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We all know that SEO is about marketing, getting bums on seats and eyeballs on pages, while Information Architecture is about structuring content in a way that makes sense to users and helps them find ...

We all know that SEO is about marketing, getting bums on seats and eyeballs on pages, while Information Architecture is about structuring content in a way that makes sense to users and helps them find what they are looking for.

But it turns out that seeing both of these as two parts of the same customer experience might not only help SEO deliver better traffic, but also produce a more user-friendly site structure.

Judd Garratt is @juddgarratt
Justin Tauber is @brtrx

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seo ux ozia2010 ia

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