Bbc multi platform departmental meet presentation 8th october

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Transmedia Storytelling: Presentation to Multi platform teams within the BBC …

Transmedia Storytelling: Presentation to Multi platform teams within the BBC

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  • Produce a section for each area – keep simple – just create 8-10 of these main sections for your presentation to use as prompts
  • Produce a section for each area – keep simple – just create 8-10 of these main sections for your presentation to use as prompts
  • Produce a section for each area – keep simple – just create 8-10 of these main sections for your presentation to use as prompts
  • Produce a section for each area – keep simple – just create 8-10 of these main sections for your presentation to use as prompts
  • Produce a section for each area – keep simple – just create 8-10 of these main sections for your presentation to use as prompts
  • Produce a section for each area – keep simple – just create 8-10 of these main sections for your presentation to use as prompts
  • Produce a section for each area – keep simple – just create 8-10 of these main sections for your presentation to use as prompts
  • Produce a section for each area – keep simple – just create 8-10 of these main sections for your presentation to use as prompts
  • Produce a section for each area – keep simple – just create 8-10 of these main sections for your presentation to use as prompts

Transcript

  • 1. Justine Potter CEO Savvy Productions [email_address] Twitter : @ SavvyJustine Audioboo: Savvy ww.savvyproductions.net
  • 2. Transmedia Storytelling
  • 3. Marketing Transmedia When a story is extended to market a product – to extend its reach, inform an audience of a brand and iincrease audience loyalty
  • 4. Franchise Transmedia Where the brand/story has extended onto different media - all of whom may choose to create entirely different story / content
  • 5. Native Transmedia Designed as Transmedia from its inception – playing out across platfroms best suited to the story – though one may lead
  • 6. User Experience: Navigating Transmedia Stories The Traditional Drama Producer is Dead ? Long Live the Story DJ – Mixing Navigable story Content
  • 7. New Tools for Transmedia Stories ? Clikthrough and Pip Interactive
  • 8. New Methods ?
  • 9. Self Publishing Tools for Transmedia Narratives
  • 10. Transmedia to try Today http://www.willyouhelp.co.uk http://www.ironsky.net http://www.wreckamovie.com http://www.paddlesworthpress.co.uk http://www.ivy4evr.co.uk http://www.thecupidconcept.com http://www.collapsus.com
  • 11. Thank you Project Delivery Training Narrative Production Online Mobile TV Audio Technology toolkits Justine Potter www.savvy productions .net [email_address] Twitter: @SavvyJustine Audioboo : Savvy Audioboo: TheCupidConcept