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Connecting With Teens Using Social Media
 

Connecting With Teens Using Social Media

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Connecting with Teens Using Social Media ...

Connecting with Teens Using Social Media
Teens today are coming to the library in full force with their laptops and netbooks. They're texting, tweeting, and using Facebook. They're diving into a world full of social networking, sharing, and collaboration. As libraries of the 21st Century become in tune with current technologies, it is our duty as librarians to understand these tools and how they apply to the teens that are using them. In this presentation, we will discuss how to use social media to connect with teens. Through reaching out using these tools and education, social media can be used to take library services to a whole new level.

For more information on this topic, please refer to my blog post at the following link:
http://tametheweb.com/2010/03/17/using-social-media-to-connect-with-teens/

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  • The discussion of personal and professional profiles always comes up.  I didn’t want to have two profiles (done it before,  hated it ) so I had to make a decision: add teens to my own accounts or hide myself far, far away.  I went with what some may consider to be the unpopular route.  I added them to my own accounts.  I feel like it has made a world world of difference. I am happy to share  the real Justin  with the teens that I serve.  I have nothing bad to hide and all good to share.  Letting them in on my “personal” life has actually allowed me to establish a deeper connection with them.  For example, when one teen found that him and I shared an interest in  The Mars Volta , he came running in the library one day in disbelief.  He was excited that I was into the same music as him.  He now comes in a few times each week and we spend a good fifteen minutes or so talking about music. This is just one of countless examples of how opening up my personal social networking accounts to teens has made it easier for me to connect with them and provide them with quality service.  In the end, it makes you more of a real person to them.  They become your friend and they trust you.  The upside to this?  They’re using the library…and they love it.
  • The discussion of personal and professional profiles always comes up.  I didn’t want to have two profiles (done it before,  hated it ) so I had to make a decision: add teens to my own accounts or hide myself far, far away.  I went with what some may consider to be the unpopular route.  I added them to my own accounts.  I feel like it has made a world world of difference. I am happy to share  the real Justin  with the teens that I serve.  I have nothing bad to hide and all good to share.  Letting them in on my “personal” life has actually allowed me to establish a deeper connection with them.  For example, when one teen found that him and I shared an interest in  The Mars Volta , he came running in the library one day in disbelief.  He was excited that I was into the same music as him.  He now comes in a few times each week and we spend a good fifteen minutes or so talking about music. This is just one of countless examples of how opening up my personal social networking accounts to teens has made it easier for me to connect with them and provide them with quality service.  In the end, it makes you more of a real person to them.  They become your friend and they trust you.  The upside to this?  They’re using the library…and they love it.
  • The discussion of personal and professional profiles always comes up.  I didn’t want to have two profiles (done it before,  hated it ) so I had to make a decision: add teens to my own accounts or hide myself far, far away.  I went with what some may consider to be the unpopular route.  I added them to my own accounts.  I feel like it has made a world world of difference. I am happy to share  the real Justin  with the teens that I serve.  I have nothing bad to hide and all good to share.  Letting them in on my “personal” life has actually allowed me to establish a deeper connection with them.  For example, when one teen found that him and I shared an interest in  The Mars Volta , he came running in the library one day in disbelief.  He was excited that I was into the same music as him.  He now comes in a few times each week and we spend a good fifteen minutes or so talking about music. This is just one of countless examples of how opening up my personal social networking accounts to teens has made it easier for me to connect with them and provide them with quality service.  In the end, it makes you more of a real person to them.  They become your friend and they trust you.  The upside to this?  They’re using the library…and they love it.
  • When a teen found out via Facebook that I was a fan of the band The Mars Volta, we immediately connected.  Before that, we had said hello and had basic interactions, but after this we would talk music quite a bit in the library.  He also stopped into the library more. CREATING LIFELONG USERS!
  • There’s nothing that looks sadder than  an abandoned profile .  If you’re going to have a public account, make sure you update it with the most relevant information.  Don’t just create the profile and let it fester and rot away.  An up to date profile will show your public that you care about connecting with them.  One of the golden rules I try to always stick to is replying to comments or posts.  Even if it is a simple hello or a comment on a link, say something back!  Conversation and interaction is one of the reasons why we’re all using social media.
  • Myspace is dead.  It lost its appeal when showing off how (badly) one could customize their page with videos, gifs, and pictures won out over connecting and sharing with others.  We can learn something from this. Media 21 is a project created by Buffy Hamilton, a school librarian at Creekview High School in Canton, GA.  The goal of the Media 21 Project is to “expand teens’ information literacy skills by introducing them tools for constructing a personal learning network and to posit research as a real world activity for learning, not an isolated unit of study.” The idea behind Media 21 blows my mind.  Taking a moment or two each day to educate the teens using my library about social media allows me to better serve them as a librarian.  They understand that social media is a real and credible way to interact, share and create.  It helps me be the best librarian I can be for them.  I know what they want, and they know I’m always here to listen. Buffy further adds: “I wanted to them to learn how to use social media tools for constructing and sharing knowledge as well as to start thinking about ways social media can be an authoritative source of knowledge”
  • The discussion of personal and professional profiles always comes up.  I didn’t want to have two profiles (done it before,  hated it ) so I had to make a decision: add teens to my own accounts or hide myself far, far away.  I went with what some may consider to be the unpopular route.  I added them to my own accounts.  I feel like it has made a world world of difference. I am happy to share  the real Justin  with the teens that I serve.  I have nothing bad to hide and all good to share.  Letting them in on my “personal” life has actually allowed me to establish a deeper connection with them.  For example, when one teen found that him and I shared an interest in  The Mars Volta , he came running in the library one day in disbelief.  He was excited that I was into the same music as him.  He now comes in a few times each week and we spend a good fifteen minutes or so talking about music. This is just one of countless examples of how opening up my personal social networking accounts to teens has made it easier for me to connect with them and provide them with quality service.  In the end, it makes you more of a real person to them.  They become your friend and they trust you.  The upside to this?  They’re using the library…and they love it.
  • The discussion of personal and professional profiles always comes up.  I didn’t want to have two profiles (done it before,  hated it ) so I had to make a decision: add teens to my own accounts or hide myself far, far away.  I went with what some may consider to be the unpopular route.  I added them to my own accounts.  I feel like it has made a world world of difference. I am happy to share  the real Justin  with the teens that I serve.  I have nothing bad to hide and all good to share.  Letting them in on my “personal” life has actually allowed me to establish a deeper connection with them.  For example, when one teen found that him and I shared an interest in  The Mars Volta , he came running in the library one day in disbelief.  He was excited that I was into the same music as him.  He now comes in a few times each week and we spend a good fifteen minutes or so talking about music. This is just one of countless examples of how opening up my personal social networking accounts to teens has made it easier for me to connect with them and provide them with quality service.  In the end, it makes you more of a real person to them.  They become your friend and they trust you.  The upside to this?  They’re using the library…and they love it.

