Marketing Tools Meme Spring Mail Deck04 2010Presentation Transcript
Improve Listening Understanding Intelligently Hearing and Marketing Across Web Voices MemeSpring│ Search, Share, Track, Discover - Your Web Intelligence Agency Better Qualify Source Data MemeSpring│ Search, Track, Share, Discover tools intelligently help your team improve metrics to serve more clients, more effectively with contextually relevant information. Filter information and sources to find the most contextually relevant quality placement and market valuation to match the relevant contextual intent of the client and consumer, not just a set of keywords. Better Market Valuation Reduce Costs for Service Increase Quality Market Placement Increase Conversion Rates
Understand, filter with relevant context to provide best placement for intent with market valuation
So, how does the technology work? Marketing and Advertising engagement has traditionally been dependent on hoping to reflect the search pattern behavior of a potential consumer, trying to better refine value proposition statements without understanding the relevant context to the consumer or the specific value that is being offered or even knowing if the message is in sync with your target audience. Often success isn’t a repeatable process for an entire organization. The MemeSpring│ Search, Track, Share, Discover Tool is aimed at making Marketing and Advertising contextually relevant, process-oriented, efficient and effective with an increased ROI. The technology personalizes and filters the research with contextual relevance to identify potential opportunities and placement with valuation. The MemeSpring│ Search, Track, Share, Discover Tool — which can work in a web browser or inside a customized platform— is a real-time search and filter of information by contextual relevance about potential placement and valuation collected from a variety of sources including of blogs, social networks, etc. along with the data traditional sources to provide the agency or team with a clear picture of the prospect businesses intent, classification or categorization and “About vs. Mentioned In” information dynamics , social voice and undiscovered opportunities exposed. The MemeSpring│ Search, Track, Share, Discover Tool — which can work in a web browser or inside a customized platform— can be set for push as well as pull options to feed the agency or team with contextually relevant information on their opportunities across a wide variety of sources.
Social conversations are noisy, need to be filtered for contextual relevance (not just keyword)for actionable intelligence Social Media Sites So how do you filter the crowd? Ultimately, you have to filter these sites for relevance and context. Keywords will not satisfy this filter need. If a source contributes interesting content and commentary, you (and your company) can gain an insight on the source that may be valuable due to the context of their social voice and intent. In the case of Facebook and LinkedIn there is the added benefit of building community and connecting common friends, work associates, industry groups, etc. Many people also use these sites, similar to Twitter, to post comments. If you are inclined to dismiss social media as a tool of the younger generation, think again. In fact, 30% of Facebook users are older than 35 and Twitter’s largest demographic is 35 to 49 year olds (which comprise 42% of all visitors). The key with any social media site is not to simply establish yourself and disappear. Many companies set up “accounts” where they post initial information about their interest. But, if no one is “following” the account on Twitter, it’s like the proverbial tree falling in a deserted forest. Blogs are a great way to connect with others and communicate with potential employees. According to Hubspot.com, 75% of people find blogs useful, important or critical. From our research regarding Web 2.0, we saw that almost 80% read blogs daily.
Results: Increased ROI Placement, Shorter Cycles, Better Aligned Valuations and Happier Clients Placements in the past w/o Intelligence Increased placement rates with Intelligence of relevant client need filtered with context Agency teams armed with contextually filtered relevant data with opportunity to engage for best results Opportunities Contacts Leads Craigslist has 9 million documents going up and 9 million going off each day. If you were searching placements on Craigslist, how do you know what is the most contextually relevant opportunity to the intent of the client without the MemeSpring│ Search, Track, Share, Discover tools to real time search, filter and share with you aligned to the intent of the client? How can you hear the clients voice across social media easily and quickly? How much valuable time is lost by attempting to do with work-arounds; lost information you should have access as relevant contextual data, but buried in the noise of non-relevant search responses?
