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Justine Potter  CEO  Savvy Productions [email_address] Twitter : @ SavvyJustine  Audioboo: Savvy ww.savvyproductions.net
Transmedia Storytelling
Marketing  Transmedia When  a  story  is  extended  to  market  a  product –  to  extend  its  reach,  inform  an  audienc...
Franchise  Transmedia Where the brand/story has extended onto different media  - all of whom may choose to  create entirel...
Native  Transmedia Designed as Transmedia  from its inception –  playing out across  platfroms best suited  to the story –...
User Experience:  Navigating  Transmedia Stories The Traditional Drama Producer is Dead ?  Long Live the Story DJ – Mixing...
New Tools for  Transmedia Stories ? Clikthrough and Pip Interactive
New  Methods ?
Self Publishing  Tools for Transmedia Narratives
Transmedia to try Today http://www.willyouhelp.co.uk http://www.ironsky.net http://www.wreckamovie.com http://www.paddlesw...
Thank you Project Delivery Training  Narrative Production Online  Mobile  TV   Audio  Technology toolkits Justine Potter w...
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Bbc multi platform departmental meet presentation 8th october

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Transmedia Storytelling: Presentation to Multi platform teams within the BBC

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  • Produce a section for each area – keep simple – just create 8-10 of these main sections for your presentation to use as prompts
  • Produce a section for each area – keep simple – just create 8-10 of these main sections for your presentation to use as prompts
  • Produce a section for each area – keep simple – just create 8-10 of these main sections for your presentation to use as prompts
  • Produce a section for each area – keep simple – just create 8-10 of these main sections for your presentation to use as prompts
  • Produce a section for each area – keep simple – just create 8-10 of these main sections for your presentation to use as prompts
  • Produce a section for each area – keep simple – just create 8-10 of these main sections for your presentation to use as prompts
  • Produce a section for each area – keep simple – just create 8-10 of these main sections for your presentation to use as prompts
  • Produce a section for each area – keep simple – just create 8-10 of these main sections for your presentation to use as prompts
  • Produce a section for each area – keep simple – just create 8-10 of these main sections for your presentation to use as prompts
  • Transcript of "Bbc multi platform departmental meet presentation 8th october"

    1. 1. Justine Potter CEO Savvy Productions [email_address] Twitter : @ SavvyJustine Audioboo: Savvy ww.savvyproductions.net
    2. 2. Transmedia Storytelling
    3. 3. Marketing Transmedia When a story is extended to market a product – to extend its reach, inform an audience of a brand and iincrease audience loyalty
    4. 4. Franchise Transmedia Where the brand/story has extended onto different media - all of whom may choose to create entirely different story / content
    5. 5. Native Transmedia Designed as Transmedia from its inception – playing out across platfroms best suited to the story – though one may lead
    6. 6. User Experience: Navigating Transmedia Stories The Traditional Drama Producer is Dead ? Long Live the Story DJ – Mixing Navigable story Content
    7. 7. New Tools for Transmedia Stories ? Clikthrough and Pip Interactive
    8. 8. New Methods ?
    9. 9. Self Publishing Tools for Transmedia Narratives
    10. 10. Transmedia to try Today http://www.willyouhelp.co.uk http://www.ironsky.net http://www.wreckamovie.com http://www.paddlesworthpress.co.uk http://www.ivy4evr.co.uk http://www.thecupidconcept.com http://www.collapsus.com
    11. 11. Thank you Project Delivery Training Narrative Production Online Mobile TV Audio Technology toolkits Justine Potter www.savvy productions .net [email_address] Twitter: @SavvyJustine Audioboo : Savvy Audioboo: TheCupidConcept
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