A financial analysis of the international company Kraft Foods. (2007-2010) Adam Justine

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2. Kraft Foods? Financial analysis Financial results of the period from 2007 to 2009 Net revenues Net earnings Partition net revenues 2009 Comparing net revenues of the quarters 2010 vs. 2009 Conclusion 2 Overview

3. Founded in 1903 The third largest food and beverage manufacturing company in the world after Nestlé SA and PepsiCo Brands in around 160 countries Belgium: Côte d’Or Lu Milka Philadelphia … Listed in the NYSE 140 000 diverse employees around the world 3 Kraft Foods?

6. Acquisitions of good companies with well-known brands

7. Investment in market research and marketing

9. 7 Quarter 1 The strong first quarter of 2010 results driven by: Good operating momentum in every geography Volume/mix improved sequentially from the fourth quarter 2009 The results are evidence of the future potential in combination with Cadbury (acquisition in 2010)

10. 8 Quarter 2 The 2nd quarter (2010)  good, strong quarter This is still by the acquisition of Cadbury: Increased gross profit margins Significant brand-building investments in every geography A good first half of 2010 despite of the difficult conditions in many market

11. 9 Quarter 3 The best quarter of 2010 The good results reflected: Solid performance in every geography Management’s decision to significantly step-up brand-building investments The Cadbury integration

13. Thankyouforwatchingmyslidecast Adam Justine 11