deliveryPOPMDVQADSPO PMDV DSPO PM DV DS QA PO PM DV DSPMDV QADSPMDV QADSWORK TO BE DONEproduct backlogContains all user stories, representing functionality forthe entire project; organized as Epics, cursory detailiteration backlogContains only those users stories to be workedon in the current iteration; very detailedKEY SESSIONSiteration planningProduct Owner and Team determinefunctionality to include in next iteration,and
  • 

discuss
  • 

finer
  • 

details
  • 

of
  • 

each
  • 

storydaily stand-upTeam members discuss what they didyesterday, what they’ll do today, andwhat’s blocking their progressretrospectiveEnd-of-iteration discussion where teammembers inspect and adapt theirmethods and teamworkWednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.comYOU’VE GOT 1.0! WHAT’S NEXT?47Wednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.comTEAM TOGET THEJOB DONE48Wednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.com• Designers• Developers• Scrum Master• Quality Assurance SpecialistHere are the folks you’ll want to have working with you.ASSEMBLE YOUR OWN TEAM49Wednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.com• Curious• Opinionated• Genuinely Passionate• A Little QuirkyHere are some characteristics you should look for in a hired team.HIRE A TEAM50Wednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternwww.chaione.com• What The Mobile Landscape Looks Like Today• Realizations About Organizational Challenges• What To Mobilize & When• Trends In The Enterprise• Ways To Approach Your Mobile Strategy & Specific Initiatives• Team To Get The Job DoneRECAP51Wednesday, May 22, 13
  • www.chaione.com@ChaiONEfacebook.com/ChaiONEAgencyGET IN TOUCHwith ChaiONElinkedin.com/company/chaioneJuston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternAddress:4900 Woodway, Suite 880Houston, TX 77056Phone: 1-888-316-0357Email: juston@chaione.comIf you’re interested in learning more about ChaiONE, pleaseprovide us with your contact information. We’re available to meetat your office, our office, or virtually.If you have other questions or want to speak with someonedirectly, e-mail us at marketing@chaione.com or give us a call:1-888-316-0357.We would love to hear from you!Wednesday, May 22, 13
  • Juston Western, Director of Operations281-377-6319 | juston@chaione.com@JustonWesternTHANK YOUWednesday, May 22, 13