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Communicating the NBSAP mainstreaming             imperative     Dr Justine Braby     Integrated Environmental Consultants...
What are the take home messages?1. Effective communication is key to NBSAP   impact!2. Effective communication is a two-wa...
The fictitious case of Nilia….Example 1:Nilia has just developed her NBSAP. As part of Aichi Target 5 “By 2020, the rateof...
The fictitious case of Otumbi….Example 2:Otumbi has just developed her NBSAP and, also under Target 5, hasdeveloped a targ...
The Role of Communication, Education       and Public Awareness (CEPA) in the                  NBSAP Process!    •Making p...
Question 1: What types of messages are most powerful in CEPA strategies?a. Shock messages (warning of doom if nothing   is...
Question 2: What do you consider     most effective when negotiating    around targets with stakeholders?a. Listening to t...
Question 3: Why would you think ‘internal communication’ (i.e. within   your ministry) should come before      ‘external c...
Question 4: What would be effective messages to politicians who have the     power to make decisions?a. Only the scientifi...
Question 1: What types of messages are most powerful in CEPA strategies?a. Shock messages (warning of doom if nothing   is...
Question 2: What do you consider     most effective when negotiating    around targets with stakeholders?a. Listening to t...
Question 3: Why would you think ‘internal communication’ (i.e. within   your ministry) should come before      ‘external c...
Question 4: What would be effective messages to politicians who have the     power to make decisions?a. Only the scientifi...
How to go about planning for a CEPA      strategy for your NBSAP….   Entry points            Objectives              Focus...
What are the take home messages?1. Effective communication opens doors towards   the NBSAP having an impact!2. Effective c...
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Communicating the NBSAP mainstreaming imperative

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A presentation on effective communication in mainstreaming biodiversity in development planning and decision-m

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Transcript of "Communicating the NBSAP mainstreaming imperative"

  1. 1. Communicating the NBSAP mainstreaming imperative Dr Justine Braby Integrated Environmental Consultants Namibia (IECN) REGIONAL WORKSHOP FOR AFRICA ON UPDATING NATIONAL BIODIVERSITY STRATEGY AND ACTION PLANS Addis Ababa, 27 February – 1 March 2012
  2. 2. What are the take home messages?1. Effective communication is key to NBSAP impact!2. Effective communication is a two-way street!3. Internal communication first before external!4. Analyse and understand your audience!
  3. 3. The fictitious case of Nilia….Example 1:Nilia has just developed her NBSAP. As part of Aichi Target 5 “By 2020, the rateof loss of all natural habitats, including forests, is at least halved and wherefeasible brought close to zero, and degradation and fragmentation issignificantly reduced”, Nilia’s NBSAP has a target “Identify areas of importanceto the integral function of ecosystem services by 2014”.During this development, the Ministry of Mines comes across a substantialPhosphate deposit in one of these areas. No one at the Ministry of Mines isaware of the NBSAP nor has an understanding of the importance of ecosystemservices. The mining potential will create, in the short term, 1000 jobs andcontribute significantly to the economy. However, the ecosystem services hereare so important, that their degradation due to mining would contribute to thedirect loss of human lives in years to come, and in the long-term causebreakdowns in livelihoods of people who are indirectly dependent on theseecosystem services.
  4. 4. The fictitious case of Otumbi….Example 2:Otumbi has just developed her NBSAP and, also under Target 5, hasdeveloped a target stating “Increase protected areas by 10% by 2018”.As part of this national target, the Ministry of Environment decides tomake a state nature reserve to protect its forests and biodiversity.However it includes a settlement of people who were previouslyaccustomed to go to the forest for their hunting and fishing. The daythe forest becomes legally part of the nature reserve, the local peoplehave to stop this activity. This means that they lose any possibility tosupply their families with forest products which are important for theirfamilies’ income.
  5. 5. The Role of Communication, Education and Public Awareness (CEPA) in the NBSAP Process! •Making people aware of the NBSAP process •Inviting participation •Effective participatory activities to collect ideas, knowledge and plan Formulating •Networking to mobilise groups •Knowledge, attitude and practice surveys the Plan! •Partnerships •Explore policy options to be dealt with by •Inter-sectoral dialogue the NBSAP with key stakeholders •Information materials •Design a Communication, Education and Awareness Strategy •Campaigns •Education •Capacity Building •Evaluation of impact of Communication, Education and Awareness Strategy Management and control Implementing the Plan!•Public information•Information on changes to policy instruments•Regular surveys of opinion and attitude
  6. 6. Question 1: What types of messages are most powerful in CEPA strategies?a. Shock messages (warning of doom if nothing is done)b. Positive messages of hopeful aspirationsc. Just giving scientific facts without contextualising
  7. 7. Question 2: What do you consider most effective when negotiating around targets with stakeholders?a. Listening to their points of view and visionsb. Educating the stakeholders on the importance of biodiversityc. Not budging on your targets
  8. 8. Question 3: Why would you think ‘internal communication’ (i.e. within your ministry) should come before ‘external communication’?a. We need to come to a common understanding first on our messagesb. External communication is much more difficult
  9. 9. Question 4: What would be effective messages to politicians who have the power to make decisions?a. Only the scientific proofb. Message should touch on what is a priority for them
  10. 10. Question 1: What types of messages are most powerful in CEPA strategies?a. Shock messages (warning of doom if nothing is done)b. Positive messages of hopeful aspirationsc. Just giving scientific facts without contextualising
  11. 11. Question 2: What do you consider most effective when negotiating around targets with stakeholders?a. Listening to their points of view and visionsb. Educating the stakeholders on the importance of biodiversityc. Not budging on your targets
  12. 12. Question 3: Why would you think ‘internal communication’ (i.e. within your ministry) should come before ‘external communication’?a. We need to come to a common understanding first on our messagesb. External communication is much more difficult
  13. 13. Question 4: What would be effective messages to politicians who have the power to make decisions?a. Only the scientific proofb. Message should touch on what is a priority for them
  14. 14. How to go about planning for a CEPA strategy for your NBSAP…. Entry points Objectives Focus of activitiesUse CEPA as a Agenda setting and Stakeholderpolicy instrument to building support in engagement andimplement the various sectors; mainstreamingNBSAP creating an enabling environment for biodiversity
  15. 15. What are the take home messages?1. Effective communication opens doors towards the NBSAP having an impact!2. Effective communication is a two-way street!3. Internal communication first before external!4. Analyse and understand your audience!
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