Customizable API sources crawled for what you may want to Search filtered by relevant context Social Media, Blogs and Search Engines Selected Social Media, Blogs, Search Engines and Business Publications
Real-Time Search Sources of an Existing Client in Online Ad Placement and Market Valuation Vertical
Custom User Interface –inside a CRM, MRM or ERP… BIM Inside a CRM, MRM or ERP: Custom Feeds, Push or Pull Information Delivery and Premium lead sources. Add search, track, share discover that is filtered to provide you the contextually relevant information needed for actionable engagement. or Web Search Platform The Web Search Platform interface has the custom feeds, push or pull Information delivery capacity. The search, track share, discover is filtered to provide the contextually relevant information needed for actionable engagement if you are not using a CRM, MRM or ERP, etc. but need actionable information.
Added Benefits: One of the benefits of understanding the powerful information of an online and social media marketing strategy is that you can use the MemeSpring tool to gain a variety of different types of contextually relevant information that may have not been uncovered before. These include: Internal Voices: Create a robust understanding of current opportunities that may not be in a database and insure that channels in (or out) of the path are surfaced. Active Voices: Qualify search criteria and ensure robust sources of contextually relevant information now – social media, web, traditional online and others in your current channels Selective Voices: Research and mine information sources for opportunities actively (daily) by using push or pull technology filtered by relevant context to the intent necessary – not just keywords. Passive Voices: Find and maintain relationships with channels that might not be exposed today – know what they are saying, where they are at to match the intent. Another critical benefit is understanding the impact social media can have on your company and your opportunity in contextually relevant branding. By understanding your brand (and the opportunities brand) in real time, your online image can be protected and established as a “culture” match, prior to the first engagement.
Relevant Contextual Search IntelligenceBetter Search= Better Intelligence= Better Results "There is no doubt that the landscape is being altered by social media," Aberdeen Group Research Associate Alex Jefferies says. The only way your company can effectively manage customer relationships is to be wherever the customers are, and allow them to find you through whatever channel they prefer. Jefferies anticipates that social networks, though they may seem like a chaotic mess of information right now, will prove to be extremely beneficial -- especially, he adds, once they can tap into the connections of their colleagues and their colleagues' friends. MemeSpring│ Search, Track, Share, Discover “Your Web Intelligence Agency” Two years ago it was all about experimentation and discovery…Now, in 2010, companies are bringing tools in-house, not only to analyze relevant conversations and social feedback, but to begin acting upon the insights. “Gartner Reveals Five Social Software Predictions for 2010 and Beyond,” the report presents several predictions: •By 2012, more than 50 percent of enterprises will use activity streams that include enterprise microblogging, (Twitter) but less than 5 percent will utilize standalone microblogging itself; •by 2014, 20 percent of business users will opt for social networking services instead of email as their primary vehicle for interpersonal communications; •by 2015, 70 percent of applications designed for collaboration and communication on desktop computers will be modeled after user-experience lessons gleaned from smartphone applications; and •through 2015, 25 percent of enterprises will routinely utilize social-network analysis to improve performance and productivity. Q: Should we blog or focus on Twitter? Is Facebook or LinkedIn a better fit? Foursquare or Gowalla? (Or other shiny object) A: Find where your customers spend their time and spend your time there too. Q: What type of social content should we create? How often? Where? A: Study your customers as they create, consume and share content. Then you’ll know the what, how, when and where. The why has to come from your organization. Q: What is the most overrated social media site? A: The one your customers aren’t using. - Lee Odden on Mar 2nd, 2010 “Social media is not a media. [The key is to listen, engage, and build relationships.] – David Alston
Next Steps: I would like to discover if there is an interest in having a business intelligence platform such as the “MemeSpring│ Search, Track, Share, Discover ” tools for your teamsto use. Uncovering information that matches the intent of the client with actionable relevant contextual search for placement and market valuation can provide greatly enhanced ROI. Please email me or call me at my contact information so we can have a discovery discussion together at the earliest. Contact Information Justin Smith Mobile: (425) 736- 4590 Email:Justin.Smith@MemeSpring.com Twitter: JSatGS