Connecting With Teens Using Social Media Connecting With Teens Using Social Media Presentation Transcript

  • Connecting With Teens Using Social Media By Justin Hoenke Teen Librarian Portland Public Library
  • HI EVERYONE! I'M JUSTIN HOENKE! I'M THE TEEN LIBRARIAN FOR THE PORTLAND PUBLIC LIBRARY!
  • THE BASICS...
      • The best way to communicate with teens
      • Craft your online persona
      • Craft your own Library page
    • MORE TO COME!
      • 140 character messages
      • Think of it as texting on the web
      • Sharing links/information
      • Not widely adopted by teens
    • BLOGGING!
      •   Your new teen website
      •   Collecting all of your information
      • Sort of a bit more formal way of showing things to the public
      • Great to use to see who is coming into your library 
      • Great way to tell when people are coming into your library
      • Great way to offer incentives for people using Foursquare at your library
      • Also great as a grassroots publicity tool.  The more people check in, the more word gets spread on social media.
  • Be Yourself
  • yes, this is me.
  • IMAGE MEANS A WHOLE LOT TO TEENS
  • ALSO.... TEENS CAN  SMELL A LIAR.
  •  
  • WHEN TEENS KNOW YOU,  YOU BUILD RELATIONSHIPS!
  • Stay Active
  •  
  •  
  • DON'T LET THIS HAPPEN
  • UPDATE OFTEN... BLOG AT LEAST ONCE A WEEK
  • UPDATE OFTEN... CHECKING FACEBOOK?   DON'T WORRY, IT'S NOW PART OF YOUR JOB.
  • UPDATE OFTEN... SHARE SHARE SHARE SHARE SHARE SHARE SHARE SHARE SHARE SHARE SHARE SHARE SHARE SHARE SHARE SHARE SHARE SHARE SHARE SHARE SHARE SHARE SHARE SHARE
  • Educate Them
  • MYSPACE 2003-2009
  • THIS IS MY MYSPACE PAGE  I AM SUPER AWESOME 
  •  
  • The idea behind Media 21 blows my mind
  • The goal of the Media 21 Project is to “expand teens’ information literacy skills by introducing them to tools for constructing a personal learning network and to posit research as a real world activity for learning, not an isolated unit of study.” -Buffy Hamilton
  • THERE'S A NEW SHERIFF IN TOWN
  •  “ I wanted to them to learn how to use social media tools for constructing and sharing knowledge as well as to start thinking about ways social media can be an authoritative source of knowledge" -Buffy Hamilton
  •  
  • WE ARE NOW THE ONES CREATING AND SHARING NEWS WITH THE WORLD.
  • "What many of us need is a spine transplant, whether it's City Hall, the Statehouse or the White House, part of our job is to speak truth to power." -Dan Rather http://www.seattlepi.com/local/256949_rather25.html
  • WE HAVE TO TEACH THEM THAT THIS IS PUBLIC!
  • AHHHHH!
  • RESOURCES! Media 21 Program by Buffy Hamilton http://theunquietlibrarian.wikispaces.com/media21capstone-buffy
  • RESOURCES! Check In at the Darien Library on Foursquare http://www.darienlibrary.org/2010/03/1/foursquare
  • RESOURCES! The Unquiet Librarian by Buffy Hamilton http://theunquietlibrarian.wordpress.com/
  • RESOURCES! Personal Accounts, Work Accounts-What To Do?  by David Lee King http://www.davidleeking.com/2010/03/10/personal-accounts-work-accounts-what-to-do/