Healthy Clothing: The Environmental and Social Difference
TMhealthy clothing / the environmental and social diﬀerence october 24 2009
How is Holy Cow Diﬀerent? • What is the Holy Cow Mission? • What are the steps in our supply chain? • What is GOTS? • How is Holy Cow (fabric) a healthier choice? • What are Holy Cow fair labor standards?
What is the Holy Cow Mission? Holy Cow is on a mission to design and produce the best clothing on Earth • Clothing that is healthier for people and healthier for the planet The Holy Cow Vision is to bring healthy clothing to the mass popula?on: • Holy Cow is the brand represenHng healthy clothing (Holy Cow = Healthy Clothing) • Holy Cow supports organic farmers and works to promote their eﬀorts on large scale • Holy Cow operates authenHcally by choosing fair labor, by choosing materials that cause least environmental impact, and by giving back to those ﬁghHng the environmental crisis • Holy Cow provides the educaHon to help the larger populaHon make smarter decisions
What are the steps in the Holy Cow Value Chain? Central India, 55,000 Acres Punjab, India Petaluma, California Minneapolis, Minnesota
What is GOTS? The Global Organic TexHle Standard (G.O.T.S.) is the most comprehensive environmental and social standard to date • Goal: ensure organic status of texHles to end consumer • Scope: producHon, processing, manufacturing, packaging, labeling, exportaHon, importaHon and distribuHon • Factories audited annually and subject to random inspecHons by an independent third party accredited ISO 65 (Holy Cow chain cerHﬁed by Oregon Tilth) Sustainable Fabrics Low-‐Impact Socially Responsible Manufacturing Produc?on 100% Organic CoVon PVC and Phthalate-‐Free Sweatshop-‐Free Agrochemical-‐Free Low-‐impact dyes Child labor Restricted No GMO or non-‐organic Natural materials used for Wages and beneﬁts at blending spinning, weaving, kni^ng naHonal standard Controlled TransportaHon
How is Holy Cow (Fabric) a healthier choice? ***To produce enough coVon for the average coVon t-‐shirt, farmers on average apply one third pound of chemical ferHlizers and pesHcides (Source, Organic Trade AssociaHon 2008) *** PerspecHve; just 2.4% of the worlds arable land is planted with coVon, yet it accounts for 24% of the worlds insecHcide market and 11% of global pesHcides sales, making it the most pesHcide-‐intensive crop grown on the planet. *** At least 3 Million people are poisoned by pesHcides every year and 20-‐40,000 more are killed *** Over 1 Million Americans will learn they have some form of cancer and 10,400 people in the U.S. die each year from cancer related to pesHcides Conven?onal CoNon Holy Cow Organic CoNon Seed Prepara?on GMO, Fungicides/InsecHcides No GMO s, Untreated Seeds Soil and Water SyntheHc FerHlizers, Monocrop, Crop rotaHon, Organic MaVer intensive irrigaHon Weed Control Herbicides Physical removal and hand hoeing Pest Control InsecHcides, PesHcides, Aerial Balance of pests and predators, Uses Spraying Beneﬁcial Insects and Trap Crops Harves?ng Defoilates with chemicals Relies of Freeze and water management
What are the Holy Cow Fair Labor Standards? ***Holy Cow requires that suppliers meet or exceed labor standards outlined in the Global Organic TexHle Standard. See HolyCowCompany.com/about-‐us/standards. ***Applicable to farm and factory level ***Subject to annual inspecHon and inspecHon without prior noHce by third party • No Forced Labor • No Child Labor (No person employed at an age younger than 15) • No Harassment or Abuse. • Freedom of AssociaHon and CollecHve Bargaining • Fair Wages (Must be paid at least the minimum wage required by law) • Fair Working Hours (Must not be required to work more than 48 hours per week with at least one day oﬀ per week) • Safe and hygienic working condiHons
Addi?onal Info Sources and Holy Cow Partners • Texas Organic CoVon MarkeHng CooperaHve, hVp://www.texasorganic.com/ • Econscious, Holy Cow garment supplier, hVp://www.econscious.net/ • Holy Cow Environmental and Social Standards, hVp://www.holycowcompany.com/about-‐us/standards • India Farming Crisis, hVp://www.Hme.com/Hme/world/arHcle/0,8599,1813081,00.html • Internal Holy Cow Team See =Product Informa?on= folder in Dropbox
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