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Rollins Communique Jbraun Inbound Marketing Presentation
 

Rollins Communique Jbraun Inbound Marketing Presentation

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Justin JB Braun's presentation for the Rollins Communique Professional Networking Round Table Discussion.

Justin JB Braun's presentation for the Rollins Communique Professional Networking Round Table Discussion.

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  • Timing varies between social profiles People skim, motivated to take action by different things, love lists! Sales pitches are a great way to fail. 3 stages of content creation for lead nurturing in the social sales funnel
  • Post every day Have calls to action Don’t post about you

Rollins Communique Jbraun Inbound Marketing Presentation Rollins Communique Jbraun Inbound Marketing Presentation Presentation Transcript

  • The Marriage of Social Media, Marketing & Public Relations Justin Braun Manager of Inbound Marketing
  • Agenda
    • Who am I?
    • How did I get here?
    • What do I do?
    • What do I know?
    • What can you do?
    Text Number 32665 (FBOOK) Message Like activengage
  • Who am I?
  •  
  • In my “free” time…
    • Freelance writer and journalist
    • Session musician
    • Manage and Perform in 3 local bands
    • “ We Got Hustle”
  • I did everything. How did I get here?
  • While at Rollins
  • I write. What do I do?
  • Manager of Social Media and Inbound Marketing
    • ActivEngage is the automotive industry's premium live chat and real-time business analytics reporting solution for dealerships
    • Typical day
    • Check the Social Media Profiles
      • Respond to mentions, RT’s, comments, likes and shares
      • Schedule posts & updates
      • Record analytics
    • Publish a blog
      • SEO Optimize copy and tags
      • Share on Social Media
    • Write web content
      • Website copy
      • Blogs
      • White papers & ebooks
      • Marketing/advertising copy
      • Promotional collateral
      • Press Releases
  •  
  •  
  • What do I know? There is a science to Social Media
  • Timing, length and links
    • Timing of posts determines level of audience engagement
    • People read differently on the internet
    • Internet users are turned off when you talk about yourself
    • Customer Engagement is about creating, stimulating or influencing shopper behavior
  • Seed-nurturing through content
    • Early-stage content
      • Establish thought-leadership
    • Mid-stage content
      • Discuss industry best practices
    • Late-stage content
      • Illustrate how your product or company is best-in-class
  • Social Media: a pull strategy
    • Curate content useful to industry peers and prospective clients
    • Create and share thought-leadership and best-practices content
    • Respond to audience engagement
      • Provide more information/answer questions
      • Engage in sales process
    • Make use of free tools
  • What to measure
    • Blog Analytics
      • Unique visitors
      • Total visitors
      • Time on website
      • Depth of visit
      • Click paths
      • Exit pages
      • Entrance page
      • Keywords
      • Referring URLs
      • Comments 
    • Facebook Analytics
      • Page Views
      • Unique Page Views
      • Content Views
      • Comments
      • Content Likes
      • Likes
      • Un-likes
      • Total Reach
      • Engaged Users
      • People talking about
    • Twitter Analytics
      • # of Tweets per day
      • Tweet times
      • Mentions
      • ReTweets
      • Link Clicks
  • You cannot manage what you can’t measure
    • Engagement Rate
      • # of Audience Interactions Per Post
    • Amplification
      • Twitter: # of Retweets Per Tweet
      • Facebook, Google Plus: # of Shares Per Post
      • Blog, YouTube: # of Share Clicks Per Post/Video
    • Economic Value
      • Sum of Short and Long Term Revenue and Cost Savings
      • More Metrics
  •  
  • You will screw up - everyone does
  • Make the most of the situation
  • A negative reaction exacerbates things
  • What can you do? Hone your skills, find your niche, start today!
  • How to get a Job in Social Media
    • Establish an Online Presence
      • Start blogging
    • Be Proficient in All Social Channels
    • Be Creative and Relevant
    • Be a Professional
    • Know the Industry/Company
    • Network and Build Relationships
    • Be Familiar with Need-to-Know programs
      • Photo/video editing
      • Basic HTML
      • Wordpress
    • Help a business out Pro Bono
  • Know your influence
    • Klout -  measures influence based on your ability to drive action via Social Media
      • Try to raise your score as high as you can
      • Score could make or break an interview
      • High Klout scores help with networking
  • Read blogs !
    • Use Google Reader (or whatever method of RSS following you prefer) to follow industry and career-relevant blogs
      • HubSpot Inbound Internet Marketing Blog
      • Marketing Sherpa
      • Marketing Profs
      • SmartBrief
      • Social Media Examiner
      • Social Media Today
      • Inc.com
  • Social Media Intern Graphic Design Intern
    • Email [email_address]
      • Resume
      • Writing or Design example
    Connect with me @ activengage / justin.jb.braun
  •